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    LVMH watch and jewelry CEOs see luxury sales picking up in 2025

    Sales of watches and jewelry at luxury giant LVMH rebounded in the latest quarter and continued to shine into January, according to several of the company’s brand CEOs.
    The CEOs of Tiffany & Co., TAG Heuer and Bulgari and the director of watches for Louis Vuitton weigh in on China sales, tariffs and luxury best-sellers.

    After a year of declines, sales of watches and jewelry at luxury giant LVMH rebounded in the latest quarter and continued to shine into January, according to several of the company’s brand CEOs.
    In its earnings call this week, LVMH reported that sales for its watches and jewelry group increased 3%, after falling in the previous quarters. The division outperformed the company’s core fashion and leather goods segment, which was down 1% during the quarter, as well as wine and spirits, which declined 8%.

    In interviews during LVMH Watch Week in New York, the CEOs of several of the conglomerate’s watch and jewelry brands said they’re increasingly optimistic about 2025. While China remains slow, they said a rebound in spending by Americans — both in the U.S. and Europe — is driving strong demand for both watches and jewelry.
    “I have to say that I’ve been positively surprised by the start of the year,” said Jean-Christophe Babin, CEO of Bulgari, which is owned by LVMH.

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    Anthony Ledru, the CEO of Tiffany & Co., which LVMH acquired in 2021, said he’s also seeing renewed consumer confidence among the American wealthy after the U.S. presidential election.
    “I think it brings clarity and probably a greater consumer confidence,” Ledru said. “We need that feel-good factor to succeed in the luxury world.”
    Of course, there are risks to the bright outlook. U.S. tariffs are the big unknown for high-end watches, which are mostly made in Switzerland, as well as for French luxury goods. The Trump administration has threatened across-the-board tariffs in Europe.

    Yet for now, watch and jewelry makers are launching a barrage of new products in hopes of a strong 2025. Louis Vuitton’s watch division launched its new “Tambour Taiko Spin Time” collection, which features “jumping cubes” for numbers that were inspired by old airport flap displays. The company’s Gérald Genta line launched the new “Gentissima Oursin Fire Opal,” made from 137 orange and red opal gems, mined from Mexican volcanoes.

    Louis Vuitton “Tambour Taiko Spin Time” in Hawk’s Eye.

    Gérald Genta Gentissima Oursin Fire Opal.

    Jean Arnault, director of Louis Vuitton watches, who also oversees the Genta and Daniel Roth brands, said he has a decades-long plan to make Louis Vuitton one of the most respected watchmakers among top collectors — known for high complications and craftsmanship, and commanding high prices.
    “Before Louis Vuitton rhymes with watchmaking in the wider world, we’ll probably wait a whole generation until that happens,” he said. “What’s important to me is making sure that they know when Louis Vuitton makes watches, they know they are very high quality, that they have no doubt. We are focusing on high complications and pieces with high price points.”
    TAG Heuer, which just announced a partnership with Formula 1 to replace Rolex as the official timekeeper, said it’s already seen a boost in sales since the announcement in October. At LVMH Watch Week, the company launched a new Formula 1 collection, with bright dials and chronograph movements. Antoine Pin, CEO of TAG Heuer, said the sales benefits from the F1 announcement were literally “overnight.”
    “My surprise was that any announcement we’re making with F1 is immediately leading to significant reactions,” he said. “And clearly, the beauty of social media is that you can quickly measure the impact. And we’ve seen massive expansion of reaction and very positive reactions. So it was a very good decision.”

    TAG Heuer F1 model.

    On the jewelry side, Tiffany saw a 9% increase in same-store sales in the fourth quarter, LVMH said during its earnings call. Tiffany’s flagship “Landmark” store, on Manhattan’s Fifth Avenue, saw strong sales over the holiday season with long lines from visitors. The newly renovated store, which LVMH spent hundreds of millions to reimagine, now features a popular Blue Box Cafe by Daniel Boulud and a new VIP suite on the 10th floor, offering views of Central Park, fine art, rare Tiffany lamps and high-jewelry pieces priced for six or seven figures.
    Tiffany CEO Ledru said the company’s average price point has doubled since LVMH acquired the jewelry maker. By upgrading the company’s retail stores, focusing on high-end jewelry and launching its new “icons” collections, based on historical Tiffany designs, the brand has been able to quickly move up-market.
    Its hottest seller is the “hardware” collection, especially its gold chain-link necklace that sells for over $19,000, Ledru said.
    “It’s a pretty drastic transformation,” he said. “We went after a client that spends more, spends more time in the store and engages at a higher price point. It’s demanding. It’s a very particular ecosystem. The more you go up, the more you need to have amazing stores, amazing staff, amazing products, amazing events and communication that aligns with all of that.”
    Bulgari, whose largest market has traditionally been China, is hoping to see a sales lift during the year of the snake in the Chinese zodiac, which officially began with the Chinese Lunar New Year on Wednesday.
    Bulgari CEO Babin said that while the Chinese economy is “tough” right now, there are signs that government stimulus could start rebuilding consumer confidence this year.
    He said Bulgari’s popular “Serpenti Viper” collections, modeled after viper snakes, are top-sellers.
    “Serpenti is the icon of Bulgari, and this is the year of the snake, so this should be the year of Bulgari,” he said.
    The rising wealth held by women around the world, from higher earnings, entrepreneurship and inheritances, is also reshaping the company’s client base. While a large share of sales used to be to men buying jewelry as gifts, now women are buying for themselves.
    “Today you have a real gender equality in most countries,” Babin said. “Women’s purchasing power is very similar to men’s purchasing power, which is a revolution in luxury.”

    Tiffany “Bird on a flying Tourbillon

    On the subject of tariffs, LVMH CEOs said they have to wait and see what policies are announced before making plans. Yet they said they work with tariffs and duties in countries around the world, so a hike in the U.S. may not be too disruptive.
    What’s more, Americans are already traveling to Europe to buy luxury goods, driven in part by the strong dollar. If tariffs become high enough in the U.S., wealthy Americans might start choosing to buy their Bulgari bracelets or Louis Vuitton watches in Europe.
    “A lot of our clients travel around the world,” Jean Arnault said. “So if they buy a piece in the U.S. or they buy a piece in Europe, it’s the same for us.” More

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    Implemented or not, Trump’s 25% tariff threat is challenging the auto industry

    As President Donald Trump’s threat to impose 25% tariffs on Canada and Mexico as soon as Saturday looms, the global automotive industry is collectively holding its breath.
    Regardless of whether Trump implements the duties, automakers such as General Motors — the country’s top-selling automaker — want clarity so they can act accordingly.
    On a percentage of sales basis, German automaker Volkswagen is the most exposed to tariff risk, followed by Nissan Motor and Stellantis, S&P Mobility reports.

    A car carrier trailer waits in line next to the border wall before crossing to the United States at Otay commercial port in Tijuana, Baja California state, Mexico, on Jan. 22, 2025.
    Guillermo Arias | AFP | Getty Images

    DETROIT — As President Donald Trump’s threat to impose 25% tariffs on imports from Canada and Mexico as soon as Saturday looms, the global automotive industry is collectively holding its breath.
    For months, automakers have been taking a “wait-and-see” approach to the Trump administration’s potential tariffs. Trump promised to impose duties upon his inauguration this month, then he set a target date of Feb. 1 for levies on the key U.S. trading partners.

    Regardless of whether Trump imposes tariffs, automakers such as General Motors — the top seller in the U.S. — want clarity so they can plan their business around the policy.
    A tariff is a tax on imports, or foreign goods, brought into the United States. The companies importing the goods pay the tariffs, and some fear the companies would simply pass any additional costs on to consumers — raising the cost of vehicles and potentially reducing demand.
    Uncertainty about trade took a toll on GM on Tuesday, when the automaker’s stock had one of its worst days in years even after it beat Wall Street’s expectations for its 2025 guidance and its top- and bottom-line for the fourth quarter.
    “Our key take from GM’s 4Q [earnings] result is that while the opportunity for GM is highly compelling, US policy uncertainty must be navigated for the time being,” Barclays analyst Dan Levy said in an investor note Wednesday.

    Stock chart icon

    GM did not account for potential tariffs in its guidance, which CFO Paul Jacobson described as a “cautious” approach given no duties on North American goods have actually been implemented.

    Both Jacobson and GM CEO Mary Barra said the company has contingency plans for any actions, but that wasn’t enough to appease anxious investors.
    “There’s just so much noise,” Jacobson told investors Tuesday, citing the inauguration and California wildfires, among other issues and events. “We’re being cautious until we get a little bit more smooth data from the marketplace just because January was so noisy.”

    ‘Massive impact’

    Tariffs could have a massive effect on the global automotive industry and potentially reduce earnings for companies such as GM, which has significant manufacturing operations across North America.
    “Regardless of timing, these blanket tariffs would have a massive impact on the auto industry,” S&P Global Mobility said in a report this week. “Virtually no [automaker] or supplier” operating in North America would be immune, according to the report.

    Flanked by Blackstone CEO Stephen Schwarzman (L) and General Motors CEO Mary Barra (R), U.S. President Donald Trump holds a strategy and policy forum with chief executives of major U.S. companies at the White House in Washington February 3, 2017.
    Kevin Lamarque | Reuters

    Most major automakers have factories in the U.S. However, they still rely heavily on imports from other countries including Mexico to meet American consumer demand.
    Nearly every major automaker operating in the U.S. has at least one plant in Mexico, including the six top-selling automakers, which accounted for more than 70% of U.S. sales in 2024.
    The industry is deeply integrated between the countries, with Mexico importing 49.4% of all auto parts from the U.S. In turn, Mexico exports 86.9% of its auto parts production to the U.S., according to the International Trade Administration.
    Wells Fargo estimates that 25% tariffs on Mexico and Canada imports would cost the traditional Detroit automaker billions of dollars a year. The firm estimates the impact of 5%, 10% and 25% tariffs on GM, Ford Motor and Chrysler parent Stellantis would collectively be $13 billion, $25 billion and $56 billion, respectively.
    S&P Global Mobility, formerly IHS Markit, estimates a 25% duty on a $25,000 vehicle from Canada or Mexico would add $6,250 to its cost — some if not most of which could be passed on to the consumer.

    Automakers most at risk

    S&P Mobility reports plants in Canada and Mexico produce roughly 5.3 million vehicles, with about 70% — nearly 4 million — destined for the U.S.
    Mexico accounted for a majority of those vehicles, as five automakers — Ford, GM, Stellantis, Toyota Motor and Honda — produced only an estimated 1.3 million light-duty vehicles in 2024 in Canada, largely for the U.S. market, according to a Canadian manufacturing nonprofit research group.
    Some of those automakers also heavily rely on production in Mexico, but not all producers would face the same disruptions. On a percentage of sales basis, German automaker Volkswagen is the most exposed to tariff risk in Mexico, followed by Nissan Motor and Stellantis, S&P Global Mobility reports.
    “We are working, obviously, on scenarios,” Antonio Filosa, head of Stellantis’ North American operations, said Jan. 10. “But yes, we need to await his decisions and after the decision of Mr. Trump and his administration, we will work accordingly.”
    Here are the automakers that are most exposed to tariffs on vehicles imported from Mexico, based on the percentage of their U.S. sales being produced south of the border:

    Volkswagen: 43%
    Nissan: 27%
    Stellantis: 23%
    GM: 22%
    Ford: 15%
    Honda: 13%
    Toyota: 8%
    Hyundai: 8% More

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    Nasdaq 100 celebrates 40 years: Is crypto the next big driver for gains?

    The tech-driven Nasdaq 100 may be undergoing a historic shift as it turns 40 this week.
    According to Strategas Securities’ Todd Sohn, cryptocurrency companies could fuel the next wave of gains.

    “Bitcoin is to crypto as the QQQ … is to technology type stocks,” the firm’s exchange-traded fund and technical strategist told CNBC’s “ETF Edge” this week. “Bitcoin is going to be the biggest. The Qs will be the biggest.”
    As of Thursday’s close, the Nasdaq 100 is up 17,106% since its Jan. 31,1985, inception. President Donald Trump’s election helped fuel bitcoin record highs due to high hopes on deregulation. The cryptocurrency is trading around the $104,000 level.
    Sohn thinks a buildout of the crypto universe is already taking shape.
    “I think that’s already happening based on some of the recent filings we’ve seen,” he said.
    Sohn also dives into the popularity of the crypto options business.

    “With crypto, you can now build out a risk management,” said Sohn. “Say … I want to gain some upside, but I would like income. So, I’m going to buy a covered call crypto ETF … just to limit any volatility and keep the weekly or monthly income streams coming. So, this is all sort of important stuff that’s going to keep happening via [the] Nasdaq.”
    The crypto ETF market has been booming. According to FactSet, BlackRock’s iShares Bitcoin Trust ETF (IBIT), which was launched on Jan. 5, 2024, and trades on the Nasdaq, has amassed more than $58 billion in assets as of Tuesday.
    Nasdaq President Nelson Griggs sees regulatory clarity as a key factor in crypto’s future growth.
    “A whole sector gets developed around something like digital crypto. And now potentially having more clarity on the rules of what it actually is going to be,” Griggs said in the same interview.

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    FDA approves Vertex’s non-opioid painkiller, first new kind of pain medicine in decades

    The Food and Drug Administration approved Vertex Pharmaceuticals’ non-opioid painkiller pill, a new alternative for pain relief that comes without the risk of addiction. 
    It’s a milestone after a long history of unsuccessful efforts to develop painkillers without the destructive dependency of opioids, which have caused a horrific epidemic in the U.S.
    Vertex’s drug is specifically approved for the treatment of moderate-to-severe acute pain, which is usually caused by injury, surgery, illness, trauma or painful medical procedures and is likely to ease with time.

    A sign hangs in front of the world headquarters of Vertex Pharmaceuticals in Boston.
    Brian Snyder | Reuters

    The Food and Drug Administration on Thursday approved Vertex Pharmaceuticals’ non-opioid painkiller pill, a new alternative for pain relief that comes without the risk of addiction. 
    Vertex is now the first drugmaker in decades to gain U.S. approval for a new type of pain medicine. It’s a milestone after a long history of mostly unsuccessful efforts to develop painkillers without the destructive dependency of cheap and widely available opioids, which have caused a horrific epidemic of abuse and overdose in the U.S.

    Vertex’s drug, Journavx, is specifically approved for the treatment of moderate-to-severe acute pain, which is usually caused by injury, surgery, illness, trauma or painful medical procedures and likely eases with time. Around 80 million patients are prescribed a medicine for their moderate-to-severe acute pain every year in the U.S., according to Vertex. 
    Almost 10% of patients with acute pain who are treated initially with an opioid will go on to have prolonged opioid use, and roughly 85,000 people will develop opioid use disorder annually, Vertex said in a statement.
    “We have the opportunity to change the paradigm of acute pain management and establish a new standard of care,” Dr. Reshma Kewalramani, Vertex CEO, said in a statement.
    Vertex said Journavx will have a list price of $15.50 per 50-milligram pill. Wall Street analysts have said that the medication could become a blockbuster drug if it wins approval from regulators, estimating its annual sales could exceed $1 billion. 
    The experience of pain starts in a nerve ending, and the body detects the pressure and sends a signal to the spinal cord and then the brain. Vertex’s treatment works by blocking pain signals at their origin before they reach the brain. That’s different from opioids, which act directly on the brain to block pain, triggering the brain’s rewards centers in a way that can feed addiction.

    The approval underscores the “FDA’s commitment to approving safe and effective alternatives to opioids for pain management,” said Dr. Jacqueline Corrigan-Curay, acting director of the FDA’s Center for Drug Evaluation and Research, in a release.
    Vertex’s painkiller was more effective than placebo at reducing the intensity of pain after 48 hours in two late-stage studies on more than 1,000 patients who had abdominoplasties, also known as “tummy tucks,” and roughly another thousand in people who had bunion surgery. Those two procedures are commonly used in studies of people with acute pain.
    The painkiller, however, failed to meet the secondary goal in both trials of reducing pain when compared to a combination of the opioid drug hydrocodone, which is frequently abused, and acetaminophen, the basis for popular pain medications such as Tylenol.
    In both trials, rates of adverse side effects were lower in those who received Vertex’s drug compared to people who took a placebo. The most commonly reported adverse events among people who received Journavx were itching, muscle spasms and rash, among others, according to the FDA.
    In a separate phase three study, more than 83% of patients said in a survey that the drug was good, very good or excellent at easing pain. Those people had undergone various surgical or non-surgical procedures.
    The bigger opportunity for Vertex may be to win FDA approval in chronic pain. That’s an area where the risk of addiction to prescription opioids can be greater, according to the Centers for Disease Control and Prevention. 
    In 2023, the company’s painkiller produced positive results in a mid-stage trial in diabetes patients suffering from a chronic nerve condition. More

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    Deadly American Airlines-helicopter collision highlights concerns with crowded U.S. airspace

    The plane crash Wednesday between a passenger jet and a military helicopter is bringing long-brewing concerns over congested U.S. airspace into a full-blown crisis.
    Airline executives have pushed the government to modernize air traffic control and alleviate congestion in some of the busiest air corridors in the U.S.

    Emergency response units search the crash site of the American Airlines plane on the Potomac River after the plane crashed on approach to Reagan National Airport on Jan. 30, 2025.
    Andrew Harnik | Getty Images

    As rescuers continued retrieving bodies out of the frigid Potomac River on Thursday, the deadliest commercial air disaster in the U.S. since 2001 is bringing long-brewing concerns over congested U.S. airspace into a full-blown crisis.
    Just before 9 p.m. ET on Wednesday, an American Airlines regional jet collided with a military helicopter near Washington, D.C.’s Reagan National Airport. There were no survivors on either the Bombardier CRJ700 regional jet, which carried 60 passengers and four crew members, or on the Army Black Hawk helicopter, which was carrying three people, officials said.

    Read more about the American Airlines plane collision with an Army helicopter

    A series of close calls at airports in recent years has raised alarms among airlines, regulators and lawmakers. It is not immediately clear what led to the deadly collision on Wednesday. A full investigation could take months, if not longer than a year. Officials on Thursday did not blame air traffic control for the deadly crash.
    In one of the recent incidents that raised concerns, a JetBlue Airways plane starting its takeoff roll at Reagan National Airport in April came within a few hundred feet of a Southwest Airlines flight, which was told to cross the runway.
    Despite those close calls, there has not been a major fatal commercial airplane crash on U.S. soil since February 2009. Wednesday’s crash was the deadliest since November 2001.

    A view of the Potomac River from Reagan National Airport.
    CNBC, Google Earth

    “The system is as safe as it has ever been,” Southwest Airlines CEO Bob Jordan said in an interview with CNBC’s “Squawk on the Street” on Thursday morning.
    Airline executives have pushed consecutive administrations to modernize air traffic control and hire more staffers to help alleviate congestion in some of the busiest corridors in the U.S. Ronald Reagan Washington National Airport’s main runway is the busiest in the U.S., according to the area’s airport authority.
    “The system has been in need of modernization for literally decades now,” Jordan said. “You’ve got equipment that goes back to the 1960s, and modernizing the equipment actually allows for better management of the airspace, more throughput, so more efficiency.” More

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    OpenAI in talks to raise funding that would value AI startup at up to $340 billion

    OpenAI is in talks to raise new capital at a valuation of up to $340 billion, CNBC has confirmed
    SoftBank would contribute $15 billion to $25 billion of the roughly $40 billion being invested.
    OpenAI faces growing competition in the generative artificial intelligence market, including from China’s DeepSeek.

    OpenAI CEO Sam Altman speaks next to SoftBank CEO Masayoshi Son after U.S. President Donald Trump delivered remarks on AI infrastructure at the Roosevelt Room in the White House in Washington on Jan. 21, 2025.
    Carlos Barria | Reuters

    OpenAI is in talks to raise up to $40 billion in a funding round that would lift the artificial intelligence company’s valuation to as high as $340 billion, CNBC has confirmed.
    Masayoshi Son’s SoftBank would lead the round, contributing between $15 billion and 25 billion, according to two people familiar with the negotiations who asked not to be named because the talks are ongoing. SoftBank would surpass Microsoft as OpenAI’s top backer.

    The Wall Street Journal was first to report on the talks.
    Part of the funding may be used for OpenAI’s commitment to Stargate, a joint venture between SoftBank, OpenAI and Oracle that was introduced by President Donald Trump last week, the sources said. The plan calls for billions of dollars to be invested in U.S. AI infrastructure.
    OpenAI was last valued at $157 billion by private investors. In late 2022, the company launched its ChatGPT chatbot and kicked off the boom in generative AI. OpenAI closed its latest $6.6 billion round in October, gearing up to aggressively compete with Elon Musk’s xAI, as well as Microsoft, Google, Amazon and Anthropic.
    Meanwhile, Chinese startup lab DeepSeek is blowing up in the U.S, presenting fresh competition to OpenAI. DeepSeek saw its app soar to the top of Apple’s App Store rankings this week and roiled U.S. markets on reports that its powerful model was trained at a fraction of the cost of U.S. competitors.
    At an event in Washington, D.C., on Thursday hosted by OpenAI, CEO Sam Altman said DeepSeek is “clearly a great model.”

    “This is a reminder of the level of competition and the need for democratic Al to win,” he said. He said it also points to the “level of interest in reasoning, the level of interest in open source.”

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    Comcast shifts strategy to mobile as fourth-quarter broadband numbers disappoint

    Comcast executives said the company’s focus would shift to growing its mobile business after a bigger-than-expected loss of broadband customers.
    Broadband customer growth has lagged in recent quarters as competition from wireless providers has ramped up.
    Comcast will focus on mobile and broadband bundles.

    Igor Golovniov | Lightrocket | Getty Images

    Cable giant Comcast is looking to the wireless business for growth.
    Comcast executives said Thursday the company will shift its focus to its mobile business after reporting a loss of 139,000 residential broadband customers during the fourth quarter.

    Broadband has long been the growth engine of the cable industry, especially after the exodus of cable TV customers. Although broadband segment revenue remains stable, Comcast, like its cable peers, has been in the midst of a slowdown in customer growth, which has concerned investors in recent years.
    Shares of Comcast fell 11% Thursday.
    Company executives said during Thursday’s earnings call with investors that the company will shift its strategy to package mobile with broadband in a bid for more customers.
    The stagnation stems from a number of factors, primarily the rise of wireless providers such as Verizon and T-Mobile offering home broadband options.
    “In short, competitive conditions remain intense, dynamic and varied across our footprint and customer segments,” Comcast President Mike Cavanagh said on Thursday’s investor call. “And we see no signs of this changing in the near term.”

    Mobile moves

    In 2022, Comcast and fellow cable giant Charter Communications each reported their first quarterly decline in broadband subscriber growth.
    Executives have cited reasons such as the slowdown in buying and selling of homes — noting there are fewer people signing up for cable when they get a new home — as well as a drop-off in additions following robust growth at the height of the Covid pandemic, when lockdowns sent Americans home to work and learn.
    But the rise of fixed wireless offerings from Verizon and T-Mobile has significantly ramped up competition. In December, Comcast Cable CEO Dave Watson called out the dynamic and warned of a fourth-quarter loss of 100,000 customers. Thursday’s announcement amounted to deeper-than-projected subscriber losses.
    The so-called overbuilding of fiber internet has contributed to the competition, as has fixed wireless, a 5G high-speed broadband offering that is an alternative to cable broadband. Comcast in the past has dismissed fixed wireless as “an inferior product.”
    On Thursday CFO Jason Armstrong said the expectation is that fixed wireless, and likely satellite companies, will be “carving out a permanent part of the market.” He also noted cable’s increasing broadband speeds as an advantage.
    In response, Comcast is looking to mobile to both grow and maintain its customer base.
    “While we are the incumbent in the $80 billion U.S. residential broadband market, we are the challenger in the far larger $200 billion U.S. wireless market,” said Armstrong. “Wireless is an integral part of our broadband strategy.”
    Comcast now counts more than 7.8 million mobile lines, or 12% penetration of its residential broadband customer base, giving it a “long runway ahead.”
    Comcast launched Xfinity Mobile in 2017, while Charter started offering mobile in 2018. The two biggest cable companies in the U.S. have touted consistent quarterly gains of mobile lines since then. Smaller operators such as Altice USA and Cox have also added the offering.
    Comcast and its cable peers’ mobile offerings rely on the wireless network of Verizon, as well as customers’ home broadband networks and Wi-Fi hotspots. Only broadband customers of Comcast can sign up for mobile service through the company.
    Cable companies have said their mobile businesses reduce so-called churn, or the loss of customers, and have been key to gaining new subscribers and driving revenue growth.
    Cavanagh on Thursday said the company would push to simplify its bundles, following the lead of Charter’s mobile and broadband offerings. In September, Charter unveiled a series of changes to its plans, including bundles with mobile, with CEO Chris Winfrey telling CNBC the company “wanted to make a bold statement.”
    Disclosure: Comcast owns CNBC parent company NBCUniversal.  More

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    American Airlines CEO says it’s not clear why helicopter came into jetliner’s flight path

    An American Airlines regional jet was on a standard flight path before colliding with a Black Hawk helicopter Wednesday night, CEO Robert Isom said.
    Transportation Secretary Sean Duffy said it is not unusual to have military helicopters flying in the Washington, D.C., airspace.

    CEO of American Airlines Robert Isom addresses the media, after American Eagle flight 5342 collided with a Black Hawk helicopter while approaching Ronald Reagan Washington National Airport and crashed into Potomac River, in Washington on Jan. 30, 2025.
    Kevin Lamarque | Reuters

    American Airlines CEO Robert Isom said Thursday morning that the regional jet that collided with a Black Hawk military helicopter near Washington, D.C’s Reagan National Airport on Wednesday night was on a standard flight path.
    The collision between American Eagle Flight 5342 and the helicopter occurred at about 9 p.m. Wednesday. Officials do not expect to find any survivors.

    Read more about the American Airlines plane collision with an Army helicopter

    “At this time, we don’t know why the military aircraft came into the path of the PSA aircraft,” Isom said at a Thursday morning press conference.
    Isom said in a staff note Thursday that the National Transportation Safety Board would be the “sole source of truth going forward, and accuracy is of the utmost importance.”
    PSA Airlines is an American Airlines subsidiary and one of its regional carriers. American Eagle is how American Airlines brands its regional flights.
    “It is not standard to have aircraft collide. I’ll be clear on that,” Transportation Secretary Sean Duffy said at the press conference. “But prior to the collision, the flight paths that were being flown from the military and from American, that was not unusual for what happens in the D.C. airspace.”
    Isom added that the airline has activated its care team to assist in recovery efforts.

    “We’re absolutely heartbroken for the family and loved ones of the passengers and crew members and also for those that were on the military aircraft. Our focus right now is doing everything that we can to support all of those involved and also the PSA Airlines team,” he said.

    Graphic showing an aerial view of Washington, D.C., with the trajectories and altitudes of a military helicopter and a passenger jet that collided midair on Jan. 29, 2025.
    Valentin Rakovskychristophe Thalabot | Afp Infographics | Getty Images

    The commercial jet was flying from Wichita, Kansas, to Ronald Reagan Washington National Airport and was moments away from landing on the airport runway. Both vehicles crashed into the Potomac River.
    Isom urged people to call American’s designated helpline at 1-800-679-8215 to find information on their loved ones.
    Isom, who traveled to Washington on Wednesday night, said American’s “go team” has also been deployed to Washington to provide resources for passengers’ and crew members’ families and loved ones. Sixty-four people were aboard the flight, including 60 passengers and four crew members.
    Passengers included American and Russian elite figure skaters, their coaches and family members. U.S. Figure Skating said in a statement that the skaters were returning from a training camp in Wichita.
    Isom said American is working with local, state and federal authorities on the recovery efforts and that PSA Airlines is cooperating with the National Transportation Safety Board’s investigation.
    “I know that there are many questions at this early stage that I just won’t be able to answer, but we’ll provide additional information as it comes,” Isom said.

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