According to a report from Business Insider, Red Balloon sends the hard drives to certain candidates for cybersecurity research positions at the firm. Anyone who has the “the skills and passion” to crack the encryption would be able to claim 0.1337 Bitcoin (BTC), or roughly $4,800 at the time of publication. Applicants who are able to access the coins are told to purchase a ticket to New York City for the next step.
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Source: Cryptocurrency - investing.com