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    Amazon is bringing ads to Prime Video – the ad-free option will cost $2.99 a month extra

    Amazon said Prime Video will include ads beginning in 2024.
    For an ad-free option, consumers can pay an additional $2.99 a month.
    Prime Video joins rival streaming services in offering an ad-supported tier.

    Rafael Henrique | Lightrocket | Getty Images

    Ads are coming to Amazon’s Prime Video.
    The company announced Friday that its streaming service – a part of Prime subscriptions that cost $14.99 a month – will now have limited ads in its TV series and movies.

    Advertising on Prime Video, known for shows such as “The Boys” and “The Marvelous Mrs. Maisel,” will roll out in the U.S. and other cities in early 2024, with other countries to follow later in the year. If U.S. customers don’t want commercials, they will have to pay an additional $2.99 a month. (Live events and sports will continue to feature ads in this tier, the company said in its announcement.)
    Prime customers will get an email in the weeks leading up to the advertising rollout, which will include the option to sign up for the ad-free tier.
    “To continue investing in compelling content and keep increasing that investment over a long period of time, starting in early 2024, Prime Video shows and movies will include limited advertisements,” the company said in a post on Friday.
    Amazon said it plans to have “meaningfully fewer ads than linear TV and other streaming providers.”
    Prime Video will now join rival streaming services, including Netflix, Warner Bros. Discovery’s Max and Disney’s Hulu and Disney+, that are leaning on advertising. The ad-supported options are not only giving consumers a cheaper option as the list of streaming apps grows, but also bringing in an additional revenue source.

    Media companies in particular have been trying a variety of ways to make the streaming business profitable, from advertising to password-sharing crackdowns to cost-cutting.
    Streaming behemoth Netflix switched gears late last year and began offering a cheaper, ad-supported plan. Netflix was slow to embrace advertising, but as subscriber growth slowed, the company instituted the option in an effort to boost revenue.
    The company recently removed its cheapest, ad-free plan in a push to get more sign-ups for its ad option. Company executives have said the economics of its ad plan were higher than the basic plan, and that advertising is incremental to Netflix’s revenue and profit. More

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    The ‘Great IPO Reopening’ may be on hold: rising rates and weaker stocks are a killer

    A shopper for Instacart navigates through the aisles as she shops for a customer.
    Cyrus McCrimmon | Denver Post | Getty Images

    The Great IPO Reopening may be on hold: rising rates and lower stocks are an IPO killer. 
    A combination of still-high valuations, a mediocre reception for the latest crop of IPOs and poor market conditions may force The Great IPO Reopening to be put on hold. 

    Instacart on Thursday broke below its initial price of $30 before closing at $30.65. Arm Holdings yesterday broke below its initial price of $51 before closing at $52. Klaviyo hit $31.30 when it opened on Thursday, barely above its initial price of $30, before closing at almost $34. 
    And what about the earlier crop of IPOs? Not so good. 
    Restaurant chain Cava was the first IPO to get everyone excited, way back in June. It priced at $22, opened at $42, and went to $55 shortly after. It’s now at $30, still above its initial price the victim of massive selling the past two weeks. 
    Kenvue, the Johnson & Johnson spinoff, went public in May at $22, traded in the high $20s for a couple months, and has now broken below its initial price of $22. 
    Cosmetics firm Oddity Tech priced at $35 in July, opened around $49, and is now $28, well below its $32 initial price. 

    Throw in the seasonal weakness and macroeconomic worries, particularly higher interest rates, and it’s likely many executives of IPO hopefuls who are looking to go public in October or November are chewing their fingernails.
    Unfortunately, the alternatives are not very appealing. 
    Bad news now outweighs the good 
    The good news: deals are getting done. 
    The bad news: these early companies are the strong ones, and their mediocre reception, even with tiny floats, does not bode well for the hundreds of tech IPO hopefuls, most of whom are not profitable and would still like to avoid taking the massive haircuts that would be necessary to successfully float them in the public markets. 
    I noted earlier in the week that there was broad agreement that a successful IPO candidate needed to: 1) be profitable or on a very clear path to profitability, and 2) have a lower valuation. 
    The bad news is, some of these tech unicorns will likely pass on taking a huge public haircut. I spoke earlier this week with Nizar Tarhuni, vice president of research at Pitchbook, who estimated there are roughly 800 or so tech unicorns that on average haven’t raised capital in more than 17 months. 
    “They’re going to need to raise soon and the pricing dynamics don’t look great,” he told me. 
    This leaves those unicorns with three choices: 1) raise additional capital in the private markets, 2) merge or be bought out; or 3) move into the public markets. 
    Tarhuni noted that venture capital firms still have dry powder, but that they will be focusing on helping the companies with the highest probability of success. In this environment, that means companies that are already turning an operating profit.
    What about the rest? Those that cannot or will not meet the criteria to successfully go public and cannot keep raising private capital will be forced to merge or be bought. That means lots of potential business for distressed M&A firms. 
    Finally, a smaller percentage will take their medicine and move into the public markets (a few may take the SPAC route), but will have to accept a lower valuation. 
    The macro outlook is the real IPO killer 
    This month, the 10-year yield has gone to 4.48% from 4.10%, a rise of almost 40 basis points. (A basis point is 0.01%). The S&P 500 is down 2.7% in September. 
    That combination — rapidly rising rates plus a down stock market — is the classic IPO killer. 
    This is happening just as the next crop of IPO hopefuls is looking to go public in mid-October. 
    Hopefully, by then interest rates will calm down, and stocks will get past the seasonal weakness of September and October. 
    But if instead the 10-year yield is up another 40 basis points (near 5%), and the S&P 500 is down another 2.5%-5% or more, a lot of those IPO hopefuls are going to be postponing that decision.  More

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    Stocks making the biggest moves premarket: AstraZeneca, Wayfair, Alibaba and more

    A paramedic prepares doses of AstraZeneca vaccine for patients at a walk-in COVID-19 clinic inside a Buddhist temple in the Smithfield suburb of Sydney on August 4, 2021.
    Saeed Khan | AFP | Getty Images

    Check out the companies making headlines in early trading.
    AstraZeneca — Shares of the British pharmaceutical company gained more than 2.7% in premarket trading after the company reported positive results for its drug Dato-DXd in a trial for treating a common type of breast cancer.

    Wayfair — Shares gained more than 2% after Bernstein upgraded home merchandiser to market perform from underperform. The firm cited improving revenue growth and margin commentary.
    Chinese e-commerce stocks  —  U.S. listed shares of Alibaba and PDD Holdings added nearly 4% in premarket trading, while JD.com rose 3.3%. Bloomberg reported that China is considering easing rules that cap foreign investment in domestic publicly traded companies.  
    Seagen — Shares of the biotech firm rose nearly 4% in premarket trading after the company reported positive topline results from a clinical trial of treatment for patients with previously untreated bladder cancer. The results showed the treatment improved both overall survival and progression-free survival, compared with chemotherapy.
    Deere — The tractor manufacturer fell around 1% after Canaccord Genuity downgraded shares to hold from buy, citing slowing growth for large agricultural equipment and normalizing dealer inventories.  
    Arm Holdings — Shares of the chip designer added 1.3% during premarket trading. The stock jumped nearly 25% during its public trading debut but is now trading just above its $51 IPO price. Susquehanna initiated a neutral rating on the company in a Friday note.

    Charter Communications – Shares gained about 2% after Wells Fargo upgraded Charter Communications to an overweight rating, saying that its mobile roll-to-pay offering and rural growth should contribute to accelerating EBITDA and free cash flows.
    Ralph Lauren — The clothing brand’s shares ticked up nearly 1% after Raymond James initiated an overweight rating in a note Thursday evening. Analyst Rick Patel forecasts 20% upside potential from where shares closed on Thursday. 
    Yeti — Shares fell about 0.4% premarket. Jefferies on Friday called Yeti a “best-in-class” favorite in drinkware, even as the market expands to new entrants.
    — CNBC’s Pia Singh, Sarah Min, Samantha Subin, Tanaya Macheel, Brian Evans and Michelle Fox contributed reporting More

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    McDonald’s to raise royalty fees for new franchised restaurants for first time in nearly 30 years

    McDonald’s franchise royalty fees for U.S. restaurants will rise from 4% to 5% for operators opening new locations.
    The fast-food giant hasn’t hiked royalty fees in nearly three decades.
    While the change won’t affect many operators initially, backlash will likely come, due to the company’s rocky relationship with its U.S. franchisees.

    A McDonald’s golden arches logo is seen at a franchise restaurant owned by Rippon Family Restaurants.
    Paul Weaver | Lightrocket | Getty Images

    McDonald’s franchisees who add new restaurants will soon have to pay higher royalty fees.
    The fast-food giant is raising those fees from 4% to 5%, starting Jan. 1. It’s the first time in nearly three decades that McDonald’s is hiking its royalty fees.

    The change will not affect existing franchisees who are maintaining their current footprint or who buy a franchised location from another operator. It will also not apply to rebuilt existing locations or restaurants transferred between family members.
    However, the higher rate will affect new franchisees, buyers of company-owned restaurants, relocated restaurants and other scenarios that involve the franchisor.
    “While we created the industry we now lead, we must continue to redefine what success looks like and position ourselves for long-term success to ensure the value of our brand remains as strong as ever,” McDonald’s U.S. President Joe Erlinger said in a message to U.S. franchisees viewed by CNBC.
    McDonald’s will also stop calling the payments “service fees,” and instead use the term “royalty fees,” which most franchisors favor.
    “We’re not changing services, but we are trying to change the mindset by getting people to see and understand the power of what you buy into when you buy the McDonald’s brand, the McDonald’s system,” Erlinger told CNBC.

    Franchisees run about 95% of McDonald’s roughly 13,400 U.S. restaurants. They pay rent, monthly royalty fees and other charges, such as annual fees toward the company’s mobile app, in order to operate as part of McDonald’s system.
    The royalty fee hikes probably won’t affect many franchisees right away. However, backlash will likely come, due to the company’s rocky relationship with its U.S. operators.
    McDonald’s and its franchisees have clashed over a number of issues in recent years, including a new assessment system for restaurants and a California bill that will hike wages for fast-food workers by 25% next year.
    In the second quarter, McDonald’s franchisees rated their relationship with corporate management at a 1.71 out of 5, in a quarterly survey of several dozen of the chain’s operators conducted by Kalinowski Equity Research. It’s the survey’s highest mark since the fourth quarter of 2021, but still a far cry from the potential high score of 5.
    Despite the turmoil, McDonald’s U.S. business is booming. In its most recent quarter, domestic same-store sales grew 10.3%. Promotions such as the Grimace Birthday Meal and strong demand for McDonald’s core menu items, such as Big Macs and McNuggets, fueled sales.
    Franchisee cash flows rose year over year as a result, McDonald’s CFO Ian Borden said in late July. The company said average cash flows for U.S. operators have climbed 35% over the last five years.
    — CNBC’s Kate Rogers contributed to this report More

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    Apple’s iPhone 15 launches in China with people flocking to stores — even as Huawei revival emerges

    People flocked to a flagship Apple store in downtown Beijing on Friday morning to pick up the iPhone 15.
    As of 10 a.m. Beijing time on Friday, iPhone 15 sales via JD’s Dada one-hour delivery app surged by 253% versus that of the iPhone 14 last year, Dada said.
    Counterpoint Research’s most optimistic outlook for Apple in China predicts a 4% year-on-year decline in Apple shipments in the fourth quarter.

    Hundreds of people lined up at a flagship Apple store in Beijing to pick up the new iPhone 15 when deliveries began on Friday.
    CNBC | Evelyn Cheng

    BEIJING — People flocked to a flagship Apple store in downtown Beijing on Friday morning to pick up the latest iPhone, despite market worries that nationalistic fervor would dampen the U.S. company’s sales in China.
    Many also ordered the phone for delivery. As of 10 a.m. Beijing time on Friday, iPhone 15 sales via JD’s Dada one-hour delivery app surged by 253% versus that of the iPhone 14 last year, Dada said.

    In the first 10 minutes after deliveries began at 8 a.m., the company said 25,000 phones were on their way to customers. Dada said this year it is working with 4,600 authorized Apple retailers in China — up from 500 in 2020.

    Apple started delivering the iPhone 15 on Friday after pre-orders began on Sept. 15. This year’s release comes as the smartphone giant faces economic and political headwinds in its third-largest market.
    About two weeks prior to Apple’s launch event this month, Chinese telecommunications giant Huawei quietly released its Mate 60 Pro in China with a reportedly 5G-capable chip from SMIC. That’s despite U.S. sanctions since 2019 which have almost wiped out Huawei’s smartphone business.

    However, for people waiting in line at the Apple store, there was a general ambivalence about the phone brand.
    One man, surnamed Zhao, said he’d wanted to buy Huawei’s new phone, but it sold out the moment he tried to buy it online. “Since I couldn’t get the Mate 60 I decided to get the new iPhone instead,” he said in Mandarin, translated by CNBC. “I don’t think there’s too much of a difference.”

    I don’t feel it’s patriotic to get one brand or another. Don’t Huawei and Apple both pay taxes to China?

    iPhone buyer in China

    Zhao declined to share his first name due to the sensitivity of the matter. He was 10th in line at the Apple store in Sanlitun, Beijing, and said he arrived at 6:30 a.m. The first person in line, who also requested anonymity, said he’d arrived at 1 a.m.
    Huawei’s phone might slow down in about two to three years, while Apple’s system might last a bit longer — maybe four to five years, according to Zhao. “But I’m going to change to a new phone in two to three years anyway, so it’s about the same to me.”
    “I don’t feel it’s patriotic to get one brand or another. Don’t Huawei and Apple both pay taxes to China? Apple probably pays more,” he said. Zhao said he was planning to upgrade from his Huawei device to buy the iPhone 15 Pro Max, which has a list price of 9,999 yuan ($1,370).

    Stock chart icon

    Share slide

    In early September, The Wall Street Journal reported, citing sources familiar with the matter, that central government employees were ordered not to bring iPhones to the office or use them for work. It was not clear how new or wide-reaching any such order was. Bloomberg, citing sources familiar with the situation, also reported a ban on iPhones at work could spread to other state-affiliated agencies.
    China’s Ministry of Foreign Affairs said the country hadn’t issued bans on the purchase or use of Apple iPhones.

    Based on the current pre-ordering results, we do see that Apple will still be resilient in its sales, though it faces challenges…

    senior researcher at IDC

    Apple did not immediately respond to a CNBC request for comment on the reports or its iPhone 15 sales in China.
    Shares of Apple, the largest U.S. stock by market capitalization, are down by about 7% so far this month.

    Strong iPhone 15 pre-sales

    Apples’ iPhone 15 pre-sales in China pointed to robust demand. Earlier this week, CNBC checks of online shopping sites JD.com and Alibaba’s Tmall showed the more expensive iPhone 15 Pro and Pro Max were essentially sold out, with delivery wait times of about a month or more.
    “Based on the current pre-ordering results, we do see that Apple will still be resilient in its sales, though it faces challenges like Huawei’s new products and the absence of the usual buzz on China’s social media,” said Will Wong, senior researcher at IDC, a market research firm.
    “We are expecting a 5%-6% YoY growth for Apple’s overall shipments” in China in the second half of this year, he said. However, he noted pre-order results don’t necessarily represent the final sales number and that last year, China was still dealing with Covid-19.

    Consumers living outside big cities such as Beijing, Shanghai and Hangzhou also wanted to buy the new iPhone. Orders from less developed cities surged by six times versus last year, according to Dada.

    Apple’s China headwinds

    China accounts for nearly 20% of Apple’s revenue. The company’s Greater China net sales rose by nearly 8% year-on-year to $15.76 billion in the second quarter, versus a 5.6% decline in the Americas market to $35.38 billion.
    That’s despite economic data that’s pointed to a broader slowdown. China’s retail sales rose by 4.6% in August from a year ago, following 2.5% growth in July.
    On top of slowing growth in China, the market is highly competitive.
    Huawei is set to hold a product launch on Monday. Foldables, a category Apple has yet to enter, have also grown popular in China.

    Read more about China from CNBC Pro

    Counterpoint Research’s most optimistic outlook for Apple in China predicts a 4% year-on-year decline in Apple iPhone shipments in the fourth quarter.
    The firm’s worst-case scenario predicts a 15% year-on-year decline.
    “We must acknowledge the existence of initial supply constraints, particularly for the Pro series. This has manifested in longer delivery times for pre-orders over the past two days,” Tarun Pathak, research director at Counterpoint Technology Market Research, said in an email Wednesday.
    “If these supply issues persist without a prompt resolution, it would necessitate us leaning towards the bearish case.”

    Pathak noted that Huawei’s decline allowed the iPhone to “attract a massive number of consumers” in the $600-plus price category, and said iPhone 11 and iPhone 12 users would likely want to upgrade to the iPhone 15.
    The firm said iPhone 15 pre-sales on JD.com exceeded 3 million units.
    JD.com did not immediately respond to a CNBC request for comment.
    However, Shanghai-based CINNO Research had a more pessimistic outlook as of Wednesday: A 22% drop in overall iPhone 15 unit sales versus that of the iPhone 14 in China.
    That’s still about 10 million iPhone 15s, for an expected total of 45.5 million iPhones sold in China this year, a 2% decline from a year ago, CINNO Research said.
    CINNO blamed this on the “economic downturn” and impact of Huawei’s new Mate 60 Pro. Indeed, there has been a lot of focus on Huawei’s latest device. At its height, the Chinese technology giant was Apple’s closest competitor in China’s high-end smartphone market. Any kind of serious bid from Huawei to regain a foothold in China could add pressure on China.
    “There’s no doubt that the new Mate 60 series will be a challenge to the iPhone this year,” Counterpoint Research’s Pathak said.
    — CNBC’s Eunice Yoon contributed to this report. More

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    An HSBC-backed startup is using AI to help banks fight financial crime — and eyeing a Nasdaq IPO

    Singapore-headquartered Silent Eight wants to be “IPO ready” by the end of 2025 with a view to listing on the tech-heavy Nasdaq in the U.S, its CEO Martin Markiewicz told CNBC.
    Silent Eight uses artificial intelligence (AI) to help financial institutions fight money laundering and other financial crimes.
    Markiewicz told CNBC that he forecasts revenue to grow more than three-and-a-half times in 2023 versus last year.

    The co-founders of Silent Eight, from left to right: Michael Wilkowski, Julia Markiewicz and Martin Markiewicz.
    Silent Eight

    WARSAW — When it comes to financial crime, banks can often be “one decision away from a huge mess,” Martin Markiewicz, CEO of Silent Eight told CNBC.
    That’s because the risk of fines and reputational damage is high if financial firms don’t do enough to stamp out crimes like money laundering and terrorist financing. But it takes huge amount of time and resources to investigate and prevent such activities.

    Markiewicz’s company uses artificial intelligence (AI) to help financial institutions fight these issues in a bid to cut the amount of resources it takes to tackle crime, keeping banks in the good books of regulators.
    “So our grand idea for a product … (is that) AI should be doing this job, not necessarily humans,” Markiewicz said in an interview on Thursday at a conference hosted by OTB Ventures. “So you should have a capacity of a million people and do millions of these investigations … without having this limitation of just like how big my team is.”
    With Silent Eight’s revenue set to see threefold growth this year and hit profitability for the first time, Markiewicz wants to get his company in position to go public in the U.S.

    How AI can catch criminals

    Silent Eight’s software is based on generative AI, the same technology that underpins the viral ChatGPT chatbot. But it is not trained in the same way.
    ChatGPT is trained on a so-called large language model, or LLM. This is a single set of huge amounts of data, allowing prompt ChatGPT and receive a response.

    Silent Eight’s model is trained on several smaller models that are specific to a task. For example, one AI model looks at how names are translated across different languages. This could flag a person who is potentially opening accounts with different spellings of names across the world.
    These smaller models combine to form Silent Eight’s software that some of the largest banks in the world, from Standard Chartered to HSBC, are using to fight financial crime.
    Markiewicz said Silent Eight’s AI models were actually trained on the processes that human investigators were carrying out within financial institutions. In 2017, Standard Chartered became the first bank to start using the company’s software. But Silent Eight’s software required buy-in from Standard Chartered so the start-up could get access to the risk management data in the bank to build up its AI.
    “That’s why our strategy was so risky,” Markiewicz said.
    “So we just knew that we will have to start with some big financial institutions first, for the other ones to know that there is no risk and follow.”
    As Silent Eight has onboarded more banks as customers, its AI has been able to get more advanced.
    Markiewicz added that for financial institutions buying the software, it is “orders of magnitude” cheaper than paying all the humans that would be required to do the same process.
    Silent Eight’s headquarters is in Singapore with offices in New York, London, and Warsaw, Poland.

    IPO ahead

    Markiewicz told CNBC that he forecasts revenue to grow more than three-and-a-half times in 2023 versus last year, but declined to disclose a figure. He added that Silent Eight will be profitable this year with more and more financial institutions coming on board.
    HSBC, Standard Chartered and First Abu Dhabi Bank are among Silent Eight’s dozen or so customers.
    The CEO also said the company is not planning to raise money following a $40 million funding round last year, that was led by TYH Ventures and welcomed HSBC Ventures, as well as existing investors which include OTB Ventures and Standard Chartered’s investment arm.
    But he said Silent Eight is getting “IPO ready” by the end of 2025 with a view to listing on the tech-heavy Nasdaq in the U.S. However, this doesn’t mean Silent Eight will go public in 2025. Markiewicz said he wants the company to be in a good position to go public, which means reporting finances like a public company, for example.
    “It’s an option that I want to have, not that there’s some obligation or some investor agreement that I have,” Markiewicz said. More

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    Stocks making the biggest moves midday: Splunk, Cisco, Broadcom, Fox and more

    A sign is posted in front of a Broadcom office in San Jose, California, on June 3, 2021.
    Justin Sullivan | Getty Images News | Getty Images

    Check out the companies making headlines in midday trading.
    Cisco Systems, Splunk — Shares of Cisco fell 3.9% Thursday after the company said it is acquiring cybersecurity software company Splunk for $157 per share in a cash deal worth about $28 billion. Splunk’s stock price popped 19.1% on news of the deal.

    KB Home — The homebuilder stock slid 4.3% after saying it expected its gross housing margin to shrink in the current quarter. KB Home posted its fiscal third-quarter report Wednesday evening, reporting earnings of $1.80 per share on revenue of $1.59 billion. Analysts polled by LSEG, formerly known as Refinitiv, called for earnings of $1.43 per share and revenue of $1.48 billion.
    Fox Corporation, News Corp — Shares of Fox Corporation and News Corp gained 3.2% and 1.3%, respectively, on news Thursday that Rupert Murdoch is stepping down as chairman of both companies. 
    Broadcom — Shares of Broadcom moved lower by almost 2.7%. The action follows a report by The Information that Google is holding internal discussions about dropping the artificial intelligence chip supplier in favor of its own internally developed chips as soon as 2027. A Google spokesperson later told CNBC that the company is “productively engaged” with Broadcom and other suppliers for the “long term.” “Our work to meet our internal and external Cloud needs benefit from our collaboration with Broadcom; they have been an excellent partner and we see no change in our engagement,” the spokesperson said
    Eli Lilly — Shares were down 3.4% after the company earlier this week sued several clinics and pharmacies across the U.S. for allegedly selling cheaper, unauthorized versions of the company’s diabetes drug Mounjaro.
    Klaviyo — The marketing automation company stock closed Thursday roughly 2.9% higher. Shares of Klaviyo opened Wednesday at $36.75 on the New York Stock Exchange, which was greater than the company’s offering price of $30 per share.

    PulteGroup, Zillow Group, D.R. Horton — Shares of companies in the housing industry fell Thursday after data showed U.S. existing home sales fell in August as tight supply raised prices. PulteGroup was down 3.3%, while both D.R. Horton and Zillow lost 3.7%.
    FedEx — Shares gained 4.4% a day after the company reported mixed fiscal first-quarter earnings. FedEx reported adjusted earnings of $4.55 per share, greater than the $3.73 forecast by analysts polled by LSEG. Its revenue of $21.68 billion came in below expectations of $21.81 billion.
    Paramount, Netflix, Disney — Shares of streaming companies moved higher as writers and producers neared a potential end to the Writers Guild of America strike, people close to the negotiations told CNBC’s David Faber on Wednesday. Paramount was about 0.5% higher, while Netflix lost 0.6% and Disney added 0.2%, taking back earlier gains.
    — CNBC’s Alex Harring, Tanaya Macheel and Samantha Subin contributed reporting. More

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    Saudi crown prince says he will keep ‘sportswashing’ as criticism of the practice grows

    Saudi Crown Prince Mohammed bin Salman embraced accusations of “sportswashing” during a Fox News interview that aired Wednesday night.
    “Well, if sportswashing is going to increase my GDP by way of 1%, I will continue doing sportswashing,” he said during the interview.
    The Saudi government has been under fire for its broad investment in sports, with critics speculating its part of a larger effort to use sportswashing to gain international influence.

    Saudi Arabian Crown Prince Mohammed bin Salman Al Saud attends Partnership for Global Infrastructure and Investment event on the day of the G20 summit in New Delhi, India, September 9, 2023. 
    Evelyn Hockstein | Reuters

    Saudi Crown Prince Mohammed bin Salman embraced accusations of “sportswashing” to rehabilitate the country’s image, as the kingdom beefs up its spending and influence in the major international sports of golf and soccer.
    “Well, if sportswashing is going to increase my GDP by way of 1%, I will continue doing sportswashing,” he said during an interview with Fox News that aired Wednesday night.

    “I don’t care … I’m aiming for another one and a half percent. Call it whatever you want, we’re going to get that one and a half percent,” the crown prince said.
    Critics have long said that Saudi Arabia’s government is using sports investments to gain political influence around the world, as well as to mend the kingdom’s tarnished reputation from human rights abuses like the killing of Washington Post journalist Jamal Khashoggi. The practice has been dubbed sportswashing.
    The kingdom has ramped up investments in sports in recent years, taking stakes in Saudi soccer clubs and recruiting top players like Cristiano Ronaldo and Neymar from Europe to Saudi Arabia with deals reportedly as high as $175 million. It also lured pro golfers like Dustin Johnson and Bryson DeChambeau away from the PGA Tour to its rival LIV Golf with massive paydays — before the organizations ultimately agreed to merge.
    The Saudi Public Investment Fund (PIF), an entity controlled by Crown Prince Mohammed, has backed Saudi soccer clubs and LIV Golf. PIF has a range of investments in areas from electronic vehicles to entertainment. The fund is worth over $700 billion, up from $528 billion in 2021, Reuters reported earlier Thursday.
    The LIV Golf merger with the PGA Tour has faced widespread scrutiny. Critics say the deal, announced in June, is in part an attempt to rehabilitate Saudi Arabia’s image.

    The deal could also pose a threat to national security, lawmakers have said. U.S. officials have found that Saudi Arabia has ties to the 9/11 attacks, though the Saudi government has denied involvement. Fifteen of the 19 hijackers were Saudi nationals, and the late al-Qaeda leader Osama bin Laden was born in the country.
    Key U.S. lawmakers have criticized the pending golf merger as an attempt by the kingdom to distract from its human rights record.
    Saudi Arabia is “a regime that has killed journalists, jailed and tortured dissidents, fostered the war in Yemen, and supported other terrorist activities, including 9/11. It’s called sportswashing,” Senate Homeland Security and Governmental Affairs Investigations Subcommittee chair Sen. Richard Blumenthal, D-Conn., said during a panel hearing in July examining the deal.
    PGA Tour officials Jimmy Dunne and Ron Price said during that hearing that the golf organization faced an existential threat from LIV before the proposed merger. Prior to the deal, LIV Golf sued the PGA Tour for alleged anticompetitive practices, which prompted the PGA Tour to countersue, saying LIV Golf was stifling competition.
    “We are in a situation where we faced a real threat … you could go elsewhere for $1 billion, $3 billion, maybe $50 billion,” Price said at the time. “We could do it, but if we went down that path, we would end up giving up total control.”
    Earlier this month, the Senate subcommittee held a second hearing on the LIV Golf and PGA Tour merger, where one witness said the agreement was not about business.
    “At its core, then, this is not a business deal,” said Benjamin Freeman, director of the Democratizing Foreign Policy Program at the Quincy Institute for Responsible Statecraft. “This is an influence operation. It’s meant to shape U.S. public opinion and U.S. foreign policy.”
    — CNBC’s Lillian Rizzo and Chelsey Cox contributed to this report More