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    How to have the most productive working day of your life

    It’s the first full working week of 2023. You have two new year’s resolutions. First, to turn yourself into a humming machine of productivity. No more procrastinating, no more afternoon naps. Second, to maximise your own sense of well-being. A few days in, and your daily journal bears witness to a changed person, a model of self-caring efficiency. 07:00: Go to the gym. Leave phone at home. Mens sana in corpore sano.08:00: Tell au pair to wake children, and to keep them out of your way.08:15: Listen briefly to the call of a whale on Spotify. Shower. Dress.08:30: Eat something with chia seeds. 08:40: Remove chia seeds from teeth.08:58: Enter home office. Great sense of wellness. Never felt weller.09:00: Turn phone off aeroplane mode and start laptop. Phone goes mad: missed calls, Slack messages, texts. Precisely where the day went wrong in the bad old days of 2022. Use new batching technique: respond to the oldest five emails and ignore everything else. Turn notifications off again.09:30: Make a list of tasks that need to be completed today. Colour-code those tasks according to priority. Chunk each of the high-priority tasks into discrete segments. Use combination of time-boxing and Pomodoro techniques to put them into the calendar for the day ahead.10:30: Calendar for the day is now complete. Very full few hours ahead. Get up and go for a walk around the block to avoid musculoskeletal problems. Every so often stop and look 20 yards into the distance to maintain eye health. See friend on street.11:30: Back at desk. Decide to find a “Study with Me” video, a recording of someone else working at their desk, as extra motivation for the day to come. Very effective technique, just need to choose the right recording. Might have one with rain pattering on the windows. Or a cat sleeping. Or logs on a fire.12:00: “Study with Me” recording is now playing. Went with the cats. Day is slightly off-track now. Begin first 25-minute Pomodoro session. 12:25: Excellent session. Get up. Stretch.12:30: Second Pomodoro session begins. Lasers are less focused than me. 12:40: Extremely bored. Try to get onto Wordle but have installed blocker on laptop that means I cannot use the site until 18:00. Only way round this is to change the time on the computer. Not sure how to do this but it cannot be that hard. 13:30: It is quite hard. But Wordle is done (in four tries!). Clock on computer is now totally wrong; saying it is 2024. Just need to change it back. 14:00: No time for second email-batching session. Lunch and well-being hour begins an hour late. Make open sandwich with rye bread, salmon, dill. Use stacked-habits advice to do two mindfulness exercises at once: self-administer head massage while listening to soundtrack of grasshopper noises. 15:00: Activating hermit mode. Ditch Pomodoro technique: need to get at least two hours done before final email-batching session. Use timer tab to set countdown clock going on my browser. 15:30: Not made great progress. Feeling a bit worthless. Open the compliments folder in my email inbox to remind myself of praise I have received from colleagues in the past. 15:45: Starting to feel a bit panicky. As last resort use “Write or Die”, an old program that starts deleting your work if you have not met targets for word count. Helps just to get something on the page. 16:15: FFS. Child came in with something hairy (a rat? someone else’s hair?) glued to her hand. By the time I had shooed her out, “Write or Die” had erased most of what I had got done. 17:00: Have used child’s stencil set to make a very professional poster that says “Do not enter: I am working”. I will paste it on my door here. Good to get this done. Need a pick-me-up, so am going to attend laughter-therapy session that the company has been advertising. 17:30: Couldn’t get sound to work for some reason. Everyone looked completely mad on the laughter-therapy thing. Have logged the problem with IT.17:45: Third (well, second) email-batching session begins. Notifications back on, and email opened. Torrent of messages. Four calls from my boss. Hard to tell what is going on, but everyone seems upset that I have been consciously prioritising work. Typical. 18:00: Ring boss. I have until 9am tomorrow morning to get something done for a new client. Feel much better. If only people could just set me an urgent deadline every day. More

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    Can the North Sea become Europe’s new economic powerhouse?

    PICTURE A MECCANO set, but one made for gods. Blades as long as Big Ben is tall, rotors and tower sections the size of school buildings, shafts and generators so heavy they must be rotated every 20 minutes so as not to be crushed by their own weight: all these parts are strewn across an area the size of 150 football pitches. Clicked together, they form edifices rivalling the Eiffel Tower, except more useful—wind turbines to be planted somewhere in the North Sea.Welcome to Esbjerg, the hub of Europe’s offshore-wind industry. Two-thirds of the turbines currently spinning off its coast, enough to power 40m European homes, were put together in the Danish port town of 72,000. And Esbjerg’s gods have only started tinkering. The city’s port operator plans to nearly triple capacity to handle wind projects by 2026. Local engineering firms that once catered chiefly to the fossil-fuel industry now supply the windpower industry instead. Meta has bought 212 hectares of farmland outside Esbjerg to build a renewables-powered data centre for its social networks. Out on the sea, cables that will ferry 30% of the international data traffic into Norway are being laid down. Esbjerg’s mayor has travelled as far as Vietnam and Washington, DC to share its success story. With a dose of strategic thinking, and a bit of luck, a constellation of Esbjergs could combine and scale up into a new North Sea economy. This would help Europe achieve its ambitious climate goals and rebalance its energy sources away from countries ruled by tyrants such as Russia’s Vladimir Putin. Its newly minted corporate champions could offer Europe’s best, and perhaps last, chance to stay globally relevant. And it could alter the continent’s political and economic balance by creating an alternative to the sputtering Franco-German engine.The North Sea has always been economically important. Bordered by six European countries—Belgium, Britain, Denmark, Germany, the Netherlands and Norway—it is where many important shipping routes intersect. Its strong tides, which sweep nutrients to its shallow seabed, are a boon for fishermen. In the 20th century oil and gas were discovered beneath the seabed. At their peak in the 1990s Britain and Norway, the two largest North Sea producers, together cranked out 6m barrels a day, half as much again as the United Arab Emirates does today. One Scottish field, Brent, lent its name to the global price benchmark. Now as that bounty runs out—and demand for what remains dwindles because of growing concerns about climate change—the turbulent body of water is finding lucrative new uses. Spin doctrineThe biggest bet is on a resource of which the sea has an infinite amount—awful weather. With average wind speeds of ten metres per second, the basin is one of the gustiest in the world. The day your correspondent visited Esbjerg speeds were twice that, enough to push the wholesale price of electricity down to nearly zero. The North Sea floor is mostly soft, which makes it easier to affix turbines to the seabed (the floating kind have yet to be deployed at scale anywhere in the world). It is also typically no more than 90 metres deep, which allows wind farms to be placed farther away from the coast, where winds are more consistent. Ed Northam of Macquarie Group, an investment firm with stakes in 40% of all British offshore wind farms in operation, says his offshore turbines work at up to 60% of capacity, compared with the 30-40% that is typical onshore. In 2022 North Sea countries auctioned off 25 gigawatts (GW) in capacity, making it the busiest year by far. Nearly 30GW-worth of tenders have already been scheduled for the next three years. Yearly new connections are expected to grow from under 4GW today to more than 10GW by the late 2020s. At a meeting in Esbjerg in May the European Commission and four countries bordering the North Sea agreed to install 150GW of windpower by 2050, five times Europe’s and three times the world’s current total. In September this group and another five countries raised the number to 260GW, equivalent to 24,000 of today’s largest turbines. This ambition is made possible by wind’s version of Moore’s law, which described the exponential rise in computing power. Three decades ago the world’s first offshore wind farm—Vindeby in Denmark, made up of 11 turbines—had a total capacity of five megawatts (MW). Today a single turbine can generate 14MW, and one farm may contain more than 100 of them. More robust cables and transformers at sea to convert windpower from alternating into direct current, which can travel over long distances without big losses, enable more electricity to be generated farther away.The result is that several wind farms being installed now surpass 1GW in capacity, the typical output of a nuclear plant. The Dogger Bank wind farm, located between 130km and 200km off the British coast and due to start operating in the summer of 2023, will clock in at a record 3.6GW at full capacity in 2026. Economies of scale are driving down costs, making offshore wind competitive with other sources of power. In July Britain awarded contracts to five projects, including Dogger Bank, at a price of £37 ($44) per megawatt-hour—less than a sixth of the country’s wholesale electricity price in December.The awful weather is not always a boon: its vagaries can also stress the grid. Helpfully, technology and falling costs are allowing windpower operators to combat the elements. One way to do this is with more interconnections, first between the farms and land—today most wind farms have one link to the shore, which is inefficient—then among the farms themselves. Half of the 3GW to be tendered by Norway will have the option to create links to more countries. Phil Sandy of National Grid, which runs Britain’s power infrastructure, predicts a future of complex undersea grids similar to that on land. Another way to manage the variability of windpower is to use it to split water molecules to produce “green” fuels, such as hydrogen and ammonia. In May the European Commission and heavy-industry bosses pledged a ten-fold increase of EU manufacturing capacity for electrolysers, which do the splitting, by 2025. This would allow it to produce 10m tonnes of green fuels by 2030. The commission has also proposed a “hydrogen bank”, capitalised with €3bn ($3.2bn), to help finance the projects. Investors are giddy. In August Copenhagen Infrastructure Partners (CIP), a private-equity firm, said it had raised €3bn for a fund that will invest solely in hydrogen assets. A dozen projects have been announced in Europe; the three largest together amount to 20GW of green power. Topsoe, a Danish firm that provides technology for such ventures, says its orders add up to 86GW.Eventually the North Sea’s power system could take the form of an archipelago of “energy islands” that host wind-farm repair staff, aggregate electricity and produce hydrogen in bulk, to be transported onshore by ship or pipeline. As many as ten such schemes are being considered, according to SINTEF, a research firm. North Sea Energy Island, an artificial atoll 100km off the Danish coast, is due to be tendered in 2023. It will serve as a hub for ten surrounding wind farms, with links to neighbouring countries. One bidder, a joint venture between Orsted, a Danish offshore wind developer that is the world’s largest, and ATP, a local $150bn pension fund, envisages a modular design, with components made onshore and assembled at sea. “We expect it to still be functional in 100 years’ time,” says Brendan Bradley of Arup, an engineering firm that is advising the bid. Thomas Dalsgaard of CIP, which is part of a rival consortium, reckons that producing green fuels offshore will not only help reduce pressure on grids but also save money: hydrogen pipelines are one-fifth the cost of high-capacity power-transmission lines.Grids unlockedThere is more to the new North Sea economy than the energy sector. For electricity and hydrogen will not be the only things to be coursing across the North Sea floor. So will carbon dioxide. Some industries, such as cement-making or chemicals, are hard or impossible to decarbonise. But their CO2 can be collected and pumped into depleted gasfields in the North Sea. Such carbon capture and storage (CCS) used to seem an unappealing way to fight climate change, because of its high cost and unpopularity among environmentalists, who worry it would prolong the life of fossil fuels. Now, as with wind, the costs are falling, political resistance easing and projects multiplying. One seeking approval in Rotterdam, called Porthos, would connect Europe’s biggest port via a pipeline to a compressor station, and then out to an empty offshore gasfield. Although a court recently delayed its start, the project has already received the green light from Dutch regulators. Once operational, it would take in about 2.5m tonnes of CO2 annually for 15 years, nearly 2% of Dutch carbon emissions. The port of Amsterdam is planning something similar. Farther north, near the Norwegian city of Bergen, Equinor, an energy company, and its partners have already finished drilling operations for a CO2 injection well as part of a project called Northern Lights. According to Guloren Turan of the Global CCS Institute, a think-tank, Europe now has more than 70 such facilities in various stages of development.The last valuable product increasingly criss-crossing the North Sea is information. If you follow one of the newer transatlantic submarine data cables that land in Esbjerg, called Havfrue, and then turn right at a fork in the middle of the North Sea, you end up in Kristiansand, a city in southern Norway. It is the home of N01 Campus, the “world’s largest data-centre campus powered by 100% green energy”, according to its owner, Bulk Infrastructure. “We want to build a platform for sustainable digital services,” says Peder Naerbo, the firm’s founder.North Sea countries are an excellent place to store and process data. Low electricity prices make for cheaper number-crunching, which is energy-intensive. A cold climate means data centres can be cooled just by circulating outside air instead of using costly cooling systems. The region boasts a highly skilled workforce, stable institutions and some of the world’s most enlightened data laws. Latency, the time it takes to move data in and out of the computing clouds, is becoming less of a problem as the technology improves, so digital workloads can be processed in ever more far-flung facilities. And data centres are hitting limits elsewhere in Europe. In 2021 Irish data centres and other digital uses consumed 17% of the country’s power. To prevent blackouts, EirGrid, a state-owned Irish utility, will no longer supply electricity to new server farms.According to TeleGeography, a data provider, 13 new cables have been installed in the North Sea since 2020, compared with five in all of the 2010s. Data centres, too, are springing up, as big cloud providers vow to decarbonise their supply chains. Amazon Web Services (AWS) and Microsoft Azure, the two largest cloud providers, have built server farms in the Nordics. Meta has its plot outside Esbjerg. Older industries are also moving more of their computing north. Mercedes-Benz and Volkswagen have computers sitting in former mines in Norway; these simulate wind-tunnel and crash tests for their cars. On average, estimates Altman Solon, a consultancy, demand for data centres in the Nordics will grow by 17% a year until the end of the decade.Go north, old industrialistMore European economic activity could be drawn north. “Abundance of energy tends to attract industry,” says Nikolaus Wolf, an economic historian at Humboldt University in Berlin. That is what happened in the early 19th century, when abundant hydropower helped attract the cotton industry to Lancashire. Mr Wolf and Nicholas Crafts of the University of Warwick calculate that a 10% decline in Lancashire’s hydropower would have led to a 10% decline in textile employment by 1838 in key places.Energy is easier to distribute via grids and pipelines today than it was in the Industrial Revolution, and existing industrial centres across Europe exert their own pull. Transplanting cement-making kilns to North Sea shores would mean transporting limestone to them and cement back to customers, making the process uneconomical (and, until the advent of zero-emissions lorries, climate-unfriendly). Giant steam crackers, which split hydrocarbons into smaller molecules at chemical factories, will not be moving north soon, either: they are too big an investment, too integrated in existing supply chains, and already in the process of being electrified.But Mr Wolf’s principle still holds for some industries—and may benefit other northerly locations not directly on the North Sea. In Narvik, farther north on the Norwegian Sea, Aker Horizons, a firm that invests in renewable energy, wants to establish a green industrial hub powered by offshore wind. In Boden, a Swedish town near the eastern coast of the Scandinavian Peninsula, H2 Green Steel is erecting a new steel mill, Europe’s first in half a century. The factory will run not on coal or natural gas but on green hydrogen, created in one of the world’s largest electrolysis plants using onshore wind and hydroelectric power. Besides exporting steel, H2 Green Steel hopes to export its hydrogen and sponge iron, an intermediate product that has already taken in much of the energy needed in the steelmaking process. This would amount to splitting the steel industry in two, explains Henrik Henriksson, the firm’s chief executive. The energy-intensive bits of the process would migrate to where they can be done most efficiently: right next to the sources of renewable energy. The more labour- and knowledge-intensive parts could remain in Europe’s steelmaking heartlands like the Ruhr valley. In Wilhelmshaven, a German city on the North Sea, Uniper, a state-owned energy company, has just completed Germany’s first terminal for imports of liquefied natural gas (LNG), to replace some of the Russian gas no longer flowing through pipelines from Siberia. The firm is planning to erect crackers to produce hydrogen from ammonia next to the LNG terminal. In another corner of the port, close to a decommissioned coal plant, Uniper will build its own hydrogen plant and provide plenty of space for energy-hungry businesses. “Wilhelmshaven will play an important role as the place where green energy comes onshore,” says Holger Kreetz, who is in charge of managing Uniper’s assets.Other companies flocking north include manufacturers of electric-vehicle batteries, which also require lots of energy to make, and producers of wind turbines, which have suffered from recent supply-chain snarls. Vestas, the world’s biggest turbine-maker, is closing a factory in China and will open one in Poland, in part to be close to a new wind farm on the Baltic Sea. As with all such shifts, some see problems. Renewable energy will be even cheaper elsewhere, warns Christer Tryggestad of McKinsey, another consultancy. Rather than investing in and around the North Sea, firms could move to sun-kissed places such as the Middle East or Spain. Not everyone is convinced that the EU can meet its ambitious goals to ramp up the production of offshore windpower. Vestas and its fellow turbine-makers are already complaining bitterly that permits for new wind parks can take a decade or more to secure. The offshore-wind-services firms warn that they may soon run out of people and machinery to keep customers happy.The last obstacle comes from across the Atlantic. President Joe Biden’s Inflation Reduction Act includes $370bn in subsidies and tax credits for climate-friendly products and services, so long as they are made in America. The EU worries that the handouts will lure investors away from its shores. The bloc is looking into whether the law breaches international trade rules.If these problems can be overcome, the new North Sea economy’s impact on the continent will be momentous. As Europe’s economic epicentre moves north, so will its political one, predicts Frank Peter of Agora Energiewende, a German think-tank. This could shift the balance of power within littoral countries. Coastal Bremen, one of Germany’s poorest states, could gain clout at the expense of rich but landlocked Bavaria. At the European level, France and Germany, whose industrial might underpinned the European Coal and Steel Community, the EU’s forebear, may lose some influence to a new bloc led by Denmark, the Netherlands and, outside the EU, Britain and Norway. The French and Bavarians may bristle at the idea of a de facto Windpower and Hydrogen Community centred on the North Sea. But it would give Europe as a whole a much-needed economic and geopolitical boost. ■ More

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    How tech’s defiance of economic gravity came to an abrupt end

    Whatever the economic weather, the sun always seemed to shine on Silicon Valley. America’s five largest technology companies—Apple, Microsoft, Alphabet, Amazon and Meta—saw their revenues and profits grow at five times the rate of American GDP in the decade to 2021. Tech’s ability to thrive as others struggled seemed to be confirmed during covid-19 lockdowns, when firms in the Valley posted record earnings even as much of the economy crumpled.In 2022 tech’s luck ran out. It has been a difficult year for everyone: the S&P 500, an index of America’s largest firms, has fallen by a fifth since January. But digital firms have been hit harder, with the NASDAQ composite, a tech-heavy index, losing a third of its value. Tech’s five giants have collectively lost a dizzying $3trn in market value (see chart 1). The most dramatic loser, Meta, barely even counts as part of “big” tech any more—nearly two-thirds of its value was wiped out, leaving its market capitalisation at just over $300bn.The end of tech exceptionalism has several causes. One is that after years of growth, digital markets are maturing. Take advertising, the lifeblood of Alphabet and Meta, and a growing sideline for Amazon, Apple and Microsoft. During past downturns, ad spending fell but spending on digital ads kept growing, as advertisers pulled their budgets from old media like TV and newspapers and shifted adverts online. Today, much of that migration has already taken place: about two-thirds of ad spending in America this year was digital. Online ad platforms are thus vulnerable to the cyclical shifts that have long battered their offline rivals. In July Meta reported its first-ever quarterly drop in revenue; in October it reported another.The next change is competition. For years tech was synonymous with concentrated markets: Google monopolising search, Facebook dominating social media, and so on. These days competition is fierce. Part of the reason for Meta’s pain was that new rivals, particularly TikTok, caused the first-ever drop in user numbers at Facebook, its flagship social network. Tech firms are also trespassing more on each other’s turf. Amazon’s cloud-computing arm has seen a sharp slowdown in growth, partly because Google is pouring billions into its own cloud service, taking big losses in order to gain a toehold in the business. Netflix, which for years had streaming virtually to itself, now faces competition not just from Disney and Warner Bros but from Apple and Amazon, which can splurge more liberally on content. That is one reason why its market value has dropped by 50% this year.These changes in the structure of the tech business have coincided with headwinds that are particularly troublesome for digital companies. In America the Federal Reserve has raised the upper bound on its policy interest rate to 4.5%, from 0.25% in January, as it battles inflation. This makes life harder for all businesses. But tech companies, whose high valuations reflect investors’ belief that they will deliver outsized earnings far in future, look much less appealing in a world of high rates, which erode the present value of those promised earnings. Higher rates have been particularly hard on the venture-capital (VC) industry, which places long-term bets on unprofitable startups. The value of new VC deals globally was 42% lower in the first 11 months of 2022 than in the same period the year before, according to Preqin, a research firm—a steeper fall than after the financial crisis of 2007-09.Semiconductors have been another sore spot in the tech world. Over the past two years the supply of chips has built up as manufacturers have added capacity. But just as chip production bloomed, demand withered, thanks to falling sales of PCs and smartphones. Further pain was caused by the collapse of the cryptoverse, which meant miners of digital currencies no longer needed the advanced processors built by Nvidia and AMD, two big chipmakers. On December 21st Micron Technology, an American maker of memory chips, reported a quarterly loss and said it would lay off a tenth of its staff in the new year. Geopolitical tensions added to the strife. America announced several new trade restrictions on the export of semiconductor equipment to China, the world’s biggest buyer of chips. China has also become an operationally riskier place. Before it began being dismantled in recent weeks, its draconian zero-covid policy saw factories placed suddenly under lockdown. Apple, which makes most of its gadgets in China, is steadily shifting new production to India and Vietnam. Supply-chain hiccups have weighed on the world’s most valuable company, which despite outperforming its peers has still lost more than a quarter of its market value in the past 12 months.These difficulties mean that the year ahead will be a lean one in techland. Most have made a resolution to trim their costs, which in many cases means cutting the payroll (see chart 2). Tech firms worldwide have announced more than 150,000 job cuts so far in 2022, according to Layoffs.fyi, a website. Meta alone accounts for 11,000 of those. Amazon has told graduates who were meant to be starting work in May 2022 that they will need to wait until the end of 2023. Whereas tech once seemed like something of a haven for investors and employees, in the months ahead it may feel like anything but. ■ More

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    How Bernard Arnault became the world’s richest person

    A story Bernard Arnault likes to tell is of a meeting with Steve Jobs, the late co-founder of Apple and father of the iPhone. Jobs was on the verge of launching the Apple Store. Mr Arnault, a Frenchman whose company, LVMH, provides high society with its Louis Vuitton luggage, Christian Dior couture, Tiffany jewellery and Dom Pérignon champagne, knows more than most about turning storefronts into temples of desire. As they talked, the conversation turned to their products. Mr Arnault asked Jobs whether he thought the iPhone would still be around in 30 years’ time. The American replied that he did not know. Jobs then asked the same question about Dom Pérignon, whose first vintage was in 1921. Mr Arnault, the story goes, assured him it would still be drunk for generations to come. Jobs agreed. Listen to this story. Enjoy more audio and podcasts on More

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    America tries to nobble China’s tech industry. Again

    For YEARS regulators in Washington have been trying to gain access to the books of Chinese companies listed in America, to ensure they are in good order. Their counterparts in Beijing have refused, invoking vague national-security considerations. This summer it seemed as though Chinese firms with nearly $1trn-worth of shares traded in America would be forced to delist from American bourses as a result of the stalemate. On December 15th America’s auditing regulator announced a breakthrough: its team has been allowed to conduct inspections in Hong Kong.Listen to this story. Enjoy more audio and podcasts on More

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    Airlines are closing in on their pre-covid heights

    The aviation industry is a useful altimeter for the lingering impact of covid-19. Air travel ground almost to a halt in 2020, as virus-induced restrictions kept people at home. Since then it has clawed its way upwards as lockdowns have eased and travellers who had been denied holidays, visits to loved ones and business trips have gradually returned to the air. Capacity, measured by available seats, is set to end 2022 at around 4.7bn, according to oag, a consultancy. Although that remains down by 12% on 2019, before the pandemic struck, it is nearly a third higher than at the end of last year.Listen to this story. Enjoy more audio and podcasts on More

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    How to make the most of LinkedIn

    SOCIAL MEDIA and career development typically don’t mix. Doom-scrolling Elon Musk’s tweets or getting sucked into the latest TikTok craze do not exactly enhance your work prospects. Unless, that is, the social network in question is LinkedIn. Founded in 2003 in Silicon Valley as a platform for professional networking, and purchased in 2016 by Microsoft for $26bn, it has become a fixture of corporate cyberspace, with more than 800m registered users worldwide. Its 171m American members outnumber the country’s labour force. High-school students are creating profiles to include with their college applications. The chances are you probably have one, too. How do you make the most of it?Listen to this story. Enjoy more audio and podcasts on More

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    Why the Gulf’s oil powers are betting on clean energy

    THE UNITED ARAB EMIRATES sits on a rich fossil bounty. ADNOC, the national oil company, is one of the world’s top hydrocarbon producers. Two months ago the uae hosted some 140,000 delegates at the planet’s largest oil-and-gas jamboree. Against the backdrop of the worst energy crisis in decades, you might have expected much gloating about how the Persian Gulf’s carbon-spewing exports helped avert a bigger shock. That made the keynote address by Sultan Al Jaber, the UAE’s minister of industry, all the more remarkable. Mr Al Jaber repeatedly highlighted the importance of greening this brownest of industries. “ADNOC is making today’s energy cleaner while investing in the clean energies of tomorrow,” he intoned. In the past the grandees of the Gulf’s energy industry limited themselves to defending fossil fuels. Now many, like Mr Al Jaber, profess a commitment to decarbonisation. Saudi Arabia and Kuwait have announced targets of net-zero emissions of greenhouse gases by 2060. The UAE and Oman say they will get there by 2050. Qatar has no net-zero target, but says it will cut emissions by a quarter by 2030 relative to a scenario that assumes business as usual. All the Gulf countries have signed the Global Methane Pledge, which commits them to reduce emissions of that potent greenhouse gas. The UAE will even host the annual UN climate summit in 2023. Some suspect this is greenwash: all soothing noises and toothless targets after years of denying climate science and obstructing efforts to tackle global warming. On this view, the Gulf’s governments are too reliant on the revenues generated by the national energy firms—which account for a big share of state budgets—to be serious about decarbonisation. Yet an examination of the leading companies’ investment plans reveals a genuine—and in some cases rather large—bet on green technologies. This is worth scrutinising, because the firms behind the effort matter beyond their region. National energy companies in other parts of the world look to the Gulf behemoths, and especially to ADNOC and Saudi Aramco, the Arab kingdom’s oil colossus, as examples to emulate. Where two of the world’s biggest energy firms go technologically and strategically, their state-run peers elsewhere often follow.The Gulf oil champions’ approach rests on two pillars. The first is deep brown: it involves doubling down on oil and gas. Bolstered by high crude prices, the region’s energy firms are investing heavily to expand output. Aramco’s capital expenditure in 2022 will come to $40bn-50bn. It is promising even bigger sums in the next few years, as it aims to lift its oil-production capacity from roughly 12m barrels per day (b/d) to 13m by 2027. ADNOC will spend $150bn on capital projects by 2027 with the goal of boosting capacity from roughly 4m to 5m b/d. Qatar Energy will plough $80bn between 2021 and 2025 into expanding production of liquefied natural gas (LNG) by two-thirds by 2027. For most energy firms, doubling down on fossil fuels during the transition to a carbon-constrained world would be financial folly. Every national oil company in the world “wants to be the last one standing”, observes Patrick Heller of the Natural Resource Governance Institute, an American NGO. Naturally, “not all of them can be.” The Gulf giants, with their vast, low-cost reserves, are the likeliest to prevail. As such, their huge investments in new production could pay off, Mr Heller thinks, “even if global demand declines dramatically in the years to come”.Oilmen betting on oil is nothing new. But the Gulf giants’ latest wagers suggest they no longer have their heads in the sand about the future of oil demand. They are keenly aware that their best customers in the developed world are going to crack down on carbon emissions, argues Mariam Al-Shamma of S&P Global, a research firm. Policies like the EU’s carbon border tax, the details of which EU member states approved on December 18th, are a sign of things to come. “To be the last producer standing, you need more than just the lowest cost,” she says. To help ensure their longevity, the Gulf’s oil champions also intend to be the cleanest producers of fossil fuels. They enjoy a natural advantage. Their hydrocarbon reserves are among the least carbon-intensive to extract (see chart). The Emiratis and the Saudis have also made an effort to reduce this carbon intensity further with high operational efficiency and low gas flaring, notes Olga Savenkova of Rystad Energy, a research firm. ADNOC is spending $3.6bn on subsea power cables and other kit to replace natural gas burned at its offshore facilities with clean energy from shore. This is both green and, potentially, good business: Ms Al-Shamma reckons that grades of crude made with fewer emissions will fetch a premium in future, a trend already seen in the LNG market.The second pillar of the Gulf’s strategy is more intriguing. It involves investing part of today’s fossil windfall in the clean-energy technologies of tomorrow. The region’s governments are making some of the world’s biggest bets on carbon capture and storage, renewables and hydrogen. “A wave of low-carbon projects is building in the Middle East,” marvels one analyst.“Saudi Arabia holds major advantages in decarbonisation,” says Jim Krane of Rice University in Texas. He points to vast tracts of empty, sunny land with a geology tailor-made for storing carbon emitted in adjacent industrial areas. Aramco plans to develop capacity to capture, store and utilise 11m tonnes of carbon dioxide a year and install 12 gigawatts (GW) of wind and solar power by 2035. Overall, Saudi Arabia aims to build 54GW of renewable capacity by 2032. Not to be outdone, the UAE is eyeing 100GW of renewable-energy capacity by 2030, at home and abroad, up from investments in 15GW-worth in 2021. That would make Masdar, a state-controlled clean-energy outfit in which ADNOC has a stake, the world’s second-biggest developer of clean energy. It recently bought a British firm developing energy-storage technology. The Gulf’s biggest green bets concern hydrogen. If made using renewables as opposed to natural gas, hydrogen is a clean fuel. Investments in the needed infrastructure are proliferating the world over, from Gujarat to Texas. In 2021 the UAE inaugurated its region’s first such “green hydrogen” plant. ACWA Power, a Saudi utility, has almost completed financing for a $5bn green-hydrogen project. Oman, whose oil reserves are smaller and costlier to exploit than those of its bigger neighbours, is talking of a $30bn investment in what could be the world’s largest hydrogen plant. It has launched a state-owned hydrogen entity to offer green-hydrogen projects concessions in its special economic zones.The Saudis and Emiratis are also looking abroad. Masdar is investing in a $10bn hydrogen venture in Egypt; developing 4GW of green-hydrogen and renewables projects in Azerbaijan; and has invested in a firm developing green hydrogen in northern England. ACWA Power is eyeing multibillion-dollar green-hydrogen projects in Egypt, South Africa and Thailand. By 2030 both the UAE and Saudi Arabia want to control a quarter or more of the global export market for clean hydrogen.Ben Cahill of the Centre for Strategic and International Studies, a think-tank, sees the two countries moving aggressively on hydrogen and ammonia (which can serve as a less fiddly medium to transport the gas). They want to acquire first-mover advantage by securing deals with buyers from Asia and Europe. Qatar is spending over $1bn on a plant to make “blue ammonia” from natural gas. It is scheduled to open in 2026. If the hydrogen economy takes off, estimates Roland Berger, a consultancy, it could produce between $120bn and $200bn in annual revenues for Gulf countries by 2050. That is far less than they now make from oil and gas; Aramco alone had sales of over $300bn in the first half of 2022. But it is serious money—and, given the real risk of an end to the oil bonanza, suggests the Gulf’s green efforts ought to be taken seriously. ■ More