The deal was confirmed in a statement released late on Tuesday. The international governing body of association football, FIFA, announced:
Expanding Its Global Reach Through Sports
The FIFA World Cup Qatar 2022 offers potentially the biggest ever audience for the Singapore-based crypto exchange with the 2018 FIFA World Cup held in Russia having reportedly hit a record 3.572 billion viewers – nearly half of the world’s population.
Crypto.com has been expanding its global reach, using sports as a medium. Its latest high-profile sponsorship deal comes months after the exchange said it would replace Staples as the title sponsor of the iconic downtown Los Angeles arena.
While the exchange has been linked with NBA star LeBron James, Formula 1, the UFC, and the Italian ‘Serie A’, the FIFA World Cup is one of the biggest stages in the world for Crypto.com to be marketed.
On the Flipside
Why You Should Care
The sponsorship deal is likely to help Crypto.com reach a wider international audience, given the popularity of the FIFA World Cup.
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Source: Cryptocurrency - investing.com
