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Ford Pulls Back Its Electric Vehicle Push

The automaker said it would invest less in battery-powered cars and scrap a planned electric three-row sport utility vehicle.

Ford Motor, which had once hoped to race ahead of other established automakers in electric vehicles, is again slowing the pace of its investments and new battery-powered models.

The automaker said on Wednesday that it would delay the introduction of a new large electric pickup truck by about 18 months, to 2027, and scrap a three-row electric sport utility vehicle.

The company is also reducing the amount of money it plans to spend on electric vehicles in an effort to stem multibillion-dollar losses on the technology, while adding plans to introduce a new electric delivery van in 2026. A new medium-size electric pickup is expected in 2027 as well, the company said.

“The competitive nature of the market is changing globally,” Ford’s chief financial officer, John Lawler, said in a conference call. “That means these vehicles need to be profitable, and if not, we will pivot and adjust and make those tough decisions.”

Mr. Lawler said investments in electric vehicles would now account for about 30 percent of the company’s capital budget, down from 40 percent. The company will take a charge of $400 million to account for the cost of manufacturing equipment it purchased for the production of the canceled electric S.U.V., and it may have up to $1.5 billion in additional expenses related to the project.

“This is certainly not great news in terms of Ford’s progress on E.V.s,” said Sam Abuelsamid, a principal research analyst at Guidehouse Insights, a research firm. “Clearly they have not yet come to grips with cost-reduced E.V.s and getting more affordable products on the market.”

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Source: Economy - nytimes.com


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