Selling to existing customers costs brands less than acquiring new ones, which is a leading reason why more than 90% of companies have some type of customer loyalty program. Rewards points are one of the most effective methods for increasing both customer loyalty and revenue. For example, Starbucks (NASDAQ:SBUX) Rewards is one of the most successful rewards programs around. It has more than 19 million members, with the redemption of points responsible for almost 50% of company revenue. Starbucks utilizes Starbucks Rewards to align with its business goals in a way that adds value and increases customer engagement through a fun, gamified approach.
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Source: Cryptocurrency - investing.com
