A new kind of instant gratification is catching on in India. Urban consumers, who have grown accustomed to groceries and gadgets arriving within minutes, can now order slimmer waistlines almost as quickly. Online pharmacies promise same-day delivery of weight-loss injections, and demand is booming. In March Eli Lilly, an American drugmaker, began selling Mounjaro, its obesity treatment, in India. A month’s supply costs about $180—a quarter of the price in America, though still steep for most Indians. Even so, by September it was the country’s second-bestselling branded medicine.
in Business
