On a recent evening in Bier Reise ’98, a beer hall in Shimbashi, a lively district in Tokyo, Matsuo Kohei poured one of his last glasses of Maruefu. Unlike its sibling, Super Dry, the lager is rarely seen outside Japan. Thanks to a cyber-attack on Asahi, the brewer of both, Maruefu is becoming rare at home, too. Mr Matsuo said he would run out that night. Without a delivery, a drought of Super Dry would follow within days. The attack, confirmed by Asahi on September 29th, brought most of the company’s 30 factories, as well as call centres and shipments, to a halt.
in Business
