The Lucky Saint in central London looks like any other pub. Big wooden barrels double as tables. Bartenders pull pints. But this isn’t a regular watering-hole. Though booze is on offer, about 15% of sales are of Lucky Saint, the non-alcoholic beer brand that owns the place. Other patrons merrily sip alcohol-free cocktails and sparkling wine. “Go back a couple of years and people used to cleanse in January,” says Nate Roberts, one of the managers, “but now we see this 365 days per year.”
in Business
