On January 24, 2023, Mondelez (NASDAQ:MDLZ) International published a newswire to announce the launch of “The Most OREO OREO,” a limited edition cookie, and the brand’s first attempt at venturing into the Metaverse to promote the launch.
The same day, the official OREO Cookie Twitter account reciprocated the announcement, introducing the newest OREO Cookie and revealing that the brand would be “dunking into the Metaverse” with its “very own OREOVERSE.”
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OREO displays utilities for the community to enjoy by inviting fans to experience its virtual world. Here they can play various cookie-themed games and win prizes, including a grand prize of $50,000.
The games include “Stack Stuf,” where players will construct the “Most OREO OREO” cookie, and “Rocket Stuf,” where players will inflate the cookie and try to reach the stars. The OREOVERSE can be accessed through Meta Horizon Worlds or by visiting Oreoverse.oreo.com.
Julia Rosenbloom, the Senior Brand Manager of OREO, stated that the brand is excited to roll into the Metaverse, adding that:
“The Most OREO OREO cookie gives fans a whole new way to playfully engage with us. By scanning the pack, they will ‘dunk into’ the new OREOVERSE world.”
The OREOVERSE has the sole purpose of promoting the launch, so OREO might be testing the waters and getting the community on board before directly trying to monetize in the Metaverse.
OREO has been building swift anticipation, and community feedback has been mostly centered around the excitement for the new limited-edition cookie itself.
There has not been much hype about the Metaverse integrations, and it remains to be seen how the cookie will crumble following the official roll-out of The Most OREO OREO in stores on January 30th, 2023.
More Web 2.0 players are attempting to enter and monetize in Web 3.0. It remains to be seen which brands will execute successful integrations using the tools and techniques that create favorable and engaged communities to get desired results.
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See original on DailyCoin
Source: Cryptocurrency - investing.com
