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    Delta cancels hundreds more flights in struggle to recover from Microsoft outage

    Delta Air Lines canceled more than 4,600 flights from Friday through Sunday, more than any other carrier.
    The Atlanta-based airline also canceled another 550 flights, or 15% of its mainline operation, as of early Monday.
    The disruptions have persisted at Delta while most other carriers have recovered.

    Travelers wait in line at a Delta Airlines counter at Ronald Reagan National Airport in Arlington, Virginia, on July 19, 2024. Airlines around the world experienced disruption on an unprecedented scale after a widespread global computer outage grounded planes and created chaos at airports.
    Ting Shen/Bloomberg via Getty Images

    Delta Air Lines CEO Ed Bastian apologized and offered frequent flyer miles to travelers for hundreds of flight cancellations as the carrier struggled to recover from Friday’s globe-spanning IT outage, disruptions that sparked criticism from Transportation Secretary Pete Buttigieg.
    The Atlanta-based airline canceled more than 4,600 flights from Friday through Sunday, more than any other airline, according to aviation data firm OAG.

    As of early Monday, Delta had already canceled another 550 flights, or 15% of its mainline operation.
    The delays and cancellations have put Delta in a rare spotlight for the carrier whose leaders pride themselves on reliability and punctuality.
    “We continue to receive reports of unacceptable disruptions and customer service conditions at Delta Air Lines, including hundreds of complaints filed with our Department,” Buttigieg said in an emailed statement late Sunday. “I have made clear to Delta that we expect the airline to provide prompt refunds” to customers who chose to call off their trips because of the disruptions as well as “timely reimbursements for food and overnight hotel stays to consumers affected by the delays and cancellations, as well as adequate customer service assistance to all of their passengers.”
    The disruptions have persisted at Delta while most other carriers have recovered. American Airlines said it was almost back to normal by Saturday.
    “I want to apologize to every one of you who have been impacted by these events,” Bastian said in a message to customers. “Delta is in the business of connecting the world, and we understand how difficult it can be when your travels are disrupted.”

    The airline was offering flight attendants extra pay to pick up shifts, a staff memo on Sunday said. The carrier called some of them on their personal phones to come in, according to a person familiar with the matter. High demand during some one of the busiest periods of summer challenged the airline to find alternative flights for affected travelers, Bastian said in his note.
    United Airlines also had elevated flight disruptions on Sunday with 9% of its schedule canceled, or 260 flights, according to FlightAware, but still below Delta’s.
    Delta Air Lines has a number of Microsoft tools that were impacted in the outage, “in particular one of our crew tracking-related tools was affected and unable to effectively process the unprecedented number of changes triggered by the system shutdown,” Bastian said in his note.
    That would make the event similar to an issue Southwest Airlines suffered, on a much greater scale, at the end of 2022 when it failed to recover from severe winter weather for days.
    A botched software update from cybersecurity firm Crowdstrike that paralyzed some Windows-based programs also hit the banking and health-care industries. More

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    Boeing ‘disappointed’ customers but is on the path to ‘transformational change,’ commercial jet CEO says

    Boeing Commercial Airplanes CEO Stephanie Pope said the company is making progress on improving its output of planes.
    She said the company’s transformation plan could take years to fully implement.
    Boeing has scrambled to institute a safety and manufacturing improvement plan after a door plug blew out of a 737 Max five days into the year.

    Boeing’s Stephanie Pope gives a press conference at the Paris Le Bourget Airport, on June 20, 2023.
    Geoffroy Van Der Hasselt | AFP | Getty Images

    LONDON — Boeing’s output of 737 Max planes is showing signs of improvement, the new head of its commercial unit said ahead of a major air show on Sunday, while admitting that the manufacturer has “disappointed” customers with delayed planes.
    Boeing is trying to get past several safety and manufacturing crises, including the midair door plug blow out in January, which have slowed deliveries of planes to airlines and prompted the Federal Aviation Administration to increase its oversight of the storied manufacturer.

    Stephanie Pope, in her first press conference since taking over the key role at the troubled aircraft manufacturer in March, reiterated that Boeing has committed to increasing production of the Max to 38 a month. Production slipped into the mid-20s per month in the first half of the year, analysts have said.
    Pope said Boeing is on the right path to improving its manufacturing quality, safety and predictability of deliveries, a “transformational change” that she said will take years.
    “It still doesn’t take away the reality that we’ve disappointed” our customers, she said at a press conference before the Farnborough Airshow, outside of London. “We’ve impacted their business and we haven’t met the commitments and lived up to being the partner that they expect and they need us to be.”
    Boeing has unveiled a host of goals aimed at getting it back on the right path, like improving worker training and manufacturing processes, among others. In the spring it delivered an improvement plan to the FAA that the agency ordered after the blowout in January.
    “This plan is not a three month plan,” said Pope. “I call it transformational because some of these actions will take years.”

    As part of the leadership shakeup that promoted Pope to head the commercial unit, Boeing’s CEO Dave Calhoun said he would step down by year’s end.
    When asked whether she was interested in the role, Pope said she is focused on the commercial unit’s recovery.
    “That is my priority,” she said.
    Boeing’s problems aren’t limited to its commercial program, however. Its defense unit has also been grappling with delays, including of the money-losing and delayed modification of two Boeing 747s that will serve as the next two Air Force One aircraft.

    Boeing 737 MAX aircraft are assembled at the company’s plant in Renton, Washington, U.S. June 25, 2024. 
    Jennifer Buchanan | Via Reuters

    The CEO of that unit, Ted Colbert, said Boeing continues “to fight through some of the challenges that really stemmed from challenges in the supply chain.”
    Boeing reports quarterly results on July 31 and is set to report charges from that unit, Colbert said at the same press conference.

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    Flight cancellations persist after IT outage

    Air travel disruptions persisted on Saturday as carriers worked to recover from Friday’s IT outage.
    More than 2,800 flights were canceled worldwide on Saturday, more than 2,100 of them in the U.S., according to flight aware.
    The sudden outage sparked chaos in airports around the global with thousands of travelers stranded.

    The United Airlines terminal on July 19, 2024 as a global technology outage affected LAX airport in Los Angeles. 
    Myung J. Chun | Los Angeles Times | Getty Images

    Flight cancellations and delays continued on Saturday as airlines worked to recover from a global IT outage sparked chaos at airports and for other industries a day earlier.
    More than 2,800 flights were canceled on Saturday, with over 2,100 of them in the United States, according to flight-tracking site FlightAware. More than 8,600 U.S. flights were delayed.

    On Friday, more than 5,000 flights were canceled worldwide, with about 3,400 in the U.S. Nearly 13,000 U.S. flights were delayed.
    The disruptions on Fwere similar to severe weather like a winter or tropical storm but airlines had no time to prepare for the outage, leaving them scrambling to accommodate customers ahead of a summer weekend.
    A software update from CrowdStrike that went awry led to a major outage of Microsoft systems for businesses around the world.
    Delta Air Lines canceled about 36% of its Saturday flights up from 32% a day earlier. Airlines waived fare differences and fees for affected customers.
    American Airlines cancelled just 44 flights on Saturday, or 1% of its mainline operation, down from 11% a day earlier, the fastest recovery of the major U.S. carriers.

    “Our customer is at the center of everything we do, and we thank them for their patience as our team worked together around the clock to return to normal operations just one day after the global outage,” American said in a statement.
    About 15% of United’s mainline flights were canceled on Saturday, down from 22% on Friday, according to FlightAware data.
    “Most of our technology systems have been restored and our reliability is improving, although we will continue to see cancellations and delays this weekend,” United said.
    How much customers with impacted flights will be reimbursed for additional expenses like meals or hotels depends on the airline’s specific policy.
    But customers are entitled to a refund for a canceled flight if they do not choose to travel on an alternate flight or accept a voucher.
    “I am hearing reports of some airlines only offering flight credits to passengers for cancelled flights,” Transportation Secretary Pete Buttigieg said in a social media post on Saturday. “Let me be clear — you are entitled to get your money back promptly if your flight is cancelled and you don’t take a rebooking.”
    — CNBC’s Rebecca Picciotto contributed to this report.

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    Flights grounded and passengers warned of delays amid global IT outage

    A slew of airlines and airports said Friday that their operations would be impacted on one of the busiest flight days of the year.
    As of 3 p.m. in London, 3,343 flights had been canceled globally, analytics firm Cirium said.
    Global organizations, including Microsoft, were left scrambling to restore apps and services used by a huge number of firms following a system issue at cybersecurity giant CrowdStrike.

    Crowds are seen building up at Suvarnabhumi Airport as a global IT disruption caused by a Microsoft outage and a Crowdstrike IT problem combine to affect users on July 19, 2024 in Bangkok, Thailand. 
    Mailee Osten-tan | Getty Images News | Getty Images

    Several airlines halted flights on Friday, while others warned of delays and service disruptions as an unprecedented IT outage impacted global operations.
    Early on Friday, cybersecurity giant CrowdStrike experienced a major disruption linked to a tech update. Organizations including Microsoft were left scrambling to restore apps and services used by a huge number of firms.

    Flight update and check-in monitors at airports around the world displayed the so-called blue screen of death, indicating a Microsoft system error. Images shared to social media showed a whiteboard displaying flight updates at Belfast International Airport in Northern Ireland, and a handwritten boarding pass for a flight with India’s IndiGo.
    “It seems that for the first time we are facing a real global blackout. … The disruption affected not only individual users, but especially large institutions such as banks (including central banks), stock exchanges, airports, paralysing operations during the peak holiday season and causing chaos in many other sectors,” Grzegorz Drozdz, market analyst at Conotoxia, said in emailed comments.
    Over 38,000 flights had been delayed globally as of about 5 p.m. ET Friday, with roughly 9,200 of those delays within, into or out of the United States, according to FlightAware data. More than 4,200 flights had been canceled, with roughly 2,650 of them U.S. flights.
    U.S. Secretary of Transportation Pete Buttigieg said Friday on CNBC’s “Squawk on the Street” that he expects the transportation delays to be smoothed out and “resembling normal” by Saturday.
    “The issue has been identified. It’s really a matter of the kind of ripple or cascade effects as they get everything in their networks back to normal,” Buttigieg said. “These flights, they run so tightly, so back-to-back that even after a root cause is addressed, you can still be feeling those impacts throughout the day.”

    A global IT outage is affecting airports across the globe on July 19th, 2024.
    Kevin Breuninger | CNBC

    Airlines across Europe, the Middle East, the Americas and Asia issued updates outlining the suspected extent of the impact on their flight schedules and wider services, with passengers advised to check their flight status.
    The U.S. Federal Aviation Administration said at 10:22 a.m. ET: “The FAA continues to work closely with airlines as they work to resume normal operations. Ground stops and delays will be intermittent at various airports as the airlines work through residual technology issues.”
    American Airlines said that as of 5 a.m. ET it had been able to “safely reestablish our operation.” The carrier also said, “We expect there will be impact to our flight schedule today, including delays and cancellations.”
    Delta and United both said they had resumed some flight departures but expected delays and cancelations through Friday. All three airlines issued waivers to allow customers to change their travel plans.
    Colby Black, 45, took the delays in stride, even though he wasn’t sure when his rescheduled flight to Los Angeles would take off.
    “It says 8 a.m. on the board, but 9 a.m. on my app, so who knows,” he said of the flight that was originally set to depart at 6 a.m. “I’m just tired. I want to sleep,” said Black, who woke up at 3 a.m. “But otherwise, yeah, it happens.”

    Travellers wait at check-in counters at Berlin Airport during an IT outage that has disrupted airline services here and worldwide on July 19, 2024 in Schoenefeld, Germany.
    Sean Gallup | Getty Images News | Getty Images

    In Europe, Dutch airline KLM said its IT issues had been “almost completely resolved” and that air traffic to and from Amsterdam’s Schiphol airport could be “fully resumed” after most of KLM’s operations were suspended in the morning.
    However, the carrier added that many flights had been delayed or canceled and that disruption would continue through the evening and into the weekend, with more cancellations possible.
    KLM’s partner carrier Air France said late Friday afternoon that its operations were “back to normal on the entire network,” after only certain flights to Amsterdam and Berlin were affected during the day, but that delays could not be ruled out.
    Germany’s Lufthansa was only “slightly affected” by the global outage, it said, with the biggest impact on Berlin, Amsterdam and Zurich routes. Low-cost German airline Eurowings, part of the same group, said it planned to operate around 80% of its flights, with most cancellations on domestic routes.
    During the morning, Swiss air navigation service provider Skyguide said it had reduced the capacity of Swiss transit traffic by 30% as a precautionary measure after it was affected by the disruption.

    Busiest day for UK flights

    U.K. carriers British Airways and Virgin Atlantic both said some flight disruption was expected on Friday.
    Aviation analytics firm Cirium said Friday, July 19, was set to be the busiest day of flights of the year, with the highest number of daily departures scheduled — 3,214 — since October 2019.
    As of 5 p.m. in London, 4,295 flights had been canceled globally, Cirium said, which equates to 3.9% of all scheduled flights globally.
    London airports Gatwick and Heathrow both said they were continuing to manageissues and delays were expected. Gatwick said the issues spanned “some airlines’ check-in systems and security, including eGates.”
    Self-check-in systems went down temporarily at numerous airports Friday, including Taiwan’s Taoyuan International Airport, Singapore’s Changi Airport and Hong Kong International Airport.
    Mainland Chinese airlines such as Air China and China Southern were not impacted as they use a different system, Reuters reported, citing state media.
    — CNBC’s Kevin Breuninger, Leslie Josephs and Ece Yildirim and NBC News’ Carlo Angerer contributed reporting.
    Correction: This story has been updated to correct a time reference. More

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    Activist Elliott reportedly has a significant stake in Starbucks, in talks with management

    Elliott has taken a big stake in Starbucks, the Wall Street Journal reported, citing people familiar with the matter.
    It is engaging with management to find ways to improve performance at the struggling coffee chain, the report said.
    Starbucks CEO Laxman Narasimhan is under pressure to turn around the company after disappointing quarterly results.

    A Starbucks coffee shop in Amsterdam.
    Nicolas Economou | Nurphoto | Getty Images

    Elliott Management has taken a significant stake in coffee chain Starbucks and is engaging with management to find ways to improve the company’s share price, the Wall Street Journal reported Friday, citing people familiar with the matter.
    Representatives for Elliott declined to comment. The firm did not hold a Starbucks stake as of March 31, its most recent disclosure.

    A Starbucks spokesperson said the company does not comment on rumors and speculation. Starbucks shares jumped more than 6% Friday.
    Elliott is one of the most prolific activist investors and one of the largest hedge funds in the world. The firm has taken up a number of sizable positions in recent months, including stakes at Southwest, SoftBank, Johnson Controls and Texas Instruments.
    The Journal could not learn the size of Elliott’s position nor its specific demands, but noted it was possible a settlement could be reached.
    Starbucks contended with an activist effort from its own workers unions earlier this year. That effort, off the back of an organization effort that began in 2021, ended with the Strategic Organizing Center withdrawing its candidates. Conversations between management and labor are ongoing.
    Starbucks has been facing challenges for several quarters and has undergone a series of leadership changes in recent years. In April, the company reported disappointing quarterly results, with U.S. same-store sales falling 3% and traffic dropping 7%. The coffee chain also cut its 2024 outlook.

    Starbucks reported rates of incomplete mobile app orders in the mid-teens and said occasional customers came in less often.
    CEO Laxman Narasimhan, now under heightened pressure, has mentioned the need to make improvements to stores.
    Narasimhan was hand-picked by returnee Starbucks CEO Howard Schultz to lead the company after his prior successor, Kevin Johnson, stepped down. Schultz recently weighed in on Starbuck’s challenges, but has said he does not plan to return as CEO for a fourth stint.
    — CNBC’s Amelia Lucas contributed to this report.

    Correction: This story has been updated to correct the Strategic Organizing Center withdrew its candidates for the Starbucks board of directors. A previous version mischaracterized the events. More

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    Retail crime ‘queenpin’ faces five years in prison, millions in restitution

    The leader of a nationwide retail crime operation faces five years and four months in state prison and must pay millions in restitution.
    A CNBC investigation in March detailed Michelle Mack’s operation and showed how law enforcement traces stolen items from organized retail rings.
    Mack oversaw a multi-million-dollar operation in which thieves stole from Ulta Beauty and other major retailers, with many of the items ending up for sale on Amazon, according to an investigation by the California Highway Patrol.

    Michelle Mack is taken into custody, Dec. 6, 2023.

    The ringleader of a nationwide organized retail crime operation that targeted Ulta Beauty and other major retailers is facing more than five years in a California state prison.
    Michelle Mack, of Bonsall, California, received a delayed sentence of five years and four months, which be officially set in January. It was handed down by a San Diego County Superior Court judge on Thursday,

    Her husband, Kenneth, received the same sentence and is already incarcerated. As part of his plea deal, he will be released after one year and then put on probation and community service for the remainder of his sentence.
    The judge allowed Mack to serve her sentence after her husband is released so she can care for their children. She was ordered not to leave the state or go near any Ulta or Sephora stores.
    The couple also must pay $3 million in restitution to Ulta and Sephora, according to the sentencing document.

    Michelle Mack ran her operation from her 4,500-square foot mansion in Bonsall, which is outside San Diego, where authorities say she oversaw a network of about a dozen people who stole millions of dollars in merchandise from Ulta, Sephora and other major retailers.
    The Macks had pleaded guilty last month to conspiracy to commit a felony and organized retail theft, petty theft, and receiving stolen property.

    Attorneys for the Macks declined to comment, according to NBC 7 San Diego.
    A CNBC investigation in March detailed Mack’s operation and showed how law enforcement traces stolen items from organized retail rings.
    Investigators began referring to the theft group as the “California Girls” and considered Mack the crew’s ringleader. She made millions reselling the stolen items on Amazon via the “Online Makeup Store” to unwitting customers at a fraction of their typical retail price, investigators said, before she and her husband were arrested in December.
    Since 2012, Mack had sold nearly $8 million in cosmetics through the storefront before it was shut down, and she brought in $1.89 million in 2022 alone, Amazon sales records provided to investigators show.
    The site was shut down after the December arrests.
    Earlier this year, Ulta Beauty CEO Dave Kimbell told CNBC in an extended interview about organized retail crime that the “financial impact is real, but way more important is the human impact, the impact it has to our associates, the impact it has to our guests.”
    The Macks and seven members of the crew were originally charged with 140 felonies. One of the defendants has received a three year and four month sentence, while cases against the others are pending, according to court records.
    — CNBC’s Paige Tortorelli, Gabrielle Fonrouge and Courtney Reagan contributed to this story. More

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    Netflix beats estimates as ad-supported memberships rise 34%

    Netflix said its advertising-supported memberships grew 34% during the second quarter compared to the year-earlier period.
    The streamer’s global paid memberships rose 16.5% year over year to 278 million. This marks one of the last updates Netflix will release regarding its membership numbers.

    The Netflix logo is displayed above its corporate offices on January 24, 2024 in Los Angeles, California. 
    Mario Tama | Getty Images

    Netflix reported second-quarter earnings Thursday that showcased the media giant’s position at the head of the streaming race as it added more global subscribers and saw strong growth in its advertising business.
    The streamer said its ad-supported memberships grew 34% during the period compared to the same quarter last year.

    Advertising has become an increasingly important business model for media companies to boost — or in some cases, achieve — profitability for streaming. Netflix’s stock has been boosted in recent quarters by its push to gain subscribers on its cheaper, ad-supported tier, in addition to its crackdown on password sharing.
    Here’s how the company performed for the period ended June 30, compared with Wall Street expectations:

    Earnings per share: $4.88 vs $4.74 per share expected by LSEG
    Revenue: $9.56 billion vs.9.53 billion expected by LSEG
    Total memberships: 277.65 million global paid memberships vs. 274.4 million expected, according to StreetAccount

    Revenue was roughly $9.6 billion, up 17% compared to the year-earlier period, driven primarily by the increase in average paid memberships.
    Netflix said it now expects full-year reported revenue growth of 14% to 15%, compared with previous guidance of 13% to 15%.
    The company reported net income of $2.15 billion, or $4.88 per share, up from $1.49 billion, or $3.29 per share, during the second quarter of 2023.

    Netflix’s global paid memberships rose 16.5% year over year to 278 million. This marks one of the last updates Netflix will release regarding its membership numbers.
    Last quarter, the company warned investors it would stop providing quarterly membership numbers or average revenue per user beginning in 2025, noting the company is “focused on revenue and operating margin as our primary financial metrics — and engagement (i.e. time spent) as our best proxy for customer satisfaction.”

    Stock chart icon

    Netflix’s stock has been uplifted by its crackdown on password sharing and the addition of a cheaper, ad-supported tier.

    Netflix began focusing on different business strategies to drive revenue growth after the streamer saw subscriber growth slow in 2022. In May, Netflix said it would launch its own ad platform and no longer partner with Microsoft for that technology. The company also has begun adding live sports, such as NFL games on Christmas Day over the next three years, a move that will likely attract more ad dollars for the streamer.
    “We’re in live [TV] because our members love it, and it drives a ton of engagement and a ton of excitement … and the good thing is advertisers like it for the exact same reason,” said Netflix co-CEO Ted Sarandos on Thursday’s earnings call.
    Netflix had been dipping its toe into live content even before its deal with the NFL, with Sarandos noting the company’s focus on “buzzy, exclusive live entertainment.”
    Still, original shows like “Bridgerton” and “Baby Reindeer” continue to drive engagement for the streamer.

    Luke Newton and Nicola Coughlan attend the special screening of “Bridgerton” Season 3 – Part Two at Odeon Luxe Leicester Square on June 12, 2024 in London, England. 
    John Phillips | Getty Images

    The company said Thursday its cheaper, ad-supported tier has been gaining traction among its base, with these subscribers accounting for more than 45% of signups in the markets where the option is offered.
    However, Netflix noted on Thursday that the ad-supported business is still young, and it doesn’t expect ad revenue to be a “primary driver of our revenue growth in 2024 or 2025.”
    “The near term challenge (and medium term opportunity) is that we’re scaling faster than our ability to monetize our growing ad inventory,” the company said in its earnings release, meaning the streamer isn’t able to meet advertiser demand yet.
    Netflix co-CEO Greg Peters said on the earnings call Thursday that Netflix has so far been focused on scaling its ad-supported subscriber base. With the company on track to achieve its subscriber goals for 2025, Netflix is now shifting its focus to monetizing its ad inventory, he said.
    As the company beefs up its advertising operation, it’s giving “advertisers more effective ways to buy … a big point of feedback we heard from advertisers,” Peters said Thursday.
    On this note, Netflix added it believes it’s on track to “achieve critical ad subscriber scale for our advertisers” next year, allowing it to further increase its ad-tier memberships in 2026 and beyond.

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    With corners of the media industry in upheaval, Netflix makes clear it’s staying out of the fray

    Netflix added more than 8 million subscribers in the second quarter and now has more than 277 million global customers.
    The company emphasized it’s content to take market share from the traditional world of TV that’s not YouTube.
    Netflix’s focus on the status quo comes while smaller competitors Paramount Global and Warner Bros. Discovery grapple with major change.

    A couple sits in front of a television with the Netflix logo on it.
    Picture Alliance | Picture Alliance | Getty Images

    Netflix’s second-quarter earnings report contained no bombshells, and that’s just fine for the company and its investors.
    In recent weeks, Paramount Global has agreed to merge with Skydance Media. Warner Bros. Discovery is considering all options for its future and may lose broadcast rights to the NBA.

    While the media and entertainment landscape around Netflix is in a state of change, the world’s largest streamer is fine with the status quo.
    “If we execute well — better stories, easier discovery and more fandom — while also establishing ourselves in newer areas like live, games and advertising, we believe that we have a lot more room to grow,” Netflix said in its quarterly shareholder letter. “Because when we delight people with our entertainment, Netflix can drive higher engagement, revenue and profit than the competition. This in turn creates a more loved and valued entertainment company — for our members, creators and shareholders — that we can strengthen and grow over time.”
    Netflix classified the streaming, pay TV, film, gaming and branded advertising market as a $600 billion industry in terms of total annual sales, noting the company accounts for about 6% of that revenue.
    The streamer added more than 8 million subscribers in the quarter. It now has more than 277 million global customers, making it by far the largest subscription streaming service in the world. Netflix’s market valuation as of Thursday’s market close is $277 billion.
    Nielsen statistics show Netflix as the second most-watched streaming service in the U.S., trailing only YouTube. But rather than worry about YouTube’s competition, Netflix is content to focus on the other 80% of the TV market, the company reiterated.

    “Looking to the future, we believe our biggest opportunity is winning a larger share of the 80%+ of TV time (primarily linear and streaming) that neither Netflix nor YouTube has today,” the company said.
    While Warner and Disney announced a new cross-company bundle in May that will give consumers the ability to buy Max with Disney’s suite of streaming services for a discount, Netflix made a point to say it feels no need to engage with the competition.
    “We haven’t bundled Netflix solely with other streamers like Disney+ or Max because Netflix already operates as a go-to destination for entertainment thanks to the breadth and variety of our slate and superior product experience,” Netflix said. “This has driven industry leading penetration, engagement and retention for us, which limits the benefit to Netflix of bundling directly with other.”
    Netflix’s focus remains building its advertising business and adding streaming subscribers on the back of its strength of content.
    It’s not the most dramatic of narratives. It may not make for a great Netflix series.
    But as an investment, shareholders will happily take it.
    WATCH: Netflix has major beat on Q2 subscribers More