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‘Sidequests,’ sponsorships and e-sports as DeFi protocols ponder user acquisition

Automated market maker Uniswap announced on Tuesday a collaboration with esports group Team Secret. Funded by the Uniswap Grants Program, Uniswap will become an official sponsor of the team in exchange for $112,500. In an announcement blog post, Team Secret said that it will be “developing exclusive content and esports activations” for the Uniswap community, as well as helping Uniswap reach a new user base.

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Source: Cryptocurrency - investing.com

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