Roberson, the former manager of Kanye West, Drake, and Nicki Minaj, is based in Los Angeles. He is a partner of Maverick management, which is a subsidiary of Live Nation Entertainment (NYSE:LYV). The firm manages the careers of Madonna, U2, Aerosmith, G Eazy, Miley Cyrus, Paul McCartney, and The Weekend amongst others. At Throne, Roberson will oversee creative output, focusing on developing projects with iconic artists, IP holders and innovative creators in effort to bring aesthetics on-chain.
Throne belongs to a fast expanding, sometimes confusing NFT ecosystem set up to create and sell ‘non-fungible tokens’ – unique digital works based
on underlying IP or art, using blockchain technology. NFTs have exciting new properties; they’re unique, provably scarce, liquid, usable across multiple applications and armed with all the programmability of digital assets.
Throne’s vision, which is built on the Ethereum blockchain, is that open protocols and interoperable standards like ERC-721 (and ERC-1155) will enable vibrant new economies where creators and collectors truly own this powerful brand new type of digital item.
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