AS BIG tech companies face a brutal slow-down the hunt is on for new areas of expansion. Amazon, which is now America’s second-biggest business by revenue, is a case in point. In the final quarter of 2022 its sales are expected to expand by just 6.7% year on year. Last week, on November 17th, Andy Jassy, the firm’s chief executive, confirmed that it had begun laying off employees and would continue to do so next year. Mr Jassy said it was the most difficult decision he had made since becoming boss. But he also noted that “big opportunities” lay ahead. One that he highlighted is the largest, most lucrative and hellishly difficult businesses in America: health care.
Many tech firms have health care ambitions. Apple tracks wellbeing through the iPhone; Microsoft offers cloud-computing services to health firms and Alphabet sells wearable devices and is pumping money into biotech research. But Amazon is now busy creating the most ambitious offering of them all. Two days before Mr Jassy’s statement, on November 15th, it launched “Amazon Clinic”, an online service operating in 32 states that offers virtual health care for over 20 conditions from acne to allergies. Amazon describes the new service as a virtual storefront that connects users with third-party health providers.
The Amazon Clinic launch follows the $3.9bn takeover, announced in July, of One Medical, a primary care provider that offers telehealth services online and runs bricks-and-mortar clinics (the deal has yet to close). It has 790,000 members. The deal was led by Neil Linsday, formerly responsible for Prime, Amazon’s subscription service, who has said health care “is high on the list of experiences that need reinvention”.
These latest moves complement existing assets that Amazon has. Its Halo band is a wearable device that monitors the user’s health status, and which went on sale in 2020. In 2018 it bought PillPack, a digital pharmacy that is now part of Amazon Pharmacy, for $753m. Amazon Web Services launched specific cloud services for health care and life science companies in 2021.
The move into primary care, jargon for the role of the traditional family doctor, is a big step but has an obvious logic. Walgreens, a pharmacy chain, reckons the industry is worth $1trn a year. Around half of Generation Z and millennial Americans do not have a primary-care doctor and One Medical’s membership has almost doubled since 2019. Amazon Clinic will accept cash for its services, rather than relying on America’s nightmare insurance system to recoup costs.
The company is betting that primary care will become more digital. And it is likely that it will seek to integrate these services with other parts of Amazon’s health care offering. Amazon Clinic’s new users can buy drugs from Amazon Pharmacy. Over time the firm could add features to the Halo band that give people reminders to take medicine or set up clinics in branches of Whole Foods, the supermarket chain it acquired in 2017. And it may wrap health care into Prime which now has some 200m members worldwide. “The low-hanging fruit is offering discounts on membership to Prime members”, says Daniel Grosslight of Citigroup, a bank.
Amazon’s health push comes with several risks. One is that its own record is far from flawless. It is closing Amazon Care, which it launched to provide health services for its own employees and which expanded to offer some services to outside customers. Haven, a collaboration with Berkshire Hathaway, Warren Buffet’s investment firm, and JPMorgan Chase, a bank, to procure lower cost health care for employees was set up in 2018 but died less than three years later.
Another danger is competition. cvs, an American retail pharmacy, reportedly outbid Amazon for Signify Health, a large primary-care provider in September. In October, Walgreens increased its stake in Villagemd with a $5.2bn investment. JPMorgan recently opened primary-care centres of its own. Amazon’s new venture will also be competing with the likes of Ro and Hims & Hers, both tech startups that are dedicated to providing virtual health care.
Finally Amazon will have to grapple with regulators. The Federal Trade Commission, a trust-busting agency, is examining the One Medical deal. The takeover and the launch of Amazon clinic will raise questions about who should be allowed to hold sensitive health care data. Amazon has said “we remain focused on the important mission of protecting customers’ health information”. The firm may need to set up hefty firewalls to separate customer information held by clinics from that gathered through other products and services. But satisfying data-privacy concerns could wipe out many of the data-sharing opportunities that Amazon deftly deploys across the rest of its business.
Amazon’s attempts at disrupting health care will be subject to intense scrutiny. Nonetheless it should have a positive effect on health care in America. Its experience at keeping customers happy while generating razor-thin margins could improve primary care and force other providers to up their game. It may also prompt other tech giants to do more to disrupt health care themselves. All this may be just the medicine that America’s heath-care system—and Mr Jassy’s tenure as Amazon’s boss—badly need.■
Source: Business - economist.com
