Everybody Loves FRED: How America Fell for a Data Tool

Fans post about him on social media. Swag bearing his name sells out on the regular. College professors dedicate class sessions and textbook sections to him. Foreign government officials have been known to express jealousy over his skills, and one prominent economist refers to him as a “national treasure.”

Meet FRED, a 33-year-old data tool from St. Louis, Mo., and the economics world’s most unlikely celebrity.

Even if you have not interacted with FRED yourself, there is a good chance you’ve encountered him without knowing it. The tool’s signature baby blue graphs dot social media and crop up on many of the world’s most popular news websites. (Paul Krugman, an opinion writer for The New York Times, has referred to FRED as “my friend.”)

Many people feel that way about FRED. The website had nearly 15 million users last year, and it is on track for even more in 2024, up from fewer than 400,000 as recently as 2009. Their reasons for clicking are diverse: FRED users are coming for freshly released unemployment data, to check in on egg inflation or to find out whether business is booming in Memphis.

That appeal crosses political lines. Larry Kudlow, who directed the National Economic Council during the first Trump administration, has tweeted and retweeted FRED charts. Groups as disparate as the spending-focused Alaskans for a Sustainable Budget and the pro-worker advocacy organization Employ America have used its charts to back up their arguments. It is even occasionally used by professional and White House economists, who tend to have access to sophisticated data tools, for quick charts.