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The Federal Trade Commission is suing real estate giants Zillow and Redfin, alleging the two illegally conspired to reduce competition in the online multifamily rental listing market.
Zillow- and Redfin-owned platforms such as Zillow Rentals, Rent.com and ApartmentGuide.com are used by millions of Americans searching for their next home, the FTC said.
Following the FTC’s announcement, shares of Zillow and Redfin parent Rocket Companies fell sharply in afternoon trading.

The stock market graphic of Zillow Group is displayed on a smartphone with the logo of Zillow in the background on Feb. 21, 2021.
Sopa Images | Lightrocket | Getty Images

The Federal Trade Commission is suing real estate giants Zillow and Redfin, alleging the two illegally conspired to reduce competition in the online multifamily rental listing market, the agency said Tuesday. 
In the complaint, the FTC alleges the companies violated federal antitrust laws earlier this year when Zillow paid Redfin $100 million to essentially re-host Zillow multifamily rental listings on Redfin and its sites.

Zillow- and Redfin-owned platforms such as Zillow Rentals and Rent.com are used by millions of Americans searching for their next home, the FTC said.
As part of the arrangement, the agency said Redfin agreed to terminate contracts with its existing advertising customers and assisted Zillow in acquiring that business. Redfin also committed to staying out of the multifamily advertising market for up to nine years and reduce its role to merely syndicating Zillow’s listings, making Redfin’s sites virtually identical to Zillow’s.
The FTC also alleges Redfin fired hundreds of employees shortly after the deal was signed and then helped Zillow selectively rehire many of them. 
“Paying off a competitor to stop competing against you is a violation of federal antitrust laws,” said Daniel Guarnera, director of the FTC’s bureau of competition, in a statement. “Zillow paid millions of dollars to eliminate Redfin as an independent competitor in an already concentrated advertising market—one that’s critical for renters, property managers, and the health of the overall U.S. housing market.”
Following the FTC’s announcement, shares of Zillow and Redfin parent Rocket Companies fell sharply in afternoon trading.

“Our listing syndication with Redfin benefits both renters and property managers and has expanded renters’ access to multifamily listings across multiple platforms,” a Zillow spokesperson said in a statement. “It is pro-competitive and pro-consumer by connecting property managers to more high-intent renters so they can fill their vacancies and more renters can get home. We remain confident in this partnership and the enhanced value it has delivered and will continue to deliver to consumers.”
Redfin did not immediately respond to CNBC’s request for comment.
The FTC’s lawsuit seeks to unwind the agreement and may include requirements for divestitures or restructuring to restore competition in the rental advertising market. More

Versant signed an 11-year media rights deal with the WNBA as it dives deeper into women’s sports.
The WNBA has seen rapid growth across all major categories.
The deal will kick off in the 2026 season and include at least 50 WNBA games annually.

Breanna Stewart, #30 of the New York Liberty, dribbles the ball against Napheesa Collier, #24 of the Minnesota Lynx, in the fourth quarter during Game Three of the WNBA Finals at Target Center in Minneapolis, Minnesota, on Oct. 16, 2024.
David Berding | Getty Images

Versant has signed a new 11-year media deal with the Women’s National Basketball Association, the company announced Tuesday.
The agreement kicks off for the 2026 season and includes at least 50 WNBA games annually and portions of playoff and finals games during select years, the company said.

Versant, the parent company of cable networks and brands soon to be spun off from Comcast, has been rapidly acquiring sports rights and diving deeper into women’s sports in particular.
The latest agreement expands upon a previous package between the WNBA and Versant’s USA Network signed in 2024. The coverage will include Wednesday night double-headers, a dedicated pregame show and a postgame studio show.
“We’re incredibly proud to expand our multi-year partnership with the WNBA,” said Matt Hong, president of sports for Versant. “USA Network will be a destination for WNBA viewers all season long, as we showcase the star power across the league.”

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For the WNBA, currently in its 29th season, the deal comes amid record-breaking television viewership, attendance, merchandise sales and team valuations.
“As demand for women’s basketball continues to rise, partnerships like this expand the visibility and accessibility of our game,” WNBA Commissioner Cathy Engelbert said in a statement.

The league signed an 11-year media rights deal with Disney, Amazon and Comcast-owned NBCUniversal last July as part of the NBA’s media rights negotiation. The WNBA’s deal is valued at about $200 million per year, CNBC previously reported. It also signed a new media deal with Scripps’ Ion in June.
Versant said production details, including studio commentary teams, will be announced in the coming months.
The new WNBA deal will mean that for eight months out of the year, women’s sports will be broadcast live on USA Network.
Earlier this month, Versant struck a multiyear deal with League One Volleyball to broadcast primetime games on Wednesday nights. In August, the company signed a deal to extend its rights with the U.S. Golf Association, worth $93 million annually, according to a person familiar with the deal who spoke on the condition of anonymity to discuss terms of the deal.
Versant also holds numerous golf rights through the Golf Channel, in addition to rights across Premier League soccer, WWE, NASCAR, Atlantic 10 college basketball coverage and the Olympics.
“We’re looking for sports deals that drive distribution, diversify ad sales and have a value,” Versant CEO Mark Lazarus told CNBC in May.  
Disclosure: Comcast is the parent company of NBCUniversal, which owns CNBC. Versant would become the new parent company of CNBC upon Comcast’s planned spinoff of Versant. More

President Donald Trump announced an agreement with Pfizer to voluntarily sell its medications at lower prices in the U.S., as his administration pushes to link the nation’s drug prices to cheaper prices paid abroad.
Pfizer has agreed to take measures to lower U.S. drug prices, including selling its existing drugs to Medicaid patients at the lowest price offered in other developed nations on a website the administration is calling TrumpRx.gov.
As part of the deal, Pfizer has also agreed to a three-year grace period during which the company’s products won’t face pharmaceutical-specific tariffs – as long as the drugmaker further invests in U.S. manufacturing.

U.S. President Donald Trump announces a deal with Pfizer to lower Medicaid drug prices in the Oval Office of the White House on Sept. 30, 2025 in Washington, DC.
Win McNamee | Getty Images

President Donald Trump on Tuesday announced an agreement with Pfizer to voluntarily sell its medications for less, as his administration pushes to link U.S. drug prices to cheaper ones abroad.
Pfizer has agreed to take measures to reduce U.S. drug prices, including selling its existing drugs to Medicaid patients at the lowest price offered in other developed nations, or what Trump calls the most-favored-nation price, according to the president. Pfizer will also guarantee the same “most-favored-nation” pricing on its new drugs for Medicare, Medicaid and commercial payers.

As part of the deal, Pfizer has also agreed to a three-year grace period during which the company’s products won’t face pharmaceutical-specific tariffs – as long as the drugmaker further invests in U.S. manufacturing. The company plans to invest $70 billion to reshore domestic drug manufacturing and research facilities.
Shares of Pfizer rose more than 4% on Tuesday after the announcement.
“Pfizer has agreed to provide some of the most popular current medications to our consumers at heavily discounted prices anywhere between 50% and even 100%,” Trump said, adding that those drugs will be available for direct purchase at a discount online on a website the administration is calling TrumpRx.gov.
Trump said he’s working with other drugmakers to secure similar agreements over the next week, adding that Pfizer is the first.
“If we don’t make a deal, we’re going to tariff them,” he said of the other companies’ drugs.

The White House confirmed with CNBC’s Eamon Javers that Eli Lilly is in negotiations with Trump for the next drug pricing deal, without providing further details on how far along talks are.
The deal comes as Pfizer and 16 other drugmakers face Trump’s Monday deadline to take steps to lower drug prices, as outlined in letters from the president. Trump in May signed an executive order reviving a controversial plan, the “most favored nation” policy, that aims to tie the prices of some medicines in the U.S. to the significantly lower ones abroad.
During the press conference, Pfizer CEO Albert Bourla said the company satisfied all four of the requests Trump outlined in his letter. Among the other steps is pursuing tougher price negotiations abroad and adopting models that sell its medicines directly to consumers or businesses.
“The big winner clearly will be the American patients, there is no doubt,” Bourla said. “They are the ones that will see a significant impact on their ability to buy medicines.” But he said “American innovation and and the American economy” will also be “winners” with the agreement.

Pfizer’s discounted drugs

Pfizer said it will offer a large share of its primacy care treatments and certain specialty branded drugs at discounts of 50% on average and up to 85%, according to a release from the company.
In a separate statement Tuesday, Pfizer said more than 100 million patients are impacted by diseases those medicines treat, such as migraines, rheumatoid arthritis, menopause and atopic dermatitis.
The company provided examples of discounted drugs under TrumpRx.gov. Duavee, a treatment for certain menopause symptoms, will be available for as little as $30 on the site, which is an 85% discount to its current price.
Patients will also be able to pay as low as $162 – an 80% reduction to the current price – for prescription ointment Eucrisa, which is used to treat mild-to-moderate eczema. Tovias, a medication for overactive bladder, will also be available on TrumpRx.gov for as little as $42, which is a 85% discount to the current price.
Pfizer said it also plans to offer products such as Abrilada for autoimmune diseases at a 60% discount, Xeljanz for rheumatoid arthritis at a 40% discount and the migraine drug Zazvpret at 50% discount.
Those drugs don’t appear to be significant revenue drivers for Pfizer. The company’s quarterly and full-year earnings reports only include product-specific revenue for Xeljanz, which generated $349 million in worldwide sales in 2024. Sales of the drug fell 29% operationally from 2023, primarily due to lower demand globally as well as lower net prices in the U.S.
The deal comes as drugmakers brace for Trump’s planned tariffs on pharmaceuticals imported into the country. Trump said in a Truth Social post Thursday that the U.S. will impose a 100% tariff on “any branded or patented Pharmaceutical Product” entering the country from Oct. 1.
The measure will not apply to companies building drug manufacturing plants in the U.S., Trump said. He added that the exemption covers projects where construction has started, including sites that have broken ground or are under construction.
In a note on Tuesday, BMO Capital Markets analyst Evan Seigerman said the deal is positive for Pfizer’s stock and the broader pharmaceutical sector, as it “adds certainty and shifts POTUS policies potentially away from Pharma tariffs.”
“Today’s deal seems to set a path for other pharmaceutical players to follow, allowing for headline pricing concessions and a Trump ‘win’ without more punitive implementation” of the most favored nation policy or tariffs, he added. More

Ford CEO Jim Farley said he expects demand for all-electric vehicles will be slashed in half next month as federal incentives end.
Farley said the industry learned that “partial electrification,” such as hybrids, are easier for customers to accept for the time being.

Ford Motor Company CEO Jim Farley speaks at a Ford Pro Accelerate event on September 30, 2025 in Detroit, Michigan.
Bill Pugliano | Getty Images

DETROIT – Ford Motor CEO Jim Farley said he expects demand for all-electric vehicles to be slashed in half next month following the end of federal tax incentives on Wednesday.
Farley on Tuesday said he “wouldn’t be surprised” if sales of EVs fell from a market share of around 10% to 12% this month — which is expected to be a record — to 5% after the incentive program ends.

“I think it’s going to be a vibrant industry, but it’s going to be smaller, way smaller than we thought, especially with the policy change in the tailpipe emissions, plus the $7,500 consumer incentive going away,” he said during a Ford event about promoting skilled trades and workers in Detroit. “We’re going to find out in a month. I wouldn’t be surprised that the EV sales in the U.S. go down to 5%.”
Farley said the industry learned that “partial electrification,” such as hybrids, are easier for customers to accept for the time being.
Farley said his Model e EV team is analyzing the demand for non-gas-powered vehicles each day. The company currently offers a handful of all-electric vehicles, including the F-150 Lightning pickup, which can top $90,000, and Mustang Mach-E crossover in the U.S.

The federal EV incentives of up to $7,500 are coming to an end as part of the Trump administration’s “One Big Beautiful Bill Act,” which stripped the old enticement but included some perks for buying a U.S.-assembled vehicle, regardless of it being an EV.
“Customers are not interested in the $75,000 electric vehicle. They find them interesting. They’re fast, they’re efficient, you don’t go to the gas station, but they’re expensive,” Farley said. 

Once the bill was passed, sales of EVs quickly gained traction, especially as some automakers added even more discounts to move out older models.
Cox Automotive forecasts sales of EVs hit 410,000 during the third quarter, up 21% from a year earlier. That would easily be the highest amount of EVs ever sold in a quarter in the U.S., as well as a record 10% market share.
Cox and other industry analysts and executives expect many buyers pulled ahead plans to purchase an EV before the federal incentives sunset. 
Farley also said the federal changes mean the auto industry, including Ford, will have to adapt, saying the company will have to figure out what to do with its battery plants and EV capacity.
“We’ll fill them, but it will be more stress, because we had a four-year predictable policy,” Farley said. “Now the policy changed. … We all have to make adjustments, and it’s going to be good for the country, I believe, but it will be one more stress.”
Farley was speaking Tuesday at the automaker’s “Ford Pro Accelerate” event, which features executives from many industries as well as public officials discussing the “essential economy” and need for skilled labor and education. More

Schneider Electric is an energy management company, mixing electrification and digitization together so customers know exactly where their energy is consumed and can optimize their energy usage in real time. 
Schneider announced in June it would collaborate with Nvidia to serve the growing demand for sustainable, AI-ready infrastructure.
“We make sure, at every generation they come out with, that the solution we put together will minimize the consumption of energy to power their installations,” said Jean-Pascal Tricoire, chairman of Schneider Electric.

A version of this article first appeared in the CNBC Property Play newsletter with Diana Olick. Property Play covers new and evolving opportunities for the real estate investor, from individuals to venture capitalists, private equity funds, family offices, institutional investors and large public companies. Sign up to receive future editions, straight to your inbox.
Despite its name, Schneider Electric does not generate electricity. It is an energy management company, mixing electrification and digitization together so customers know exactly where their energy is consumed and can optimize their energy usage in real time. 

It’s the largest energy management provider for data centers, which represent about a quarter of its business, and it’s working with chipmaker and Wall Street powerhouse Nvidia. 
Schneider announced in June it would collaborate with Nvidia to serve the growing demand for sustainable, AI-ready infrastructure. This was a research and development partnership for power, cooling, controlling and high-density rack systems to enable the next generation of AI factories across Europe and eventually beyond. 
Then last month, Schneider announced new, highly technical and detailed data center blueprints, developed with Nvidia, that the company says will significantly accelerate construction timelines as well as help operators adopt AI-ready infrastructure. 

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The first part of that is integrated power management and liquid cooling control systems. The second is a framework for the development of Nvidia’s new Blackwell chips. 
“We make sure, at every generation they come out with, that the solution we put together will minimize the consumption of energy to power their installations,” said Jean-Pascal Tricoire, chairman of Schneider Electric. “Those chips, which are powering AI or enabling AI, are chips which are consuming a lot of energy, and you need to cool them directly on the chip by bringing liquid directly on the chip.”

The partnership could prove extremely lucrative, especially given Nvidia’s recent $100 billion investment in OpenAI. More data centers will mean more demand not just for energy but energy management. 
“We are entering a new era of accelerated computing, where integrated intelligence across power, cooling and operations will redefine data center architectures,” said Scott Wallace, director of data center engineering at Nvidia, in a release about the new Schneider designs.
In something of a positive feedback loop, AI is helping to increase energy efficiency, even as it sucks up more energy. This is not just in data centers, but in all of the built environment. 
“To make it very simple, AI can help gain in efficiency four times more than it consumes, at least four to nine times more,” said Tricoire.
Power consumption was already being digitized, but it had been difficult to optimize this at scale. 
“Today, for the first time, we’ve got computing engines that can integrate all the complexity of what you do, what I do, what this data center is doing, what the grid can power, what this power plant can produce, what this solar rooftop can do, in real time and make sure that we consume much better at the right time, the right sort of energy. So it’s a revolution of digital energy,” Tricoire explained.
The proliferation of energy sources, including solar, wind, geothermal and nuclear, creates a decentralized model of energy production. This is one of the biggest changes in the market. 
“If your home is not consuming any more electricity, because you are autonomous with solar batteries, because you recharge your electric vehicle, then that means you have freed enough power to power a fraction of this data center which is close to you,” Tricoire said. “All of us can become, in our enterprises, in our homes, in our daily life, in professional life, actors of this transition, which is more efficient and more sustainable.”
Tricoire pointed to other geographies, like Europe, India and China, that are turning to electrification because of a lack of fossil fuels. For them, it is the only way to be more competitive. He said that will lead to further innovation in the sector and push American companies to follow suit — even despite political headwinds in the U.S. for renewable energy. 
“Companies are very pragmatic. If a solution makes money, they will go for it, right? And if, on top of it, it’s better for their footprint, they will go even faster,” said Tricoire. “There is so much innovation taking place today, and the cost curves of new technologies are going down so fast, that companies are adopting new ways of doing things.”
Tricoire has been with the company nearly 40 years and says he has never seen the type of dramatic and swift maturity and growth in energy technology that he’s seeing right now.
“I think people are completely underestimating the revolution which will happen in the field of energy in the two decades to come,” said Tricoire, adding that the combination of electrification technologies, plus digitization, augmented to a whole new level by AI, creates a number of possibilities that we’ve never seen before. 
“And the great news is that it’s not things that should be deployed in 10 years’ time, 20 years’ time. Those are technologies that should be or can be deployed today with a great economic return,” Tricoire said.  More

Amazon Prime Sports is teaming up with FanDuel to expand its partnership and bring betting capabilities front and center during NBA games streamed on Prime Video this season.
Bettors will be able to link their FanDuel accounts to their Prime Video profiles and see how their wagers are playing out in real time.
It’s an extension of how Prime Video serves up sports and looks to gain more viewers with features and enhancements.

DeMar DeRozan #10 of the Sacramento Kings is defended by Jose Alvarado #15 of the New Orleans Pelicans during the second half of a game at the Smoothie King Center on February 12, 2025 in New Orleans, Louisiana.
Derick E. Hingle | Getty Images

Basketball fans watching on Prime Video this season will be able to track their wagers through an expanded partnership between Amazon and Flutter-owned FanDuel, the exclusive odds provider of the NBA and WNBA on Prime.
Bettors will be able to link their FanDuel accounts to their Prime Video profiles and see how their wagers are playing out in real time, Amazon announced Tuesday. Users can track progress on parlays and check wins and losses. The new feature doesn’t permit bets to be placed directly on Prime Video.

A separate overlay option, called OddsView, will update odds, lines, probabilities, moneylines, spreads and game props all in real time in what Amazon is calling an “immersive” experience. It’ll be available for all NBA games on Amazon Prime Video.
FanDuel’s president of sports, Mike Raffensperger, called it “a significant milestone in how we connect with basketball fans.”
Former LA Clipper Blake Griffin, who will serve as an analyst for NBA on Prime, will also became an ambassador for FanDuel’s NBA offering. Griffin will be featured across FanDuel campaigns as well as in on-air integrations, social media and live events.
For Prime Video, it’s another extension of how it serves up sports and looks to gain more viewers with features and enhancements.
“Since Day 1, we’ve challenged ourselves to invent features that heighten, customize and add storytelling elements for fans within the live sports experience,” said Jay Marine, head of Prime Video U.S. and global sports and advertising, in a release. “As we tip off this long-term relationship with the NBA, we’re excited to launch a best-in-class bet tracking experience with FanDuel, as well as a wide-ranging suite of broadcast innovations to enhance Prime Video’s comprehensive NBA offerings.”

Arrows pointing outwards

FanDuel bet tracking overlaid on Amazon Prime Video streaming.
Courtesy: Prime Video

Prime Video has been expanding its footprint across sports, including its deal with the NFL for “Thursday Night Football.” Similar to its plans for the NBA, Amazon has integrated various tech and AI-driven features into its “Thursday Night Football” telecast.
The FanDuel feature and partnership is exclusive to the NBA and, beginning next season, the WNBA. Amazon became the newest partner for national NBA games in the league’s recent media rights negotiations, which saw the tech giant, Disney’s ESPN and Comcast’s NBCUniversal enter into an 11-year deal valued at about $77 billion.
The 2025 NBA season officially begins on Oct. 21. In addition to the national game package, Amazon is also a provider of the regional sports networks recently rebranded as FanDuel Sports Networks — and owned by Main Street Sports — through Prime Video.
The integration of sports, streaming and betting has been picking up steam — from advertising deals to integration into the viewing experience.
Betting odds have become an established part of game broadcasts, and dedicated shows around betting are prominent.
Betting via mobile apps has made it easier in states with legalized online gambling. And the continued consumer shift to streaming has allowed for greater integration on living room screens.
Amazon’s streaming service isn’t the first to incorporate betting odds into the viewing experience.
Ahead of the NFL season, ESPN launched its direct-to-consumer streaming service, bringing its TV networks and other features together in a streaming offering for the first time.
The new ESPN app includes a viewing screen that integrates relevant ESPN fantasy stats for a viewer’s personal fantasy team players, as well as bets that have been made using ESPN BET in a state where it’s legal to place online wagers.
Earlier this week, NBCUniversal entered into a multi-year advertising deal with DraftKings, another major sports betting platform. The agreement will see DraftKings integrated across NBCUniversal’s sports portfolio.
Disclosure: Comcast is the parent company of NBCUniversal, which owns CNBC. Versant would become the new parent company of CNBC upon Comcast’s planned spinoff of Versant. More

Rental company Hertz is beefing up its HertzCarSales.com website, allowing customers to do all of the car buying process online.
The company has about 560,000 cars in its fleet, and offloads about half every year.
Hertz is in the middle of a turnaround plan , and improving resale values is an important target for the company.

Rental company Hertz said Tuesday it is updating its online shopping website to allow customers to secure financing, get a trade-in offer and do just about everything else a buyer would need to purchase a vehicle.
The move is a significant step for Hertz’s online retail presence. Previously, the company’s HertzCarSales.com website had only offered listings of vehicles. Most of the purchasing process happened at Hertz’s retail locations, of which there are 45 in the United States.

“Our new e-commerce platform marks a major step forward in modernizing how we serve our customers with a seamless journey from browsing to ownership,” said CEO Gil West in a release shared with CNBC. “This also marks a critical milestone in executing our strategy to make retail our primary car selling channel.”
Hertz is also planning a splashy new campaign with football star Tom Brady to promote the retail changes, starting Wednesday. Brady has been a spokesman since March.
The changes could help improve vehicle resale values and allow Hertz to speed up its fleet turnover, which is key for rental companies. It has a fleet of about 560,000 vehicles, according to its second-quarter filing.
The company offloads about half of its fleet in any given year, according to Deutsche Bank analyst Chris Woronka. As of September, about 80% of its fleet was less than a year old.
“It is important for them to maximize the price that they achieve on the resale, because that is a pretty important part of their P&L” Woronka said, referring to the company’s “profit and loss” or income statement.

Rental companies funnel a portion of their cars to wholesale auctions, which offer great liquidity, but fetch lower prices than retail, Woronka said. Less than 10% of Hertz’s fleet goes to auction, according to the company. Woronka estimates it’s more like 15% to 20% for its competitors.
Rental companies also sell vehicles direct to dealers. But Hertz’s biggest resale channel is consumers, the company said. Apart from its physical locations, the company lists vehicles on platforms such as Autotrader, sells vehicles through Carvana, and has a Rent2Buy program.
In September, Hertz said it would also sell preowned vehicles through Amazon Autos, which offers a lot of the same functions that the rental company is now offering on its own website. Auto industry analysts previously said the Hertz–Amazon partnership could could cut into a historical source of profit for car dealerships.
Meanwhile, Hertz is in the middle of a turnaround. The company filed for bankruptcy in 2020 as travel all but halted during the coronavirus pandemic, drying up demand for rental cars. It relisted in 2021, and shares fell nearly 10% on the first day of trading.
Hertz last year introduced a “Back-to-Basics Roadmap” turnaround plan focused on fleet management, revenue optimization and cost efficiency.
The past several months have been brighter. The company said its second-quarter earnings results were its best in nearly two years.
“They’re still fairly early innings in their their recovery,” Woronka said. New vehicle supply has returned after pandemic-era shutdowns and shortages, and demand is stable, he added.
“They’re really kind of looking for innovative ways to take another leg back toward profitability,” he said.
Watch the video to learn more about Hertz. More

Scorability has raised $40 million in fresh funding, led by Bluestone Equity Partners.
The tech platform is a recruiting marketplace for athletes and coaches.
Scorability now boasts 1.2 million athletes and 3,000 college sports program users.

Coaches and staff use the Scorability recruiting dashboard to discover, evaluate, and engage with recruits
Scoreability

Sports tech platform Scorability has raised $40 million in fresh funding as the company looks to modernize college sports recruiting, the company announced on Tuesday.
The funding round was led by Bluestone Equity Partners, with participation from sports merchandising giant Fanatics. Luther King Capital Management also joined the round, alongside returning investors Silverton Partners, Next Coast Ventures and Scorability’s co-founder Brian Cruver.

The raise comes as the college sports landscape undergoes a seismic shift following a $2.28 billion NCAA antitrust settlement that paved the way for student-athletes to be compensated for their contributions.
The startup has raised $51 million to date.
Cruver started Scorability in 2023 with the goal of fixing the college sports recruiting process after experiencing what he calls “a broken system” with the recruitment of his son, now a quarterback at Florida Atlantic University.
“Think of it as LinkedIn Premium for the sports recruiting world,” Cruver told CNBC. “We’re just trying to make the process easier, because as a parent, we went through a lot pain with shady products and services preying on the hopes and dreams of high school athletes.”
Cruver isn’t just a football dad, he’s also the founder of two billon-dollar businesses: emergency communications provider AlertMedia and hospital disinfection technology company Xenex Healthcare.

Scorability’s app is used at camps to capture visual evidence of verified measurables like height and wingspan.

The Austin, Texas-based entrepreneur’s Scorability platform now boasts 1.2 million athletes and 3,000 college sports program users. It allows college coaches to view everything from school transcripts, stats and highlights of recruits all in one place.
Campuses including the University of Miami, Texas Christian University, Florida Atlantic University and the University of Pennsylvania have all signed on to use the platform.
“Scorability is attractive to Penn because they do all the legwork for us, collecting all the measurables, insights, coach evals—they serve up everything we need to find the right kids,” Bob Benson, associate head coach and defensive coordinator at the University of Pennsylvania, said in a testimonial posted on Scorability’s website.

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Scorability provides data, discovery and AI-driven evaluation tools to college coaches combing through thousands of hopefuls from their computer. Many coaches travel all over the country seeking out their future players.
“With the way our calendar is, we don’t have a lot of time to make these decisions,” Shannon Dawson, offensive coordinator for the University of Miami, said in another testimonial. “You don’t have 6 months, 10 months to get to know a kid, sit down with their family, do home visits. Those days are over.”
In the 2024-25 academic year, the NCAA reported a record of more than 550,000 student-athletes competing across nearly 20,000 teams. With more players than ever entering the transfer portal, the opportunity to use the platform has never been greater, according to Cruver.
Scorability is free to use for parents and athletes. College athletic programs pay between $10,000 and $40,000 annually depending on their type of access.
“This is a problem solver on both ends of the market for something that’s increasingly economically important,” said Bobby Sharma, Bluestone Equity Partners founder. “This is a huge, multi-billion opportunity.” More