For a successful launch, Ryan Barney, an investor at Pantera Capital, recommends founders “focus on the whales/VIPs” or emphasize selling to an exclusive, affluent clientele as opposed to trying to scale at the very start. In addition, Barney raised the example of the successful Blur airdrop and how a well-designed, marketed airdrop focused on optimizing user engagement within a protocol can boost traction.
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Source: Cryptocurrency - investing.com
