Bullish and bearish refer to market sentiment, seen collectively or expressed by an individual. If someone is bullish, it means they expect an asset or asset class to rise in price. Conversely, bearish refers to negative price expectations. Someone holding a bullish lean is sometimes called a “bull,” or “bulls” if a group or faction of the market is bullish. Therefore, “bears” anticipate falling asset values.
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Source: Cryptocurrency - investing.com