FRANCE IS THE land of haute cuisine and haute couture. Of elegance and aesthetics. Of sophistication and sex appeal. This stereotype extends to business. The largest French companies, LVMH and Hermès, are purveyors of luxury to the global elites. Yet as the country enters another political crisis following the collapse on September 8th of the second government in less than a year, it is a rather duller side of France SA that is outshining the rest.
in Business
