Fitfi is a platform that pioneered the gamified metaverse for the fitness economy. It is officially launching the private beta version of its Step App in partnership with Bolt, who is widely regarded as the greatest sprinter of all time.
Step App was developed with the aim of expanding the blockchain economy beyond finance by incorporating lifestyle, finance, and play elements into the sector. It transforms regular everyday exercise routines into social activities or competitions with friends and strangers, presenting an opportunity for its clients to earn while exercising.
Usain Bolt, the current world record holder of several track events, including the 200 meters and 4 x 100-meter relay, is expected to utilize his celebrity influence in onboarding users from all over the world. Bolt expressed his excitement over the deal, stating that:
The beta version of the app is live, and sign-up for exclusive access is available for users staking on the platform. Public access will soon be made available on iOS and Android devices.
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