Evelyn Reynolds

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    Some Businesses Make ‘Woke Free’ a Selling Point

    A number of companies — from clothing to pet care — are trying to appeal to customers who think corporate America is pushing a liberal agenda.Jonathan Isaac is a forward for the National Basketball Association’s Orlando Magic, but he is perhaps better known as someone who chose not to protest police brutality against Black Americans during a summer of widespread activism involving racial injustice.Mr. Isaac, who is Black, turned that singular moment in July 2020 — when he decided not to join many other N.B.A. players in kneeling during the national anthem as the league restarted in a Covid “bubble” setting in Orlando, Fla. — into a platform as a conservative political activist. In 2022, he spoke at a rally of Christian nationalists and anti-vaccine Americans and wrote a book about why he did not join the protest. This year, he started Unitus, an apparel company centered on “faith, family and freedom.”“I wanted my values to be represented in the marketplace, especially when it came to sports and leisure wear,” Mr. Isaac said in an interview.Most companies used to do everything they could to avoid political controversies and, by extension, risk alienating potential customers. No longer. Seemingly everything in the United States is political now, including where you shop for socks and leggings.Companies like Anheuser-Busch and Target have recently faced backlash from the right over marketing and advertising decisions that were seen as a liberal Trojan horse: Anheuser-Busch for a transgender influencer’s promotion of Bud Light and Target for its Pride Month displays.Bud Light faced fierce backlash after the transgender influencer Dylan Mulvaney promoted the beer.Evan Agostini/Associated PressUnitus is one of a growing number of companies — from clothing retailers to pet care businesses — trying to appeal to those who have recoiled from what they see as corporate America pushing a progressive, liberal agenda. Unitus is featured on PublicSq., an online marketplace aimed at promoting companies it calls “pro-life,” “pro-family” and “pro-freedom.” PublicSq. began in July 2022 and now has more than 65,000 small businesses on its platform, noting a spike in numbers after the Bud Light and Target disputes.The platform offers “a nice, refreshing sort of break” from companies that have voiced more progressive views, said Michael Seifert, the founder and chief executive of PublicSq., mentioning businesses like Target, Ben & Jerry’s and Bank of America.Since Donald J. Trump was elected president in 2016, large corporations have faced heightened scrutiny — both from potential customers and their own employees — concerning their values. This includes everything from how companies publicly reacted to policies like Mr. Trump’s ban on immigration from several Muslim-majority countries to political donations by companies or their top executives.In turn, many companies made public declarations in support of diversity and inclusion. In 2018, Nike teamed up on an ad campaign with the former N.F.L. player Colin Kaepernick, who had started a movement of athletes kneeling to protest police brutality against Black Americans. After a Minneapolis police officer murdered George Floyd in 2020, many companies pledged financial support to and released statements of solidarity with the Black Lives Matter movement. In 2022, proposed legislation in Florida that opponents viewed as anti-L.G.B.T.Q. faced corporate resistance.Tracy Rank-Christman, a professor of marketing at the University of Wisconsin-Milwaukee, said the more leftward turn of some major companies in the mainstream could be driving away those with more conservative views.“Some of these consumers are essentially having either a boycott or backlash to these brands that are engaging in behaviors that do not align with their values,” said Ms. Rank-Christman, who studies consumer psychology.Nike built an ad campaign around Colin Kaepernick in 2018, after he became known for his protests against police violence.Alba Vigaray/EPA, via ShutterstockTarget faced protests from some on the right this year for merchandise it included in its Pride Month displays.Joe Raedle/Getty ImagesWhat’s driving the backlash is nothing new. According to research from Ms. Rank-Christman and other academics, consumers with what are known as “stigmatized identities” often take collective action against a company that they feel is attacking that identity. It has happened in the past with companies like Chick-fil-A, which drew criticism from the left for its support of conservative causes. In this case, Ms. Rank-Christman said, that identity is on the political right.Those same views, however, are squarely within the mainstream on PublicSq. Mr. Seifert said that most businesses on the platform did not explicitly state their views, but that every business was required to check a box and sign a commitment to PublicSq.’s core principles. They include a belief in “the greatness of this nation,” a vow to protect “the family unit” and celebrate “the sanctity of life,” and a belief that “small businesses and the communities who support them are the backbone” of the economy.What’s most important, Mr. Seifert said, is that businesses on the platform don’t antagonize “traditional values” in the way he said some large corporations have.Still, some companies on the platform promote their conservative bona fides more emphatically than others.Kevin Jones is the manager of Tiny Dog, an e-commerce pet supply business that he runs with his wife, Myra, out of Kingsport, Tenn. Mr. Jones said in an interview that he had been planning to work with another pet supplier in the state to expand his business, but that he had balked after it asked him for his stance on “the whole woke agenda.” That experience persuaded him to join PublicSq., he said, and market pet products to people who shared his values.Tiny Dog features no political or social messaging on its website, but Mr. Jones said his company didn’t “cater to alternative lifestyles.” He also said Tiny Dog had received a significant uptick in interest since it joined PublicSq.Others on the platform don’t necessarily view themselves as being conservative or catering to a particular political ideology. Mike Ritland, who founded a company that offers goods and training for dogs and is on PublicSq., said he didn’t think of his company as “anti-woke,” even though the platform calls itself that. He said he just wanted a way to increase his business.But for the companies that cater to consumers who share their conservative values, it doesn’t matter if they turn away more liberal buyers, or ones who just don’t want to see “100% Woke-Free American Beer” when they crack open a cold one, as is the case with Ultra Right Beer.In the short run, these companies know they’re targeting a niche market, said CB Bhattacharya, a professor at the Katz Graduate School of Business at the University of Pittsburgh. They are concerned less about maximizing profit and more about standing by their values. For a company that’s genuinely concerned about catering to consumers who oppose abortion, for example, the bottom line may not be paramount.“Even if it is just reds versus blues, they’re already slicing the market in half, and they’re saying, ‘Well, we don’t even care about the blues,’” Mr. Bhattacharya said.But whether these companies are sustainable in the long run is a more complicated calculus. A company whose business model depends on politically disaffected consumers is subject to constantly shifting political winds, as much as it is to supply-chain issues.Ultra Right Beer is selling a limited edition can with former President Donald J. Trump’s mug shot.Ultra Right BeerSome on the left have boycotted Chick-fil-A because of its owners’ conservative views, but that hasn’t hurt the chain.Erik S. Lesser/European Pressphoto AgencyThe energy that fuels consumers to boycott offending companies, and seek alternatives, also tends to be fleeting. According to Mr. Bhattacharya’s research, the prominent boycotts of Chick-fil-A (by liberals) and Starbucks (by conservatives) in 2012 didn’t hurt those companies. In fact, sales increased, perhaps owing to the energizing of consumers who supported those companies’ stances.An issue driving consumers to seek alternatives may also lose political salience, forcing businesses that have made it part of their appeal to change their approach. Nooshin Warren, a professor of marketing at the University of Arizona, said that if L.G.B.T.Q. rights became less politicized and more accepted across the country, conservative companies would have to rethink their strategy.Another problem is that some issues important to conservative consumers, such as not buying goods made in China, run up against economic reality. Mr. Seifert said each business on PublicSq. is asked to make its products in the United States or to get as many of its products as possible from there, but he acknowledged that manufacturing in China is necessary for some.A spokeswoman for Unitus said in an email that it made its products in Peru and Bangladesh, but that it was “committed to never sourcing Unitus products from China.”For Mr. Isaac’s part, he hopes Unitus becomes a leader in producing sleek and comfortable apparel and champions his core values: “faith, family and freedom,” which, he said, are “under assault” by mainstream corporations.“Unitus is, for me, giving people that encouragement to say: ‘No, I stand for these values. These values are important to me. And now I can wear them in a stylish, high-quality way,’” Mr. Isaac said. More

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    Battle Over Electric Vehicles Is Central to Auto Strike

    Carmakers are anxious to keep costs down as they ramp up electric vehicle manufacturing, while striking workers want to preserve jobs as the industry shifts to batteries.A battle between Detroit carmakers and the United Auto Workers union, which escalated on Friday with targeted strikes in three locations, is unfolding amid a once-in-a-century technological upheaval that poses huge risks for both the companies and the union.The strike has come as the traditional automakers invest billions to develop electric vehicles while still making most of their money from gasoline-driven cars. The negotiations will determine the balance of power between workers and management, possibly for years to come. That makes the strike as much a struggle for the industry’s future as it is about wages, benefits and working conditions.The established carmakers — General Motors, Ford Motor and Stellantis, which owns Chrysler, Jeep and Ram — are trying to defend their profits and their place in the market in the face of stiff competition from Tesla and foreign automakers. Some executives and analysts have characterized what is happening in the industry as the biggest technological transformation since Henry Ford’s moving assembly line started up at the beginning of the 20th century.Nearly 13,000 U.A.W. workers walked off the job at three plants in Ohio, Michigan and Missouri on Friday after talks between the unions and the companies in three separate negotiations failed to result in agreements before a Thursday deadline. Pay is one of the biggest sticking points: The union is demanding a 40 percent pay increase over four years but the automakers have offered roughly half as much.But the talks are about more than pay. Workers are trying to defend jobs as manufacturing shifts from internal combustion engines to batteries. Because they have fewer parts, electric cars can be made with fewer workers than gasoline vehicles. A favorable outcome for the U.A.W. would also give the union a strong calling card if, as some expect, it then tries to organize employees at Tesla and other nonunion carmakers like Hyundai, which is planning to manufacture electric vehicles at a massive new factory in Georgia.“The transition to E.V.s is dominating every bit of this discussion,” said John Casesa, senior managing director at the investment firm Guggenheim Partners who previously headed strategy at Ford Motor.“It’s unspoken,” Mr. Casesa added. “But really, it’s all about positioning the union to have a central role in the new electric industry.”Under pressure from government officials and changing consumer demand, Ford, G.M. and Stellantis are investing billions to retool their sprawling operations to build electric vehicles, which are critical to addressing climate change. But they are making little if any profit on those vehicles while Tesla, which dominates electric car sales, is profitable and growing fast.Ford said in July that its electric vehicle business would lose $4.5 billion this year. If the union got all the increases in pay, pensions and other benefits it is seeking, the company said, its workers’ total compensation would be twice as much as Tesla’s employees.Union demands would force Ford to scrap its investments in electric vehicles, Jim Farley, the company’s chief executive, said in an interview on Friday. “We want to actually have a conversation about a sustainable future,” he said, “not one that forces us to choose between going out of business and rewarding our workers.”Attendees at the Detroit Auto Show looking at a 2024 Chevy Silverado EV in Detroit this past week. Talk of the autoworkers’ strike loomed over the show.Brittany Greeson for The New York TimesFor workers, the biggest concern is that electric vehicles have far fewer parts than gasoline models and will render many jobs obsolete. Plants that make mufflers, catalytic converters, fuel injectors and other components that electric cars don’t need will have to be overhauled or shut down.Many new battery and electric vehicle factories are springing up and could employ workers from the plants that have shut down. But automakers are building most aggressively in the South where labor laws are tilted against union organizers, rather than in the Midwest, where the U.A.W. has more clout. One of the union’s demands is that workers in the new factories be covered by the automakers’ national labor contracts — a demand that the automakers have said they can’t meet because those plants are owned by joint ventures. The union also wants to regain the right to strike to block plant shutdowns.“We are at the dawn of another industrial revolution and the way we’re going is the way we went in the last industrial revolution — a lot of profit for a few and misery and not good jobs for the many,” said Madeline Janis, executive director of Jobs to Move America, an advocacy group that works closely with the U.A.W. and other unions.“The U.A.W. is really taking a stand for communities across the country to make sure this transition benefits everybody,” Ms. Janis added.Automakers have been racking up record profits during the last decade, but they cannot afford to lose time from work stoppages in their race to compete with Tesla and foreign automakers.The three companies are already struggling to get their electric vehicle business going. A new G.M. battery factory in Ohio has been slow to produce batteries, delaying electric versions of the Chevrolet Silverado pickup and other vehicles. Ford this year had to suspend production of its electric F-150 Lightning in February after a battery caught fire in one of the pickups that was parked near the factory for a quality check. And Stellantis won’t even begin selling any fully electric vehicles in the United States until next year.Those problems and Tesla’s growing sales could put the union in a strong position to extract a good deal.On Thursday, in a sign that automakers are willing to go much further than they had previously, G.M. offered a 20 percent pay raise over four years. That is half of what the union is seeking but far more than workers received in recent contracts. President Biden on Friday strongly supported the union in remarks at the White House. The administration has been pouring billions into programs to promote electric vehicles and does not want a strike to delay a centerpiece of its climate policy.Despite all the money that automakers have made in recent years, their executives express a profound unease about the growth of electric vehicles, which account for 7 percent of the U.S. new car market so far this year and are on track to surpass sales of one million this year. Managers are acutely aware that traditional companies like theirs have a poor track record of retaining dominance after a big change in technology. Witness the way that Apple sidelined Nokia and Motorola as cellphones became smartphones.Auto company executives and most industry analysts underestimated how quickly electric vehicles would catch on and cannot confidently forecast how sales, which have been bumpy lately, will grow in the future. “I don’t think anyone can perfectly predict what the adoption will be,” Mary T. Barra, the chief executive of General Motors, said in an interview with The New York Times last month.Speaking to “CBS Mornings” on Friday, Ms. Barra said an excessive pay raise would undermine G.M.’s ability to continue producing vehicles with internal combustion engines while also developing electric vehicles. “This is a critical juncture where investing is very important,” she said.Still, unions and their supporters are unlikely to express much sympathy for auto executives. Ms. Barra and the leaders of Ford (Jim Farley) and Stellantis (Carlos Tavares) have gotten tens of millions of dollars in compensation packages in recent years. The companies’ shareholders have been rewarded with dividends and share buybacks.Unions “are not going to have a lot of patience for sob stories,” said Karl Brauer, executive analyst at iSeeCars.com, an online marketplace.Adjusted for inflation, wages for autoworkers in the United States have fallen 19 percent since 2008, according to the Economic Policy Institute, a left-leaning research group.At the same time, union officials are aware of the changes in the industry and have said they do not want to handicap G.M., Ford and Stellantis as the companies try to recover ground they have lost to Tesla, which has aggressively resisted attempts to unionize its factories. The Detroit carmakers also face challengers like Rivian, a start-up that makes electric pickup trucks and sport utility vehicles in Illinois, as well as foreign-owned rivals like Mercedes-Benz and Toyota, whose U.S. factories, mostly in the South, are not unionized.“That’s the biggest challenge here,” Mr. Brauer added, “trying to commit to a long-term contract in an industry that is very uncertain and unpredictable over the next five years.”Union supporters say it would be wrong to blame workers if the traditional carmakers cannot compete with Tesla and other rivals.“If you look at the breakdown at what it costs to build an E.V., labor is a very small part of the equation. Batteries are the most,” Ms. Janis of Jobs to Move America said. “This idea that the U.A.W. is going to price Ford, G.M. and Stellantis out of the market is not true.”But other analysts said that a long work stoppage could help Tesla and foreign automakers gain ground on G.M., Ford and Stellantis.“If something happens to disrupt their business, does that give a leg up to the emerging electric vehicle makers?” said Steve Patton, who overseas the consulting firm EY’s work with auto companies. “Who stands to benefit if there is a protracted strike?” More

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    U.A.W. Starts Strike Small, but Repercussions Could Prove Far-Reaching

    Autoworkers walked off the job on Friday at three factories that produce some of the Detroit carmakers’ most popular vehicles, the opening salvos in what could become a protracted strike that hurts the U.S. economy and has an impact on the 2024 presidential election.Nearly 13,000 members of the United Auto Workers at plants in Ohio, Michigan and Missouri joined early Friday in what the union described as a targeted strike that could expand to more plants if its demands for pay raises of up to 40 percent and other gains were not met.The union’s four-year contracts with three automakers — General Motors, Ford Motor and Stellantis, which owns Chrysler, Jeep and Ram — expired Thursday, and the companies and the union remained far from striking new deals.The U.A.W.’s president, Shawn Fain, used sweeping language on Thursday to describe why his members were going on strike against all three automakers at the same time — something the union had never done in its nearly 90-year history.“This is our generation’s defining moment,” Mr. Fain, the union’s first leader elected directly by members, said in an online video. “The money is there, the cause is righteous, the world is watching, and the U.A.W. is ready to stand up.”The union and the companies did not negotiate on Friday, but the U.A.W. said it planned to resume bargaining on Saturday. President Biden dispatched two senior administration officials to Detroit on Friday to encourage the companies and union to reach agreements.At a Ford plant in Wayne, Mich., west of Detroit, strikers waved placards — one read, “Record Profits; Record Contracts” — and gave thumbs-up to honking vehicles. A metal sign on a chain-link fence read, “Absolutely NO foreign cars allowed.” The protesters were assigned to a six-hour shift on the picket line. If the strike continues, they will be called to one shift per week.While first and foremost a battle between autoworkers and automakers, the conflict could have far-reaching consequences. A lengthy strike would reduce the number of new cars available for sale, which could fuel inflation and force the Federal Reserve to keep interest rates high.The U.A.W.’s president, Shawn Fain, center, at the walkout early Friday at Ford Motor’s assembly plant in Wayne, Mich.Cydni Elledge for The New York TimesA strike also presents a quandary for Mr. Biden, who has called for rising incomes but must also be mindful of the strike’s economic impact and his goal to promote electric vehicles as a solution to climate change.Speaking at the White House on Friday, the president strongly supported the union. “Over the past decade, auto companies have seen record profits, including in the last few years, because of the extraordinary skill and sacrifices of U.A.W. workers,” he said. “But those record profits have not been shared fairly.”The U.A.W. says its pay demands roughly correspond to the increases in the compensation of the top executives at Ford, G.M. and Stellantis. The raises are also meant to help compensate workers for the ground they have lost to inflation and big concessions the union made to the automakers after the 2007-8 financial crisis, when G.M. and Chrysler were forced to restructure themselves in bankruptcy court.But auto executives say they already pay production workers substantially more than rivals, like Tesla and Toyota, whose U.S. workers are not unionized. The companies also contend that such big raises would undermine their efforts to develop electric vehicles and remain relevant as the industry makes a difficult and costly shift from gasoline cars and trucks to electric vehicles.If unions got all that they were asking for, “we would have to cancel our E.V. investments,” Jim Farley, the chief executive of Ford, said in an interview on Friday. Instead, Ford would need to concentrate on large sport utility vehicles and pickups that generate the most profit, he said.Ford, which employs the most union members, reported a profit of $1.9 billion in the second quarter, equal to 4 percent of its sales. Tesla made $2.7 billion in the same period, about 11 percent of its sales.Mr. Farley sounded pessimistic about the chances of agreeing on a contract soon. “They are not negotiating in good faith if they are proposing deals that they know are going to crater our investments,” he said.Mr. Fain’s decision to shut down just three factories is a departure for the union, which in previous strikes typically walked out of all the factories of a single automaker. By interrupting production of some of the most profitable vehicles, while allowing most plants to keep operating, the union hopes to inflict pain on the carmakers while allowing most of its members to continue collecting paychecks.But it may be difficult for the union to limit the damage to its members’ incomes. Ford told workers at a facility in Michigan, who were not on strike, to stay home Friday because of parts shortages caused by the strike. G.M. said it would probably lay off 2,000 workers at a factory in Kansas next week because of a lack of parts produced at the factory near St. Louis that is on strike.Fewer than 10 percent of the nearly 150,000 U.A.W. members at the three companies are on strike. Limited strikes could allow the union to maintain the pressure longer by preserving its strike fund of $825 million. The union will pay striking workers $500 a week and cover their health insurance premiums.Automakers have been earning record profits “because of the extraordinary skill and sacrifices of U.A.W. workers,” President Biden said at the White House on Friday.Anna Rose Layden for The New York TimesIn addition to the Ford plant in Michigan, which makes the Bronco and the Ranger pickup truck, and the G.M. plant in Wentzville, Mo., which makes the GMC Canyon and the Chevrolet Colorado, workers shut down a Stellantis complex in Toledo, Ohio, that makes the Jeep Gladiator and Jeep Wrangler. If no agreement is reached, the union is expected to target additional factories in weeks to come.The union is also seeking cost-of-living adjustments that would protect workers if inflation flares up again. And it wants to reinstate pensions that the union agreed to do away with for newer workers after the financial crisis, improved retiree benefits and shorter work hours. The union also wants to eliminate a wage system that starts new hires at much lower wages than the top U.A.W. pay of $32 an hour.As of Friday last week, the companies had offered to raise pay by around 14.5 percent to 20 percent over four years. Their offers include lump-sum payments to help offset the effects of inflation, and policy changes that would lift the pay of recent hires and temporary workers, who typically earn about a third less than veteran union members.In a last-minute attempt to keep assembly lines running, G.M. offered its employees a 20 percent raise late Thursday and said it was willing to pay cost-of-living adjustments to veteran workers. The 20 percent increase would be far more than employees had received in decades. But the union rejected the offer, which it says would barely compensate for inflation.Autoworkers striking at the G.M. factory in Wentzville, Mo.Neeta Satam for The New York TimesLeaders of the automakers have criticized the U.A.W.’s tactics, focusing on Mr. Fain, who became president in March and declared an end to what he said were overly friendly relations between union leaders and auto executives. He took office after a federal corruption investigation resulted in prison terms for two former U.A.W. presidents.Carlos Tavares, the chief executive of Stellantis, has called Mr. Fain’s strategy “posturing.” Mr. Farley of Ford said the two sides should be negotiating instead of “planning strikes and P.R. events.” And Mary T. Barra, the G.M. chief executive, said that “every negotiation takes on the personality of its leader.”If the autoworkers are successful, they could inspire workers in other industries. Union activism is on the rise: Hollywood screenwriters and actors have been on strike for months, and in August, United Parcel Service employees won their biggest raises ever in a contract negotiated by the International Brotherhood of Teamsters.“Workers have been squeezed for too long and now are realizing they can do something about it,” said Mijin Cha, an assistant professor at the University of California, Santa Cruz, who studies the relationship between labor’s interests and the fight against climate change. “People see there is a pathway to more economic security and workers do have power together.”Late on Friday, at an outdoor rally in downtown Detroit attended by several hundred U.A.W. members, Mr. Fain introduced Senator Bernie Sanders, a Vermont independent, who told the crowd: “The fight you are waging here is not just about decent wages and working conditions and pensions in the auto industry. It’s a fight to take on corporate greed.”The strikes come as auto production is still recovering from the effects of the pandemic, which caused shortages of semiconductors and other components. Car prices and wait times have come down, but dealer inventories remain low and a lengthy strike could eventually make it hard to find popular U.S.-made models.“We’re not back to speed inventory-wise,” said Wes Lutz, the owner of Extreme Dodge, a car dealership in Jackson, Mich.Wes Lutz, the owner of Extreme Dodge in Michigan said, “We’re not back to speed inventory wise.”Brittany Greeson for The New York TimesScarcity is not always bad for carmakers. It allowed them to earn higher profit margins during the pandemic. And it would benefit any carmakers that were having trouble moving some models. Pat Ryan, chief executive of the car-shopping app Co-Pilot, said that Stellantis had at least 100 days of inventory for brands like Dodge and Chrysler, and that a strike could help it clear many dealers’ lots.Still, if prices for popular models rise, that will be yet another speed bump in the Federal Reserve’s road to lowering inflation, and a political liability for Mr. Biden. The president, who has no formal role in the negotiations, said Friday that he had been in touch with union leaders and auto executives, in addition to dispatching the two administration officials to Detroit.Reporting was contributed by More

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    Bernie Sanders Condemns Corporate Greed at U.A.W. Detroit Rally

    At a rally in downtown Detroit on Friday, just a couple of hundred yards from the headquarters of General Motors, Senator Bernie Sanders of Vermont addressed a cheering crowd of United Auto Workers members, capping a day of walkouts by the union with an effort to rally support for the strike.Mr. Sanders echoed the populist talking points of his campaigns for president in 2016 and 2020, speaking about income inequality in the United States, and he criticized the chief executives of the Big Three automakers — G.M., Stellantis and Ford Motor — for their compensation.“The fight you are waging here is not just about decent wages and working conditions and pensions in the auto industry,” Mr. Sanders said. “It’s a fight to take on corporate greed and tell the people on top the country belongs to all of us, not just the few.”The rally took place along Detroit’s riverfront, near the city’s iconic Renaissance Center towers, home to G.M. headquarters. Also nearby is the Huntington Place convention center, where auto executives were gathering for a black-tie charity ball to kick off the 2023 Detroit auto show.Several hundred U.A.W. members, most of them clad in labor’s red shirts and waving picket signs, crowded in front of the rally’s small stage. A dozen television cameras were jammed together on another small, raised platform to record the event. As the crowd awaited the first speakers, a sound system blared upbeat anthems like Sister Sledge’s “We Are Family“ and “We’re Not Going to Take It” by Twisted Sister.Throughout Mr. Sanders’s speech, they erupted into chants of “Bernie, Bernie!”Mr. Sanders spoke about the growing gap between C.E.O. and worker pay. The U.A.W. has said that one of the driving forces behind its demands for higher pay is the growth in compensation for the top leaders at the Big Three automakers.Addressing the Big Three leaders, Mr. Sanders said, “Understand, C.E.O.s, the sacrifices your workers have made over the years.”In a comment directed at Mary T. Barra, G.M.’s chief executive, Mr. Sanders said, “Do you understand what it’s like to live on $17 an hour?” Mr. Sanders went on to make pointed remarks about the growth in compensation for Ms. Barra, as well as Carlos Tavares and Jim Farley, her counterparts at Stellantis and Ford.Mr. Sanders also lamented the gap in pay between newer and more veteran workers at the automakers. “Time is long overdue to end the two-tiered system,” he said.Among Mr. Sanders’s talking points was the country’s decline in well-paying union jobs. Mr. Sanders has long railed against the forces that have moved many manufacturing and automotive jobs overseas, including globalization and free trade agreements.He closed his speech by saying, “Let us all stand with the U.A.W.” More

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    The Strike Could Mean a Rise in Car Prices for Consumers

    It’s not a great time to be in the market for a new car.Prices are rising, options are limited and interest rates are higher than they’ve been in over 20 years. A targeted U.A.W. strike began at three plants in the Midwest at midnight Thursday, and if it lasts long enough, it could cut the supply of vehicles and push prices even higher.The Federal Reserve started raising interest rates in March last year to combat inflation, eventually pushing its benchmark rate to the highest level since 2001. That has had an effect on rates for auto loans, which are now about 7.4 percent on average for new cars and 11.2 percent for used cars, according to Edmunds.“You’re going to get sticker shock in two different ways: the actual sticker price, and the cost of financing that purchase,” said Greg McBride, chief financial analyst for Bankrate, an online service that compares the interest rates of various financial products.Higher interest rates mean those who can put off buying a new car until next year or later, probably will. High rates were the top factor holding back business for car dealers this quarter, according to a recent survey from Cox Automotive.Mark Scarpelli, the owner of Raymond Chevrolet in Antioch, Ill., said few people who buy cars from his dealership pay in cash, and more expensive, larger vehicles are increasing in popularity. Still, some buyers cannot wait.“Our folks are needing that vehicle to get to their jobs, support their families, pick up their son or daughter from day care,” he said. “While, in some cases cars and trucks may be a novelty or third or fourth vehicle, 99 percent of the vehicles we sell are for necessity.” More

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    U.A.W. Holds Strike at GM, Ford and Stellantis. Here’s What to Know

    Negotiators for the United Auto Workers union and the three large U.S. automakers — General Motors, Ford Motor and Stellantis, the parent of Chrysler, Jeep and Ram — remained far apart as a limited strike began on Friday.The strike is not a full-scale walkout by the union’s roughly 150,000 members but a “limited and targeted” work stoppage by about 12,700 workers that could expand if talks remain bogged down. It began after workers’ four-year contracts expired.The union must negotiate separate deals with each of the companies on issues including pay and retirement benefits.What is the union seeking?The U.A.W. has demanded a 40 percent wage increase over four years — an amount that union officials said matches the raises the top executives at the three companies have received over the last four years. Those raises are also meant to compensate for more modest increases the autoworkers received in recent years and the concessions the union made to the companies after the 2008 financial crisis.The union is also seeking cost-of-living adjustments that would nudge wages higher to compensate for inflation. And it wants a reinstatement of pensions for all workers, improved retiree benefits and shorter work hours, as well as and an end to a tiered wage system that starts new hires at much lower wages than the top U.A.W. pay of $32 an hour.What have the companies offered?As of last Friday, the companies offered to raise pay by around 14.5 percent to 20 percent over four years. Their offers include lump-sum payments to help offset the effects of inflation, and policy changes that would lift the pay of recent hires and temporary workers, who typically earn about a third less than veteran union members.It was not clear how much progress the union and the companies have made on the other issues.What have the negotiators said publicly?The companies say that they are investing billions in a transition to battery-powered vehicles, which makes it harder for them to pay substantially higher wages. They say they are at a disadvantage compared with nonunion automakers like Tesla, which dominates the sales of electric cars.On Thursday, G.M. said in a statement that it had made a new offer to the union and that the company was engaged in “continuous, direct, and good faith negotiations” in an effort to avoid a strike.Declaring that “the future of our industry is at stake,” Ford said on Wednesday that it was “ready to reach a deal,” adding, “We should be working creatively to solve hard problems rather than planning strikes and P.R. events.”Stellantis said on Wednesday that its “focus remains on bargaining in good faith to have a tentative agreement on the table before tomorrow’s deadline.”In a 40-minute address on Wednesday, the union’s president, Shawn Fain, called the automakers’ offers “insulting.”“For the last 40 years, the billionaire class has been taking everything and leaving everybody else to fight for the scraps,” he said. “We are not the problem. Corporate greed is the problem.”What will striking workers get paid?The union plans to pay striking workers $500 per week and cover the cost of their health insurance premiums. The union’s $825 million strike fund is big enough to cover payments to workers in a full strike against all three companies for about three months — although the U.A.W. has said it would expand the limited stoppage only if talks bogged down.What does the strike mean for consumers?Only certain models of cars are affected right now, but if the strike lasts long enough to start impacting inventories, car dealers will have fewer vehicles on their lots and may start pushing up prices on the ones they do have.This comes at a time when car prices had already been rising, and the average interest rates on auto loans had been climbing — making it harder for buyers to afford cars. More

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    in Economy

    A Spirited Start to the U.A.W. Strike at a Ford Plant Near Detroit

    Rodney Cornett got up at 4:30 a.m. on Friday, hopped in his F-150 pickup and reported as usual for a morning shift at the Ford Motor plant in Wayne, a gritty city just west of Detroit.But this morning Mr. Cornett, 56, a veteran union member who has worked at Ford for 28 years, wasn’t heading to the axle assembly area where he’s a team leader. Instead, his work was putting in six hours on the picket line with a dozen co-workers at the plant’s Gate 1 as part of the strike called by the United Auto Workers late Thursday.“We really haven’t had much of a raise in 15 years,” Mr. Cornett said, holding a sign that read, “Fair Pay Now!” while cars and trucks constantly whizzed by, honking in support of the strikers. “We’ve gone through several contracts, and the company keeps saying how they’re hurting, but they’re making record profits. It can’t be the status quo.”The U.A.W. has been negotiating a new labor contract with the three Detroit automakers, but since the sides remain far apart on wages and most other issues, the union called a strike that began when the current bargaining agreement expired at midnight.In a first, the U.A.W. is striking against all three manufacturers — General Motors, Ford and Stellantis — but has limited the stoppages to one plant at each of the companies. At Ford’s Michigan Assembly Plant in Wayne, only the 3,300 workers in the assembly area and paint shop have walked off the line, but that is enough to idle the factory.Dottie Lenard, center, with her sister Gail Spring, left, and daughter Rebeccah Lenard. They were on strike on Friday in Wayne.Shantell Johnson works at the Ford plant.All 5,800 U.A.W. workers at Stellantis’s Jeep complex in Toledo, Ohio, and 3,600 union members at G.M.’s pickup truck factory in Wentzville, Mo., also went on strike.While limited, the strike will have an impact on the automakers. The affected vehicles are among their most popular and profitable. The Ford plant makes the Bronco, a rugged sport utility vehicle, and is preparing to make a new version of the Ranger pickup. Jeep makes its Gladiator and Wrangler models in Toledo. The G.M. plant produces the Chevrolet Colorado and GMC Canyon pickups.The U.A.W.’s president, Shawn Fain, said the union could extend the strike to additional plants if the talks failed to produce an agreement. “That will supercharge the leverage we have in negotiations, and will create confusion for the companies,” he said in a video streamed on Facebook on Thursday night.Mr. Fain joined workers outside the Ford plant in Wayne after the strike began at midnight. The union broke off discussions with the companies for a day but said it expected the talks to resume on Saturday.The union has demanded wage increases of 40 percent over the next four years, roughly the same pay gains the chief executives of the three companies have seen over the last four years.A U.A.W. member who isn’t on strike showed support for the walkout at the Wayne plant, which produces the Bronco sport utility vehicle and is preparing to make a new version of the Ranger pickup. Among its other demands, the union wants to end a pay scale where new hires make about a third less than the veteran wage of $32 an hour and have to work eight years before reaching the top of the pay scale. It also wants the companies to pay for health insurance for retirees, offer more paid time off and provide pensions for workers who now have only 401(k) savings accounts for retirement.The companies have offered wage increases of roughly 20 percent but have denied most of the union’s other wishes.At the Ford plant, several strikers said a raise of 30 percent or more was needed to make up for concessions that the union had to make in previous years to help the automakers survive the 2007-8 financial crisis.Jason Vinson, 42, a forklift driver, started as a temporary worker in 2007 making about $17 an hour, then worked his way up to $25 until he was laid off. When he was rehired in 2012, he had to start over at $17 an hour, he said.“I had to get used to it, just pay the necessities,” he said with a shrug. Now he earns $32 an hour, he said, but thinks a substantial raise is warranted because of the profits his plant generates and the sacrifices he made in the past.The strikers, many wearing red T-shirts, waved placards and acknowledged honks of support from passing motorists. The picketing is being conducted in six-hour shifts; the plan is for union members to take on one shift per week.Drawing on a strike fund of $825 million, the union will pay the striking workers $500 a week and cover their health insurance premium. That helps, but still puts some workers in a pinch.The union is demanding 40 percent raises over the next four years.Lisa Bell at the Ford plant in Wayne.“I’m getting rid of my cable TV,” said Diana Osborne, 42, an assembly worker who has worked for Ford for 16 years. And her 18-year old daughter, who just enlisted in the National Guard, has offered to lend her money if things get really tight.Mr. Cornett, the team leader in axle assembly, makes $32 an hour but said he fretted about sending his son to college. If he works 40 hour a week, he will earn about $67,000 a year. “There’s college, plus property taxes are going up, the price of gas is through the roof,” he lamented.Aside from a raise, the thing he wants is an end to the tiered wage system, under which newer workers and veterans are paid on different scales, saying it’s “disheartening” seeing colleagues doing the same work while making $22 or $24 an hour.“We all labor hard,” he said. “You have a precise amount of time to do your job on the line, and our jobs are timed to the second. When the line starts, it doesn’t stop until we go on break. A lot of new hires come in and they have aches and pains, the same aches and pains that I have, so they should get paid the same as me.” More

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    in Economy

    Will Restart of Student Loan Payments Be the Last Straw for Consumers?

    Americans have continued spending despite dwindling savings and inflation. But retailers worry resuming loan payments could push some over the edge.Mykail James has a plan for when payments on her roughly $75,000 in student loans restart next month. She’ll cut back on her “fun budget” — money reserved for travel and concerts — and she expects to limit her holiday spending.“With the holidays coming up — I have a really big family — we will definitely be scaling back how much we’re spending on Christmas and how many things we can afford,” Ms. James said. “It’s just going to be a tighter income overall.”In October, roughly 27 million borrowers like Ms. James will once again be on the hook for repaying their federal student loans after a three-year hiatus. President Biden tried to use his executive powers to forgive about $400 billion in student debt last year, but the Supreme Court overruled that decision in June, and payments kick in again in October.Now, there are big questions about how those people — many of whom had expected to have at least some of their debt erased — may change their spending habits as they budget for student loan payments again. It could crimp the economy if a large share of consumers cut back simultaneously, especially because the resumption in payments comes just as the retail and hospitality industry begin to eye the crucial holiday shopping season.Most economists think that while the hit could be substantial, it will not be so big that it would plunge America into a recession. Goldman Sachs analysts expect renewed student loan payments to cost households about $70 billion per year. That would probably be enough to subtract 0.8 percentage points from consumer spending growth in the fourth quarter, helping to slow it to 1.4 percent, they estimate.Yet major uncertainties remain. Such estimates of just how big the drag will be are rough at best, it is unclear when exactly it will bite and economists are unsure what it will do to consumer confidence. There are factors that could make the impact smaller: The Biden administration has taken steps to ease the pain, allowing for people with lower incomes to repay their loans more slowly and creating a one-year grace period in which missed payments will not be reported to credit rating agencies.But the student loan payments will also restart at the same time consumers face a number of other headwinds, including shrinking savings piles, a cooler job market and higher price levels after two years of rapid inflation. It could also coincide with major strikes — Hollywood actors and writers have been locked in a work stoppage all summer, and the United Auto Workers began a targeted strike on Friday, one that economists warn could be disruptive if it lasts. Adding another source of looming uncertainty, Congress could fail to reach a funding agreement by the end of this month, forcing a government shutdown.Retailers have begun to publicly fret that the resumption of student loan payments could collide with those other developments, pushing their shoppers closer to a breaking point. Executives from companies like Walmart, Macy’s, Best Buy and Gap have all warned analysts and investors that student loan payments may put pressure on shoppers’ budgets, eating into some of their sales in the process.“I don’t think we have a very good grasp” on how the hit to consumers will play out, said Julia Coronado, the founder of MacroPolicy Perspectives, a research firm. “It’s still very unclear exactly what the impact will be.”Consumers have, so far, been surprisingly resilient in the face of rapid inflation, higher Federal Reserve interest rates and a gradually cooling economy.Retail sales came in stronger than many economists had expected in August, data released Thursday showed. Companies have regularly predicted a pullback that has been more modest than expected, as still-low unemployment and decent pay gains have proved enough to buoy shoppers.But some companies worry that student loans could pile on — finally cracking the American consumer.Marc Rosen, the chief executive of J.C. Penney said, “I do think that student loans are going to have an impact.”Gene J. Puskar/Associated PressThe resumption of student loan payments for a retailer like J.C. Penney, which caters to middle-income consumers, would be the latest, unwelcome squeeze on their budgets. Their core customer makes an annual income of $55,000 to $75,000 and has had their monthly household expenses increase by $700 from two years ago. The department-store chain said 17 percent of its credit card customers have student loans.“I do think that student loans are going to have an impact,” Marc Rosen, the chief executive of J.C. Penney, said in an interview. “It’s another thing that comes into that family that puts another stress on their budget and, again, brings back trade-offs, forces them to make other trade-offs.”Ms. James is among the many American consumers expecting to make tough decisions. The 27-year-old, who works in aerospace defense and whose parents owe additional student loans on her behalf, said she had been spending hours doing research on her options for debt relief. She’s even contemplating a job switch to the public sector, which might require a pay cut but offers a clearer path to loan forgiveness.In addition to cutting back on travel and concerts, she plans to work more on her side jobs to earn extra cash. In the past, she’s driven for UberEats and Instacart. (She said she would also continue expanding her financial education business.)Phil Esempio, a 65-year-old high school chemistry and biology teacher in Nazareth, Pa., who owes around $150,000 in student loans, also expects to rein in his budget. Coming out of the pandemic, he excitedly returned to attending live shows in places like New York City — 78 concerts last year — and eating out while he’s there with his friends.But Mr. Esempio said that his period of big spending might have been an overreaction to the end of the pandemic. As the restart of student loan payments looms, “a lot of that is being throttled back,” he said. He expects to make it to 35 shows this year. He thinks he’ll have to start paying $1,100 a month on his federal loans, which is equivalent to what he’s been paying for his private loans.If other consumers behave similarly, it could come as an unpleasant surprise to companies including Live Nation, which owns Ticketmaster. Live Nation executives on a recent earnings call predicted that people’s excitement for live events would outweigh any additional financial burdens.Still, it is possible that other retailers are being overly glum, given the Biden policies and a few other factors that could help to limit the impact of student loans restarting. In fact, Alec Phillips, a Goldman Sachs economist, said that he thought his projection for a $70 billion annual cost from the payment restart was probably pessimistic.“I don’t think that there’s a scenario where it turns out to be substantially worse,” Mr. Phillips said.Among the factors that could limit the hit, borrowers may enroll in a new income-based repayment program offered by the administration, which would decrease monthly payments for people earning low and moderate incomes. If everyone who is eligible did so, it could reduce student loan payments by around $14 billion per year, Mr. Phillips estimates.Supporters of student debt forgiveness demonstrated outside the Supreme Court in June.Olivier Douliery/Agence France-Presse — Getty ImagesAnd some borrowers may simply not pay, at least for a while. Because missing payments will not be reported to credit reporting agencies for a year — the so called “on-ramp” period — households have wiggle room, said Constantine Yannelis, an economist at the University of Chicago Booth School of Business.Finally, debt holders are more heavily middle- and high-earning workers. Those people may have more budgetary leeway to help deal with the renewed payments, Mr. Phillips said.That is not to say that no groups will suffer. Many low-income people do have outstanding balances, just smaller ones, and Black borrowers in particular hold an outsize chunk of student debt. And the hit could come at a moment when some household budgets are already coming under stress amid high prices and high interest rates. Delinquencies on credit cards have recently jumped back above their levels from before the pandemic.The result may be a painful strain on some families — but a more muted one for the economy as a whole.The upshot is that “it will matter economically,” Mr. Yannelis said of the student loan resumption. “It is most likely not going to be huge, though, and it’s not likely to be the type of thing that would tip us into recession.” More