According to a press release from the company, the ape has been nicked named “Manager Noët All,” and has been saddled with the responsibility of leading 10:22PM’s NFT band Kingship as its manager.
The virtual NFT band has four characters – three Bored Apes and one Mutant Ape. The initiative, which was launched in November, will now welcome another Bored Ape as its manager.
Celine Joshua, 10:22PM founder and former Sony (NYSE:SONY) exec, explained that she created the Universal Music Group subsidiary “to push the boundaries of innovation in the music industry.” She added:
Speaking of odd, brewing giant Heineken (OTC:HEINY) unveiled what it claims to be “the world’s first virtual beer” last week. But don’t expect to get any satisfaction from the drink because it is made from “the freshest pixels: no malt, no hops, no yeast, no water, and also, no beer.” The move was an obvious jab at the whole metaverse mania.
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Source: Cryptocurrency - investing.com
