Luxury label Louis Vuitton is set to launch a new collection of non-fungible tokens (NFTs) to celebrate its 200th birthday which will happen within its mobile app game, “Louis the Game.”
As the in-game celebration’s centerpiece, the collection includes several interactive NFTs that allow users to gather and trade digital assets.
These digital assets are the first actual items to be gamified and sold using NFTs, allowing Louis Vuitton to expand into new sectors, such as crypto-collectibles. Louis Vuitton has planned to showcase this series of NFTs on the day of the birthday party via its mobile app game.
By playing the game with the game’s characters, fashion-come-metaverse enthusiasts will have the chance to win one of ten exclusive Louis Vuitton NFTs. Players can dress up and stylize the Louis Vuitton games avatar “Vivienne” and earn free and informative NFT “postcards” while they roam around and try to collect them all.
Louis Vuitton asks fans to play the game and solve puzzles to gain the chance to enter a raffle for ten different NFTs showcasing Vivienne in a variety of LV looks. Also, the NFTs will be transferable between platforms and can be used as profile photographs. LV is betting on digital assets to reach out to younger customers.
Louis Vuitton asks fans to play the game and solve puzzles to gain the chance to enter a raffle for ten different NFTs showcasing Vivienne in a variety of LV looks. Also, the NFTs will be transferable between platforms and can be used as profile photographs. LV is betting on digital assets to reach out to younger customers.
Louis Vuitton asks fans to play the game and solve puzzles to gain the chance to enter a raffle for ten different NFTs showcasing Vivienne in a variety of LV looks. Also, the NFTs will be transferable between platforms and can be used as profile photographs. LV is betting on digital assets to reach out to younger customers.
The style of the NFTs has not been revealed but was created in collaboration with Beeple’s firm Wenew Labs and sibling company Possible. The style will be minted from Louis Vuitton’s Ethereum wallet. Since LV’s birthday is on August 4th, the NFT collection window will close on that day, and the raffle will follow shortly after.
Louis Vuitton will also reveal two more levels of its game. The game’s new levels can only be played by those who have completed the first level, which is included in the original edition of the game and will remain available to new players.
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Source: Cryptocurrency - investing.com
