Despite having twice the market value of Ford, Singapore’s Sea Ltd is not even half as well known as the storied carmaker. Sea’s founder, Forrest Li, is publicity-shy. Yet the company’s brands are famous among South-East Asia’s 700m consumers. Ads for Sea’s e-commerce arm, Shopee, are plastered all over the Singapore metro. Every day 100m people play “Free Fire”, a “Fortnite”-like video game developed by Garena, Sea’s gaming business. Sea has also built a financial arm, Monee, which holds a $7bn portfolio of loans.
in Business
