“2017 was all about hype and first-time users jumping in to try to catch BTC because of FOMO (Fear Of Missing Out),” Celsius CEO Alex Mashinsky told Cointelegraph. “This time, it is different,” he noted. “The fact almost no one is searching for BTC,” said Mashinsky, referencing data from Google Trends, “tells you everyone already knows what it is and where to buy it (cash app or Paypal).”
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Source: Cryptocurrency - investing.com