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Feeling Consumers’ Pain, Retailers Bring Back Discounts

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The pandemic shopping boom led many stores and brands to widen profit margins by charging more. Now value is the watchword as shoppers grow choosier.U.S. consumers, fatigued by a three-year bout of inflation, want lower prices. And large retailers that have increased prices, partly to contend with their own rising costs, appear to be responding to customer concerns — to an extent.Walgreens said last week that it was lowering prices on over 1,000 items. Target recently announced modest price cuts on 5,000 food products and household goods. Craft and furniture stores like Michael’s and Ikea have also said they will drop prices on popular items.A broader range of companies have indicated on quarterly earnings calls that they plan to slow price increases and seek other ways to expand profitability.Signaling empathy with customers facing higher living costs is an increasingly important marketing strategy, retail analysts say. But regardless of motivation, a shift is in motion that may help ease inflation in the coming months.“Retailers have recognized they have to make some movement on pricing because the customer now is getting to the point where they’re shopping around more, they’re cutting down on the amount that they buy,” said Neil Saunders, managing director at GlobalData Retail, a research and consulting firm.In some ways, the industry seems to be entering a new phase.After a slog for retailers during much of the 2010s, when they often resorted to heavy discounts to gain or maintain market share, the pandemic upended consumer habits. Suddenly, bank accounts were buoyed by emergency federal aid, and millions of consumers unable or unwilling to spend on in-person services shifted to buying goods.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    Walmart Opens the Year With Stronger Sales and Profit

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    The NewsWalmart, the largest retailer in the United States, on Thursday reported higher sales and profit in the first quarter, giving insight into how consumer spending is weathering the high-interest-rate environment.Walmart has performed better than retailers dependent on apparel sales, in part because it sells essential goods like groceries.Cj Gunther/EPA, via ShutterstockThe Numbers: Sales grew in stores and especially online.Walmart said its comparable-store sales in its U.S. business rose 3.8 percent from the quarter a year earlier. Its global e-commerce business jumped 21 percent. Walmart has performed better than retailers dependent on apparel sales, in part because it also sells essential goods like groceries. Consumers are continuing to find places to cut back on their purchasing.Transactions were up 3.8 percent, while the average ticket price showed with each visit people were spending about the same as they did this time last year. The retailer said consumers from “upper-income households” helped it gain market share, reiterating a trend it has noted since Americans started navigating high inflation a couple of years ago.Walmart’s quarterly profit, of $5.1 billion, was triple the result a year earlier.The retailer’s stock rose in premarket trading, as investors reacted to last quarter’s results and the company’s upgraded forecast for growth this year.What They’re Saying: Smooth sailing on a choppy sea.“In a sea of challenged and volatile and confusing consumer spending,” said David Silverman, a retail analyst at Fitch Ratings, “what’s interesting is how strong and consistent this quarter and many of Walmart’s last few quarters have been.” He said Walmart’s focus as a value-oriented retailer had been a strength during this period.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    Walmart Introduces a New Store Brand for ‘Quality Food’

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    The Better Goods store brand will carry plant-based, gluten-free and higher-end food and could help the retailer attract more affluent shoppers.When prices for grocery staples surged in 2021 and 2022, some Americans who had not regularly shopped at Walmart increasingly turned to the retailer, which is known for its affordable prices. Now, the company is trying to keep those new customers and attract others with a new selection of plant-based, gluten-free and deluxe culinary fare.On Tuesday, the retailer unveiled a new store brand that it said would make “quality food accessible.” Executives described the brand, Better Goods, as its largest foray into the private-label food business in 20 years.Better Goods items will include oat-milk frozen desserts, plant-based macaroni and cheese, and frozen appetizers like chicken curry empanadas and Brie Phyllo Blossoms. More than 70 percent of the products will cost less than $5, the retailer said.“All of our research tells us that the customer expects these types of goods,” said Scott Morris, a senior vice president of private food and consumables brands at Walmart. “They expect to have these elevated ingredients and offerings that we provide, and they are also looking for those healthier options.”The retailer says it is seeing growth in its store brands across all demographics, particularly shoppers from Generation Z, a group that includes people born in the late 1990s and early 2000s.Analysts are eager to find out if, as inflation eases, the retailer can retain higher-income individuals who started shopping at Walmart in the last few years. The company is taking a number of steps to make itself more attractive to customers. Walmart has said it plans to open new stores and to remodel existing ones. It has also changed signs, displays and other visual merchandising in ways that analysts say should make stores more appealing to affluent shoppers.We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    Consumers Hate ‘Price Discrimination,’ but They Sure Love a Discount

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    The Wendy’s debacle is a warning shot for brands: If you want to play with prices, make sure to communicate why and whom it could help.It’s been a strange and maddening couple of years for consumers, with prices of essential goods soaring and then sinking, turning household budgets upside down.Listen to this article with reporter commentaryOpen this article in the New York Times Audio app on iOS.Perhaps that’s why, in late February, the internet revolted over Wendy’s plan to test changing its menu prices across the day. If the Breakfast Baconator winds up costing $6.99 at 7 a.m. and $7.99 three hours later, what in life can you really count on anymore?The company later issued a statement saying it would not raise prices during busy parts of the day, but rather add discounts during slower hours. Nevertheless, the episode won’t stop the continued spread of so-called dynamic pricing, which describes an approach of setting prices in response to shifting patterns of demand and supply. It might not even stop the growth of “personalized pricing,” which targets individuals based on their personal willingness to pay.And in many circumstances, customers may come around — if they feel companies are being forthright about how they’re changing prices and what information they’re using to do it.“There’s a need for some transparency, and it has to make sense to consumers,” said Craig Zawada, a pricing expert with PROS, a consultancy that helped pioneer dynamic pricing by airlines in the 1980s and now works across dozens of other industries. “In general, from a buyer standpoint, there has to be this perception of fairness.”We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    Reduflación: qué pasa cuando los comestibles pesan menos y cuestan igual

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    Los compradores de comestibles están notando algo raro. Bolsas de papas fritas llenas de aire. Latas de sopa que se han encogido. Paquetes de detergente más pequeños.Las empresas están reduciendo el tamaño de sus productos sin reducir los precios, y los comentarios de los consumidores, desde Reddit a TikTok, pasando por la sección de comentarios de The New York Times, rebosan indignación por esta tendencia, conocida como reduflación (shrinkflation en inglés).La práctica no es nueva. Los vendedores llevan siglos reduciendo discretamente los productos para evitar subir los precios, y los expertos creen que ha sido una obvia estrategia corporativa al menos desde 1988, cuando la marca Chock Full o’Nuts redujo su bote de café de 455 gramos a 368 gramos y sus competidores siguieron el ejemplo.Pero la indignación hoy es más pronunciada. El presidente Joe Biden se hizo eco del enojo en un video reciente. (“Lo que más rabia me da es que los envases de helado han disminuido de tamaño, pero no de precio”, lamentó). Las propias empresas explotan esta práctica con trucos publicitarios. Una cadena canadiense presentó una pizza growflation . (“En términos de pizza”, bromeaba el comunicado de prensa de la empresa, “una tajada más grande”).Pero, ¿cómo funciona la reduflación desde el punto de vista económico? ¿Sucede con más frecuencia en Estados Unidos y, si es así, significa que los datos oficiales no reflejan el verdadero alcance de la inflación? A continuación te explicamos la tendencia y lo que significa para tu bolsillo.La reduflación fue galopante en 2016Puede resultar difícil de creer, pero la reduflación parece estar ocurriendo con menos frecuencia hoy que hace unos años.Los mayores efectos de la reduflaciónCuando los productos encogen, aumentan la inflación. Estos bienes experimentaron el mayor aumento de precios por la reduflación.

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    Variación de precios de enero de 2019 a octubre de 2023
    Fuente: Oficina de Estadísticas Laborales de EE. UU.Por The New York TimesWe are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    Shrinkflation 101: The Economics of Smaller Groceries

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    Grocery store shoppers are noticing something amiss. Air-filled bags of chips. Shrunken soup cans. Diminished detergent packages.Companies are downsizing products without downsizing prices, and consumer posts from Reddit to TikTok to the New York Times comments section drip with indignation at the trend, widely known as “shrinkflation.”The practice isn’t new. Sellers have been quietly shrinking products to avoid raising prices for centuries, and experts think it has been an obvious corporate strategy since at least 1988, when Chock Full o’Nuts cut its one-pound coffee canister to 13 ounces and its competitors followed suit.But outrage today is acute. President Biden tapped into the angst in a recent video. (“What makes me the most angry is that ice cream cartons have actually shrunk in size, but not in price,” he lamented.) Companies themselves are blasting the practice in marketing gimmicks. One Canadian chain unveiled a growflation pizza. (“In pizza terms,” the company’s news release quipped, “a larger slice of the pie.”)But how does shrinkflation work, economically? Is it happening more often in the United States, and if so, does that mean official data are failing to capture the true extent of inflation? Below is an explainer of the trend — and what it means for your wallet.Shrinkflation was rampant in 2016.It might be hard to believe, but shrinkflation appears to be happening less often today than it was a few years ago.The Biggest Shrinkflation EffectsWhen products shrink, it adds to inflation. These goods saw the biggest bump to their price increases from “shrinkflation.”

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    Change in price from January 2019 to October 2023
    Source: Bureau of Labor StatisticsBy The New York TimesWe are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    Biden Takes Aim at Grocery Chains Over Food Prices

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    President Biden has begun to accuse stores of overcharging shoppers, as food costs remain a burden for consumers and a political problem for the president.President Biden, whose approval rating has suffered amid high inflation, is beginning to pressure large grocery chains to slash food prices for American consumers, accusing the stores of reaping excess profits and ripping off shoppers.“There are still too many corporations in America ripping people off: price gouging, junk fees, greedflation, shrinkflation,” Mr. Biden said last week in South Carolina. Aides say those comments are a preview of more pressure to come against grocery chains and other companies that are maintaining higher-than-usual profit margins after a period of rapid price growth.Mr. Biden’s public offensive reflects the political reality that, while inflation is moderating, voters are angry about how much they are paying at the grocery store and that is weighing on Mr. Biden’s approval rating ahead of the 2024 election.Economic research suggests the cost of eggs, milk and other staples — which consumers buy far more frequently than big-ticket items like furniture or electronics — play an outsized role in shaping Americans’ views of inflation. Those prices jumped by more than 11 percent in 2022 and by 5 percent last year, amid a post-pandemic inflation surge that was the nation’s fastest burst of price increases in four decades.The rate of increase is slowing rapidly: In December, prices for food consumed at home were up by just over 1 percent, according to the Labor Department. But administration officials say Mr. Biden is keenly aware that prices remain too elevated for many families, even as key items, like gasoline and household furnishings, are now cheaper than they were at their post-pandemic peak.And yet, there is a general belief across administration officials and their allies that there is little else Mr. Biden could do unilaterally to force grocery prices down quickly.Grocery store margins are rising

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    Operating profit margin by type of retailer
    Notes: Operating margin defined as sales, receipts and operating revenue as a share of operating expenses. Data shown as four-quarter rolling average.Source: Council of Economic AdvisersBy The New York TimesWe are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber? Log in.Want all of The Times? Subscribe. More

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    Walmart to Add 150 U.S. Stores in Five-Year Expansion Drive

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    The retail giant, which last opened a domestic location in 2021, said most of the stores would be newly built.Walmart will add 150 stores in the United States over the next five years, a major expansion drive for the retail giant.The company said the move, which it announced in a statement on Wednesday, would involve millions of dollars in investment. Walmart employs roughly 1.6 million people in the United States, and said it hires hundreds of people each time it opens a new store.Walmart had just over 4,600 stores nationwide at the end of October, down from more than 4,700 a year earlier. The company has not opened a new U.S. store since late 2021.Most of the stores that Walmart plans to open will be newly built, while others will be conversions of existing locations to new formats. The first two new stores will open in the spring, in Florida and Georgia, and the company is completing construction plans for 12 other stores this year. It also said it would remodel 650 locations.Walmart announced this week that it was raising salaries and benefits for store managers and offering them stock grants.The company reported sharply higher profit in the first three quarters of 2023, and its share price is hovering near a record high. It has yet to report earnings for its most recent quarter, which included the holiday season.Consumer spending, which powers the U.S. economy, has been resilient even though shoppers have been squeezed by high inflation and rising interest rates. Credit card data from the holiday season showed retail sales increased from a year earlier.“This is a huge vote of confidence in the American consumer,” Craig Johnson, the founder of the retail consultancy Customer Growth Partners, said of Walmart’s announcement.Mr. Johnson said investors might be concerned over how this could affect Walmart’s Sam’s Club stores, which have increasingly moved from a destination for business owners to stock up on supplies to a place where individuals shop for groceries.Walmart’s choice to open new stores and remodel some existing ones reflects the company’s focus on enhancing its in-store and pickup experiences even as e-commerce has gained popularity, said Edward Yruma, an analyst at the investment bank Piper Sandler.“As we settle into the new normal, what we’ve come to is that the consumer likes great, physical retail locations,” he said.Jordyn Holman More

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    Walmart Offers Store Managers Company Stock to Make Them Feel Like ‘Owners’

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    The retailer has been raising wages for store workers. It’s now turning its attention to improving salaries and benefits for their bosses.Walmart, the nation’s largest private employer, is raising salaries and benefits for store managers as it looks for ways to retain them.Walmart said on Monday that managers of its U.S. stores would be eligible for grants of up to $20,000 in company stock every year. The stock will vest over a three-year period, with a percentage vested each quarter.Earlier this month, Walmart said it would increase the average salary for store managers to $128,000 from $117,000. The big-box retailer also said bonuses for store managers could reach up to 200 percent of base salary, with a store’s profitability becoming a bigger factor in the calculation.Store managers are crucial in driving sales and profitability within their stores and keeping morale high in a dynamic business. The managers are also seen as an important pipeline for leadership at the company.A store manager at a Walmart Supercenter oversees hundreds of employees who work across a variety of departments, including food, apparel, pharmacies and auto centers. These stores often attract scores of shoppers and bring in millions of dollars in sales each year. At the start of the Covid pandemic, store managers were given even more responsibilities as the company adapted to changing consumer behavior, including managing e-commerce abilities like in-store pickup for online orders and navigating goods that are out of stock as well as excess inventory.“It’s fair to say that we’re asking them to act like owners and to think like owners,” John Furner, the chief executive of Walmart U.S. and previously a manager at a company store, said in a briefing with reporters. We are having trouble retrieving the article content.Please enable JavaScript in your browser settings.Thank you for your patience while we verify access. If you are in Reader mode please exit and log into your Times account, or subscribe for all of The Times.Thank you for your patience while we verify access.Already a subscriber?  More