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    Athletic Brewing raises $50 million as nonalcoholic wave sweeps beer making

    Leading nonalcoholic brewer Athletic Brewing Company raised an additional $50 million in equity financing in a round led by General Atlantic. 
    The brewer plans to use the latest investment to increase production capacity and expand its offerings at global retailers to meet rising consumer demand for nonalcoholic beer.
    Athletic holds over 19% market share within nonalcoholic beer and is driving 32% of total nonalcoholic beer category growth, according to NielsenIQ data.

    Company founder Bill Shufelt (left) and head brewer John Walker pause at the Athletic Brewing’s nonalcoholic brewery and production plant on March 20, 2019 in Stratford, Connecticut.
    Spencer Platt | Getty Images

    Leading nonalcoholic brewer Athletic Brewing Company announced Tuesday it’s raised an additional $50 million in equity financing in a round led by General Atlantic. 
    The company expects General Atlantic to “ultimately invest significantly beyond that,” Athletic CEO and founder Bill Shufelt told CNBC’s “Squawk Box” Tuesday morning. The brewer plans to use the latest investment to increase production capacity and expand its offerings at global retailers to meet rising consumer demand for nonalcoholic beer.

    “We are passionate about transforming the way modern adults drink and converting critics into believers. We’re at the start of a long-term trend, and we couldn’t be more excited to have General Atlantic by our side as Athletic begins its next phase of growth,” the company said in a press release.

    Athletic Brewing launched its nonalcoholic craft brewing facilities in 2018 and has since grown to become the 10th largest U.S. craft brewery and 20th largest overall U.S. brewing company, despite only offering nonalcoholic options, according to rankings by the Brewers Association. 
    Athletic holds over 19% market share within nonalcoholic beer and is driving 32% of total nonalcoholic beer category growth, according to NielsenIQ data.
    “Revenue has more than doubled since our Series D [funding round] about 18 months ago,” Shufelt said on CNBC.
    The Wall Street Journal reported Tuesday the company’s valuation has also doubled with the latest fundraising and now stands at $800 million.

    The company currently has two brewing facilities in the U.S., one in Milford, Connecticut, and the second in San Diego. Athletic recently announced the purchase of a third U.S. brewing facility, also located in San Diego. Once operational, Athletic expects the facility to help double its U.S. brewing capacity.
    “We sold well over 3 million cases, over a 100 million cans, did over $90 million in revenue last year as a company, and we are growing well above that this year,” Shufelt said.
    The company’s success is largely attributed to growing health and wellness trends that are driving consumer interest in nonalcoholic beverages.
    More than 40% of Americans say they are actively trying to drink less alcohol in 2024, according to recent data by NCSolutions. That percentage jumps to 49% when surveying millennials and 61% for Generation Z, according to the data.
    Established beer companies like Heineken, Constellation Brands-owned Corona, Anheuser-Busch’s Budweiser and even Diageo’s Guinness have also hopped on the trend, introducing nonalcoholic beer offerings of their own.
    “We want to give people beer they can drink seven nights a week and feel good about,” Shufelt said. “We’ve invested over $100 million in our manufacturing which has really differentiated quality that this segment has never seen before.”

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    Space station startup Gravitics lands $125 million order from Axiom

    Washington-based startup Gravitics signed a $125 million contract with Axiom Space to expand the latter’s planned space station.
    Gravitics aims to become a manufacturer of private space stations, with designs for modules that have the “largest interior volume in a standalone spacecraft,” the company said.
    “We’re a very hardware-rich company, so we’re building at the same time we’re finalizing design,” Gravitics CEO and founder Colin Doughan told CNBC.

    A pathfinder for Gravitics’ 4-meter space station module design in use for developing manufacturing and assembly methods.

    Washington-based startup Gravitics has signed a $125 million contract to expand Axiom Space’s planned space station, the latest deal in the burgeoning private market for orbiting habitats.
    “Working with the station operator that will have hardware on orbit soonest is an exciting development,” Gravitics CEO and founder Colin Doughan told CNBC.

    Axiom is one of several companies building private space stations as NASA plans for the International Space Station to end its time in orbit. Already, Axiom has modules of its space station being built by Italian aerospace contractor Thales Alenia. The Gravitics order adds another “pressurized spacecraft” that would attach to Axiom’s station after its planned launch in two years.
    The agreement between Axiom and Gravitics, which was founded in 2021, represents the startup’s most significant yet. Gravitics previously raised a total of $20 million in venture funding as it looks to make its mark as a manufacturer of private space stations.

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    The nearly 50-employee company, based in a northern suburb of Seattle, aims to provide space station modules — effectively the building blocks of the orbiting habitats — as a plug-and-play product line that can launch on a variety of rockets, whether those currently flying such as SpaceX’s Falcon 9 or future behemoths such as Blue Origin’s New Glenn.
    The space station modules Gravitics is designing range from 3 meters (9 feet) to 8 meters (26 feet) in diameter. The largest module, which the company boasts will have the “largest interior volume in a standalone spacecraft,” is dubbed StarMax, a name inspired by SpaceX’s towering Starship rocket.
    “We started by looking at Starship and saying, ‘Someone is going to maximize that payload volume,'” Doughan said.

    At present, NASA’s Commercial LEO Destinations, or CLD, program has been doling out development contracts to companies building space stations in anticipation of the ISS’ intentional destruction at the end of the decade. Axiom was the first to win a NASA contract for building space station modules, and Gravitics would connect its spacecraft later this decade.
    But Gravitics’ deal is not exclusive, Doughan said.
    “We hope to be on multiple teams for the [second phase of CLD], not as the prime [bidder] because we have zero interest in operations … But I do anticipate that you’ll start seeing some of the architectures reflect some [of our space station modules] built into some of these designs moving forward,” Doughan said.
    Gravitics has been working on prototypes as well as testing key parts, such as test-firing its propulsion system and pressure-testing module prototypes. Doughan said Gravitics is flying some of its components to the ISS later this year for testing and plans to have a subscale spacecraft launched by 2026.

    A propulsion system test firing at Gravitics’ facility in Marysville, Washington.

    “We’re a very hardware-rich company, so we’re building at the same time we’re finalizing design,” Doughan said.
    The company signed an agreement with NASA on new approaches to testing large spacecraft, as well as an early Space Force development contract. The latter contract, Doughan emphasized, represents Gravitics working “with those customers that are ready to buy.”
    “Space Force’s budget is already ballooning beyond NASA’s, and it won’t stop,” Doughan said.
    The Axiom deal is a catalyst for Gravitics’ growth, Doughan said, as the company plans to double its head count in the coming months and kick off a new round of fundraising. More

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    ‘Make or break week:’ Stifel sees 40% chance of President Biden dropping out of the race

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    There’s a 40% chance President Joe Biden will not seek reelection, according to Stifel Washington strategist Brian Gardner.
    If Biden stays in the race, Gardner contends the Democratic Party may still see a favorable outcome.
    This is a “make or break week” for the president’s campaign as Congress returns from its Fourth of July recess, Gardner said.

    There’s a 40% chance President Joe Biden will not seek reelection, according to Stifel.
    Brian Gardner, the firm’s chief Washington policy strategist, is out with a research note that calls it a “make or break week” for the president’s campaign as Congress returns from its Fourth of July recess.

    “There’s a 60% chance, more likely than not, that he’s going to stay in,” Gardner told CNBC’s “Fast Money” on Monday. “Biden loves to prove the smart kids in the Democratic Party wrong. So, the more he hears voices from the elites that he needs to get out, the more he digs in his heels.”

    Arrows pointing outwards

    Gardner, who advises equity analysts on how White House policy could affect their coverage areas, thinks Democrats who are urging Biden to drop out face a considerable obstacle.
    “They lack leverage. They can try to persuade Mr. Biden to drop out of the race, but they cannot force him out,” Gardner told clients on Monday. “It is a fantasy to think that at least half of Mr. Biden’s most dedicated supporters will turn on him and not vote to nominate him.”
    While concerns about the president’s age have persisted throughout his latest bid for the Oval Office, a poor debate performance in June has changed the tenor of the conversation. Polling data and financial markets are starting to reflect a shift in sentiment that favors former President Donald Trump.
    If Biden stays in the race, however, Gardner contends the Democratic Party may still see a favorable outcome.

    “There’s a certain level of voter that is just never going to vote for Donald Trump no matter what,” Gardner said.

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    Boeing to plead guilty to criminal fraud charge stemming from 737 Max crashes

    Boeing agreed to plead guilty to a conspiracy fraud charge tied to the 737 Max crashes.
    The company also agreed to pay a $243.6 million fine and for a third-party monitor to be installed to keep track of Boeing’s compliance.
    The deal spares Boeing from a trial just as the plane maker is trying to turn a corner in its safety and manufacturing crises.

    Rescuers work at the scene of an Ethiopian Airlines flight crash near Bishoftu, or Debre Zeit, south of Addis Ababa, Ethiopia, Monday, March 11, 2019.
    Mulugeta Ayene | Reuters

    Boeing has agreed to plead guilty to criminal fraud tied to the fatal 737 Max crashes, a decision that brands the U.S. aerospace giant a felon but allows it to avoid trial while it tries to turn the page from safety and manufacturing crises.
    Under the deal, Boeing would face a fine of up to $487.2 million, though the Justice Department recommended that the court credit Boeing with half that amount it paid under a previous agreement, resulting in a fine of $243.6 million. The plea deal requires the approval of a federal judge to take effect.

    If the deal is accepted, it could complicate Boeing’s ability to sell products to the U.S. government as a felon, though the company could seek waivers. About 32% of Boeing’s nearly $78 billion in revenue last year came from its defense, space and security unit.
    A Defense Department official said Monday the DOD would assess Boeing’s remediation plans and its agreement with the Justice Department “to make a determination as to what steps are necessary and appropriate to protect the Federal Government.”
    The plea deal also installs an independent monitor to oversee compliance at Boeing for three years during a probationary period. Boeing would also have to invest at least $455 million in compliance and safety programs, according to a court filing.
    Boeing also agreed for its board of directors to meet with crash victims’ family members.

    The Justice Department unveiled the deal late Sunday, months after U.S. prosecutors said the aerospace giant violated a 2021 settlement that shielded it from prosecution for three years.

    The plea deal offer forced Boeing to decide between a guilty plea and the attached terms, or going to trial, just as the company was seeking to turn a corner in its manufacturing and safety crises, pick a new CEO and acquire its fuselage maker, Spirit AeroSystems.
    “We can confirm that we have reached an agreement in principle on terms of a resolution with the Justice Department, subject to the memorialization and approval of specific terms,” Boeing said in a statement after the court filing.
    In May, the Justice Department said Boeing had violated the 2021 settlement. Under that deferred prosecution agreement, Boeing agreed to pay $2.5 billion, including a $243.6 million criminal fine, compensation to airlines and a $500 million fund for victims’ family members.
    That 2021 settlement was set to expire two days after a door panel blew out of a nearly new 737 Max 9 operated by Alaska Airlines on Jan. 5. While there were no serious injuries, the accident created a fresh safety crisis for Boeing. A preliminary report from the National Transportation Safety Board found that key bolts that hold the door panel in place were not attached to the aircraft.

    The U.S. accused Boeing of conspiracy to defraud the government by misleading regulators about its inclusion of a flight-control system on the Max that was later implicated in the two crashes — a Lion Air flight in October 2018 and an Ethiopian Airlines flight in March 2019. All 346 people on board the flights were killed.
    U.S. prosecutors told family members of the crash victims on June 30 that they planned to seek a guilty plea from Boeing, a plan family attorneys called “a sweetheart deal.”
    Shortly after the plea deal was filed in federal court late Sunday night, victims’ family members said in a filing of their own that they would oppose the plea deal, arguing it “unfairly makes concessions to Boeing that other criminal defendants would never receive and fails to hold Boeing accountable for the deaths of 346 persons.”
    Paul Cassell, a lawyer for victims’ family members, said the judge should reject the deal and “simply set the matter for a public trial, so that all the facts surrounding the case will be aired in a fair and open forum before a jury.”
    The deal requires the corporate monitor who will oversee Boeing’s probation period to be independent, an aspect of the agreement that aimed to solve concerns from the attorneys representing victims’ family members.
    It also stipulates there will be no cap on compensation Boeing can pay to the victims’ surviving loved ones. Still, attorneys have said Boeing should go to trial.
    “Boeing’s a massive company,” said Erin Applebaum, another of the lawyers for the family members. “Whatever check they write to the families, it’s not going to bring the family members back.”

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    Media, tech titans head for Sun Valley with streaming alliances top of mind

    Media and tech’s titans of industry will convene this week at the Sun Valley Lodge in Idaho for investment bank Allen & Co.’s annual conference.
    For many business leaders, streaming and potential alliances to help make the business profitable will likely take up a bulk of the conversation.
    Sports will also play a major role in conversations as rights for live sports beckon the biggest audiences.

    A view of the Sun Valley Lodge in Sun Valley, Idaho.
    Drew Angerer | Getty Images

    Media and technology titans will convene in Sun Valley this week to lay the groundwork for the future of streaming — and for potential alliances.
    Allen & Co.’s annual conference, often referred to as “summer camp for billionaires,” kicks off at a ski lodge in Idaho on Tuesday. The conference, which has been held since 1983, has been the birthplace of media megadeals and the venue for industry leaders to discuss the future of their businesses, as well as the overall economy.

    The Sun Valley invite list reportedly includes legacy media leaders like Warner Bros. Discovery’s David Zaslav; Disney’s Bob Iger and his potential successors Dana Walden, Alan Bergman, Josh D’Amaro and Hugh Johnston; as well as Netflix co-CEOs Ted Sarandos and Greg Peters; along with tech titans like Amazon’s Andy Jassy and Jeff Bezos; and Apple CEO Tim Cook. While these heavy hitters are frequent attendees of the conference, it’s not certain they will be present this year.
    Shari Redstone, a habitual attendee, is also on the guest list. Her participation at the conference will come after her National Amusements, the controlling shareholder of Paramount Global, agreed to merge the media company with Skydance after months of negotiations.
    Talk of the dramatic deal process will likely circulate throughout conversations. But more important, Sun Valley may also be a key setting to advance deal discussions. The Skydance agreement includes a 45-day “go-shop” clause, meaning potential bidders still have time to make their offers.
    On a broader scale, the Paramount deal will serve as the backdrop to the larger discussion about the business of streaming and how to make it profitable. In past years, media companies chased high subscriber numbers in an attempt to best each other. But this time the focus will be on how to come together to make the tricky business of streaming work.
    “Hands down, the one really important topic here is how do these companies make the streaming of TV globally work for everyone,” said Neil Begley, an analyst at Moody’s Investors Services. “It’s either going to be the more aggressive use of bundling services or forming joint ventures, or mergers.”

    Streaming alliances

    Shari Redstone, chair of Paramount Global, attends the Allen & Co. Media and Technology Conference in Sun Valley, Idaho, on Tuesday, July 11, 2023.
    David A. Grogan | CNBC

    With Netflix in the lead of the so-called streaming wars, with 269.6 million members globally, many other streaming players believe there’s room for combinations to keep pace.
    Media mogul Barry Diller — who also made a run at acquiring Paramount — has said the industry needs to give up on chasing Netflix and focus on the broadcast and pay-TV businesses that remain profitable.
    Executives from Paramount’s future ownership said on a Monday investor call that it plans to explore partnerships or bundles with other streaming players. Former NBCUniversal CEO Jeff Shell, who is slated to become the next president of Paramount, said Monday he views bundles and joint ventures as the future of the streaming business.
    Paramount’s current leadership has also been in active discussions with other media and tech companies about merging Paramount+ with another streaming platform, CNBC previously reported.
    “I personally think eventually the streaming world is going to look very similar to the way the [pay-TV] world looked in the past,” said Shell on Monday’s call, adding the investor consortium that’s buying up Paramount has received interested calls on potential streaming partnerships.
    Shell believes there will eventually be a “one-stop shop” with all streaming apps for consumers. “If you’re in that bundle, you’re going to win. And if you’re not in that bundle, you’re in real trouble,” he said.

    Picture Alliance | Picture Alliance | Getty Images

    Merging or establishing joint ventures is one route. Bundling services together is a second way, and some media companies have been moving on that front.
    While Disney bundles its own streaming services — Disney+, Hulu and ESPN+ — it’s also teaming up with other companies.
    Disney and Warner Bros. Discovery plan to offer a bundle that will be a mashup of Max, Disney+ and Hulu, launching this summer. The two companies are also joining Fox Corp. to offer a sports streaming service that’s expected to launch in the fall.
    “There’s going to be real alliances, and a need for it, since media is now generally desperate enough that none of the traditional companies can do it alone,” said Jonathan Miller, chief executive of Integrated Media, which specializes in digital media investment. “They all realized this and have taken enough lumps by now.”
    The idea, broadly, is to get users in the door and watching their shows and movies, even at a discounted price. According to Begley, Sun Valley should feature some discussion around raising streaming prices on premium tiers and pushing consumers toward ad-supported options to maximize advertising revenue.
    “I think Sun Valley is going to focus more on ‘What do we do?’ It’s all these diverse media companies who used to be the deep pockets and control Hollywood, and now they’re no longer the kings they were,” said Mark Boidman, head of media and entertainment investment banking at Solomon Partners.

    Sports center

    Dwyane Wade spent 16 years playing in the NBA.
    Nathaniel S. Butler | National Basketball Association | Getty Images

    With the NBA’s media rights negotiations still ongoing, sports will remain a topic of conversation at this year’s gathering.
    League commissioners, especially the NFL’s Roger Goodell, are often attendees of the Sun Valley conference. Over the past year streaming and tech players have claimed an even greater share of the space that’s traditionally been held by legacy companies.
    The NFL signed 11-year media rights deals valued at over $100 billion, and the league has shown it believes streaming to be integral to its future. Amazon is the exclusive home of “Thursday Night Football,” while Google’s YouTube TV recently acquired the rights to “Sunday Ticket.” Recently, Netflix said it would begin airing NFL games on Christmas Day.
    Incumbent NBA rights holder Warner Bros. Discovery has been weighing whether to match a competing offer for the media rights as the league looks to finalize smaller package deals. The league is close to signing agreements with Disney, NBCUniversal and Amazon, CNBC previously reported.
    “Another big theme [at Sun Valley] is how deep are we going in sports,” said Miller. “It’s pretty clear the NBA is the last-of-its-kind deal for the traditional players. In eight to 10 years from now, they won’t be able to compete.”
    Sports remain the glue holding the traditional pay-TV bundle together, and has proven invaluable for streaming services, too. Live TV, especially sports, and to an extent, news, has attracted the highest viewership.
    “With no more sports rights on the table for quite some time, the next time these rights come up it’s highly likely Amazon and Netflix will play a much bigger role,” said Begley. “The linear TV business is declining and it’s a long way from seeing profits with streaming; we will likely see the end of legacy media’s dominance when it comes to sports rights.”

    Politics talk

    Former President Donald Trump, left, and President Joe Biden face off in the first debate of the 2024 presidential campaign, in Atlanta, June 27, 2024.
    Andrew Harnik | Getty Images News | Getty Images

    Sun Valley also counts politicians, economists and leadership from U.S. universities among its typical attendee list.
    In that vein, the upcoming election is likely to “dominate a lot of the chatter” at Sun Valley this week, said Miller.
    Some business leaders have been waiting on the outcome of the upcoming election before pursuing megadeals, feeling the current regulatory environment and high interest rates have thrown cold water on dealmaking.
    And more imminently the conversation about politics is likely to focus on whether President Joe Biden will, or should, remain the Democratic Party’s candidate following his disastrous debate performance last month.
    In recent days, top party donors have been calling for Biden to step down.
    A growing group of those dissenting voices and donors includes media heavyweights such as Diller, Endeavor Group Holdings’ Ari Emanuel, Netflix co-founder Reed Hastings and screenwriter Damon Lindelof — all saying they believe Biden should step aside to allow for a new candidate to take his place. Former Disney Studios chairman Jeffrey Katzenberg has been reportedly silent on whether his longtime support for Biden has shifted.
    Meanwhile, Disney heiress Abigail Disney has said she would withhold funding for the Democratic Party until Biden drops out.
    The president defended his mental health in a recent interview, and has repeatedly said he has no plans to drop out of the election.
    Disclosure: Comcast’s NBCUniversal is the parent company of CNBC.

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    Correction: This article has been updated to correct that former Disney Studios chairman Jeffrey Katzenberg has been reportedly silent on whether his longtime support for President Joe Biden has shifted. An earlier version misstated Katzenberg’s stance. More

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    Paramount agrees to merge with Skydance, ending monthslong negotiations and Redstone era

    Paramount Global agreed to merge with Skydance, ending an era of control by the Redstone family of the storied movie studio and CBS broadcast network.
    The agreement capped off months of negotiations with various twists and turns.
    Skydance founder David Ellison, son of Oracle founder and billionaire Larry Ellison, will be at the helm of a major Hollywood studio.

    The Paramount Studios in Los Angeles, California, US on Monday, April 29, 2024. 
    Eric Thayer | Bloomberg | Getty Images

    Paramount Global has agreed to merge with Skydance, capping off a monthslong negotiation, in a deal that would see the Redstone family step away from control of the storied movie studio and media company.
    Paramount’s special committee signed off on the merger Sunday, days after Shari Redstone’s National Amusements, the controlling shareholder of Paramount, once again reached a preliminary agreement with Skydance, the production company known for “Top Gun: Maverick.” A similar deal had weeks earlier been stopped in its tracks.

    The latest iteration of the deal will see the buying consortium, which includes private equity firms RedBird Capital Partners and KKR, invest more than $8 billion into Paramount and to acquire National Amusements. The deal gives National Amusements an enterprise value of $2.4 billion, which includes $1.75 billion in equity.
    Paramount’s class A shareholders will receive $23 apiece in cash or stock, while class B stockholders will receive $15 per share, equating to a cash consideration totaling $4.5 billion available to public shareholders. As part of the deal Skydance will also inject $1.5 billion of capital into Paramount’s balance sheet.
    “It’s a new Paramount; it’s not just a catchphrase,” said RedBird’s Jeff Shell, former CEO of NBCUniversal, on a call with investors Monday. “We think it’s going to be a new day for these combined assets.”
    Skydance founder David Ellison will lead the combined company as CEO, while Shell will serve as president.
    The merger is subject to regulatory approval and expected to close in the third quarter of 2025. It also includes a 45-day “go-shop period,” in which the Paramount special committee can solicit other offers.

    A completed Skydance merger would mark a major shift for the ownership of Paramount, as well as for Hollywood as a whole.
    The Redstone family has long controlled the movie studio — known for films such as “The Godfather,” “Top Gun” and “Forrest Gump” — as well as the CBS broadcast network and cable TV networks including MTV and Nickelodeon.
    Now, Ellison, 41, son of Oracle founder and billionaire Larry Ellison, will be at the helm of a major movie studio and among Hollywood’s elite.
    “It’s been a long time since a creative executive ran one of the big Hollywood companies,” Shell said on Monday’s call. “And I think it’s really important when creative is the core.”
    Paramount’s business — and stock — have been on a roller coaster, particularly in the last year, as the legacy media giant faced a weak advertising market and the continued loss of cable TV customers. Its flagship streaming platform, Paramount+, is yet to reach profitability.
    Paramount stock fell about 5% Monday.

    ‘A new Paramount’

    Tom Cruise attends the London premiere of “Top Gun: Maverick.”
    Karwai Tang | Wireimage | Getty Images

    The merger marks the end of the Redstones’ decadeslong run of the companies, previously split between two companies, CBS and Viacom.
    “As you know, my father built Viacom and CBS by bringing together a group of the best assets in media, news, and entertainment,” Redstone said in a memo to employees late Sunday. “While people often debated whether content or distribution ruled the day, my father was governed in all of his decisions by his belief that content was indeed king.”
    On Monday, RedBird and Skydance executives noted the synergies between Skydance and Paramount, particularly highlighting the success of CBS and the company’s partnership with the National Football League. They spoke of the vision for Paramount’s future, which includes an emphasis on Paramount Pictures’ films, CBS and sports and extracting as much value as possible from the declining traditional TV business.
    “The key thesis behind this transaction is our desire to inject Skydance as a pure-play content company to double down on Paramount’s prowess as one of the world-class storytelling enterprises,” Ellison said on Monday’s call.
    Ellison also laid out a goal of establishing Paramount as a “tech hybrid to be able to meet the demands and needs of the evolving marketplace.”
    Shell and others noted the declining traditional TV business but said they believe it will remain a longstanding, cash-generating business.

    Long and winding road

    Shari Redstone, chairman of ViacomCBS, walks to the morning session of the annual Allen and Co. Sun Valley media conference in Sun Valley, Idaho, U.S. July 7, 2021.
    Brian Losness | Reuters

    The agreement marks the end stage of a lengthy sale process for Redstone and Paramount.
    Late last year Paramount began deal discussions with interested buyers, including, at the time, Warner Bros. Discovery. In addition to the industry headwinds, Paramount is strapped with a hefty debt load of nearly $15 billion, making the economics of a deal tricky.
    In early January Paramount’s special committee was formed and began evaluating strategic alternatives, including a sale of the company.
    Skydance and Paramount inched closer to a deal in recent months, during which time Bob Bakish stepped down as CEO of Paramount and was replaced by a trio of company leaders.
    The parties first agreed to terms of a deal in early June, only to see the deal stopped by Redstone a week later.
    Shortly after, Paramount’s newly appointed “Office of the CEO” — CBS CEO George Cheeks, Paramount Media Networks CEO Chris McCarthy and Paramount Pictures CEO Brian Robbins — set out on their plan to restructure the company by cutting debt and finding a streaming joint venture partner.
    Paramount’s current leadership, which will run the company until the deal closes, said in a memo to employees late Sunday that it would be “business as usual” until then, indicating they would still carry out the planned layoffs and cost cuts and would continue to explore opportunities including partnerships and divestments.
    The Skydance-led consortium echoed its support for these strategies on Monday and said it had baked in the cost-cutting measures to its business model. Executives also said current management is exploring sales of some assets, which Skydance would support for the right price.
    There may be an existing pool of bidders, given the varied interest in Paramount in recent weeks.
    Media mogul Barry Diller recently expressed interest in Paramount, and former media executive Edgar Bronfman Jr. reportedly has as well. Sony Pictures and private equity firm Apollo Global Management had expressed interest in an acquisition, CNBC previously reported.
    The deal reached between National Amusements and Skydance allows 45 days for other potential bidders to make an offer. If Paramount’s special committee were to opt for a different offer, the Skydance-led consortium would receive a $400 million breakup fee.
    Following the close of the transaction Skydance will wholly own Paramount’s class A shares and 69% of the outstanding class B shares.
    The merger values Skydance at $4.75 billion, with its equity holders slated to receive 317 million in class B shares valued at $15 per share.
    Disclosure: Comcast’s NBCUniversal is the parent company of CNBC. More

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    Hollywood theater owners are worried a Paramount-Skydance merger will usher in too much consolidation

    Paramount and Skydance have struck a merger agreement.
    Hollywood’s theater owners worry that continued consolidation in the industry will exacerbate production woes that have led to fewer film releases in recent years.
    Paramount and Skydance have long been production partners, co-financing and distributing around 30 films.

    The Paramount Studios in Los Angeles on April 29, 2024.
    Eric Thayer | Bloomberg | Getty Images

    More consolidation, more problems — that’s the latest fear gripping the theatrical industry.
    After a monthslong negotiation process, Paramount and Skydance have struck a merger agreement. While the proposed union has been touted as perfect match by those involved, Hollywood’s cinema operators have their concerns.

    Namely, that continued consolidation in the industry will exacerbate production woes that have led to fewer film releases in recent years.
    “A merger that results in fewer movies being produced will not only hurt consumers and result in less revenue, but negatively impact people who work in all sectors of this great industry — creative, distribution and exhibition,” Michael O’Leary, president and CEO of the National Association of Theatre Owners, or NATO, said in a statement Monday.
    Paramount and Skydance have long been production partners, co-financing and distributing films from the Mission Impossible, Star Trek, Terminator and Transformers franchises, among others.
    Skydance founder David Ellison during an investor call Monday touted that Paramount and Skydance have produced 30 feature films together. He said the deal would “unify the key rights to several of Paramount’s most iconic franchises” and “allow us to expand franchise management.”
    However, each company has other producing partners, and it is unclear how this merger could affect production going forward.

    “The entire industry will be closely following how Skydance and Paramount’s release slate evolves in the coming years,” said Shawn Robbins, founder and owner of Box Office Theory. “I think it’s fair to say there’s cautious optimism right now. It’s a different situation than if another major studio had stepped in to acquire Paramount, which would have more likely cannibalized the output of theatrical content to a significant extent. Nothing is certain right now.”
    Trepidation around the merger from groups such as NATO comes on the heels of the consolidation of Disney and 20th Century Fox back in 2019. Before the two studios merged, each was releasing around a dozen titles every year, according to data from The Numbers. Since 2021, the combined studio has only released about a dozen films per year.
    And, so far in 2024, the two studios have only debuted three titles.
    “Merger-phobia is a result of the concerns that theater owners have over the effect that a diminishing number of films in the marketplace has on their bottom line,” said Paul Dergarabedian, senior media analyst at Comscore. “It’s all about the product and a robust pipeline of big screen offerings keeps the industry humming along and ensures momentum, which is key to success at the multiplex.”

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    The theatrical industry as a whole has struggled with a slower influx of titles. Pandemic shutdowns crippled production and were followed by a dual Hollywood strike that also disrupted the pipeline of new films. While box office analysts expect the number of films to increase in 2025 and 2026, there remains uncertainty around whether production will ever return to pre-pandemic levels.
    “However, despite being a volume-driven business, it’s more about the quality of the releases and their appeal to audiences than sheer quantity,” said Dergarabedian. “If you have fewer films chasing the same dollars, that’s not necessarily a bad thing. If there are fewer films but the average revenue per film is higher than in a more crowded movie marketplace, then that’s a lean and mean and ultimately more sustainable business in the long run.”
    One immediate bright spot is that the merger between Paramount and Skydance will bring together Skydance Animation and Nickelodeon. Former NBCUniversal CEO Jeff Shell, who is slated to become the next president of Paramount when the deal closes, told investors Monday, “we’re going to immediately be a leader in animation.”
    “From a theatrical perspective, animation is so important and Paramount is very strong with Nickelodeon,” he said during the investor call.
    Animated features have seen strong box office sales this summer. Disney and Pixar’s “Inside Out 2” has collected $1.2 billion at the global box office over the past month, the fifth-highest haul for an animated feature ever. Its $533.8 million domestic tally is the third-highest for an animated film.
    Universal and Illumination’s “Despicable Me 4” snared $122 million during its five-day domestic debut over the Fourth of July holiday weekend.
    “A Paramount that recognizes the unique place of theatres in communities across this nation and around the world will be a catalyst for more movie options being available for movie fans today and for generations of new fans in the years ahead,” NATO’s O’Leary said. “We look forward to hearing more about this proposal and working with all interested parties in achieving the critical goal of more movies on the big screen.”
    Disclosure: Comcast is the parent company of NBCUniversal and CNBC.
    — CNBC’s Lillian Rizzo contributed to this report.

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