Casablanca stakes claim to be ‘gateway’ to investing in Africa

Investment banks, brokers, and corporate organisation charts usually classify Morocco as part of the Middle East and north Africa, or MENA — reflecting the country’s strong cultural, linguistic and historical links with the Middle East. But Saïd Ibrahimi, chief executive of Casablanca Finance City, launched in 2010 to help promote Morocco as a “gateway” to investment in Africa, insists that thinking is wrong. “We are more African than we are Middle Eastern,” he states unequivocally, rejecting the entire notion of sub-Saharan Africa as anachronistic. “Africa must trust Africa,” he says, quoting a 2014 speech in Abidjan in which Morocco’s King Mohammed VI made a commitment to strengthen ties with the continent. Investment has risen substantially since that speech, which was followed, in 2017, by Morocco’s accession to the African Union following a 33-year absence from Africa’s main diplomatic bloc after a dispute over Western Sahara.Morocco’s foreign direct investment into Africa has risen from some $100mn in 2014 to more than $800mn in 2021, by which time 43 per cent of its total FDI went to the continent, according to the finance ministry. That makes Morocco the second-largest African investor in the continent after South Africa, and the largest in west Africa, much of which is French-speaking. Moroccan business interests across the continent are extensive.Attijariwafa Bank, Banque Centrale Populaire and Bank of Africa, all headquartered in Casablanca, control more than a fifth of banking assets in west Africa. OCP Group, the state-owned phosphate and fertiliser manufacturer, operates in 16 African countries outside Morocco. Maroc Telecom has operations in Benin, Burkina Faso, Ivory Coast, Gabon, Mali, Mauritania, Niger, Chad, Togo and the Central African Republic.“Moroccan companies are already investing a lot in Africa,” says Ouns Lemseffer, partner and co-head of francophone Africa for Clifford Chance, an international law firm, adding that she expects the trend to continue. Trade has been far more patchy, however. Europe still accounts for about two-thirds of Moroccan exports, a dominant position that has been bolstered by fast-rising car exports. Moroccan exports to sub-Saharan Africa have grown steadily, but unspectacularly: they still accounted for only 6 per cent of the total in 2021, according to the World Bank. Well connected: a Maroc Telecom billboard in Casablanca More

