2022 was brutal in many aspects for the Web3 world. Scams ran rampant, while prices kept falling owing to macroeconomic conditions. Despite roadblocks, NFT royalties can play a crucial role in creator revenue generation. It can also help with customer loyalty for organizations incentivizing the buying and selling of collectibles and giving a chunk of revenue back to their customers, creating a greater brand experience.
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Source: Cryptocurrency - investing.com