A good cover letter marries an applicant’s CV to the demands of the job. It helps employers identify promising candidates, particularly those with an employment history that is orthogonal to their career ambitions. And it serves as a form of signalling, demonstrating that the applicant cares enough about the position to go through a laborious process, rather than simply scrawling their desired salary at the top of a résumé and mass-mailing it to every business in the area.
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