ONCE YOU start using TikTok, good luck taking your eyes off it. The same goes for the saga of the Chinese app’s American misadventures. Unlike TikTok’s irresistible short videos, this has dragged on for years. Now, at last, it is nearing a denouement. In late September the contours began emerging of an arrangement reached between Donald Trump and his Chinese counterpart, Xi Jinping, to hand control of TikTok US to a consortium led by American investors. It was either that or, in keeping with a bipartisan law signed in 2024 by Mr Trump’s Democratic predecessor, TikTok would eventually go dark in America.
in Business
