According to Justin Jacobs, senior vice president of marketing at IMA, the Denver-based firm’s move into the metaverse was inspired by the quick development of the NFT market.
Dubbed Web3Labs, the product is being launched on the metaverse platform Decentraland. IMA is looking to explore the entire metaverse value chain, including being able to advise clients that might be interested in issues like decentralized finance (DeFi).
Crypto has gone mainstreamBarely two years ago, many firms were reluctant to have any dealings with cryptocurrencies, NFTs, or the metaverse. However, many institutions and corporate giants, including IMA, are betting big on the future of the sector.
The model of IMA’s Web3Labs has interactive material and content along with a tranche of NFTs that the firm will mint. Its long-term goal is to build a space where transactions such as negotiating insurance cover for an NFT can happen. IMA executive Paul Washington said in an interview:
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Source: Cryptocurrency - investing.com
