Markus Andrews

Traders work on the floor of the New York Stock Exchange during morning trading in New York City. 
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Here’s what CNBC TV’s producers were watching as the S&P 500 pulled back from its record, and what’s on the radar for the next session.

Older big tech

International Business Machines is up 3% in four days and up 4.6% in five days.
IBM is up 13.5% in a month.
The stock’s relative strength index, one of many metrics traders watch, hit 82 on Thursday. A reading above 70 often indicates “overbought.”
IBM hit a new high Thursday.
Cisco is up 1.5% in four days and up about 10% in a month.
Cisco is 1.9% from the 52-week high hit on Oct. 16, 2023.
Intel is up 2.8% in four days. The stock is up 4.3% in five days and up 22% in a month.
Intel remains 55% from the Dec. 27 high. 

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IBM shares in 2024

Humana

We’ll follow Humana on Friday, as it is down 4% after hours.
The action came after the government issued data on Medicare Advantage and Part D star ratings, and the results weren’t what the health insurer had hoped for.
About a year ago, Humana was more than $500 a share. On Thursday, it closed at $251.44.

The banks start reporting in the morning

JPMorgan Chase releases quarterly earnings results before the bell. The stock is up 2.4% in the past three months. JPMorgan is 5.6% from the August high.
Wells Fargo is down 3.3% in three months. The stock is up 7% in a month. It is 7.6% from the May high.
Bank of New York Mellon is up 22% in the past three months. The stock is up 5% in a week and hit a new high Thursday
CNBC TV’s Leslie Picker will cover all the big bank earnings in the morning.

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JPMorgan Chase shares in the past three months

BlackRock

This financial powerhouse also reports in the morning before the bell.
The stock up 17.7% in three months. BlackRock is up 8% in a month and hit a new high Thursday.
CEO Larry Fink will be on CNBC TV in the 9 a.m. hour, Eastern.

Fastenal

Industrial company Fastenal reports in the morning, too.
The stock is up 10% in three months.
It is 11.5% from the March high.
The stock is part of the S&P Industrials, which is up 11.4% in three months. The group hit a new high on Wednesday.

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Fastenal shares over the past three months

Tesla’s Robotaxi

We’ll get new information on the plan Thursday evening.
CNBC TV’s Phil LeBeau is watching.
The stock reaction will come on Friday.
Tesla is 12% from the July high. The stock is down 4.5% in four days. Year to date, shares are down nearly 4%.

The CNBC NRF Retail Monitor

CNBC TV’s Steve Liesman will run through the data Friday morning, showing us what’s going on inside the sector.
The SPDR S&P Retail ETF (XRT) is up 24% in the last year.  It is 6.5% from the May high.
In the last three months, Group 1 Automotive is the leader. Shares are up about 26% in that period.
In second place, there’s eBay. Shares are up around 25% in three months.
Lithia Motors ranks third, up 24% over the past three months.
Advance Auto Parts, Dollar General and Dollar Tree are the worst RTX performers in the last three months. In that period, all three are down more than 30%.

The short list

The new numbers are out, detailing the most shorted NYSE and Nasdaq stocks. Thanks to CNBC data man Nick Wells.
Biotech stocks are high on the list, including Cassava Sciences. That name ranks fourth. Cassava is 41% from the August high. The stock is down 8% in four days, but it’s up more than 122% in three months.
Kohl’s and Guess are also high on the list. Kohl’s is 36.5% from the April high and down 4.2% in four days. Guess is down 43% from the April high. Shares are down 4% in four days. More

The Social Security Administration announced that a 2.5% cost-of-living adjustment will take effect in 2025 for more than 72.5 million beneficiaries.
Some argue the measure for those increases doesn’t accurately reflect seniors’ costs.

Lordhenrivoton | E+ | Getty Images

The Social Security Administration on Thursday announced that the cost-of-living adjustment will be 2.5% in 2025.
When that increase goes into effect, it will be the lowest adjustment to benefits that beneficiaries have seen since 2021, when the cost-of-living adjustment, or COLA, was 1.3%.

The Social Security cost-of-living adjustment was put in place to help benefits keep pace with inflation.
The COLA is calculated based on a subset of the consumer price index known as the Consumer Price Index for Urban Wage Earners and Clerical Workers, or CPI-W. The percentage increase in the CPI-W from the third quarter of last year to the third quarter of this year determines the cost-of-living adjustment.
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As government inflation data shows the pace of inflation has subsided, the size of the annual increase to benefits has come down.
“It’s better when the number is small, because it means that the inflation experienced by seniors is not as bad as it might have been,” said Charles Blahous, senior research strategist at George Mason University’s Mercatus Center.

The 2025 adjustment is not the lowest the Social Security COLA has been. In 2016, 2011 and 2010, it was zero, and beneficiaries saw no increase at all in those years.

Still, for retirees, people with disabilities and other beneficiaries, the lower adjustment for 2025 comes as they continue to grapple with high costs.
“Before the inflation got so high, we just took lower costs for granted,” said Mary Johnson, an independent Social Security and Medicare policy analyst who is also a Social Security beneficiary. “It really has significantly changed how we have to manage since then.”
Having a lower cost-of-living adjustment when prices are still high — and when inflation was higher in the earlier part of this year — is going to be a “real sticker shock for some people,” said Shannon Benton, executive director at The Senior Citizens League.

Experts debate best COLA measurement

There is a debate among advocates and lawmakers as to whether a different measurement should be used for the cost-of-living adjustment. Such a change would have to be approved by Congress.
The current annual increase that’s automatic and compounds from year to year is very valuable, said Jenn Jones, vice president for government affairs at senior advocacy group AARP.
“That makes Social Security really unique and really special and important for older Americans,” Jones said.

AARP supports a COLA measurement that is accurate and reflective of what older Americans are spending, she said. Another experimental index — the Consumer Price Index for the Elderly, or CPI-E — may better reflect seniors’ spending patterns, the nonpartisan group argues.
“Whenever Congress chooses to act in a bipartisan way to finally shore up Social Security’s financial future, we do believe that CPI-E should be a part of that discussion,” Jones said.
After the announcement of the COLA for 2025 on Thursday, other senior advocacy groups also spoke out in favor of switching to the CPI-E, including the National Committee to Preserve Social Security and Medicare, and Social Security Works.

“The traditional formula (CPI-W) does not fully account for the impact of inflation on the goods and services seniors spend the most money on — especially health care and housing,” Max Richtman, president and CEO of the National Committee to Preserve Social Security and Medicare, said in a statement.
Not everyone agrees the CPI-E would be the best measure. Because one-third of Social Security beneficiaries are not elderly, it would not make sense to use an index focused on that population, Blahous said. Instead, he said, the chained CPI, which measures changes in consumer spending patterns, would be a better fit.
Washington lawmakers have proposed bills that would change the way Social Security’s annual cost-of-living adjustment is measured, prompting Social Security Works to declare “Social Security’s COLA is on the ballot” this November in a statement released Thursday. More

More than 72.5 million beneficiaries will see a 2.5% increase to their Social Security and Supplemental Security Income benefits in 2025, the Social Security Administration announced on Thursday.
Social Security retirement benefits will increase about $50 per month on average starting in January.
The adjustment is the lowest since 2021 as the pace of inflation has subsided.

Portra | E+ | Getty Images

More than 72.5 million Americans will see a 2.5% cost-of-living adjustment to benefit payments in 2025, the Social Security Administration announced on Thursday.
With the change, Social Security retirement benefits will increase by about $50 per month on average starting in January, according to the agency.

The Social Security Administration first announced the change on Thursday morning via its press office feed on X and confirmed the news to CNBC by phone.
The Social Security cost-of-living adjustment for 2025 is the lowest annual increase since 2021, when beneficiaries saw a 1.3% increase to benefits. In recent years, COLAs have been larger in response to record high inflation.
While the cost-of-living adjustment for 2024 was 3.2%, beneficiaries saw the highest increases in four decades in 2023, with an 8.7% increase, and in 2022, with a 5.9% boost to benefits.

Now that the pace of inflation has come down, the cost-of-living adjustments are more average. Social Security’s annual benefit increases have averaged about 2.6% over the past 20 years, according to the Senior Citizens League, a nonpartisan senior group.
“The COLA is a vital component of Social Security, ensuring older Americans have an inflation protected source of income in retirement,” AARP CEO Jo Ann Jenkins said in a statement. “This adjustment means older Americans will receive needed relief to help better afford essential items from groceries to gas.”

Even with this adjustment, many older Americans may find it hard to pay their bills amid persistent higher prices, she said. For about 40% of older Americans, Social Security is their primary source of income, according to the AARP.
This is a developing story. Please refresh for updates. More

About 33% of surveyed homeowners say they would consider hiring a contractor with a questionable reputation to save money, according to a new report by Clever Real Estate. 
A questionable contractor is “someone who isn’t exactly honest with the price, may be overestimating their skills, doesn’t do high quality work, or simply doesn’t show up for the project,” said report author Jamie Dunaway-Seale.
But that decision may come with risks, experts say.

Visoot Uthairam | Moment | Getty Images

Home repairs and renovations are expensive. To lower costs, 1 in 3 homeowners are willing to hire a contractor with holes in their resume. 
About 33% of surveyed homeowners say they’d consider hiring a contractor with a questionable reputation to save money, according to a new report by Clever Real Estate, a housing data site. 

Generally, homeowners say reputation is the most important factor when hiring a contractor (25%), followed by experience (23%), cost (19%), personal recommendations (13%), availability (11%) and estimated project timeline (10%). Clever polled 1,000 U.S. homeowners mid-August regarding their choices when it comes to renovations. 

That contractor trade-off might end up being more expensive in the long run, experts say. A questionable contractor is “someone who isn’t exactly honest with the price, may be overestimating their skills, doesn’t do high quality work, or simply doesn’t show up for the project,” said Jamie Dunaway-Seale, author of the Clever report.
“That’s someone that you want to potentially avoid,” said Angie Hicks, co-founder of Angi, an online contractor marketplace. “I would rather take someone newer to the industry than someone that has a questionable reputation.”
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The risk of contractor fraud also increases in the aftermath of a natural disaster, said Loretta Worters, a spokeswoman of the Insurance Information Institute.

“A lot of times, these people swoop in, claim they’re going to do something for you, and they take your money and leave,” Worters said. 
The Justice Department and the Consumer Financial Protection Bureau issued a warning to consumers on Wednesday about potential fraud, price gouging and collusive schemes after natural disasters.
“You don’t want to turn a bad situation worse,” Hicks said.
Here’s what to consider when hiring a contractor.

Contractor fraud can fester after natural disasters 

Analysts anticipate that Hurricane Milton could be a “once-in-a-century” storm with the potential to generate record-breaking damage as it makes landfall along Florida’s west coast on Wednesday or early Thursday. 
As homeowners juggle insurance claims and recovery efforts from back-to-back storm aftermaths, one thing to keep in mind is who to hire as a contractor.
You “really need to be careful” about contractor fraud, as you could be “victimized twice by the storm and by the fraudulent person,” Worters said. 

Roofing is one of the more common trades that you would have to hire for after a hurricane, Hicks said. 
“A roof is something that’s going to last for 20 plus years,” Hicks said. “You want to make sure that you are working with a reputable local company who’s going to stand behind a warranty on that work as well.”
While it’s a really difficult time, it’s important to do the due diligence and make sure the person you’re hiring is certified, experts say.

3 ways to vet a contractor before hiring them

Although most professional contractors are reliable, negative experiences contribute to bad reputations in consumers’ minds, noted Clever in the report.
“A lot of people do have bad experiences, and it makes it harder for the honest ones” in the field, said Dunaway-Seale.
While it can be hard to evaluate contractors, there are a few steps you can take to make sure you’re working with a reputable person, according to experts.
Here are three ways to get started: 
1. Ask for reviews and references
“The first thing you want to do is check [the contractor’s] reputation,” said Hicks. 
If possible, start with professionals who have good reviews: Ask for recommendations from friends and family who had good experiences with a contractor in the past, Dunaway-Seale said. 
From there, look for online reviews and ask for references, experts say. As you start to get estimates, check with references to see how that firm or professional has handled jobs in the past, Hicks said.
Asking a contractor if they’d put you in touch with a prior client can be a litmus test, said Dunaway-Seale. 
“If they’re unwilling to do that, that might be a red flag,” she said. “Maybe they don’t think anyone would recommend them positively.”

2. Check their credentials
Check a contractor’s credentials and licensing to understand if they have the necessary experience to tackle the job, said Hicks.
All professional contractors should be insured and able to show their certificate proving so, according to the National Association of Home Builders. While not all states require licensing, contractors located in states that do require a license should provide a copy, NAHB noted.
The FTC and CFPB offer resources for consumers on how to avoid scams, prepare and respond to natural disasters, and how to handle your finances in such events.
“Sometimes the state insurance department will have a list of different contractors on their website as well,” Worters said. 
3. Watch for warning signs
Early interactions can give you a sense of how the contractor operates, and help you decide if you feel confident giving them your business.
“Are they giving you estimates in writing? Are they detailed? Are payments outlined?” Hicks said. 
It’s really important payments on larger projects are outlined in your estimates and how they will be handled, she said. Typically, upfront payments should not be more than 10 or 20%; you should not be paying a large deposit up front, said Hicks. 
It’s also a good idea to get two or three estimates because it can tell you if you’re having outliers in your pricing, Hicks said. 
“If a deal seems too good to be true, it probably is,” she added. More

The Social Security cost-of-living adjustment for 2025 will soon be announced.
Next year’s benefit increase is expected to be the smallest adjustment since 2021.

Tomml | E+ | Getty Images

Social Security beneficiaries will soon know the size of their annual cost-of-living adjustment for 2025.
They may be in for a disappointment because if current projections hold true, the increase to benefits could be the lowest since 2021.

The Social Security cost-of-living adjustment, or COLA, could be 2.5% next year, Mary Johnson, an independent Social Security and Medicare analyst, predicted last month.
With that change, the average retired workers’ benefit of $1,920 would rise by $48 per month, according to Johnson’s calculations.
The Social Security Administration is expected to announce the COLA for 2025 on Thursday.
In contrast, Social Security beneficiaries saw a 3.2% increase to benefits this year. In 2023 and 2022, beneficiaries saw the biggest boosts to benefits in four decades, with COLAs of 8.7% and 5.9%, respectively, in response to high inflation.

Even though the COLA for 2025 is expected to be smaller than previous years, many people are still feeling the residual pain of higher prices, said Joe Elsasser, a certified financial planner and president of Covisum, a Social Security claiming software company. This means their current income may not be enough to cover the cost of everyday goods and services despite a slight increase in benefits.

“It’s not like prices came back down,” Elsasser said. “It’s just that the rate of increase has slowed, and so that probably contributes to people’s feeling that inflation hasn’t slowed.”
The Senior Citizens League, a nonpartisan senior group, has also projected a 2.5% COLA for 2025. Alicia Munnell, director of the Center for Retirement Research at Boston College, also recently wrote that the latest available data points to a 2.5% benefit increase next year.
Social Security COLAs have averaged about 2.6% over the past 20 years, according to the Senior Citizens League.
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Could the Social Security COLA estimate change?

The current 2.5% estimate has about a 17% chance of increasing and a 13% chance of decreasing, according to Johnson’s calculations from last month.
The official Social Security cost-of-living adjustment will factor in one more month of government inflation data when it is announced. That data, the consumer price index, will also be released on Thursday.
The Social Security COLA is calculated based a subset of the consumer price index known as the Consumer Price Index for Urban Wage Earners and Clerical Workers, or CPI-W.

Third-quarter CPI-W data for last year is compared with the third quarter for the current year. The percentage increase from last year to this year determines the COLA.
While hurricanes can affect the calculations, Johnson said the effects of Hurricane Helene, which made landfall in the evening on Sept. 26, likely happened too late to be factored into September’s data.
“I don’t think that’s going to affect my forecast,” Johnson said.
Although gas prices were down last month, it may not be enough of a decline to affect the COLA calculation, she said.

When will the 2025 COLA go into effect?

Social Security beneficiaries will see the adjustment for 2025 starting with their January checks.
But beneficiaries can see how their benefits are affected by the annual adjustment earlier, either by checking their online My Social Security account or via a mailed paper statement from the agency in December.

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As the Federal Reserve cuts interest rates, investors should review their bond portfolio, financial experts say.
Typically, bond prices and market interest rates move in opposite directions, which could boost certain parts of the bond market. 
Investors may consider corporate and municipal bonds while shifting to longer-duration assets.

Lucy Lambriex | Stone | Getty Images

As the Federal Reserve cuts interest rates, investors should review their bond portfolio, which could see a boost from dovish Fed policy.
The central bank in September kicked off its first easing campaign in four years with a 50 basis point rate cut, which brought its benchmark rate to a range of 4.75% to 5%.

After a better-than-expected jobs report last week, analysts predict future rate cuts could be smaller.
However, the Fed policy shift could be good for parts of the bond market, experts say. Typically, bond prices and market interest rates move in opposite directions. 
“This is a fantastic time to revisit bonds again,” said certified financial planner Scott Ward, senior vice president of Compound Planning in Birmingham, Alabama.
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In 2022 and 2023, the Fed enacted a series of rate hikes, which led to higher yields on savings, money market funds, certificates of deposit and other options.

While it may be tempting to cling to cash, it will become “less attractive, less productive as interest rates fall,” Ward said.
Long-term investors can now “get a lot more return from the safer side of the portfolio” with bonds, he said.
Here are some options to consider, according to financial advisors.

Corporate bonds

In a falling-rate environment, you may consider medium- to longer-term corporate bonds, according to Ted Jenkin, founder and CEO of oXYGen Financial in Atlanta.
During the third quarter of 2024, the Morningstar US Corporate Bond Index, which measures investment-grade corporate bonds, returned 5.8%, which was higher than the overall bond market at 5.2%.
Many corporations leveraged rock-bottom interest rates during the pandemic to strengthen balance sheets and refinance debt, said Ward.
“I think we’ll see corporations emerge from this rate hike cycle in pretty good shape,” he said.

Municipal bonds

As investors brace for possible higher future taxes, municipal bonds could become more appealing, particularly among residents in higher-income tax states.
Muni bond interest is federally tax-free and avoids state levies when you live in the issuing state. Typically, muni bonds have lower default risk than corporate bonds.

“Longer-term municipal bonds should fare better if the Fed continues to cut interest rates,” said Jenkin, who is also a member of CNBC’s Financial Advisor Council.
“Municipalities present a couple of excellent qualities for long-term investors,” including the potential for attractive yield combined with a lower risk profile, Ward said.

Advisors extend bond ‘duration’

When constructing a bond portfolio, advisors weigh duration, which measures a bond’s sensitivity to interest rate changes. Expressed in years, the duration formula includes the bond’s coupon, time to maturity and yield paid through the term.
Some advisors began increasing bond duration before the Fed’s first interest cut in September. 
Jenkin said his firm started shifting to “medium-term duration” bonds, which he defines as five to 10 years, roughly four months before the Fed’s first rate cut.  
As interest rates fall, those longer-maturity bonds should reward investors, experts say.

Don’t miss these insights from CNBC PRO More

Nearly one-third of consumers said paying for return shipping was more annoying than jury duty and going to the DMV, according to a recent report.
Here’s why those return fees may only get worse.

United Parcel Service (UPS) driver pushes a dolly of packages towards a delivery van on a street in New York.
Victor J. Blue | Bloomberg | Getty Images

As much as consumers love shopping online, most hate to shell out for shipping charges. Paying for return shipping is even worse.
These days, 77% of shoppers check the return policy before making a purchase, according to a September survey of 1,500 adults by GoDaddy. Nearly a third, 30%, of consumers said paying for return shipping was more annoying than jury duty and going to the Department of Motor Vehicles.

When it comes to winning over customers, return fees matter, other reports also show.
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Last year, retailers got more aggressive when it came to charging for returns, with an average extra fee just shy of $7, according to returns solution company Optoro.
However, 37% of shoppers said the most frustrating thing about making a return is paying the shipping charge, and 62% of shoppers said they won’t initially shop with a brand if they charge a return fee, Optoro found.
While restocking fees and shipping charges may help curb the amount of inventory that is sent back, “charging for returns will absolutely depress your sales,” said Amena Ali, Optoro’s CEO.

This is especially true as the peak holiday shopping season kicks into high gear.
“Businesses need to take a look at the ways they could be inadvertently turning customers away,” said Amy Jennette, GoDaddy’s trends expert.

Still, companies are doing what they can to keep returns in check.
Last year, 81% of U.S. retailers rolled out stricter return policies, including shortening the return window and charging a return or restocking fee, according to a report from return management company Happy Returns.
Others, including Amazon and Target, have simply told shoppers to “keep it,” offering a refund without a taking the product back.
“Retailers have no choice but to figure out how to manage costs,” Ali said.

Why returns are such a problem

The return rate in 2023 was about 15% of total U.S. retail sales, or $743 billion in returned goods. For online sales, the numbers of returns are even higher, with a return rate closer to 18%, or $247 billion of merchandise purchased online returned, according to the National Retail Federation’s most recent data.
With the explosion of online shopping during and since the pandemic, customers got increasingly comfortable with their buying and returning habits and more shoppers began ordering products they never intended to keep. Nearly two-thirds of consumers now buy multiple sizes or colors, some of which they then send back, a practice known as “bracketing,” according to Happy Returns.
But all of that back and forth comes at a hefty price.
In fact, processing a return costs retailers an average of 30% of an item’s original price, Optoro also found. But returns aren’t just an issue for retailers’ bottom line.

What happens to your returns

“Often returns do not end up back on the shelf,” and that also causes a problem for retailers struggling to enhance sustainability, according to Spencer Kieboom, founder and CEO of Pollen Returns, a return management company. 

Also referred to as reverse logistics, a return requires sending products backward through the supply chain to be repackaged, restocked and resold — sometimes overseas.
That reordered process is “like playing a tape in reverse,” said Optoro’s Ali.
It generates even more carbon emissions to get those items back in circulation, if they even make it that far. In some cases, returned goods are sent straight to landfills, while only 54% of all packaging is recycled, according to the U.S. Environmental Protection Agency.
Last year’s returns created 8.4 billion pounds of landfill waste, according to Optoro.
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ETF Strategist

When it comes to stock investing, it can be difficult to beat an S&P 500 index fund.
Warren Buffett once won a decade-long bet that he could outperform hedge fund managers with a simple S&P 500 index fund.
Yet some experts warn you could be missing important opportunities to diversify if you pick the same strategy.

Warren Buffett, Berkshire Hathaway CEO and chairman.
Cnbc | Nbcuniversal | Getty Images

In 2007, Warren Buffett made a $1 million bet that he could outperform hedge fund managers over the course of a decade by investing in an S&P 500 index fund.
In 2017, he won.

Some individual investors are making similar bets on the S&P 500 with their money, whether it be through exchange-traded funds or mutual funds.
True to its name, the S&P 500 index includes 500 large U.S. companies. The index is market cap-weighted, with each listed company’s weighting based on the total value of all its outstanding shares. The index is rebalanced quarterly.

More from ETF Strategist

Here’s a look at other stories offering insight on ETFs for investors.

The three biggest ETFs track the S&P 500 index, according to Morningstar. They are the SPDR S&P 500 ETF Trust, which trades under the ticker SPY; iShares Core S&P 500 ETF, with ticker IVV; and Vanguard S&P 500 ETF, which trades as VOO. Together, those funds make up almost 17% of the U.S. ETF market, according to Morningstar.
In 2024, VOO has been the leader of those three funds in attracting new money, with $71 billion in net inflows over the first nine months, according to Morningstar, beating the record SPY set in 2023 by $20 billion.

Future index performance could be ‘muted’

The S&P 500 index has continued to make headlines for new all-time highs in 2024. Year to date, the index is up around 20% as of Oct. 8. Over the past 12 months, it has climbed 33%.

That performance has bested some experts’ predictions for the index heading into this year, owing in part to a stronger U.S. economy than had been anticipated.
“That elusive recession everybody was looking for never materialized,” said Larry Adam, chief investment officer at Raymond James.
Now, the St. Petersburg, Florida-based firm is predicting a soft landing for the U.S. economy. Yet the run-up in stocks may not be as strong.
“I think you’re going to see more muted performance — still upward, but more muted,” Adam said.

Historically, from the start of October through Election Day, the market tends to be down, on average, by about 1.5% or so, he said.
“The reason for that is the market doesn’t like uncertainty,” Adam said.
The good news is the market tends to recoup those losses and move higher, he said.
Goldman Sachs just raised its S&P 500 index forecast for 2024 to 6,000 up from 5,600 to reflect expected earnings growth. Tom Lee, Fundstrat Global Advisors managing partner and head of research, also recently told CNBC he’s calling for a target of 6,000 for the S&P 500 by year-end.

S&P 500 ‘hard to beat in the long run’

Investing in the S&P 500 index is a popular strategy.
“There are reasons why it works so well that will never change,” said Bryan Armour, director of passive strategies research at Morningstar.
Among the advantages: It’s low cost, it captures a large portion of the opportunities available to active managers and it’s “hard to beat in the long run,” he said.
“In general, I would say the S&P 500 is better, more well diversified than most investment strategies,” Armour said.
That can allow you to take a set-it-and-forget-it approach and avoid trying to time the market, he said.
However, there are definite risks that come with exclusively investing in an S&P 500 index fund on the equity side of a portfolio.
“The S&P 500 has been the absolute best thing [investors] could have been doing the past seven or eight years,” said Sean Williams, a certified financial planner and principal at Cadence Wealth Partners in Concord, North Carolina.
“There’s a lot of people who have that mentality of, ‘Why would I do anything differently?'” he said.
Generally, it is not a good idea to have everything in any one position, even if it is big U.S. companies that have done very well in the past decade, Williams said.
It always helps to have exposure to other areas, he said, such as international, small- and mid-cap companies, and real estate, for example.

Investing in an S&P 500 index strategy comes with concentration risk. For example, information technology comprises 31.7% of the index, with companies including Apple, Microsoft, Nvidia and Broadcom.
To mitigate that risk, investors may consider moving to a total market portfolio like the Vanguard Total Stock Market ETF, which trades under the ticker symbol VTI, which can provide less concentration at the top of the portfolio, Armour said.
Additionally, to get broader exposure, investors may also consider buying a small value ETF, an area that Morningstar analysts currently think is “pretty significantly undervalued,” Armour said. More