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    Will a fiscal mess thwart Japan’s nascent economic growth?

    When moody’s, a research firm, cut Japan’s top-grade credit rating and warned of a “significant deterioration in the government’s fiscal position”, Nintendo’s first colour Game Boy was taking the world by storm and Japan’s net government debt ran to 54% of GDP. Twenty-five years later that figure stands at 159%. The growth has been cushioned by a fall in government bond yields, which means that Japan paid less interest to its creditors last year than it did three decades ago. But now Moody’s warning may finally come true.That is because refinancing is becoming more expensive. Ten-year government bond yields have risen from, in effect, zero three years ago to around 0.7% now. A rise in inflation has forced the Bank of Japan (boj) to all but abandon its policy of capping long-term bond yields. The next step may be to raise short-term interest rates for the first time since 2007. Central banks elsewhere are considering cutting rates; Japan is moving in the opposite direction.image: The EconomistPoliticians seem not to have realised. Kishida Fumio, Japan’s prime minister, plans to splurge. Defence spending is set to double as a share of gdp by 2027. As the population ages, welfare payments will grow. On November 29th parliament voted in favour of temporary tax cuts worth 1% of Japan’s gdp. The decision drew a rebuke from Shirakawa Masaaki, a former boj governor, who questioned the logic of cutting taxes when the country faces inflation.Japan’s finance ministry predicts that interest payments to bondholders will rise from ¥7.3trn ($54bn) in the last fiscal year to ¥8.5trn in the current one, the largest nominal increase since 1983. This is just the start, since payments go up only when bonds are refinanced. In 2024 ¥119trn in bonds will mature. Another ¥158trn will then mature over 2025 and 2026.The scale of the threat to Japan’s public finances depends on economic growth. Goldman Sachs, a bank, calculates that, with nominal growth of 2%, Japan’s persistent budget deficit will be sustainable if average interest rates on its debts stay at 1.1% or below. Since average interest rates were nearly 0.8% in the year to March, that leaves a modest buffer. A little additional growth would go a long way. With nominal growth of 3%, Goldman’s analysts think that interest rates could rise as high as 2.1% without threatening the public finances.Even if the public finances are not imperilled, the bill from greater interest payments will mount, putting policymakers under pressure. After a decade of bond-buying, the boj owns almost half the country’s government debt. To finance the bond purchases, it created a huge volume of central-bank reserves—a sort of deposit owed to the commercial banks that sold the bonds to the boj in the first place. These reserves have floating interest rates.When short-term rates were zero, this was hardly a problem. From April to September, the boj earned ¥807bn in interest on its holdings of government bonds, and paid out ¥92bn on its deposits. But if the boj were to pay even half a percentage point in total interest on its reserves, outgoings would run to ¥2.7trn, an amount equivalent to 40% of the defence budget.How should politicians respond? If the government slashes spending when monetary policy is tightening, it could ruin another opportunity for economic recovery. For now, ministers are more concerned with stimulating growth—as shown by Mr Kishida’s tax cuts. In time, though, rising interest payments may force their hand. Without the cushion of low interest rates, long-discussed risks to Japan’s finances will become uncomfortably real. ■For more expert analysis of the biggest stories in economics, finance and markets, sign up to Money Talks, our weekly subscriber-only newsletter. More

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    At last, a convincing explanation for America’s drug-death crisis

    It is hard to overstate the impact of America’s fentanyl epidemic. The synthetic opioid and its close chemical relatives were involved in about 70% of the country’s 110,000 overdose deaths in 2022. They are now almost certainly the biggest killer of Americans between the ages of 18 and 49. Every 14 months or so America loses more people to fentanyl than it has lost in all of its wars combined since the second world war, from Korea to Afghanistan.Perhaps it seems odd to look to economics for insights about how to manage a crisis which is more naturally the domain of public health, but economists’ research methods are well-suited to examining the problem. It is thus regrettable that the discipline has had little to say about fentanyl. A review of 150 economic studies in 2022 included just two that were focused on the drug.Such inattention can be explained by the research time lag. From identifying questions to writing up findings to—most painful of all—peer review, it can easily take a decade to go from inchoate idea to published paper. Given that fentanyl overtook heroin as the biggest drug killer in America in 2016, economic research on its spread is only just beginning to arrive.This delay has led to a backward-looking bias in discussions of the crisis. Research has concentrated on earlier waves of America’s opioid addictions, notably prescription pills in the early 2000s and the shift to heroin and other alternatives in the 2010s.The best-known explanation is the “deaths of despair” hypothesis, advanced by Anne Case and Angus Deaton of Princeton University. They examined a sharp rise in mortality for white Americans, driven by opioids and, to a lesser extent, suicide and alcohol. This suffering, they argued, was related to economic insecurity. Yet their analysis had major defects, such as a failure to adjust for ageing populations. The arrival of fentanyl has highlighted a more fundamental flaw: it now kills black people at a higher rate than white people, the group supposedly gripped by anguish. An ill-defined notion of “despair” that leaps between different segments of the population does not carry much explanatory heft.Some economists have homed in on the financial roots of the crisis. Justin Pierce of the Federal Reserve and Peter Schott of Yale University documented how areas most exposed to trade liberalisation suffered most. They found that counties exposed to import competition from China after 2000 had higher unemployment rates and more overdose deaths. Their analysis, however, ended in 2013, when the effects of this trade-related affliction were wearing off—and just before the fentanyl storm erupted.Others have traced America’s addiction to the original sin of pharmaceutical firms pushing painkillers. In a paper published in 2019 Abby Alpert of the University of Pennsylvania and colleagues showed that states with looser prescription rules were targeted by Purdue Pharma in the late 1990s when it started selling OxyContin, its notorious opioid, and that they had nearly twice as many deaths from opioid overdoses as states with stricter rules over the following two decades. But recent years have been horrific everywhere: in California, a state with stricter rules, the opioid-overdose death rate roughly tripled between 2017 and 2021.At last, economists are catching up with the awful turn in the opioid crisis. A new working paper by Timothy Moore of Purdue University, William Olney of Williams College and Benjamin Hansen of the University of Oregon offers a novel way of examining the spread of fentanyl. Rather than trying to account for demand for opioids, the focus of most research, they look squarely at the supply side of the equation, finding a strong correlation between aggregate import levels and opioid use. In states that import more than the national median, overdose deaths are roughly 40% higher. Put another way, 10% more imports per resident are associated with an 8.1% increase in fentanyl deaths from 2017 to 2020.This is not because of some kind of trade-induced economic malaise. Many big importing states are wealthy, such as New Jersey and Maryland. Rather, the essential point is that these states bring in more stuff from abroad, and fentanyl is often part of the mix. It may ultimately travel around America, but much of it remains, and kills, in the states where it first arrived. None of the previous hypotheses—deaths of despair, competition from China or opioid marketing—have an impact on the relationship between trade flows and fentanyl deaths.Policy responses often centre on the roles of China as a producer of fentanyl-related chemicals and Mexican drug gangs as distributors. America’s drug enforcers are especially active on its southern border; its diplomats want China to crack down on makers of synthetic opioid feedstocks. But Mr Moore and his colleagues conclude that more trade with pretty much anywhere is associated with fentanyl deaths. The probable explanation is that gangs are nimble and shift their smuggling routes.Slow it downThis makes intuitive sense. Fentanyl’s danger stems from its potency: it is up to 50 times stronger than heroin. Criminals can sneak in tiny volumes, with devastating effects. And drug users can get one hell of a high for next to nothing: a single $5 pill contains a lethal dose. In business terms the overall picture is that of a classic positive supply shock—of a most negative product.The forensic accounting of fentanyl’s spread by Mr Moore and his colleagues is important. It suggests that targeting China and Mexico risks a game of whack-a-mole. Any country at any given moment may be the trouble spot, so it is better to spread out enforcement resources more evenly. It also shows that legal trade is probably the main conduit for fentanyl smuggling, meaning that more sophisticated screening operations at all ports of entry would be wise. Last, it reveals that despite all the attention paid to the disadvantaged and the despairing, the core problem is at once simpler and more depressing: fentanyl is just too easy to get. ■Read more from Free exchange, our column on economics:Why economists are at war over inequality (Nov 30th)How to save China’s economy (Nov 23rd)The false promise of green jobs (Oct 14th)For more expert analysis of the biggest stories in economics, finance and markets, sign up to Money Talks, our weekly subscriber-only newsletter More

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    Robinhood launches crypto trading service in the EU

    Robinhood on Thursday launched its crypto service in the European Union, allowing users to buy and sell a range of over 25 digital currencies.
    The move marks Robinhood’s second big expansion outside the U.S. after the firm opened a waitlist for U.K. customers to join its stock-trading platform in early 2024.
    Several major U.S. crypto firms are turning to the European Union for growth after facing a tough time from regulators stateside.

    Robinhood logo displayed on a phone screen and representation of cryptocurrencies are seen in this illustration photo taken in Krakow, Poland on January 29, 2023. (Photo by Jakub Porzycki/NurPhoto via Getty Images)
    Nurphoto | Nurphoto | Getty Images

    Online brokerage giant Robinhood on Thursday said it’s launching a cryptocurrency trading feature in the European Union, pushing further outside the United States as the company looks to unlock growth from international markets.
    Robinhood said its new crypto product would allow customers to buy, sell, and hold from a range of more than 25 tokens, including bitcoin, ether, ripple, cardano, solana, and polkadot. The company hopes to offer more tokens, as well as the ability to transfer and “stake,” or earn rewards from, crypto in 2024.

    The move marks Robinhood’s second major expansion outside of the U.S., after it announced late last month that it plans to launch stock trades for U.K. customers by early 2024. The company opened a waitlist in the U.K. last week for the service, which will offer yields of up to 5% on customer deposits.
    Robinhood is looking to tempt EU users into using its service with the ability to earn free bitcoin for users who trade lots and refer the app to their friends. The company will offer users up to one bitcoin, based on a a percentage of their monthly trading volume and the number of users they refer when they sign up.
    It comes as several major U.S. crypto firms are turning to the European Union for growth after facing a tough time from regulators stateside. The U.S. Securities and Exchange Commission has targeted several crypto firms, including Coinbase and Binance, with lawsuits alleging they violated securities laws.
    The EU, meanwhile, has proposed a comprehensive set of regulation, called the Markets in Crypto-Assets regulation, that would bring in stricter rules for crypto trading platforms and issuers of so-called stablecoins — tokens pegged to real-world assets like the U.S. dollar or euro.

    Johann Kerbrat, general manager for Robinhood Crypto, said the firm chose the EU as the first international target market for its crypto product due to the region’s development of the world’s first comprehensive set of laws specifically tailored for the crypto industry.

    “The EU has developed one of the world’s most comprehensive policies for crypto asset regulation, which is why we chose the region to anchor Robinhood Crypto’s international expansion plans,” Kerbrat said in a statement Thursday.
    Robinhood also touted transparency and security features in its European crypto offering to convince users to trade with its service. The company said it would transparently display spreads on trades, including the rebate the firm receives from sell and trade orders.
    Robinhood said it never commingles customer coins with business funds other than for operating purposes, such as payment of blockchain network fees, and stores all its customers’ coins in cold wallets disconnected from the internet.
    Robinhood said it also has a crime insurance policy in place to ensure a portion of assets held across its storage systems are protected against losses from theft, including cybersecurity breaches. The policy is underwritten by underwriters at Lloyd’s, the insurance marketplace.
    Theft of crypto has been a big problem for the industry over the past couple of years, with major hacks of blockchain networks resulting in millions’ worth of digital coins being drained from users’ wallets. Just last month, the HTX exchange and Heco bridge, two platforms linked to high-profile entrepreneur Justin Sun were hacked for an estimated $115 million.
    The blurring of lines between trading venues and custodians became a big problem last year when FTX, the disgraced former $32 billion crypto exchange, collapsed after revelations that its sister market-making firm Alameda Research used customer funds to make risky bets on certain tokens. More

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    Wall Street CEOs try to convince senators that new capital rules will hurt Americans as well as banks

    The CEOs of eight banks sought to raise alarms over a sweeping set of higher standards known as the Basel 3 endgame.
    “The rule would have predictable and harmful outcomes to the economy, markets, business of all sizes and American households,” JPMorgan Chase CEO Jamie Dimon told lawmakers.
    Democratic Sen. Sherrod Brown, chairman of the Senate Banking Committee, ripped the banks’ lobbying efforts against the proposed rules.

    (L-R) Brian Moynihan, Chairman and CEO of Bank of America; Jamie Dimon, Chairman and CEO of JPMorgan Chase; and Jane Fraser, CEO of Citigroup; testify during a Senate Banking Committee hearing at the Hart Senate Office Building on December 06, 2023 in Washington, DC.
    Win Mcnamee | Getty Images

    Wall Street CEOs on Wednesday pushed back against proposed regulations aimed at raising the levels of capital they’ll need to hold against future risks.
    In prepared remarks and responses to lawmakers’ questions during an annual Senate oversight hearing, the CEOs of eight banks sought to raise alarms over the impact of the changes. In July, U.S. regulators unveiled a sweeping set of higher standards governing banks known as the Basel 3 endgame.  

    “The rule would have predictable and harmful outcomes to the economy, markets, business of all sizes and American households,” JPMorgan Chase CEO Jamie Dimon told lawmakers.
    If unchanged, the regulations would raise capital requirements on the largest banks by about 25%, Dimon claimed.
    The heads of America’s largest banks, including JPMorgan, Bank of America and Goldman Sachs, are seeking to dull the impact of the new rules, which would affect all U.S. banks with at least $100 billion in assets and take until 2028 to be fully phased in. Raising the cost of capital would likely hurt the industry’s profitability and growth prospects.
    It would also likely help nonbank players including Apollo and Blackstone, which have gained market share in areas banks have receded from because of stricter regulations, including loans for mergers, buyouts and highly indebted corporations.
    While all the major banks can comply with the rules as currently constructed, it wouldn’t be without losers and winners, the CEOs testified.

    Those who could be unintentionally harmed by the regulations include small business owners, mortgage customers, pensions and other investors, as well as rural and low-income customers, according to Dimon and the other executives.
    “Mortgages and small business loans will be more expensive and harder to access, particularly for low- to moderate-income borrowers,” Dimon said. “Savings for retirement or college will yield lower returns as costs rise for asset managers, money-market funds and pension funds.”
    With the rise in the cost of capital, government infrastructure projects will be more expensive to finance, making new hospitals, bridges and roads even costlier, Dimon added. Corporate clients will need to pay more to hedge the price of commodities, resulting in higher consumer costs, he said.
    The changes would “increase the cost of borrowing for farmers in rural communities,” Citigroup CEO Jane Fraser said. “It could impact them in terms of their mortgages, it could impact their credit cards. It could also importantly impact their cost of any borrowing that they do.”
    Finally, the CEOs warned that by heightening oversight on banks, regulators would push yet more financial activity to nonbank players — sometimes referred to as shadow banks — leaving regulators blind to those risks.
    The tone of lawmakers’ questioning during the three-hour hearing mostly hewed to partisan lines, with Democrats more skeptical of the executives and Republicans inquiring about potential harms to everyday Americans.
    Sen. Sherrod Brown, an Ohio Democrat, opened the event by lambasting banks’ lobbying efforts against the Basel 3 endgame.
    “You’re going to say that cracking down on Wall Street is going to hurt working families, you’re really going to claim that?” said Brown, who chairs the Senate Banking Committee. “The economic devastation of 2008 is what hurt working families, the uncertainty and the turmoil from the failure of Silicon Valley Bank hurt working families.” More

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    McDonald’s to open first CosMc’s spinoff restaurant this week

    McDonald’s plans to open 10 locations of CosMc’s, a new spinoff brand, to test whether the concept could work across the U.S. and other markets.
    The burger chain is positioning CosMc’s as a fast, convenient way to grab a pick-me-up snack or coffee.
    The name for the new brand comes from CosMc, a McDonaldland mascot that appeared in advertisements in the late 1980s and early 1990s.

    McDonald’s CosMc’s Restaurant.
    Courtesy: McDonald’s

    McDonald’s will open the first location of its new spinoff brand CosMc’s this week in Bolingbrook, Illinois.
    The fast-food giant plans to open 10 CosMc’s locations, including nine restaurants in Texas, by the end of 2024 in a test. McDonald’s will then spend a year analyzing data to decide whether it will expand the small-format chain.

    The name for the new brand comes from CosMc, a McDonaldland mascot that appeared in advertisements in the late 1980s and early 1990s. CosMc is an alien from outer space who craves McDonald’s food. The company has leaned more into marketing its mascots after seeing success with the Grimace Birthday Meal earlier this year.
    The burger chain first revealed it was creating CosMc’s as a spinoff in July, but withheld more details about its plans. Photos of the Bolingbrook location surfaced on X, formerly known as Twitter, earlier this week.
    With a menu that includes old favorites such as Egg McMuffins and M&M McFlurries, and new items such as Churro Frappes and pretzel bites, McDonald’s is positioning CosMc’s as a fast, convenient way to grab a pick-me-up snack or coffee.
    “When 3 p.m. hits, and you need a boost, take a trip to CosMc’s,” a narrator said in a video shown to investors Wednesday.

    1980s McDonald’s Commercial screenshot featuring CosMc.
    Source: McDonald’s | YouTube

    McDonald’s specifically set out to create a brand that could sell customizable drinks and coffee popular in the afternoon segment.

    “This is a $100 billion category growing faster than the rest of the [informal eating-out segment] and with superior margins,” McDonald’s CEO Chris Kempczinski told investors.
    CosMc’s restaurants will have a smaller real-estate footprint than a typical McDonald’s location, but the new locations are testing a range of layouts, including multiple drive-thru lanes. Customers using credit cards will also be able to pay at the drive-thru speaker, speeding up service times.
    The announcement was part of the company’s investor day. Executives unveiled long-term targets for its new restaurant development, plans to recruit 100 million new loyalty program members and a strategic partnership with Google.
    But Kempczinski emphasized that investors shouldn’t get too excited yet about CosMc’s.
    “Let me emphasize again, we’re talking about 10 stores,” he told investors on Wednesday. “The big story isn’t about CosMc’s, per se. The big story is what it says about McDonald’s and our potential. To think, a little over a year ago, this was an idea, and this week we’re opening the first test site.”
    But if the test works out, CosMc’s could open across the globe.
    “It’s not worth our time to develop an idea that will only work in one market,” Kempczinski said when explaining why McDonald’s created the brand.
    Still, McDonald’s past efforts to expand beyond its primary business haven’t been successful. In the late 1990s, it bought Donatos Pizza and Boston Market, and a stake in a fledgling Chipotle Mexican Grill. Less than a decade later, it had divested from all three, which had become distractions as McDonald’s struggled.  More

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    AbbVie to acquire neuroscience drugmaker Cerevel Therapeutics for $8.7 billion

    AbbVie said it will acquire neuroscience drugmaker Cerevel Therapeutics for roughly $8.7 billion. 
    AbbVie will pay $45 per share for Cerevel and expects to complete the acquisition in the middle of 2024. 
    The deal is AbbVie’s latest attempt to expand its drug pipeline as its top-selling treatments, such as Humira, face generic competition.

    A sign stands outside a Abbvie facility in Cambridge, Massachusetts, May 20, 2021.
    Brian Snyder | Reuters

    AbbVie on Wednesday said it will acquire neuroscience drugmaker Cerevel Therapeutics for roughly $8.7 billion. 
    Under the terms of the deal, AbbVie will pay $45 per share for Cerevel. AbbVie said it expects to complete the acquisition in the middle of 2024. 

    Shares of Cerevel jumped 16% after the close Wednesday to nearly $43 per share, just below the purchase price. Shares of Abbvie were down less than 1% in extended trading.
    The deal is AbbVie’s latest attempt to expand its drug pipeline as its top-selling treatments, such as Humira, face generic competition. Just last week, AbbVie agreed to buy cancer drug developer Immunogen for nearly $10 billion. 
    Cerevel will specifically beef up AbbVie’s portfolio for psychiatric and neurological disorders “where significant unmet needs remain,” according to a release from AbbVie. 
    Cerevel will bring over drugs such as Emraclidine, an experimental treatment for both schizophrenia and Alzheimer’s disease psychosis, including symptoms like hallucinations and delusion. That drug is currently in a phase one study in elderly volunteers. 
    “Our existing neuroscience portfolio and our combined pipeline with Cerevel represents a significant growth opportunity well into the next decade,” said Richard Gonzalez, CEO and chairman of AbbVie, in a statement. “AbbVie will leverage its deep commercial capabilities, international infrastructure, and regulatory and clinical expertise to deliver substantial shareholder value with multibillion-dollar sales potential across Cerevel’s portfolio of assets.”
    AbbVie said it will hold an investor conference call about the deal on Thursday at 8:00 a.m. ET. More

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    McDonald’s aims to open nearly 9,000 restaurants, add 100 million loyalty members by 2027

    McDonald’s expects to hike its capital spending through 2027 as it accelerates its new restaurant openings.The company also wants to add 100 million members to its loyalty program as part of its strategy to grow its global sales.

    A McDonald’s store sign in Austin, Texas, Oct. 30, 2023.
    Brandon Bell |Getty Images

    McDonald’s wants to open more than 8,800 locations and add 100 million members to its loyalty program by 2027.
    The targets are part of the fast-food giant’s long-term plans to grow sales across its already sprawling restaurant footprint.

    McDonald’s announced its new goals ahead of its investor day on Wednesday, as it looks to persuade shareholders that diners’ appetites for its Big Macs and McNuggets are still growing, even as Wall Street worries about the economy and the threat posed by weight-loss drugs. The burger chain is expected to offer more details about how it plans to keep attracting customers, including by phasing in an improved version of its burger and doubling down on chicken.
    For 2024, McDonald’s is projecting net new restaurant growth of 4%. Nearly 2% of next year’s systemwide sales growth in constant currency will come from adding to its footprint.
    After 2024, the company plans to grow its restaurant count by 4% to 5% annually. Those new locations will contribute about 2.5% of systemwide sales growth in constant currency.
    McDonald’s big development plans will mean higher capital spending. For 2024, the company anticipates $2.5 billion in capital expenditures, up from its expectation of $2.2 billion to $2.4 billion in 2023. And for every year from 2025 through 2027, McDonald’s expects to increase its capital expenditures by $300 million to $500 million sequentially.
    By 2027, McDonald’s wants a global footprint of 50,000 locations. The chain had 41,198 restaurants worldwide as of Sept. 30. For comparison, Starbucks in November said it aims to reach 55,000 cafes worldwide by 2030, up from its current count of more than 38,000.

    To reach its development target, McDonald’s plans to open 900 U.S. locations, 1,900 restaurants in its international operated markets segment and roughly 7,000 units in its international developmental licensed markets division.
    The company’s IOM business includes markets like France, Canada and Australia, and accounts for nearly 50% of the company’s revenue.
    McDonald’s IDL segment includes China, which will account for more than half of the division’s new locations. In late November, McDonald’s announced it had bought back a minority stake in its China business, which currently has a footprint of more than 5,500 restaurants.
    “There’s no reason why China can’t be [20,000] to 25,000 stores or restaurants — it could be the largest market for us around the world,” McDonald’s CEO Chris Kempczinski said.
    Executives have said that its current footprint is outdated and doesn’t reflect where consumers currently live, including the shift to the South and Southeast in the U.S.
    In January, Kempczinski said in a broader announcement about a corporate restructuring that the company would accelerate new restaurant development. This is the first time the company has disclosed its new development targets.
    The company’s expansion will go beyond its ambitious plan to open new flagship restaurants. It will also test 10 locations of a spinoff brand, CosMc’s, by the end of 2024. The first will open this week in Illinois.
    In addition to its ambitious plans to expand its footprint, McDonald’s wants to reach a quarter of a billion active members for its loyalty program by 2027. At its last investor day, in 2020, the company was still testing the loyalty program in the U.S. But since then, it has grown to be a juggernaut, boosting mobile sales and encouraging customers to return more frequently.
    McDonald’s is leaning into its loyalty program as marketers fear a “cookieless future,” where third-party data on its customers dries up, according to Morgan Flatley, McDonald’s global chief marketing officer and executive vice president of new business ventures. Instead, by adding new ways to earn points like watching sports games on its app, and perks like transferring points to family and friends, McDonald’s is preparing to rely only on a trove of data it collects through its own mobile app.
    “In the future, data will sit alongside restaurant locations as another significant competitive advantage,” McDonald’s U.S. President Joe Erlinger told investors on Wednesday.
    McDonald’s also announced a partnership with Alphabet’s Google Cloud, using its artificial intelligence across its restaurants to improve operations.
    “We’re excited to see how McDonald’s will use our generative AI, cloud, and edge computing tools to improve their iconic dining experience for their employees and their customers all over the world,” Alphabet CEO Sundar Pichai said in a statement.
    Clarification: This story was updated to reflect that McDonald’s systemwide sales projections relate to the new restaurant openings. More

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    Disney+ adding Hulu integration as streaming bundles accelerate

    Disney is beginning to roll out a Hulu integration on its Disney+ streaming platform.
    The company had previously offered a bundle of Disney+ and Hulu, but Wednesday’s release is part of a push to integrate the two platforms.
    It comes after a slew of other streaming bundles have made their way onto the market.

    The Disney+ website on a laptop computer in the Brooklyn borough of New York, US, on Monday, July 18, 2022.
    Gabby Jones | Bloomberg | Getty Images

    Disney is beginning to roll out a Hulu integration on its Disney+ streaming platform in a bid to bundle subscribers. The full launch is expected March 2024, Disney said Wednesday.
    The company offers a bundle of Disney+ and Hulu, but Wednesday’s release is part of a push to integrate the two platforms. Disney last month agreed to buy the remaining one-third stake in Hulu that was owned by Comcast’s NBCUniversal.

    The Hulu integration is available to people who subscribe to the bundle, albeit in a limited form for now, according to a post on Disney’s website.

    Disney streaming prices

    Disney+ with ads: $7.99 a monthDisney+ without ads: $13.99 a monthHulu with ads: $7.99 a monthHulu without ads: $17.99 a monthDisney+ and Hulu with ads: $9.99 a monthDisney+ and Hulu without ads: $19.99 a monthDisney+, Hulu and ESPN+ with ads: $14.99 a monthDisney+, Hulu and ESPN+ without ads (Disney+ and Hulu): $24.99 a month

    “It’s an unbelievable value in terms of the price point for the Bundle,” Joe Earley, president of direct-to-consumer for Disney, said in a statement. “Beyond unlocking that experience for our existing Bundle subscribers, our hope is to inspire Disney+ and Hulu standalone subscribers to upgrade to the Bundle as well, once they see everything that can be accessed.”
    The two streaming platforms differ in their content offerings, with Disney+ geared toward family-oriented content and Hulu oriented more toward adult dramas and unscripted TV. The gradual launch of the integration will give parents a chance to adjust parental controls before the full release in March, Disney said.
    The beginning of the integration comes after a slew of other streaming bundles have made their way onto the market.

    Paramount and Apple were reported last week to be mulling a bundle of the company’s streaming platforms. Streaming leader Netflix and Warner Bros. Discovery’s Max have also partnered with Verizon, which will offer a bundle of the two platforms.
    Disney first announced its bundle of Disney+, ESPN+ and Hulu in 2019.
    Disclosure: Comcast owns NBCUniversal, the parent company of CNBC. More