Dubbed Prime Fest: Tiger Year, the Lunar New Year campaign will run until February 14, 2022. The crypto exchange has earmarked $100 million worth of prizes and rewards for the program, including special blind box draws and access to new metaverse token listings under its high-yield asset management product, PrimeEarn.
Through the program, Huobi hopes to incentivize users to explore the potential of the metaverse. Participants will need to create personalized decentralized identifiers (DIDs) to be eligible to win unique tiger-themed NFTs.
For some context, DIDs are often viewed as the entry point for anyone looking to enter the metaverse. Huobi’s DIDs will grant users an access point between Web2 and Web3. Recall that the crypto exchange debuted its own DIDs in late 2021, granting a few users access to exclusive NFT drops and special perks. Huobi Co-founder Du Jun said:
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Source: Cryptocurrency - investing.com
