Live concerts have already been hosted in conjunction with the platform featuring recording artists Alicia Keys, Grammy-winning rapper Future, and Busta Rhymes. With such sharp declines in live concert attendance ticket sales (from $23 to $8 billion between 2019 to 2020), it stands to reason that an online Metaverse would be an incredible way to augment this industry. It plans to engage global ticketing agents Ticketmaster, Eventbrite (NYSE:EB), and Resident Advisor for sales, to name a few.
The project goes further than merely providing an alternative venue for recording artists to host concerts. It opens up completely new revenue generation models, allows for an enhanced viewer experience, provides a native cryptocurrency for purchases, and integrates NFTs into the mix. Concerts can be streamed in 2D and 3D metaverses with 360-degree cameras and VR headset integration. Perhaps most important is the fact that Animal Concerts allows recording artists to retain 50% of the revenue from ticket and NFT sales. This provides a more equitable system than the prior model where centralized parties took the lion’s share and did little to enhance the experience.
Another major selling point will be that the attendance price will be reduced for many concerts. Having to pay for a venue to host thousands of people was expensive before online entertainment came along. In the Covid-19 era, of course, the concert could not even take place without going online. And it could easily go beyond filling the gap left behind by a lack of physical attendance. Online concerts are available to everybody in any location, as long as they have a device and internet connection. A previously lucrative market has just gotten a whole lot bigger by rendering geographical restrictions redundant and opening the doors wide open.
The reality is that the live concert and online entertainment industry is deprecated, and platforms like Animal Concerts are needed to bring it back to life. Animal Concerts is not merely filling a void, but seeking to provide an entertainment experience that goes beyond what previously existed with new selling mechanisms, deep analytics through online attendance analysis, VR integration for viewers, celebrity marketing, and concert tokenization.
While the industry is being revamped, Animal Concerts will still use certain aspects of the centralized model for quite a while. This is reflected in the fact that they will be working with some of the world’s top names in terms of marketing and sales and using something of a hybrid model to test out what works. The whitepaper indicates that it will perfectly complement the older infrastructure. They are partnered with a mix of decentralized (Decentraland, Netvrk, NFT artists, etc) and centralized (Capture Studios, Segi TV, Maxim, etc) entities to find the right balance.
The platform also has significant financial backing and partnerships. They recently closed a $6.75 million private round and raised $800k in token sales across five decentralized launchpads. Prominent backers included ZMT Capital, Maven Capital, Metrix Capital, Magnus Capital, Skybridge20, Arkn, Amesten Capital, Greenhorns Capital, Brotherhood VC, Interstellar Ventures and Sheesha Finance. Notable angel investors included Alex Smirnov (the co-founder of deBridge), Heslin Kim (the co-founder of SupraOracles), Theodore Agranat (the co-founder AlphaCrypto) and Yuen Ho Wong (the CEO of Labs Group).
Next on the Animal concerts roadmap is a centralized exchange listing on AscendEX. This will further increase the exposure of the ANML token so that the public at large can gain access to a token specific to the entertainment industry. ANML will be traded against USDT and AscendEX serves over 1 million international customers. You can expect to see them have their IEO in Q1 this year!
Ultimately, Animal Concerts is a game-changer that is set to disrupt the way that fans interact with celebrities and how viewers enjoy online entertainment in the Metaverse. Online entertainment and live concerts are being enhanced and we are seeing the birth of a new industry through a combination of innovative technologies. Animal Concerts could be the glue that holds together the many strands of the new online entertainment metaverse.
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Source: Cryptocurrency - investing.com
