British neobank Revolut is continuing the crypto push with the upcoming launch of the bank’s native token – RevCoin. The crypto-focused bank introduced their crypto card at the end of last year, which makes it possible for customers to use both crypto currencies and fiat funds with the same card, while also receiving 1% cashback for primarily using the crypto balance.
The fintech giant described the new cryptocurrency RevCoin as “loyalty-based”, hinting that it would be awarded to active members of the crypto community in activities and might be included in Revolut’s Learn & Earn programs. Recently, the crypto learning program added 1inch (1INCH), the native crypto of the crypto exchange aggregator.
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Besides European Union expansion plans, digital bank Revolut also became a prominent player in the United States crypto market. In September 2022, the U.S. subsidiary of Revolut added both popular dog-themed coins Shiba Inu (SHIB) & Dogecoin (DOGE) for American customers.
However, things have gone slow in 2022 due to FTX’s liquidity crunch, as once the second largest crypto exchange around the globe went bust overnight. The corrupt FTX founder’s Sam Bankman-Fried’s impact on the crypto market is still felt by many, even though crypto adoption is significantly increasing.
Moreover, Revolut CEO Nikolay Satoransky revealed that revenue from the app’s crypto trading tools had dropped dramatically from 35% in 2021 to just 5% in 2022. With plans to launch a non-custodial wallet on Ethereum’s (ETH) blockchain, with the ultimate goal to offer a multi-chain DeFi crypto wallet.
Revolut is one of the most prominent pro-crypto banks, offering services that let customers easily switch between fiat & crypto currencies.
Learn more about the latest developments in crypto adoption:
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Source: Cryptocurrency - investing.com
