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    Starbucks poaches Nordstrom CFO as executive shake-up continues

    Nordstrom Chief Financial Officer Cathy Smith will join Starbucks, replacing its current CFO Rachel Ruggeri.
    Starbucks CEO Brian Niccol has shaken up the leadership team since joining the coffee chain in September.
    Smith is expected to start her new role in the next month.

    Cathy Smith in 2019.
    Mark Lennihan | AP

    Starbucks announced Tuesday that Nordstrom Chief Financial Officer Cathy Smith will join the company as its new CFO, replacing longtime veteran Rachel Ruggeri.
    The executive change is the latest for Starbucks after Brian Niccol joined the company as chief executive in September with the goal of turning around slumping coffee sales.

    So far, noteworthy departures during Niccol’s tenure have included the company’s North American CEO, North American president, chief supply officer and the former chair of the board. Meanwhile, many executives with ties to Niccol from his time leading Chipotle Mexican Grill and Yum Brands’ Taco Bell have joined the company.
    Smith, 61, joins Starbucks after two years at Nordstrom, which is also based in Seattle and recently announced a $6.25 billion deal to go private. Throughout her decades-long career, Smith has also served as CFO for Bright Health Group, Target, Express Scripts, Walmart International, GameStop, Centex, Kennametal, Textron and Raytheon.
    Smith is expected to start next month, Niccol wrote in a letter to employees.
    Ruggeri has served as CFO for Starbucks since 2021. Excluding two brief stints at other companies, she has worked at the coffee chain since 2001.
    “I’m personally grateful for the partnership we’ve had over the last 6 months since I joined Starbucks,” Niccol said in the letter. “Thank you, Rachel, for all you have done for our business, our culture and our partners.”

    Her departure is without cause, the company said in a regulatory filing. Ruggeri will stick around to help with Smith’s transition into the role, according to Niccol.
    Correction: Smith is expected to start in the next month. A previous version of this story misstated the timeline.

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    Aviation industry pushes Congress for air traffic improvements, more hiring

    Aviation industry and labor groups pushed for faster upgrades to U.S. air traffic control systems and hiring.
    The testimony before a House committee hearing on air traffic control comes about a month after the deadliest U.S. air disaster since 2001.

    File photo shows the air traffic control tower at Chicago’s Midway International Airport.
    M. Spencer Green | AP

    Aviation industry members on Tuesday again urged lawmakers for newer air traffic control technology and more hiring of air traffic controllers as airlines continue to complain about longtime shortfalls, while air travel demand has boomed.
    Their testimony was delivered to a House committee hearing about a month after an American Airlines regional jet and an Army Black Hawk helicopter collided near Ronald Reagan Washington National Airport, killing all 67 people on board the two aircraft in the deadliest U.S. airline crash since 2001.

    Transportation Secretary Sean Duffy said last week that the Trump administration is taking steps to increase air traffic controller staffing, raising starting salaries by 30% for staff who go through the Federal Aviation Administration’s academy.
    Air traffic controller staffing is down about 9% from 2012, while air travel demand has hit records, according to testimony from Nick Daniels, president of the National Air Traffic Controllers Association.
    Duffy’s comments come as President Donald Trump has tasked his billionaire advisor Elon Musk with cost-cutting throughout the federal government. But Musk’s involvement has raised concerns about conflicts of interest from Democratic lawmakers, especially since the FAA is one of the regulators of Musk’s company SpaceX.
    The cost cuts have included layoffs of about 300 FAA employees. The Department of Transportation said it didn’t include air traffic controllers.

    Read more CNBC airline news

    “This demoralizes the entire workforce and distracts from the agency’s efforts to modernize and improve the aviation system — as well as taking away from the primary mission of the FAA to ensure the safety and effectiveness of the U.S. aviation system and ultimately, the safety of the American flying public,” David Spero, president of Professional Aviation Safety Specialists, said in written testimony.

    He said, “blanket changes, indiscriminate dismissals or other arbitrary edicts will not help this country maintain the safest air traffic control system.”
    For his part, Nick Calio, head of Airlines for America, which represents major U.S. airlines including United Airlines, American Airlines, Southwest Airlines and others, recommended relying on Musk’s so-called Department of Government Efficiency or “procurement experts from the private sector to revise the procurement standards, policies, practices and procedures of the FAA to reduce any impediments to the acquisition of commercial products and commercial services, or other sources, as required.”

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    Trump’s tariffs showcase his extraordinary presidential power — and its limitations

    President Donald Trump imposed a 25% tariff on imports from Canada and Mexico on Tuesday.
    Because Trump leveraged emergency powers to set the policy, turning the tariffs on occurs quickly, like flipping on a light switch, trade experts said.
    But the White House indefinitely exempted “de minimis” imports, or those valued at $800 or less.
    It could take months before tariffs take effect on those goods, experts said.

    U.S. President Donald Trump reacts as he speaks with members of the media on the South Lawn before boarding Marine One at the White House, in Washington, D.C., U.S., Feb. 28, 2025. 
    Nathan Howard | Reuters

    U.S. importers and their customers are about to experience the full force of President Donald Trump’s unprecedented use of emergency economic powers.
    At midnight Tuesday, 25% tariffs on imports from America’s top two trading partners, Canada and Mexico, went into effect, as did an additional 10% tariff on Chinese imports. Tariffs on Canadian energy, at a rate of 10%, also began at midnight Tuesday.

    It’s difficult to overstate how far-reaching the impact of these tariffs will be, or how quickly they will be felt.
    U.S. trade with Mexico, Canada and China in 2024 accounted for around 40% of America’s total commerce in goods around the world.
    And unlike traditional trade policy, these tariffs are designed to deliver a financial sting right away, trade experts told CNBC.
    “From a technical standpoint, the imposition of the tariffs is basically a light switch. They’re on or they’re off,” said Daniel Anthony, the president of Trade Partnership Worldwide, a policy research firm.
    Literally overnight, the cost of importing, for example, $100,000 worth of limes from Mexico increased by $25,000 on Tuesday. This is money that the importer will need to pay directly to U.S. Customs and Border Protection when the limes cross the border.

    Consumers will bear the brunt of the tariffs in higher prices, experts say. The Tax Policy Center estimates that Trump’s Mexico and Canada tariffs alone will cost the average household an additional $930 a year by 2026.
    Target CEO Brian Cornell told investors Tuesday that shoppers could see produce prices rise within days, the result of tariffs on Mexican fruits and vegetables.
    Even if a glitch prevented tariffs from being collected starting at exactly 12:01 a.m. E.T. on Tuesday, they would still be tallied, and importers could expect to receive a tax bill retroactively, said Nicole Bivens Collinson, a Washington trade lobbyist and managing principal at Sandler, Travis & Rosenberg.
    “It’s like when you get an Uber bill and you forgot to tip, and add it on later,” she said.

    Along with the two new North American tariff rates, Trump also signed an order Monday doubling his earlier 10% tariff on imports from China, for a total 20% additional tariff rate on the nation.
    Taken together, Canada, China and Mexico accounted for $2.2 trillion worth of U.S. overseas trade in 2024, according to federal census data. About $840 billion of that came from trade with Mexico, $762 billion from Canadian imports and exports, and $582 billion from China.

    Extraordinary power

    Containers at the Port of Vancouver in Vancouver, British Columbia, Canada, Feb. 28, 2025.
    Ethan Cairns/Bloomberg via Getty Images

    The imposition of the massive new tariffs is a sharp reminder of how much power Trump wields over global commerce.
    But it also hints at the limitations of this power.
    Part of the reason Trump could impose the tariffs so quickly is because the White House is invoking a sweeping national security law to justify the new levies.
    Until now, the International Emergency Economic Powers Act, IEEPA, had been used mainly to impose emergency sanctions on foreign dictators or suspected terrorist groups.
    But the Trump administration argues that the illicit global fentanyl trade and immigrants at the Mexican border both qualify as “unusual and extraordinary” foreign threats to American national security, justifying Trump’s use of emergency powers under IEEPA.
    Trump is using the law in a broader way than any president has before, Trade Partnership Worldwide’s Anthony said.
    By pushing the boundaries of presidential authority, Trump is inviting legal challenges, Anthony said.

    And implementing such broad orders on an emergency basis is not without its complications.
    In the case of so-called de minimis shipments, the Trump administration imposed new levies on millions of shipments entering the United States before the federal government had the means to actually collect the fees.

    The de minimis mess

    Oscar Wong | Moment | Getty Images

    “De minimis” imports are international shipments valued at $800 or less. Historically, these low-value, person-to-person imports have been exempt from U.S. tariffs.
    Several of the world’s biggest e-commerce companies take advantage of the de minimis loophole by shipping their products directly to consumers from overseas.
    Fast fashion sites, such as Temu and Shein, ship goods directly from China to American consumers. They have helped fuel an explosion in U.S.-bound de minimis shipments in recent years.
    But collecting tariffs on de minimis goods is harder than it looks.
    “There’s a whole infrastructure system set up for normal shipments that come in to the country,” said Collinson, who previously served as a U.S. trade negotiator. But this system doesn’t exist for de minimis imports, she added.
    In 2024 alone, the U.S. accepted more than 1.3 billion overseas shipments that qualified for de minimis tariff exemptions, according to federal data.
    To process that many new shipments, the federal government will need to hire more customs agents, experts said.
    Nonetheless, in early February Trump announced that the United States would begin collecting tariffs on low-value shipments from overseas.
    Trump’s order gave the U.S. Postal Service mere days to implement a system to begin collecting tariffs on millions of small packages every day.
    It also sowed chaos throughout the international postal system, culminating on Feb. 4 with an announcement that USPS had suspended all parcel delivery services from China and Hong Kong “until further notice.”
    A day later, the postal service reversed course and resumed processing the de minimis parcels. But it did not collect any tariffs on them.
    Soon after, the Trump administration issued an amendment to the China order, formally delaying any effort to collect tariffs on de minimis imports until “adequate systems are in place to fully and expediently process and collect tariff revenue” on them.
    The U.S. Postal Service didn’t immediately respond to a request for comment.
    On Sunday, the White House put similar de minimis waivers in place for Canada and Mexico, ahead of imposing the new 25% tariffs.
    It’s unclear when a de minimis tariff collection system might be up and running.
    A U.S. Customs and Border Protection spokeswoman told CNBC, “The dynamic nature of our mission, along with evolving threats and challenges, requires CBP to remain flexible and adapt quickly while ensuring seamless operations and mission resilience.”
    But Anthony noted that the delay for China was “open ended.”
    “Part of the challenge is [federal] personnel and bandwidth,” he said. Customs and Border Protection may not have the staff or resources available to handle the new volume of shipments and packages, he said.
    Officials must also determine how the levy will be assessed and paid, and how customs officials will process tens of millions of new data points furnished by shippers for each individual package, the experts said.
    “Anyone can develop a good policy, but whether that policy can actually be effectuated is critical,” Collinson said. More

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    Target to expand online marketplace, boost product assortment as it aims for $15 billion in sales growth by 2030

    Target hosted a financial meeting with investors and analysts in New York City after issuing fiscal 2024 fourth quarter earnings.
    The company plans to boost its online marketplace and product assortment to drive $15 billion in sales growth by 2030.
    To get there, it’s investing billions in stores, technology and its supply chain.

    In an aerial view, a customer enters a Target Store on Feb. 28, 2025 in Sausalito, California.
    Justin Sullivan | Getty Images

    Target plans to double down on its third-party marketplace, media network and same day delivery services to drive more than $15 billion in revenue growth over the next five years, it said Tuesday at an investor meeting in New York City. 
    The retailer’s plans to grow its business and better compete against rivals like Walmart and Amazon come as Target finds itself in a rough patch, struggling to grow sales of high-margin discretionary merchandise and reclaim its competitive advantage. 

    Shares of Target fell more than 5% in early trading on Tuesday after the company issued its fiscal 2024 fourth quarter earnings and told investors it’s expecting to see a “meaningful” drop in profits during its current quarter because of soft sales in February. As of Monday’s close, shares of the company are down nearly 11% this year. 
    In the company’s presentation to investors and analysts, Target outlined a robust growth strategy to reclaim the so-called Tarzhay magic that has long made it a favorite among consumers. The company is aiming to improve the store experience, introduce new and exciting products and invest in its supply chain to make it more efficient.
    In prepared remarks, CEO Brian Cornell touted the company’s plans to grow its third-party marketplace so it can offer a wider range of items to consumers. The strategy takes a page out from Walmart, which has looked to mimic Amazon’s model to boost revenue. Both of the legacy retailers are turning to digital sales – and the unlimited supply that comes from third-party sellers – as paths to growth as more consumers shop online and they run out of space to build new stores. 
    In a press release, Target said it plans to “dramatically expand the size” of its marketplace and grow third-party digital sales from about $1 billion in 2024 to more than $5 billion in 2030. However, it’s taking a different approach to growing it than Amazon and Walmart have, with a larger emphasis on major brand names than on small third-party resellers.
    “Rather than opening the doors to any seller, we’re focused on building relevance and trust by working with partners that complement our assortment and also help us provide more of the breadth consumers are looking for,” said Chief Commercial Officer Rick Gomez.

    That includes bringing in household names like Peloton, Daily Harvest and Honest Baby Clothing to the platform.
    “To be clear, we still believe our intentional, invitation only approach is the right strategy, both now and in the long haul for Target,” said chief guest experience officer Cara Sylvester, referencing Target’s strategy for bringing vendors onto the marketplace. “But that hasn’t prevented us from massive growth. Target Plus now generates over $1 billion in [gross merchandise value], having grown more than 35% in the past year alone.”
    Beyond marketplace, Target is also going to work to double the size of its in-house media company Roundel by 2030. The company said that unit drove more than $2 billion in value last year. That’s another strategy deployed by Walmart, which has turned to its own in-house advertising platform, Walmart Connect, as one of its novel paths to growth. 
    Beyond these extraneous businesses, Cornell said the company will also double down on the retail fundamentals it’s been criticized for falling behind on: fresher products, revamped stores and better in-stocks. 
    “There are some forever truths in retail. One of them is, retail is about product, and the best product at the best value wins,” Chief Operating Officer Michael Fiddelke said during the meeting. “And when you can find that fantastic combination of newness, style and value at Target, we win.” 
    Having a wide range of fresh products is key to Target’s success and has long been its primary competitive advantage. Fans of the company say that one doesn’t enter a Target store with a shopping list – they discover new products while buying the essentials they came in for.
    Over the last couple of years, Target has seen discretionary sales lag even as they’ve grown at Walmart, indicating its assortment is the problem – not a greater macroeconomic issue. 
    To work to remedy that, Target is planning to expand its gaming, sports and toys assortment and boost its home selection, another key, high-margin category for the company. 
    It’s also going to grow its owned brands with a new series of Good & Gather Collabs, as part of its private label brand, with celebrity chefs like Ann Kim. Target plans to unveil 600 new food and beverage items across Good & Gather and Favorite Day, another private label brand, and revamp its pet supplies brand, Boots & Barkey. 
    The company aims to fix its apparel supply chain to reduce the time it takes to design, source and get products on shelves so it can respond more quickly to trends and better compete with Chinese e-tailers like Shein and Temu.
    It plans to invest between $4 billion and $5 billion into stores, supply chain and technology to reduce out-of-stocks and implement new delivery methods to boost delivery speeds. Those investments will include modernizing the company’s legacy inventory management system with “AI-powered technology solutions,” it said in a press release. 
    “We know there’s no Tarzhay magic If you can’t find the item you were looking for because we were out of stock or we didn’t delight you in store,” said Fiddelke. 
    It also plans to open 20 new stores, the majority of which will be large formats, and invest in remodels across the fleet.  More

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    UConn star Paige Bueckers touts financial literacy as NIL boosts women’s sports

    University of Connecticut star Paige Bueckers has teamed up with Intuit to offer free educational financial literacy programs to athletes and students at universities nationwide.
    The company says it will offer an NIL Tax Empowerment Workshop to help athletes understand the tax implications for name, image and likeness revenue streams.
    Bueckers has signed more than 25 deals with companies such as Gatorade, Chegg, Bose, Verizon, Madison Reed and StockX.

    Paige Bueckers, #5 of the UConn Huskies, shoots the ball in the second half during the NCAA Women’s Basketball Tournament Final Four semifinal game against the Iowa Hawkeyes at Rocket Mortgage FieldHouse in Cleveland, Ohio, on April 5, 2024.
    Steph Chambers | Getty Images

    University of Connecticut star Paige Bueckers, on the cusp of becoming a WNBA No. 1 pick, is taking her talents to the realm of financial literacy.
    The star Huskies guard has teamed up with Intuit to offer free educational financial literacy programs to athletes and students at universities nationwide.

    “I know how important financial literacy is, and learning how to manage your income, your taxes and making smart financial decisions, so for me to be able to share that opportunity with others, I think was very important,” Bueckers told CNBC.
    As part of Intuit’s new campaign, the financial technology platform will be offering a suite of financial education programs with the purpose of helping students navigate their financial future. The company says it will offer an NIL Tax Empowerment Workshop to help athletes understand the tax implications for name, image and likeness revenue streams.
    Bueckers, 23, is part of one of the first classes of student-athletes to take full advantage of the new policies allowing for NIL deals. Beginning in 2021, the NCAA relaxed its rules and for the first time began allowing students to profit off their name, image and likeness. It has dramatically changed the model for college student-athletes.
    She said she has learned most of her financial literacy through a financial advisor.
    “I’ve been very blessed, very fortunate to have this opportunity with NIL to be able to capitalize off of that, start to build wealth, start to make money in college as a student athlete. But definitely, I think at first when NIL came into play, I didn’t really know much about finances,” she said.

    To date, Bueckers has signed more than 25 deals with companies such as Gatorade, Chegg, Bose, Verizon, Madison Reed and StockX.
    In December, she made history by becoming the first NIL athlete to launch a shoe with Nike.
    Bueckers said NIL has not only been beneficial to her personally, but it has also been helpful to women’s sports overall.
    “It’s done great things to the women’s game,” she said, “in terms of the visibility of seeing people on commercials, ads and all over social media.” More

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    Best Buy shares plunge as CEO warns price increases are ‘highly likely’ due to Trump tariffs

    Best Buy beat Wall Street’s earnings and revenue expectations for its fiscal 2025 fourth quarter.
    The company saw comparable sales rise slightly year over year.
    CEO Corie Barry said price increases are “highly likely” after President Donald Trump’s tariffs on China, Mexico and Canada took effect.

    A man walks by the front of a Best Buy store at American Dream Mall on November 29, 2024 in East Rutherford City.
    Kena Betancur | Getty Images

    Best Buy on Tuesday posted fiscal fourth-quarter earnings and revenue that topped expectations, but CEO Corie Barry projected that prices for U.S. consumers would rise as President Donald Trump’s tariffs on China and Mexico go into effect.
    On Best Buy’s earnings call, Barry said China and Mexico are the company’s top two supply chain sources, with about 55% and 20% of its products sourced from those countries, respectively.

    “Trade is critically important to our business and industry. The consumer electronic supply chain is highly global, technical and complex,” Barry said. “We expect our vendors across our entire assortment will pass along some level of tariff costs to retailers, making price increases for American consumers highly likely.”
    Barry’s comments came as consumers and investors try to parse out how the new duties will affect household budgets, company sales and the U.S. economy. She spoke shortly after Target CEO Brian Cornell told CNBC that he expects consumers will see higher produce prices in a matter of days due to the Mexico tariffs.
    Barry added that the company directly imports only 2% to 3% of its products, and that Best Buy is reviewing and adjusting its supply chain sourcing. She said that the company typically carries six weeks of supply at a time, and that she expects pricing changes to affect the second through fourth quarters of the fiscal year.
    “The giant wild card here, obviously, is how the consumers are going to react to the price increases, in light of a lot of price increases potentially throughout the year and a general consumer confidence that is showing a little signs of weakness at the moment,” Best Buy CFO Matt Bilunas said on the call.
    Shares of the company fell more than 13% on Tuesday morning.

    Here’s how the consumer electronics company did compared with what Wall Street was expecting for the company’s fiscal 2025 fourth quarter ended Feb. 1, based on a survey of analysts by LSEG:

    Earnings per share: $2.58 adjusted vs. $2.40 expected
    Revenue: $13.95 billion vs. $13.70 billion expected

    Fourth-quarter revenue fell 4.8% from $14.65 billion during the same period a year ago.
    Best Buy reported fourth-quarter net income of $117 million, or 54 cents per share, compared with a net income of $460 million, or $2.12 per share, during the year-ago period. Adjusting for a noncash goodwill impairment charge related to Best Buy Health and other restructuring initiatives, Best Buy reported fourth-quarter earnings of $2.58 per share.
    Comparable sales, defined by Best Buy as revenue from online sales and stores open at least 14 months, rose 0.5% year over year for the quarter, excluding the additional week in fiscal 2024. Best Buy had forecast a change ranging from flat to down 3%. In the U.S., quarterly comparable sales rose 0.2% year over year.
    Full-year fiscal 2025 revenue came in at $41.53 billion, down 4.4% from $43.45 billion in fiscal 2024. Best Buy’s fiscal 2025 had one fewer week than the prior-year period, which the retailer estimates added $735 million in revenue to its fiscal 2024 total.
    For fiscal 2026, the company issued full-year guidance of $41.4 billion to $42.2 billion in revenue and comparable sales growth of 0% to 2% year over year.
    “We believe consumer behavior will be largely similar to last year – remaining resilient but still dealing with high inflation that is driving expenses up across their lives, making them value focused and thoughtful about big ticket purchases. And, at the same time, we continue to see a consumer that is willing to spend on high price point products when they need to or when there is technology innovation,” Bilunas said in a news release.
    Best Buy said the guidance does not account for the impact of recent or proposed tariffs. President Donald Trump imposed an additional 10% tariff on China starting Tuesday, on top of the 10% tariff on the country that he ordered in January. In addition, 25% duties on goods from Mexico and Canada also begin Tuesday.
    On the earnings call, Barry said a 10% tariff on China would decrease comparable sales by 1%, but that a 20% tariff wouldn’t necessarily result in a 2% reduction in comparable sales.
    “We’ve never seen this kind of breadth of tariffs, and this of course impacts the whole industry. So it’s not just a Best Buy question, it is a broad industry question. And I say that because that makes the estimation of the impact all the harder,” Barry said.
    Barry said Best Buy will launch its U.S. third-party marketplace feature by the middle of the year. The company will phase in features such as fulfillment as a service for sellers and product returns at Best Buy stores. The company already has a third-party marketplace in Canada.
    “It is still early in the process, and we are pleased with the strong interest from sellers and believe it indicates a promising launch,” Barry said.
    The retailer’s computing and mobile phones segment saw comparable U.S. sales growth of 6.5% year over year for the quarter, along with an increase of 8.5% overseas. While the phone refresh cycle hasn’t impacted sales as much over the past six years, the success of AT&T and Verizon employees assisting customers at Best Buy stores gives the company more confidence about its mobile phone sales, Barry said on a call with reporters on Tuesday.
    Amid sluggish home sales in the U.S., Bilunas said Best Buy’s appliances business is facing challenges due to consumers mostly replacing single units rather than purchasing packages and premium items. Quarterly comparable sales for appliances fell 11.4% year over year in the U.S., though they rose 4.9% in Best Buy’s international segment.
    Correction: Best Buy CEO Corie Barry spoke with reporters on Tuesday. An earlier version misstated the day.

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    Target warns February sales were soft, adding to concerns about consumer health

    Target beat Wall Street’s fourth-quarter expectations on the top and bottom lines, but it’s planning for a rough first quarter, adding to concerns about consumer health. 
    The big-boxer’s forecast comes after other retailers like Walmart raised concerns about a slow start to the year and economic data showed consumer confidence is falling. 
    Target’s issues are often self-inflicted, but its guidance can offer glimpses into larger spending patterns because of its size and the range of consumers it serves.

    Target on Tuesday warned that it expects a “meaningful” drop in first-quarter profit compared to the year-ago period as it contends with “ongoing consumer uncertainty,” soft sales in February and concerns around tariffs. 
    The first three months of the year tend to be slow for retailers because consumers typically pull back after the holiday shopping season. But Target’s tepid guidance comes after Walmart and E.l.f. Beauty raised concerns last month about a slower than usual start to the year.

    Coupling those weak forecasts with a sharper-than-expected decline in consumer spending in January and the biggest drop in consumer confidence since 2021 in February, Target’s guidance is the latest warning sign about the health of the consumer and the U.S. economy.
    Plenty of Target’s troubles have been self-inflicted in recent years, but as a big-box retailer that caters to large swaths of the population, its performance can offer insight into spending patterns ahead, especially when other companies have made similar comments. 
    In a statement, Target’s finance chief Jim Lee said February sales were “soft” and “declining consumer confidence” hurt discretionary sales. He also blamed “uncharacteristically cold weather,” saying it affected apparel sales. 
    “We expect to see a moderation in this trend as apparel sales respond to warmer weather around the country, and consumers turn to Target for upcoming seasonal moments such as the Easter holiday,” said Lee. “We will continue to monitor these trends and will remain appropriately cautious with our expectations for the year ahead.”
    Target CEO Brian Cornell also told CNBC that President Donald Trump’s 25% tariffs on Mexican imports set to take effect Tuesday could force the company and other grocers to raise price on produce like bananas, strawberries and avocados in the coming days.

    Beyond its outlook, Target reported fiscal fourth-quarter earnings and revenue that beat Wall Street’s expectations.
    Here’s how Target did compared with what Wall Street was anticipating, based on a survey of analysts by LSEG:

    Earnings per share: $2.41 vs. $2.26 expected
    Revenue: $30.92 billion vs. $30.82 billion expected

    Target’s net income for the three-month period that ended Feb. 1 was $1.10 billion, or $2.41 per share, compared with $1.38 billion, or $2.98 per share, a year earlier.
    Sales dropped to $30.92 billion, down about 3% from $31.92 billion a year earlier. In the year-ago period, Target benefited from an extra week, which has skewed year-over-year comparisons.
    For its current fiscal year, Target is expecting earnings per share to be between $8.80 and $9.80, which at the midpoint is more or less in line with estimates of $9.31, according to LSEG. However, it’s expecting sales to grow just 1%, well behind estimates of 2.6%, according to LSEG.
    Target’s first-quarter guidance will also likely surprise investors. While it declined to share specific figures, Target said it’s expecting “to see meaningful year-over-year profit pressure in its first quarter relative to the remainder of the year.” Meanwhile, analysts were expecting profits to grow 0.9%, according to LSEG.
    In the leadup to Target’s earnings report, the retailer raised its comparable sales guidance for the fourth quarter in January after it saw steady traffic during the crucial holiday shopping months, but it stood by its profit guidance, indicating that it relied on deals and discounts to drive sales.
    That strategy ultimately impacted profits. During the quarter, Target’s gross margin fell about 0.4 percentage points due in part to “higher promotional and clearance markdown rates,” it said in a press release.
    Target, which has long enticed shoppers with its wide range of discretionary merchandise, has struggled to win consumers over with those nice-to-have items amid persistent inflation, high interest rates and steep competition from online discounters and rival Walmart. That shift in mix has hurt Target because discretionary merchandise tends to be more profitable to sell than household essentials like groceries and toothpaste.
    The company has said that it’s been able to drive momentum when it offers new eye-catching merchandise – such as fresh workout gear, pet accessories or seasonal flavors of food. 
    For example, customers showed up and spent when Target started selling leggings from All In Motion, which came in bright colors and glittery patterns, for $25, Chief Commercial Officer Rick Gomez told CNBC in an interview last month. They also responded well when Target redesigned bras from its intimates and sleepwear line, Auden.
    “When we have newness with style, on trend, at affordable prices, the consumer is willing to shop,” Gomez said.
    During the fourth quarter, comparable sales trends in apparel grew by nearly 4 percentage points compared to the third quarter and Target is looking to sustain that momentum. At the end of February, Target said it was partnering with Champion and Warby Parker, which will see both brands show up in Target stores and online.
    As part of its multiyear deal with Champion, Target will carry an exclusive line of sportswear that’s designed more for lounging and living, rather than proper gym clothes. With Warby Parker, Target will open five shop-in-shops and start offering the eyewear brand’s products online, with a larger rollout planned for next year.
    The partnerships are designed to entice shoppers with fresh merchandise, bring new customers in and position Target to compete against its rivals, but it may take some time before these deals start bearing fruit.
    Even though the agreements were announced at the beginning of the year, they won’t officially launch until the second half of 2025.

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    China retaliates with additional tariffs of up to 15% on some U.S. goods from March 10

    China announced Tuesday it would impose additional tariffs of up to 15% on some U.S. goods from March 10 and restrict exports to 15 U.S. companies.
    The retaliatory measures from China’s Ministry of Finance and Ministry of Commerce came just as additional U.S. tariffs took effect on Chinese goods.
    After the first round of new U.S. tariffs in February, China’s retaliatory measures included raising duties on certain U.S. energy imports and putting two U.S. companies on an unreliable entities list that could restrict their ability to do business in the Asian country.

    Chinese and U.S. flags flutter near The Bund, before U.S. trade delegation meet their Chinese counterparts for talks in Shanghai, China July 30, 2019.
    Aly Song | Reuters

    BEIJING — China announced Tuesday it would impose additional tariffs of up to 15% on some U.S. goods from March 10 and restrict exports to 15 U.S. companies.
    The retaliatory measures from China’s Ministry of Finance and Ministry of Commerce came just as additional U.S. tariffs took effect on Chinese goods.

    The additional Chinese tariffs largely cover U.S. agricultural goods, including corn and soybeans, which will be subject to new duties of 15% and 10%, respectively, according to the finance ministry’s website.
    Companies affected by the export controls include Leidos and General Dynamics Land Systems, according to the commerce ministry.
    China’s relationship with the U.S. is bound to see disagreements, but China will not accept pressuring or threatening, Lou Qinjian, spokesperson for the third session of the 14th National People’s Congress, told reporters Tuesday morning.
    The congress is set to kick off an annual meeting on Wednesday.
    The White House has confirmed that new duties of 10% on Chinese goods are set to take effect Tuesday, bringing the total amount of new tariffs imposed in just about a month to 20%.

    In a statement published earlier in the day, China’s Ministry of Commerce said Beijing “firmly rejects” additional U.S. tariffs on Chinese goods and will take countermeasures.
    The duties will “hurt” U.S.-China trade relations and China urges the U.S. to withdraw them, the ministry said in Chinese, translated by CNBC. Beijing has previously warned of countermeasures, but had yet to detail any as of Tuesday morning.

    Tariff ‘displeasure’

    “Trade wars carry the risk of retaliation and escalation — and certainly in the case of China, and in the case potentially of Canada and Mexico, which also will be facing tariffs today … we would expect some response to come,” Frederique Carrier, head of investment strategy at RBC Wealth Management, told CNBC’s “Capital Connection” on Tuesday.
    “A response perhaps that is not tit-for-tat exactly but a targeted response to show the displeasure that these countries are experiencing at getting tariffs,” Carrier said.
    After the first round of new U.S. tariffs in February, China’s retaliatory measures included raising duties on certain U.S. energy imports and putting two U.S. companies on an unreliable entities list that could restrict their ability to do business in the Asian country.
    The average effective U.S. tariff rate on Chinese goods is thus set to hit 33%, up from around 13% before U.S. President Donald Trump began his latest term in January, according to estimates from Nomura’s Chief China economist Ting Lu.
    China’s state-backed Global Times reported Monday, citing a source, that Beijing was considering retaliatory tariffs on U.S. agricultural products.
    U.S. exports of agricultural products such as soybeans to China account for the largest share of U.S. goods exported to China at 1.2%, or $22.3 billion, as of 2023, according to Allianz Research analysis.
    Oil and gas ranked second by share at 1%, or $19.3 billion, the research showed. Pharmaceuticals ranked third at 0.8% or $15.6 billion. More