Gaming giant BUFF has partnered with web3 gaming pioneer MonkeyLeague to enter the space of the third generation of web technologies, sources tell CQ.
According to information shared with CQ, BUFF is already setting its sights on entering the web3 space, and it has tapped MonkeyLeague to expand its services to more users, particularly communities within web3.
Elay De Beer, CEO of BUFF, acknowledges that the market of blockchain games is “accelerating and maintaining a big growth potential.” Thus, deciding to partner with an established web3 gaming platform to help the company’s transition.
The MonkeyLeague team echoed this sentiment that partnerships are important in building the foundation of web3. In similar context, Head of Marketing Partnerships, Oren Langberg said:
Interestingly, this collaboration will also introduce a special edition of Monkey NFTs for the BUFF community. According to the team, this will highlight the potential and appeal of NFTs to the web2 community.
The two companies told CQ that the partnership may also lead to developments across e-sports, AMAs, contests, streaming, and community-building.
For the uninitiated, BUFF issues player loyalty rewards for titles such as Fortnite, Valorant, Counter-Strike, League of Legends, and more. It is a public company traded on the Tel Aviv stock exchange.
Meanwhile, MonkeyLeague has been busy growing its partnership portfolio after collaborating with web3 platforms, including YGG, UNIX Gaming, Breeder DAO, Avocado DAO, and more.
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Source: Cryptocurrency - investing.com
