Global brands and talent will be able to use Ethernity’s technology to store their IP on-chain and engage with their fans through next-generation content and experiences
Ethernity, the renowned platform for authenticated and licensed NFTs with icons like Lionel Messi and Shaquille O’Neal, announces its groundbreaking evolution into a pioneering Layer 2 solution on the Ethereum blockchain. This evolution is poised to transform the web3 entertainment landscape, directly addressing the challenges faced by major brands like Amazon (NASDAQ:AMZN), Marvel, and Warner Brothers in embracing blockchain technology.
Ethernity’s interactions with global entertainment brands uncovered significant barriers to their adoption of web3, ultimately inspiring the development of the Ethernity Chain. Chief among their concerns were privacy, cost and complicated interfaces, all of which have been addressed by this evolution; Ethernity’s Layer 2 solution enhances security, offers reduced gas fees, and includes a plug-and-play toolkit, making it easier for global entertainment brands to integrate their franchises into the blockchain. To ensure proprietary data and creator IP are protected, the Ethernity Chain incorporates advanced AI capabilities – including comprehensive Digital Rights Management (DRM) controls – that combat counterfeit asset trading and provide a secure environment for both users and brands.
Key Features of the Ethernity Chain
For more information about Ethernity and its transition to Layer 2, please visit https://ethernity.io.
About Ethernity
Ethernity is a leading Cayman Islands based technology company specializing in innovative web3 solutions including their upcoming Ethereum Layer 2 solution specifically built for global entertainment brands aiming to transition their intellectual properties to the blockchain. By capitalizing on our established partnerships, deep expertise, and robust infrastructure, Ethernity is set to spearhead the world’s leading web3 entertainment ecosystem. We offer an AI enhanced, secure, eco-friendly, and intuitive platform that caters to the evolving needs of the next generation of entertainment enterprises and products.
ContactCMOJames AitkenEthernity Chainjames@ethernity.io
This article was originally published on Chainwire
Source: Cryptocurrency - investing.com
