Vietnam risks being the trade war’s biggest loser. Does it have a plan B?

The election of Donald Trump in 2016 was a watershed moment for Bao Phung.His family’s business A&M Flooring, a Vietnamese producer of premium wooden flooring, had initially struggled to compete against Chinese businesses when it was founded the year before.But after Trump came to power and unleashed a trade war on China, Bao saw A&M’s business flourish as American buyers rushed to source products from elsewhere. Profits rose even as local competition increased. Bao says dozens of Chinese companies have moved to Vietnam to avoid US tariffs, estimating there are now 20 times more competitors than a decade ago. As trade tensions between the US and China lingered during the Biden administration, business remained good. The US accounted for 95 per cent of the company’s total sales — until April 2. On Trump’s so-called “liberation day”, he announced Vietnam would face a 46 per cent tariff rate, one of the highest in the world. For A&M and its 120 employees, new orders from American clients slowed to a trickle. Like thousands of companies across Vietnam, it is now frantically trying to figure out its future. “Some of us [in the industry] are trying as best as we can to diversify,” says Bao, A&M’s assistant director. The company is seeking new customers in Japan and Europe. “But other than that, right now, we are on our hands and knees to pray that the negotiation between the US and Vietnam goes well.”Vietnam was one of the biggest winners from Trump’s first term as manufacturers moved production in droves to the country as part of their “China plus one” diversification strategy. Some content could not load. Check your internet connection or browser settings.The country’s recent economic success — with GDP growth at 7 per cent last year — has been driven primarily by exports to the US and surging investments from companies fleeing China. Foreign direct investment in Vietnam surged from $15.8bn in 2016 to $38.2bn in 2024, and it has become a critical link to global supply chains, hosting manufacturing heavyweights such as Apple, Intel, Samsung and Nike. As a result, the south-east Asian country is one of the most trade-dependent countries in the world, with the US accounting for nearly a third of its total exports. Now, its “China plus one” success has backfired as the US president takes issue with trading partners who have large surpluses with the US. Vietnam has the third largest, after China and Mexico.Vietnam’s ruling Communist party is acting with urgency to address the tariff threat. Party chief To Lam was one of the first world leaders to call Trump after the “reciprocal tariff” announcements, promising to remove all Vietnamese tariffs on American goods. But Trump’s actions have also served as a wake-up call — for local factories relying on the US, for American companies sourcing from Vietnam, and for the Communist party — about the vulnerability of the Vietnamese economy to external shocks.Many now fear its export-led growth model will soon run its course, throwing a wrench in Vietnam’s plans to become a developed country by 2045. In late April, the World Bank revised Vietnam’s growth forecast for this year down from 6.8 per cent to 5.8 per cent. Vietnam has become a critical link to global supply chains, hosting manufacturing heavyweights such as Nike More
