The initiative, which began in 2022, integrates Sensormatic’s inventory intelligence solution to improve item-level tracking between Allbirds’ warehouses and stores, facilitating future omnichannel strategies. This collaboration is part of Allbirds’ commitment to adopting cutting-edge technologies to optimize their retail operations and customer service.
Micah Nelson, Allbirds’ director of product management, emphasized that operational accuracy is critical to focusing on what matters most: the shopper experience. Sensormatic Solutions’ RFID cloud-based inventory management system, known as Supply Chain Visibility, supports Allbirds in streamlining merchandise programs, coordinating deliveries, and aiding floor associates.
Frank Cho, vice president and product general manager of Inventory Intelligence at Sensormatic Solutions, praised Allbirds for its dedication to innovation and retail precision. The partnership is designed to smooth operations for the benefit of both employees and consumers.
Allbirds, founded as a direct-to-consumer brand in 2014 and opening its first physical store in 2018, has sustainability at the core of its business model. The collaboration with Sensormatic Solutions also leverages Google (NASDAQ:GOOGL) Cloud’s BigQuery for enhanced operational insights.
Visitors to the 2024 NRF Big Show, running from January 14-16 at the Javits Center in New York City, will have the opportunity to interact with Sensormatic Solutions’ technologies at booth #4865. The showcase is expected to demonstrate how Sensormatic powers precise retail experiences across the supply chain.
This news is based on a press release statement. For additional information, Sensormatic Solutions and Allbirds can be explored through their respective websites, sensormatic.com and allbirds.com.
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Source: Economy - investing.com
