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    America will struggle to pay for ultra-expensive gene therapies

    The vial is familiar, the liquid inside could be water—but the price tag is a little more unusual. A shot of Zolgensma, a gene therapy for spinal-muscular atrophy, comes to $2.1m. It is one of a new generation of ultra-expensive medicines. Treatments for beta-thalassemia and haemophilia, two blood disorders, cost $2.8m and $3.5m, respectively. Their prices may be overtaken by gene therapies for sickle-cell disease expected to be approved this year, and one for Duchenne muscular dystrophy, which could be approved any day now.Such therapies will be beyond the means of many middle- and low-income countries. They will also cause trouble in the richest, not least America. Pharmaceutical firms point out the drugs are expensive to develop, mostly for rare disorders and may offer benefits that last a lifetime. Governments and insurers must decide if the medicines are worth it at current prices and, if not, try to negotiate them down. Health-care experts wonder if this process could, in time, force sweeping changes in how American states pay for medication.Vertex, one of the firms working on sickle-cell-disease therapies, argues that current treatment for the worst-affected patients can cost $4m-6m over the course of a lifetime. Yet the Institute for Clinical and Economic Review, a think-tank, calculates that the firm’s new medicine would only be cost-effective at a shade under $2m a patient, both because the initial cost would earn a return if put to other uses and because there is uncertainty over how long the benefits of the drug will last.Sickle-cell disease, which can lead to extreme pain, strokes, serious infections and lung difficulties, is a particular problem for governments and insurers, since it is relatively common. In America there are 100,000 people who suffer from it, and many are covered by Medicaid, an official health-care scheme for the poor. Michael Kleinrock of the iqvia Institute for Human Data Science, an analytics firm, expects that Medicaid will have to prioritise patients when the drugs are approved, as it will be unable to afford to pay for everyone who might benefit at the same time.In the medium term, a change of approach may be necessary. Francis Collins of the National Institutes of Health, which funds medical research, says there is recognition in government that there will have to be “special creative thoughtfulness to make access [to these medicines] happen”. A report by the cms Innovation Centre, an official agency, suggests a move to a system in which the government negotiates on behalf of state Medicaid outfits, in the hope of using federal heft to win better deals. Although the details are yet to be worked out, the hope is payments can be linked to drug performance, as already happens in Britain, France and Germany. Private insurers will face difficulties, too. Many have imposed outright exclusions or restriction on access to gene therapies in their policies. As insurers have a high turnover of customers, they may not benefit from the savings of a cure, which will accrue over a lifetime. There is talk of reinsurance programmes and risk pooling, but little progress has been made. Some argue that costs will come down over time. Zandy Forbes, chief executive of Meiragtx, says that her firm is working on a gene therapy for Parkinson’s disease that will be competitive with existing treatments. To achieve this, the company has decided to bring all its development and manufacturing in house in order to radically reduce costs. History demonstrates that drops in the price of pharmaceutical goods are possible. Between 1998 and 2009 manufacturing improvements brought about a 50-fold reduction in the cost of goods of monoclonal antibodies. They are now routinely used in medicine.There is another option, which is that breakthroughs go to waste. Some states have been unwilling to pay the price needed to eliminate Hepatitis c, a viral disease, despite the availability of antiviral therapies that cost around $20,000 per patient, says Dr Collins; this results in all kinds of obstacles being put up for those receiving treatment. It would be an extraordinary waste were the same to happen with the new wave of gene therapies. ■For more expert analysis of the biggest stories in economics, finance and markets, sign up to Money Talks, our weekly subscriber-only newsletter. More

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    Turkey’s bizarre economic experiment enters a new phase

    It was supposed to bring respite. Instead, Turkey’s election, which surprised investors by re-anointing Recep Tayyip Erdogan as president on May 28th, has deepened the country’s economic malaise. In the past fortnight the lira has lost 5% of its value against the dollar, falling to a rate of 21 to one. Some economists think it could hit 30 by the year’s end, despite the government’s attempts to prop it up. The central bank’s net foreign-exchange reserves are now in the red, having been depleted as savers and investors flee the currency. Such difficulties are symptoms of eccentric monetary policy. In 2021, facing inflationary pressure that caused central banks everywhere to raise interest rates, Turkey cut them. Believing that low rates lower inflation—the opposite of economic orthodoxy—Mr Erdogan has repeatedly strong-armed Turkey’s central bank to slash its policy rate. Indeed, the overnight policy rate now stands at a cool 8.5%. According to official figures, annual inflation hit 86% in 2022 (see chart 1). Inflation has since softened—either to 44%, according to official estimates, or to something higher, according to independent ones. Mr Erdogan’s lackeys boast he was right all along. In fact, inflation has dropped because of a fall in energy prices, central-bank intervention in currency markets and “base effects”, where past price rises lift the base from which inflation is calculated. Regardless, Mr Erdogan looks likely to continue with his policy, at least for a time. In his victory speech he maintained that, alongside looser monetary policy, “inflation will also fall”. Mr Erdogan is right about something, however. Inflation in Turkey is a puzzle for economists, even if not in the way he suggests. The persistence of low interest rates and high inflation suggests Turkey’s real interest rate has been deeply negative for some time. This ought to become rapidly unsustainable, since it enables speculators to profit handsomely by borrowing in lira and investing in stable assets such as housing or other currencies, further depreciating the lira and turbocharging inflation. How, then, have real interest rates stayed negative for so long? And what does it mean for the future path of inflation? Fishing for answersTo start, one must first understand Mr Erdogan’s approach. This was best articulated in 2018, when Cemil Ertem, an adviser, provided an outline, referring to an equation baked into many economic models and named after Iriving Fisher, a pioneering economist. The “Fisher equation” states that the nominal interest rate is a sum of the real interest rate and the expected rate of inflation. Most economists believe the real rate is determined by factors, such as the long-term growth rate, over which policymakers have little sway. A lower nominal rate should, at least according to Mr Ertem’s interpretation, reduce inflation. Mr Ertem argued that this would happen if firms passed on lower borrowing costs to consumers as lower prices.Yet when the theory was put to the test in late 2021, Mr Erdogan was proved wrong. After all, inflation continued to rise. The problem was that the other channels through which interest rates affect inflation dominated the cost channel by which Mr Ertem expected inflation to be reduced, says Selva Demiralp of Koc University. This still leaves the mystery of Turkey’s persistent deeply negative real interest rate. But it starts to unravel when other types of real rates, which have not been as negative, are considered. As Emre Peker of the Eurasia Group, a consultancy, argues, “the [policy] rate has become irrelevant.” In some cases, interest rates are distorted by government policy. In the commercial sector, for instance, banks are told not to lend above a certain interest rate. The result is that they simply avoid making most loans. Only favoured industries, such as construction, receive credit. Turkey has also required banks to hold bonds against foreign-exchange deposits, in effect subsidising state borrowing. In the sectors where interest rates are less distorted, though, nominal interest rates have moved in the opposite direction to the policy rate (see chart 2). Since investors do not believe the central bank will act to stop inflation in the future, inflation expectations have risen. This has fed into higher consumer-lending rates, especially for longer-term loans, because investors demand a higher return the lower the purchasing power they expect the lira to hold in the future. Therefore judged by consumer-loan rates, real interest rates may not be all that negative.Similarly, returns on other assets are much higher than the central bank’s policy rate suggests. This is causing firms, households and investors to flee the currency. The government wants to support the lira, but there is only so much it can do. Your correspondent was blessed with many thanks when—short of time—he paid for a taxi in Istanbul using dollars at the market exchange rate, rather than the less generous black-market one. Suppliers are taking matters into their own hands, pricing items in dollars, points out Bekir, a shop owner in Istanbul’s Grand Bazaar. Assets other than foreign currencies are also attracting investment, as parties scramble to protect their savings. Ms Demiralp notes there are, for instance, “long lines outside car dealerships”. House prices have grown at triple the rate of official inflation. Some speculate about the potential for an attack on the lira from foreign investors.The government has tried to stem currency flight. Exporting firms must sell 40% of their foreign currency revenues to the central bank. In late 2021 the government introduced a scheme whereby some lira deposits are protected against depreciation. In an extremely costly and not entirely sustainable situation, almost a quarter of all deposits are now covered. What, then, to make of the Fisher equation? Short-term policy rates have been quite negative, but they are much less relevant for borrowing, since market rates have either risen owing to higher inflation expectations, or credit has been rationed. In other areas the result has been a dash from the lira, prompting use of soft capital controls. If Mr Erdogan were to hold down market interest rates across the board, the result might well be hyperinflation.Some economists think Mr Erdogan, armed with victory and facing a brewing currency crisis, may soften his approach. Turkey will have some economic respite over the summer, when energy consumption will fall and tourism revenue rise. Mr Erdogan has been able to keep the lira afloat thanks to one-off foreign-exchange agreements with friends including Russia and Saudi Arabia. Yet come autumn he may have to let up on his promise to continue the low-rate policy, perhaps via indirect means like softening limits on commercial-lending rates. Warm weather and friendly favours do not last for ever. ■For more expert analysis of the biggest stories in economics, finance and markets, sign up to Money Talks, our weekly subscriber-only newsletter. More

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    What does the perfect carbon price look like?

    To most economists, putting a price on greenhouse-gas emissions is the best way to tackle climate change. It is efficient, allowing society to identify the cheapest unit of carbon-dioxide equivalent to forgo. It is fair: polluters pay; the proceeds can be redistributed. And it aids other forms of decarbonisation: complying with a carbon price forces companies to track their emissions and investors to work out which of their assets are the dirtiest. According to the World Bank, there are now 73 carbon-pricing schemes across the world, covering 23% of global emissions. That is up from just 7% a decade ago. The bank’s tally includes both emissions-trading schemes, where polluters can trade permits in a market, and carbon taxes, where a government sets a price directly. The largest scheme is in China and was launched in 2021. It covers the country’s energy industry, and therefore 9% of global emissions. Even in America, which is immune to the charms of carbon pricing at a federal level, an increasing number of states are setting their own prices. Washington state, the latest convert, launched its emissions-trading scheme in January. Yet a growing number of centre-left economists, who might be expected to be vociferous supporters of carbon prices, have soured on the policy. These critics focus on two points. The first is that carbon prices are not aggressive enough. The eu’s emissions-trading scheme, one of the most comprehensive, nevertheless excludes buildings and transport. Allowances are given to airlines and heavy industry in the name of competitiveness. Prices are relatively high in Europe, reaching a record €100 ($107) a tonne of carbon-dioxide equivalent in February, but too low elsewhere. The World Bank reckons less than 5% of emissions are priced at or above the level that would be required, by 2030, in order for temperature increases to be limited to 2°C above pre-industrial levels.This tentative action reflects the critics’ second worry: equity. They argue that rather than ensuring polluters pay, the cost of carbon prices falls too heavily on the poor. Such initiatives raise energy prices—usually the only area of the economy that is entirely subject to them—and push industrial jobs overseas, beyond the reach of emissions-trading schemes. Anticipating pushback on these grounds, politicians water down the schemes. Therefore the promised emissions cuts never materialise. These are the arguments. How does the evidence stack up? Measuring the impact of carbon prices is challenging. Carbon prices, like interest rates, both affect and are affected by the economy. All else being equal, a higher carbon price will lower economic activity and raise consumer prices. But a stronger economy will also raise the price of a carbon permit. Politicians may also be more comfortable raising carbon taxes when the economy is booming. They might take steps to cut them in bad times. For instance, in May last year the European Commission announced an auction of surplus permits during the energy crisis that followed Russia’s invasion of Ukraine, in order to bring down prices Thankfully, there are ways to disentangle cause and effect. Marion Leroutier of the Stockholm School of Economics uses a “synthetic control” method to examine a top-up tax on the eu’s emission-trading scheme that was introduced by Britain in 2013. To see the effect of this higher carbon price, Ms Leroutier employs data from other eu countries to fashion a hypothetical version of Britain that did not introduce the tax—akin to a control group in an experiment. In reality, interconnectors allow Britain to import electricity from neighbours, potentially making the control group also subject to the treatment. But having included an estimate of such “spillovers”, Ms Leroutier estimates that the tax led to a 20-26% reduction in emissions from the energy industry.In a forthcoming paper Gilbert Metcalf of Tufts University and James Stock of Harvard University attempt to account for the broader economic context. They look at 31 European countries, controlling for past emissions and economic growth, in order to isolate variation in carbon prices that is unexplained by the state of the economy. The authors find that carbon taxes reduce greenhouse-gas emissions much as economists have previously predicted. Significantly, they also find virtually no effect, either positive or negative, on economic growth and employment, perhaps because there was more innovation than anticipated.A final method of disentangling cause and effect is to employ an “event study”. These are often used to assess the impact of monetary-policy decisions. By looking at the near-instantaneous reaction of carbon prices to a policy announcement, it is possible to remove the effects of background economic conditions, which do not change at the same speed. The impact of the change in price can then be tracked through the economy. In a recent working paper Diego Känzig of Northwestern University did just this, finding that higher carbon prices lower emissions and encourage green innovation. Yet these gains come at a cost. The higher prices raise energy costs and thus reduce the incomes of the poor.Get the green rightCarbon prices have successfully cut emissions when used. They could be more palatable, however. In another paper, Mr Känzig compares the eu’s More

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    TripAdvisor rival GetYourGuide nears $2 billion valuation as it raises fresh funds to invest in A.I.

    GetYourGuide said it has raised $194 million of equity and debt financing from investors including UniCredit, Blue Pool Capital and KKR.
    The online travel startup, which is backed by SoftBank, is now worth nearly $2 billion following the fresh round of funding, according to a person familiar with the matter.
    GetYourGuide will use the fresh funds to expand in the U.S. and up its investment in AI and other product development.

    GetYourGuide CEO Johannes Reck.
    GetYourGuide

    German online travel startup GetYourGuide raised $194 million from investors, hoping to capitalize on a bump in demand for travel services in the summer, further an expansion into the U.S., and invest in large language models and other artificial intelligence tools.
    The Berlin-based company said Thursday it had raised the funding through a mix of equity and debt, with $85 million of equity investment being led by U.S. asset management firm Blue Pool Capital.

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    The investment values the company at nearly $2 billion, up from GetYourGuide’s last publicly-disclosed valuation of $1.4 billion, according to a person familiar with the matter. Existing investors KKR and Temasek invested again in this round.
    The debt portion of the deal was led by UniCredit and also backed by BNP Paribas, Citibank and KfW. Total investment in GetYourGuide, including both equity and debt, now stands at just over $1 billion.
    GetYourGuide’s product differs from those offered by some other major players in the online travel space. Rather than advertise hotels, flights and other forms of transportation, GetYourGuide sells its users experiences and things to do in unexplored places.
    These experiences are offered through third-party suppliers on its platform, with GetYourGuide taking a commission on each booking. 
    The company has seen a massive jump in demand for its platform with travel returning back to normal following the ending of Covid-19 restrictions and the resumption of normal cross-border transportation.

    Johannes Reck, the CEO and co-founder of GetYourGuide, said the company had seen its revenues erased during the early days of the pandemic — for multiple consecutive quarters the company made no revenue whatsoever, he said. 
    “We were severely depressed in the pandemic,” Reck told CNBC. “The travel industry was very hard hit within the travel industry. GetYourGuide was probably one of the worst affected. Experiences were shut down. People didn’t go out.”
    “There were some greenshoots in 2021 with the reopening of the U.S. but the real rebound only started when omicron turned out to be a more benign variant and people started to resume traveling in Easter of 2022 and then we had an exploding business on our hands,” he said.

    GetYourGuide saw a doubling of its sales volumes in 2022 and a quadrupling in the first quarter of 2023 compared to 2019, Reck said, citing a pre-pandemic benchmark due to 2020 and 2021 being markedly lower in terms of activity.
    To offset the decline in physical experiences, GetYourGuide started offering users virtual tours and other experiences. More recently, it began offering its own exclusive branded experiences called “Originals.”
    They include the ability to turn on the lights of the Sistine Chapel in the Apostolic Palace, the pope’s official residence in Vatican City, and visit the Museum of Modern Art in New York an hour before regular opening hours.
    Travel experiences is a market Reck believes is worth $300 billion today, while he thinks the total addressable market for experiences more generally could be worth $1.5 trillion.
    GetYourGuide will use the fresh funds to expand its operations in the U.S., which has been a huge source of growth for the company over the past year. The company also intends to up its investment in AI and other product development, with the use of large language models or LLMs being a key focus. 
    LLMs are algorithms trained on vast amounts of data that learn how to recognize, summarize and generate text and other types of content. They power so-called generative AI systems, which allow users to generate new content by entering certain prompts.
    GetYourGuide says it is already integrating LLMs into its business to automate the generation of descriptions of experiences such as local pizza and pasta making classes, and riverboat cruises on the Seine in Paris.
    LLMs can also be helpful for allowing people to discover new areas and find experiences with enhanced personalization of recommendations, Reck said. Google is rapidly advancing its work in AI amid worries about the threat of LLMs to its dominance in online search. More

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    Nordstrom tops Wall Street’s first-quarter sales expectations, even as shoppers spend less

    Nordstrom topped fiscal first-quarter sales expectations, even as it reported a drop in spending across most categories.
    The retailer reaffirmed its full-year outlook.
    Shares rose in after-hours trading.

    Shoppers walk into a Nordstrom department store in Austin, Texas, March 3, 2023.
    Brandon Bell | Getty Images

    Nordstrom’s fiscal first-quarter sales topped Wall Street’s expectations on Wednesday, even as the retailer reported a spending drop and predicted slower sales in the coming months.
    The higher-end department store also reiterated its outlook for the full year. Nordstrom expects revenue to fall 4% to 6% and adjusted earnings per share to range between $1.80 and $2.20 for the fiscal year, excluding the impact of winding down its stores and online business in Canada.

    Yet despite declining sales, Nordstrom stressed its progress with managing inventory, cutting costs and drawing shoppers, especially to the off-price brand Nordstrom Rack. Sales at both banners, but primarily Nordstrom Rack, improved in April after a “decent” start to February and then a slowdown in March, the company said on an earnings call. That momentum continued into May across both banners but most of the strength was at Nordstrom Rack, the company said.
    “We’re encouraged by our momentum, especially given the uncertain macroeconomic environment,” CEO Erik Nordstrom said in the company’s earnings release.
    The company’s shares rose about 7% in after-hours trading.
    Here’s what the company reported for the three-month period ended April 29 compared with what analysts were anticipating, based on Refinitiv estimates:

    Earnings per share: 7 cents adjusted vs. a loss of 8 cents a share expected
    Revenue: $3.18 billion vs. $3.12 billion expected

    In the fiscal first quarter, Nordstrom’s net loss was $205 million, or $1.27 per share, compared with a net income of $20 million, or 13 cents per share, in the year-earlier period.

    Excluding the costs related to winding down Canadian operations, Nordstrom’s adjusted earnings per share were 7 cents.
    Nordstrom is looking for growth after it struggled with stagnant sales and largely missed out on the stimulus-fueled spending boom that benefited other retailers during the Covid pandemic. In the most recent fiscal year, which ended in January, the company’s total revenue was $15.5 billion. The figure was flat compared with the total revenue that it reported in the fiscal year that ended just prior to the start of the pandemic.
    Its lagging sales drew interest and scrutiny from activist investor Ryan Cohen, founder of Chewy and chairman of GameStop, who bought a stake of the company earlier this year.
    Nordstrom’s sales continued to sag in the most recent three-month period. The company’s total revenue, including credit card sales, fell about 11% from $3.57 billion in the year-ago quarter, but surpassed Wall Street’s expectations.
    Sales in most categories in the U.S. declined in the first quarter year over year, the company said in a news release. Nordstrom attributed some of that to difficult comparisons. In the year-earlier period, shoppers flocked to stores for designer shoes, dresses and wardrobe refreshes to attend weddings, reunions and other social gatherings as the world reopened after the pandemic.
    Net sales at Nordstrom’s namesake stores decreased 11.4% year over year, while net sales for Nordstrom Rack dropped 11.9%.
    Activewear performed best for Nordstrom in the first quarter. Beauty and men’s apparel also did better than average, the company said.
    The company noted it isn’t seeing signs of customers trading down and the spend-per-trip measure is up because it’s holding the line on promotions.
    Still, even high-end customers are seen to be “cautious” amid a worsening macroeconomic environment, which is a trend Nordstrom said it has seen across the board.
    Nordstrom joined Kohl’s and Gap in reporting a surprise profit and better margins in the fiscal first quarter. Nordstrom and Gap posted profits on an adjusted basis. All three companies have struggled with lagging sales, the buildup of unsold inventory, higher markdowns, steeper costs of freight and more.
    Declining inventory levels and business costs could be a silver lining for Nordstrom and other retailers in the coming quarters as they face slowing sales.
    Inventory for Nordstrom at the end of the three-month period fell nearly 8% year over year. The company said it’s still working to improve its designer inventory, adding that excluding those items, inventory is down 11% year over year.
    As the retailer chases a turnaround, it has shuttered parts of its business. It wound down personal styling service Trunk Club last year, and announced the end of Canadian operations earlier this year.
    Digital sales fell 17.4% year over year, partially due to Trunk Club’s closure.
    In the coming year, Nordstrom is looking to its off-price chain to drive growth. The retailer plans to open 20 Nordstrom Rack locations this fiscal year, with plans to open more in the longer term.
    In an interview with CNBC, Chief Stores Officer Jamie Nordstrom said the stores, which offer brand names at lower prices, are the company’s “single-largest vehicle for new customer acquisition” and could resonate during an inflationary time.
    Shares of Nordstrom have fallen about 5% this year, lagging behind the S&P 500’s 9% gain. The company’s stock closed at $15.30 on Wednesday, bringing the company’s market value to $2.47 billion.
    Read the full earnings release here. More

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    Stocks making the biggest moves after hours: C3.ai, Nordstrom, Salesforce, CrowdStrike and more

    Customers walk through a shopping mall along the Magnificent Mile in Chicago, March 15, 2023.
    Scott Olson | Getty Images

    Check out the companies making headlines after the bell.
    Nordstrom — Shares of the high-end department store jumped 9% in extended trading after its fiscal first-quarter sales beat Wall Street’s expectations. The strong results came even as the retailer reported a spending drop and predicted slower sales in the coming months. Nordstrom also reiterated its outlook for the full year.

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    Salesforce — The software giant saw its stock fall nearly 4%. The company said capital expenditures in its latest quarter totaled $243 million, up about 36% and above the $205 million consensus among analysts polled by StreetAccount. Aside from this development, Salesforce posted quarterly results that surpassed estimates across the board and raised its full-year earnings guidance.
    CrowdStrike — The cybersecurity firm’s stock tumbled nearly 12% in after-hours trading after the company reported slowing revenue growth. CrowdStrike reported quarterly revenue of $692.6 million, marking a 42% year-over-year increase, which is slower than the 61% growth it reported in the year-ago quarter. 
    Okta — Shares of the software company dropped 13% in after-hours trading despite a stronger-than-expected quarterly report. It appeared the management’s warning about increasing “macroeconomic pressures” may have been the driver that sent shares lower. Okta also lifted guidance for the 2024 fiscal year.
    C3.ai — The artificial intelligence tech company saw its shares tumble 18% even after it beat expectations on the top and bottom lines for its fiscal fourth quarter, according to Refinitiv. C3.ai expects to see fiscal first-quarter revenue of between $70 million and $72.5 million, which is less rosy than Wall Street had expected. The stock has skyrocketed more than 250% this year amid Wall Street’s enthusiasm toward AI.
    Chewy — The pet retailer’s shares jumped about 12%. Chewy posted earnings of 5 cents a share, defying analysts’ predictions for a loss of 4 cents per share, according to Refinitiv. Revenue came in ahead of expectations at $2.78 billion, versus the $2.73 billion anticipated by Wall Street.

    Pure Storage — Shares added 7% after the data storage company beat analysts’ expectations in the latest quarter. Pure Storage posted adjusted earnings of 8 cents a share on $589 million of revenue. Analysts called for earnings of 4 cents per share on $559 million in revenue, according to Refinitiv.
    — CNBC’s Darla Mercado contributed to this report. More

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    EV maker Lucid announces $3 billion raise from Saudi public wealth fund and stock offering

    Luxury EV maker Lucid said that it’s raising about $3 billion via a new stock offering.
    About $1.8 billion of that will come from a private placement with Saudi Arabia’s Public Investment Fund, which owns about 60% of the automaker.

    In an aerial view, a sign is posted on the exterior of Lucid headquarters on March 29, 2023 in Newark, California. Electric vehicle maker Lucid announced plans to lay off 1,300 workers, 18 percent of its workforce, as part of a restructuring plan. 
    Justin Sullivan | Getty Images

    Lucid Group said on Wednesday that it is raising about $3 billion through a new equity offering, with the majority coming from the Saudi fund that controls the luxury electric-vehicle maker.
    Shares of the company fell more than 6% after hours.

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    Lucid said that about $1.8 billion of the total will come from a private placement of stock with Saudi Arabia’s Public Investment Fund (PIF). The remainder will be raised through a public offering of new shares that commenced Wednesday, the company said.
    The PIF owns about 60.5% of Lucid. The new funding round is structured to keep its stake at the same level.
    Lucid said it will use the new cash for “general corporate purposes,” including capital expenditures and working capital.
    Lucid had about $3.4 billion in cash and about $700 million in available credit lines as of March 31, according to its most recent report. More

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    This startup wants to curb fast fashion by helping you rent out your closet

    By Rotation, a U.K.-based clothing rental app, expanded to the United States in May.
    The inventory on By Rotation’s app comes from individual users’ closets and is not owned by the company.
    U.S. users have already listed more than 1,800 items across at least 15 different states, according to the company’s CEO and founder Eshita Kabra-Davies.

    By Rotation, a U.K.-based clothing rental app, hopes to eliminate the need for fast fashion by making peer-to-peer clothing rental mainstream in the United States.
    The startup expanded to the United States in May. By Rotation aims to grow usage in New York City this year before expanding to two other major U.S. cities next year.

    By Rotation may sound like another rental service such as Rent the Runway, Armoire or Nuuly, but its founder and CEO Eshita Kabra-Davies is quick to point out that its peer-to-peer structure more closely resembles sharing-economy companies such as Airbnb and Uber.
    By Rotation has taken a social media-style approach to building its community of lenders and renters by encouraging dialogue and giving users the option of receiving notifications when their favorite lenders list new items.
    Individual users decide if they are willing to ship their items to users in other states. Some will offer only hyperlocal pickup rentals.
    “The vision is really to be able to walk three streets down and pick up a rental, even last minute, because you have a few lenders in your neighborhood that are the same size as you, and we’ve already seen that happen in London,” Kabra-Davies said.

    By Rotation founder & CEO Eshita Kabra-Davies
    Source: By Rotation

    The digital fashion rental market is expected to more than double in value from $1.3 billion in 2021 to $2.8 billion by 2030, according to data from Verified Market Research. Meanwhile, online resale is expected to reach $38 billion by 2027, according to ThredUp’s 2023 Resale Report. 

    Despite the expected growth, online fashion rental and resale has proven to be a difficult business, especially on Wall Street. The challenges have come partly because many in the space hold a lot of inventory and spend a lot of money to do so. 
    Shares of Rent the Runway, ThredUp and The RealReal are all down about 90% since the companies went public. All three companies have yet to become profitable.
    By Rotation does not own a single item listed on its platform, making it a standout among the other major rental and resale players in the U.S. Instead, the inventory and listings come from the people using the app. Kabra-Davies describes it as a “very cost-efficient business model” that is “completely different to what the incumbent players are doing in the U.S.”
    “No one is doing what we’re doing,” according to Kabra-Davies. “We don’t need to sell. We don’t need to tell people, like, please list your items, we will give you money for it; nor do we need to buy any items to build up that supply.”
    In the U.K., By Rotation has more than 330,000 registered users with more than 68,000 listings. U.S. users have already listed more than 1,800 items across at least 15 states, according to Kabra-Davies.
    The growth is happening organically, she said. The startup plans to start marketing in the U.S. this summer.
    As the app grows, the startup is taking steps to ensure renters are trustworthy and lenders’ items are protected from damage. For example, a new user cannot rent an item that has a retail value above $1,000 through the app until they have completed several other lower-priced rentals and have been reviewed and rated for those rentals.
    By Rotation uses smart pricing to help lenders determine listing fees. It recommends that each item’s daily rental fee be about 3%-5% of the item’s retail value, Kabra-Davies said.
    By Rotation has not publicly shared its valuation, but it is actively seeking new investors for its third round of funding. The company raised $3.8 million in prior rounds, according to Kabra-Davies. 
    Despite being early in its fundraising, the company is on track to be profitable by spring 2025, according to Kabra-Davies.
    Randi Wood, a renter from the Los Angeles area who is using By Rotation to lend out items from her small business, Entre Nous Showroom, recently rented a dress from By Rotation for a trip to Mexico. She described her experience as “really great” and said she appreciates how the user-run app drives interactions.
    “The person that I was renting the dress from, she was very communicative, and it was like, right away, we were having a back-and-forth conversation,” Wood said.

    ‘Racist and broken’ system

    The desire to create something different led Kabra-Davies toward her business in the first place. The idea for By Rotation first came to her in late 2018, while she was planning her honeymoon to Rajasthan, the state in northern India where she was born and from where she emigrated.
    “I wanted to wear nice clothes on my holiday and I thought about renting but there was no sort of digital fashion rental player here in the U.K. or even Europe,” she said. “I started thinking about how I actually just wanted to reach out to all these women that we see on social media, who seem to wear one outfit once and never repeat them ever again.” 

    Arrows pointing outwards

    Source: By Rotation

    Kabra-Davies admits the concept of reaching out to someone unsolicited to borrow their clothes is a bit weird, so she did what many people do. She purchased some new outfits to wear while on vacation.
    But those outfits took on a new meaning once she arrived in India a few months later.
    “There was a lot of textile waste. And I just couldn’t help but feel that I was probably part of this problem. I had bought new clothes for this holiday, and I wasn’t sure that I loved what I was wearing,” she said.
    Kabra-Davies was deeply concerned about how one of her passions was hurting people in the country where she was born. In fact, a new report from the European Environment Agency found that 90% of used clothes and textile waste from Europe ends up in Africa and Asia.
    “It just kind of felt racist and broken,” she said. “I was investing in all these nice clothes. It was actually very problematic to the entire world in terms of climate crisis.”
    Shortly after returning from her trip, while still working in investor relations at Marathon Asset Management in London, she decided she wanted to merge her corporate business experience with her lifelong love of fashion and her newfound concerns about the unintended consequences of fast fashion. So she began By Rotation as a side hustle.
    The app officially launched in the U.K. in October 2019, about six months after By Rotation was incorporated, and Kabra-Davies transitioned to running her new company full-time.

    A lean business model

    As By Rotation moves into the U.S. market, Kabra-Davies hopes the low-cost business model can give it more room to grow — and give the startup an edge over its established competitors.
    Martha Petrocheilos, a lender based in New York, said she uses By Rotation because it has “the latest and greatest of fashion.” In the past, she said, she has tried Rent the Runway but found that it had “really old inventory,” which she attributes to the company “[holding] inventory as opposed to individual lenders.”
    The lack of inventory also makes By Rotation more sustainable and helps prevent the apparel from ending up in landfills.

    Esther Gross holds one of her dresses listed to rent on By Rotation.
    Source: Esther Gross

    Esther Gross is still setting up her By Rotation closet in New York but has experience using the app from when she previously lived in the U.K. She compares renting out items from her wardrobe to “a new investment asset class.”
    Gross started a spreadsheet to keep track of the retail cost and rental revenue of each item in her digital closet. “There were four items that I made the full price back on in the U.K., and then there was another seven that I made over 50% of the price back,” she said.
    Over time this revenue became her shopping budget, and she “was never buying more than what I was making on By Rotation.” 
    It’s By Rotation’s lean business model that is helping attract attention from competitors.
    The startup has “essentially no cost of acquisition,” said Kabra-Davies, who also said she’s been approached by at least two public companies in the rental and resale space.
    One of the companies has “looked at our app and also our documents,” she said. Kabra-Davies has met with the other at least once.
    When asked if she was open to selling her company, she said, “There’s a price for everything, but I’d love to see the ticker ‘BYRO.'” More