‘Feed the gorilla’: How corporate America fought Trump’s tariffs threat

As Donald Trump launched his trade war on April 2, billionaire Republican donor Ken Langone knew it would decimate Home Depot, the company he helped build into America’s best-known DIY store. His gloom deepened as Trump followed up his “liberation day” with a tariff regime on China so steep that many experts said it would amount to a de facto embargo on goods from the world’s biggest exporter. The reaction was twofold. First, capital markets delivered a withering verdict, with a sharp sell-off in US Treasuries, the dollar, and global equities wiping out trillions of dollars of market value and raising fears of a financial crisis. The bond market moves alarmed Trump, who appeared to be on the cusp of a crisis like the one that toppled Liz Truss after a month-and-a-half as UK prime minister. Then corporate America swung into action. From Silicon Valley to the shale oilfields, from JPMorgan’s boss Jamie Dimon to Apple’s Tim Cook, some of the world’s most powerful business leaders launched an urgent campaign — sometimes in public, but mostly in private — to pull Trump back from the brink. It worked — in part. In recent weeks, Trump has caved in on some reciprocal tariffs, exempted most of Canada’s and Mexico’s goods from duties, offered huge carve-outs for carmakers, and signalled that he would bail out America’s agricultural producers. Equity markets have recouped their losses.Brian Ballard, a top GOP lobbyist, described a “whirlwind” in the US capital as companies rushed to influence the right people close to Trump. Some executives played on the personal relationship they struck with Trump after his election win, during trips to Mar-a-Lago or to his lavish Washington inauguration in January — which many of them personally funded.“A lot of the tariff carve-outs, like the one for electronics, didn’t come from broad industry lobbying campaigns. It seemed more like Trump was hearing directly from executives, like Tim Cook,” said a Washington corporate adviser.Langone suggested Trump’s tariff war had awoken some of corporate America powerful beasts, who now had demands.“He’s rattled cages,” Langone told the Financial Times last month. “Now he’s got to go feed the gorilla.”Among the lessons of that lobbying campaign is that private persuasion is more effective than public coercion — and the president cares what Main Street thinks. Global auto executives learned quickly. “Liberation day” hit their sector hard, as Trump hammered tariffs not just on adversaries such as China, but also key allies including Germany and Britain.Even after Trump announced a 90-day reprieve for most countries — China excluded — foreign-made car imports to the US still faced a 25 per cent levy. Export powerhouses BMW, Mercedes and VW decided they could no longer rely on German diplomats or European politicians and needed to take matters into their own hands.On April 18, senior executives from the three German automakers met Trump at the White House in a private meeting to seek relief. Bosses at the Big Three — Ford, Stellantis, and GM — also stepped up their own lobbying efforts. Stellantis chair John Elkann warned that “American and European car industries are being put at risk” by Trump’s trade policy — a rare public intervention. On Tuesday, Trump granted some relief to the automakers, sparing car parts from multiple tariffs and offering rebates to offset the cost of some of the levies that remained. It was a partial victory — but it also allowed Trump to visit Michigan last week to tout his rescue package for the auto sector, even though some tariffs remain. “We give them a little time before we slaughter them if they don’t do this right,” Trump told supporters.Other Trump allies from corporate America, meanwhile, were also urging him to step back from the brink, warning of a catastrophic impact on sectors the president had vowed to defend. Harold Hamm: ‘I did talk to Trump about what it would do to [oil] prices, particularly in different parts of the country’ More
