Target is an American retailer that has been in the doldrums recently. In an attempt to improve the experience that customers have in its stores, it is instituting a new programme known as “10-4”. If a shopper comes within ten feet of a Target employee, staff are meant to “smile, make eye contact, wave, and use friendly, approachable and welcoming body language”. If customers come within four feet, employees should “personally greet the guest, smile and initiate a warm, helpful interaction”.
in Business
