The Alliance is a member-led coalition focused on improving the technological and public policy environments for users of Web3 naming services. With the addition of new members, the Alliance said that it will focus on consumer protection, preventing naming collisions, fair and open use of intellectual property in the industry, and interoperability of blockchain naming systems, among other topics. The collective goal of the alliance is to champion standards in the Web3 domain industry, thereby, promoting innovation and creating a secure environment.
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Source: Cryptocurrency - investing.com