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    ‘Early innings’ of a U.S. manufacturing boom: Tema ETFs CEO delivers bull case for industrials

    One exchange-traded fund is betting on a U.S. manufacturing job resurgence.
    Tema ETFs CEO and founder Maurits Pot is behind the American Reshoring ETF (RSHO) that focuses on industrials.

    “Some will call it deglobalization. We’re in the early innings,” Pot told CNBC’s “ETF Edge” this week. “At the heart of it is job creation, manufacturing and reshoring — bringing back local manufacturing jobs.”
    Pot’s firm launched the American Reshoring ETF in May 2023. Since its inception, the exchange-traded fund is up almost 37% as of Wednesday’s close.

    Despite the strong performance, “ETF Edge” host Bob Pisani contends ETFs built around a theme often come and go.
    However, Strategas’ Todd Sohn, who tracks the ETF industry, thinks investing in U.S. manufacturing is a sound strategy. He points to the industrial sector’s runway for growth after a vast reduction in size over the past three decades.
    “If I am going to play the industrials in a thematic way, I like the route of going active,” the firm’s managing director said. “I do think there is staying power here as opposed to some of the fads we’ve seen in the thematic space — particularly those that are a little more tech and growth oriented.”

    The American Reshoring ETF is underperforming the broader market over the past three months, falling more than 4%.
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    Fed says it’s not ready to cut rates until ‘greater confidence’ inflation is moving to 2% goal

    Federal Reserve officials at their June meeting indicated that inflation is moving in the right direction but not quickly enough for them to lower interest rates.
    Minutes released Wednesday showed that policymakers lacked the confidence they needed to lower policy, while they generally agreed there should be no rush to cut.

    Federal Reserve officials at their June meeting indicated that inflation is moving in the right direction but not quickly enough for them to lower interest rates, minutes released Wednesday showed.
    “Participants affirmed that additional favorable data were required to give them greater confidence that inflation was moving sustainably toward 2 percent,” the meeting summary said.

    Though the minutes reflected disagreement from the 19 central bankers who took part in the discussion, with some even indicating a penchant toward raising rates if necessary, the meeting concluded with Federal Open Market Committee voters holding rates in place.
    The Fed targets 2% annual inflation, a level it has been above since early in 2021. Officials at the meeting said data has improved lately, though they are want more evidence that it will continue.
    Meeting participants “emphasized that they did not expect that it would be appropriate to lower the target range for the federal funds rate until additional information had emerged to give them greater confidence that inflation was moving sustainably toward the Committee’s 2 percent objective.”
    At the meeting, policymakers also provided an update on economic projections and monetary policy over the next several years.
    The FOMC “dot plot” showed one quarter percentage point cut by the end of 2024, down from the three indicated following the last update in March. Even though the dot plot indicated one cut this year, futures markets continue to price in two, starting in September.

    Also, the committee largely left its economic projections intact, though they lowered their inflation expectations for this year.
    In discussions over how they would approach monetary policy, the minutes reflected some disagreements. Some members noted the need to tighten the reins should inflation persist, while others made the case that they should be ready to respond should the economy falter or the labor market weaken.
    “Several participants observed that, were inflation to persist at an elevated level or to increase further, the target range for the federal funds rate might need to be raised,” the minutes stated. “A number of participants remarked that monetary policy should stand ready to respond to unexpected economic weakness.”
    The minutes do not identify individual members nor do they provide exact amounts for the number of officials expressing particular viewpoints. However, in the Fed parlance, “a number” is considered more than “several.”
    The summary also noted a “vast majority” saw economic growth “gradually cooling” and that the current policy is “restrictive,” a key term as the officials contemplate how restrictive policy needs to be while bringing down inflation and not causing undue economic harm.
    Since the meeting, officials have largely stuck to a cautious script stressing data dependency rather than forecasts. However, there have been indications from multiple officials, including Chair Jerome Powell, that continued encouraging readings on inflation would provide confidence that rates can be lowered.
    In an appearance Tuesday in Portugal, Powell said the risks of cutting too soon and risking a resurgence in inflation against cutting too late and endangering economic growth have come more into balance. Previously, officials had stressed the importance of not backing off the inflation fight too soon. More

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    Is inflation Biden’s or Trump’s fault? The answer isn’t so simple, economists say

    President Joe Biden and former President Donald Trump traded barbs about the U.S. economy during their first presidential debate.
    Trump said Biden caused high pandemic-era inflation, which surged right after Biden took office.
    Neither Biden nor Trump is to blame for much of the inflation, however, economists said: The Covid-19 pandemic, Russia’s war in Ukraine and Federal Reserve policy mishaps were beyond their control.
    However, some of their policies likely played a role, too, economists said.

    Former President Donald Trump, left, and President Joe Biden face off in the first debate of the 2024 presidential campaign, in Atlanta, June 27, 2024.
    Andrew Harnik | Getty Images News | Getty Images

    The recent U.S. presidential debate saw both candidates trade barbs related to the economy. High pandemic-era inflation was among the grievances.
    “He caused the inflation,” Trump said of Biden during the June 27 debate. “I gave him a country with no, essentially no inflation,” he added.

    Biden countered by saying inflation was low during Trump’s term because the economy “was flat on its back.”
    “He decimated the economy, absolutely decimated the economy,” Biden said.

    But the cause of inflation isn’t so black-and-white, economists say.
    In fact, Biden and Trump are not responsible for much of the inflation consumers have experienced in recent years, they said.

    ‘Neither Trump nor Biden is to blame’

    Global events beyond Trump’s or Biden’s control wreaked havoc on supply-and-demand dynamics in the U.S. economy, fueling higher prices, economists said.

    There were other factors, too.
    The Federal Reserve, which acts independently from the Oval Office, was slow to act to contain hot inflation, for example. Some Biden and Trump policies such as pandemic relief packages also likely played a role, as might have so-called “greedflation.”
    “I don’t think it’s a simple yes/no kind of answer,” said David Wessel, director of the Hutchins Center on Fiscal and Monetary Policy at the Brookings Institution, a left-leaning think tank.
    “In general, presidents get more credit and blame for the economy than they deserve,” he said.
    More from Personal Finance:Trump may roll back student loan forgiveness programs if electedWhat a Supreme Court ruling could mean for Biden’s ‘billionaire tax’Biden, Trump accuse each other of ruining Social Security, Medicare
    That Biden is seen as stoking high inflation is due somewhat to optics: He took office in early 2021, around the time inflation spiked notably, economists said.
    Likewise, the Covid-19 pandemic plunged the U.S. into a severe recession during Trump’s tenure, pulling the consumer price index to near zero in spring 2020 as unemployment ballooned and consumers cut spending.
    “In my view, neither Trump nor Biden is to blame for the high inflation,” said Mark Zandi, chief economist at Moody’s Analytics. “The blame goes to the pandemic and the Russian war in Ukraine.”

    The big reasons inflation spiked

    Inflation has many tentacles. At a high level, hot inflation is largely an issue of mismatched supply and demand.
    The pandemic upended the typical dynamics. For one, it disrupted global supply chains.
    There were labor shortages: Illness sidelined workers. Child-care centers closed, making it hard for parents to work. Others were worried about getting sick on the job. A decline in immigration also reduced worker supply, economists said.
    China shut down factories and cargo ships couldn’t be unloaded at ports, for example, reducing the supply of goods.
    Meanwhile, consumers changed their buying patterns.
    They bought more physical stuff such as living room furniture and desks for their home offices as they spent more time indoors — a departure from pre-pandemic norms, when Americans tended to spend more money on services such as dining out, travel, and going to movies and concerts.

    Cargo containers sit stacked on ships at the Port of Los Angeles, the nation’s busiest container port, in San Pedro, California, on Oct. 15, 2021.
    Mario Tama | Getty Images News | Getty Images

    High demand, which boomed when the U.S. economy reopened broadly, coupled with goods shortages fueled higher prices.
    There were other related factors, too.
    For example, automakers didn’t have enough semiconductor chips necessary to build cars, while rental car companies sold off their fleets because they didn’t think the recession would be short-lived, making it pricier to rent when the economy rebounded quickly, Wessel said.
    As Covid cases were hitting record highs heading into 2022, further disrupting supply chains, Russia’s war in Ukraine “supercharged” inflation by stoking higher prices for commodities such as oil and food around the world, Zandi said.
    As a result, global inflation hit a level “higher than seen in several decades,” the International Monetary Fund wrote in October 2022.
    “We only have to look at the still high inflation rates in most other advanced economies to see that most of this inflation period was really about global trends … rather than about the specific policy actions of any given government (though they did of course play some role),” Stephen Brown, deputy chief North America economist for Capital Economics, wrote in an e-mail.

    Big spending bills’ impact ‘only clear in hindsight’

    However, Biden and Trump aren’t entirely without fault: They greenlit additional government spending in the pandemic era that contributed to inflation, for example, economists said.
    For example, the American Rescue Plan — the $1.9 trillion stimulus package Biden signed in March 2021— offered $1,400 stimulus checks, enhanced unemployment benefits and a larger child tax credit to households, in addition to other relief.
    The policy led to “some good things,” such as a strong job market and low unemployment, said Michael Strain, director of economic policy studies at the American Enterprise Institute, a right-leaning think tank.
    But its magnitude was greater than the U.S. economy needed at the time, serving to raise prices by putting more money in consumers’ pockets, which fueled demand, he said.
    “I do think President Biden bears some responsibility for the inflation that we’ve been living through for the past few years,” Strain said.

    He estimated the American Rescue Plan added about 2 percentage points to underlying inflation. The consumer price index peaked around 9% in June 2022, the highest since 1981. It’s since declined to 3.3% as of May 2024.
    The Federal Reserve — the U.S. central bank — aims for a long-term inflation rate near 2%.
    “I think if it weren’t for the American Rescue Plan, the U.S. still would have had inflation,” Strain added. “So I think it’s important not to overstate the situation.”
    However, Zandi viewed the ARP’s inflationary impact as “good” and “desirable,” bringing the economy back to the Fed’s long-term target inflation rate after a prolonged period of below-average inflation.
    Trump had also authorized two stimulus packages, in March and December 2020, worth about $3 trillion.
    These so-called “fiscal policy” responses were insurance against a lousy economic recovery, perhaps overshooting after the U.S.’ lackluster response to the Great Recession that mired the nation in high unemployment for years, Wessel said.
    That the U.S. issued perhaps too much stimulus was the presidents’ fault but “only clear in hindsight,” he said.
    Biden and Trump also enacted other policies that may contribute to higher prices, economists said.
    For example, Trump imposed tariffs on imported steel, aluminum and several goods from China, which Biden largely kept intact. Biden also set new import taxes on Chinese goods such as electric vehicles and solar panels.

    The Fed and ‘greedflation’

    Fed officials also have some responsibility for inflation, economists said.
    The central bank uses interest rates to control inflation. Increasing rates raises borrowing costs for businesses and consumers, cooling the economy and therefore inflation.
    The Fed has raised rates to their highest in about two decades, but was initially slow to act, economists said. It first increased them in March 2022, about a year after inflation started to spike.
    It also waited too long to throttle back on “quantitative easing,” Strain said, a bond-buying program meant to stimulate economic activity.
    “That was a mistake,” Zandi said of Fed policy. “I don’t think anyone would have gotten it right given the circumstance, but in hindsight it was an error.”
    Some observers have also pointed to so-called “greedflation” — the notion of corporations taking advantage of the high-inflation narrative to raise prices more than needed, thereby boosting profits — as a contributing factor.
    It’s unlikely this was a cause of inflation, though it may have contributed slightly, economists said.
    “To the extent anything like that happened — which I’m not sure it did — this would be a very minor factor in the inflation we had,” said Strain. He estimates the dynamic would have added well less than 1 percentage point to the inflation rate.
    “Companies always look for an opportunity to raise prices when they can,” Wessel said. “I think they took advantage of the inflationary climate, but I don’t think they caused it.” More

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    Ford sales edge 1% higher in the second quarter, led by trucks

    Ford sales rose 1% during the second quarter over the year-earlier period.
    Truck sales of 308,920 vehicles marked the company’s best second-quarter performance for the category since 2019.
    Sales of Ford electric vehicles totaled 23,957 during the second quarter, up 61%. Hybrid sales were up 56%.

    Ford Mustang Mach E electric vehicles are offered for sale at a dealership in Chicago, Illinois, on June 5, 2024.
    Scott Olson | Getty Images

    Ford sales rose 1% during the second quarter over the year-earlier period, led by a 5% gain in truck sales, the automaker said Wednesday.
    Ford truck sales, which include pickups and vans, totaled 308,920 vehicles during the period, the company’s best second-quarter performance for the category since 2019, Ford said. Sales in its F-Series totaled 199,463 vehicles.

    Sales of Ford electric vehicles totaled 23,957 during the second quarter, up 61%. The automaker said its EVs, in particular the Mustang Mach-E and F-150 Lightning, are drawing new customers to the company.
    Meanwhile, sales of hybrid vehicles totaled 53,822, an increase of 56% and a new quarterly sales record for Ford since it began offering hybrid models more than 20 years ago, it said. Automakers including Ford have been leaning on hybrids to ease the EV transition and help achieve tightening federal fuel efficiency standards.
    The update comes a day after Ford’s crosstown rival General Motors reported second-quarter sales that rose 0.6% from a year earlier. GM said total sales of 696,086 made for its highest quarterly sales mark since the fourth quarter of 2020.
    Even modest sales increases for both Ford and GM outpace expectations for the overall market. Auto industry forecasters including Cox Automotive and Edmunds expect second-quarter sales industrywide to be roughly flat year over year.
    — CNBC’s Michael Wayland contributed to this report. More

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    One of the biggest bears in this bull market is leaving JPMorgan

    JPMorgan’s Marko Kolanovic.
    Crystal Mercedes | CNBC

    A top strategist at JPMorgan who was caught offside by the stock market rally is quitting the investment firm.
    Marko Kolanovic, who served as chief global markets strategist and co-head of global research, is leaving the bank to explore other opportunities, according to a source familiar with the internal announcement.

    In his place, Hussein Malik will become the sole head of global research, and Dubravko Lakos-Bujas will serve as chief markets strategist.
    Kolanovic rose to prominence among market watchers for correctly predicting a stock market rebound in the middle of the Covid-19 pandemic. But he has been consistently bearish over the past two years as the market has reached new highs.
    JPMorgan’s current year-end prediction for the S&P 500 is 4,200, while no other major firm in the CNBC Market Strategist Survey is below 5,200. JPMorgan’s prediction is officially credited to Lakos-Bujas, who worked under Kolanovic.
    The S&P 500 is up more than 15% this year and closed above 5,500 on Tuesday.
    News of Kolanovic’s departure was first reported by Bloomberg News.

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    Concerns grow over gambling addiction in the military

    Diagnoses of pathological gambling disorders among servicemembers and veterans is soaring, according to the Department of Veterans Affairs.
    Servicemembers are more vulnerable than civilians to gambling disorders and may be hesitant to self-report, the VA research found.
    Around patriotic holidays like the Fourth of July, many casinos and sportsbooks send targeted promotions to servicemembers and veterans.

    In the wake of 9/11 on an American military base in South Korea, then-Army Staff Sergeant Dave Yeager sat down at a slot machine operated by the Defense Department and made what he now calls the biggest mistake a budding problem gambler can make: He won.
    “All that stress, all that tension, all the things that I was carrying with me in that moment went away,” Yeager told CNBC.

    What was supposed to be entertainment, a way for servicemembers to relax, instead for Yeager grew into a disorder that would cost him his career, his financial security and his family.
    “It went from, I was have fun doing this, to, I have to do this. It became an obsession for me,” he said.
    In his book, “Fall In: A Veteran with a Gambling Addiction,” Yeager wrote about how he borrowed from subordinates, stole from petty cash and left his family in a lurch financially. Such vulnerability in a servicemember affects individual readiness and potentially even national security, if enemies were to exploit it, he pointed out.

    Dave Yeager got hooked on slot machines when he was deployed to South Korea. Today, he counsels others about gambling disorder.

    Yet, when Yeager said he confessed of that vulnerability to his commanders and his counselors, no one pointed the finger at his gambling, or helped him to help himself.
    “The chaplain told me to go to bingo night on Sunday. That would give me something to do,” Yeager said. “And I’m like, ‘I think you’re missing the point here.'”

    As of 2017, the Department of Defense operated more than 3,100 slot machines on U.S. military installations in a dozen foreign countries, according to a report from the Government Accountability Office. The machines produce more than $100 million annually in revenue and is seen as a morale booster for the welfare and recreation for servicemembers akin to activities like golf, libraries and other entertainment.
    Overseas, servicemembers as young as 18 may be permitted to gamble.
    Domestically, slot machines are prohibited on military bases, though casinos are frequently located nearby. There are seven local casinos located within 20 minutes from Joint Base Lewis-McChord in Washington state, one of the country’s largest military installations.
    In 2018, when a Supreme Court decision paved the way for states to legalize sports betting, the opportunities for wagering exploded. Now, more broadly, all but four states permit gambling in some form.
    “All of a sudden, we started to see a lot of people with gambling problems calling and asking for some help, usually within a year or two from the time that it expanded,” said Heather Chapman, a clinical psychologist and director of the national gambling treatment program for the Department of Veterans Affairs.
    Diagnoses of pathological gambling disorders among servicemembers and veterans is soaring, with more patients receiving a diagnosis in the first half of 2024 as in all of 2022, according to VA research. Twenty percent of those referrals are women.
    “It’s not terribly surprising, because with accessibility and availability increases, we tend to see a rise in unhealthy engagement,” said Dominick DePhilippis, deputy national mental health director for substance abuse disorders for the VA.

    If you or someone you know has a gambling problem, there are resources that can help:

    Servicemembers are more vulnerable than civilians to gambling disorders and may be hesitant to self-report, fearing they could lose their security clearance or to avoid the stigma attached to gambling problems, the VA research found.
    Studies have found the prevalence of problem gambling and gambling disorder among veterans to be as high as 10.7% in some parts of the U.S., the department said, though those studies have been smaller and typically regional, which leads to a wide variance among results.
    To address the growing concern, the VA operates two residential treatment facilities for gambling addiction and has a myriad partnerships with civilian facilities throughout the country, Chapman said.
    “We are sort of the mecca of gambling treatment,” she said.
    The VA began treating gambling disorders in the late 1960s, about nine years after Congress banned slot machines from domestic bases.
    The Department of Defense declined CNBC’s request for an interview, but said in a statement there hasn’t been any systemwide increases in resources to address problem gambling. It said a Health Related Behavior survey from 2018 — before the boom in sports betting — indicated that rates of problem gambling among servicemembers of 1.6% to 1.7% was in line with the incidence in the civilian population.
    “DoD researchers are aware of changes in gambling availability due to new mobile and sports gambling options and will consider these variables in future military gambling research,” a department spokesperson said in an email.
    The military is conducting a new survey, with results expected in the fall, the spokesperson added

    The Department of Defense operates slot machines on military bases abroad.
    Courtesy: Brianne Doura-Schawohl

    Servicemembers are now screened for gambling disorders every year during their health physical after a provision signed into the National Defense Authorization Act by then-President Trump. And the Department of Defense said that servicemembers with a gambling problem will not be penalized for obtaining treatment after being screened.
    Policies around education are largely decided by individual commanders and vary widely from base to base.
    Brianne Doura-Schawohl, the wife of a Coast Guard officer and a lobbyist for responsible gaming, wants the Defense Department to implement gambling education and treatment policies that apply across the entire military.
    “These policy manuals need to be updated to address this addiction, the way they address things like alcohol. We need to be doing more to prevent and treat this disorder,” Doura-Schawohl said.
    “I believe that the men and women who put on that uniform every day are willing to sacrifice it all. I think the least we can do is have the government tell them we’ve got your back,” she said.
    Unlike U.S.-based casinos, the DOD is not required to provide educational materials or resources on how to get help for a gambling problem, according to a spokeswoman for the the National Council on Problem Gambling.
    “NCPG believes that those who profit from gambling – including DOD – have an ethical and economic obligation to utilize some of those profits to mitigate gambling-related harm,” the organization said in a statement.
    Sens. Elizabeth Warren, D-Mass., and Steve Daines, R-Mont., introduced legislation in 2018 called the Gambling Addiction Prevention Act (GAP) that sought to require the Department of Defense to track gambling disorders as well as implement policies and programs to treat gambling problems among servicemembers. It failed to gain traction.
    More recently, Rep. Paul Tonko, D-N.Y., proposed an amendment to the most recent National Defense Authorization Act to curb all gambling on military bases, though it was not included in the final legislation.
    “Our brave service men and women sacrifice everything to protect our nation and its freedoms. We must do all we can to support them by confronting problem gambling head on and ensuring this known addictive product is treated with the seriousness and precaution that we do with other addictions,” Tonko said in a statement to CNBC.
    Around patriotic holidays like the Fourth of July, many casinos and sportsbooks send targeted promotions to servicemembers and veterans.
    At Pahrump Nugget and Lakeside Casino in Nevada, Golden Casino Group offers “Military Mondays,” where veterans and active duty military can win free slot play just by swiping their card.
    Some casinos offer veterans their own military-themed membership card based on their service. For example, Penn’s Heroes program offers rewards and promotions “for those that have given more.”
    Caesars’ Rewards Salute Card “shows their appreciation” to active-duty military members and veterans by rewarding them with credits and free play offers, though the company said every rewards member is able to convert rewards into free play.
    “We are not giving veterans easier access to or any additional free play offers,” a company spokeswoman said.
    MGM Resorts has decided only to offer non-gambling promotions targeted to the military and veterans. It is also helping to fund clinical research about gambling disorders among the military community.
    BetMGM, a joint venture with Entain that has a veteran heading up its responsible gambling initiatives, has opted not to target military members or veterans with any promotions.

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    United Airlines is texting travelers live weather maps to explain flight delays

    United Airlines says it now texts travelers live weather maps to better explain flight delays.
    Inclement weather hundreds of miles away from an airport can still delay flights.
    In the first half of the year, nearly 942,000 U.S. airline flights, or 21.4%, arrived late, slightly better than the year-earlier period.

    A United Airlines plane seen at the gate at Chicago OHare International airport (ORD)on October 5, 2020 in Chicago, Illinois.
    Daniel Slim | AFP | Getty Images

    Don’t believe bad weather is the reason your United Airlines flight is delayed? The airline will now text you live radar maps to prove it.
    Even when it’s bright and sunny, a thunderstorm hundreds of miles away can still disrupt your flight.

    The Federal Aviation Administration can issue ground stops, which prevent traffic from departing for a certain airport so that those facilities don’t get overloaded.
    Bad weather can also force flights not only to depart late but to take longer routes to avoid it, delaying arriving aircraft. Thunderstorms can crop up suddenly and are harder to predict than larger systems, such as winter storms and hurricanes. Delays can occasionally cascade, leaving planes and crews out of position.
    United said on Wednesday that it is using generative artificial intelligence to send travelers links to live radar maps, provided by flight-tracking platform FlightAware, as well as other flight disruption causes, such as mechanical issues or airport congestion.
    Its technology will be put to the test around the July Fourth holiday period, during which United expects to set a record with 5 million people flying between June 28 through July 8, up 7% from last year.
    In the first half of the year, nearly 942,000 U.S. airline flights, or 21.4%, arrived late, slightly better than the 22.3% of flights that arrived late in the year-earlier period, according to FlightAware.

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    AI drive-thru ordering is on the rise — but it may take years to iron out its flaws

    Restaurant operators are investing in voice-ordering technology to take down drive-thru orders and lower their labor costs.
    But the technology is still years away from hitting most drive-thru lanes, as companies like McDonald’s figure out the best approach.
    The burger giant is ending its partnership with IBM, but such rivals as White Castle, Taco Bell and Wendy’s have partnered with other vendors to try out the tech.

    The drive-thru menu at a McDonald’s restaurant showing various meal options and promotions, in Buttonwillow in Kern County, California, on 23, 2024.
    Smith Collection | Gado | Archive Photos | Getty Images

    Searching for ways to lower labor costs, restaurants are hoping that artificial intelligence can take down drive-thru orders — but it will likely be years before the technology becomes widely available.
    This year, 16% of restaurant operators plan to invest in artificial intelligence, including voice recognition, according to a survey from the National Restaurant Association. Most of the big spending comes from large chains, which have the capital and scale to make the technology work for their businesses.

    Even before the pandemic, labor costs had been rising for restaurants, leading operators to look to technology to boost their profit margins. Then Covid came, which not only accelerated labor costs but also led to a shift away from dining rooms and toward drive-thru lanes. California’s decision earlier this year to hike wages for fast-food workers to $20 an hour has only made operators more inclined to embrace technology to cut their labor costs, which has so far helped mostly in the automation of back-of-the-house tasks.
    At the same time, ChatGPT and other AI tools have fueled new excitement for generative AI in restaurants, though the industry is typically slow to embrace technological advances.
    One stumbling block for the burgeoning tech came in June, when McDonald’s told its franchisees that it would end its trial of Automated Order Taker, AI technology meant for its drive-thru lanes through a partnership with IBM. Once an early mover in the voice-ordering race, the fast-food giant now plans to turn to other vendors.
    Then there’s Presto Automation, the AI drive-thru technology company which disclosed last year in Securities and Exchange Commission filings that it uses “human agents” in places like the Philippines and India to complete orders. Presto interim CEO Gee Lefevre maintains that using humans is common in the AI industry and helps train the technology without straining the restaurant’s workforce. The company unveiled a fully autonomous version in May. Still, the initial lack of transparency may scare off some operators.
    While some restaurants may be skeptical of using AI for drive-thrus now, adoption may increase in the coming months and years.

    The tipping point for voice ordering is likely in 12 to 18 months, according to T.D. Cowen analyst Andrew Charles. That’s when he thinks at least two of the nation’s top 25 restaurant chains will go all in, expanding their small trial runs of the technology across their footprints.
    “It’s like third-party delivery a few years ago: Everyone was testing it, then when McDonald’s went with Uber, everyone else followed with their own partnerships,” Charles said.
    This time, McDonald’s likely won’t be the first mover.

    The pros and cons of AI ordering

    Companies with voice-ordering technology say their AI doesn’t replace jobs — it just frees up workers for other tasks. They also tout secondary benefits.
    SoundHound, an early leader in the space, said that its AI can take more than 90% of orders without requiring human intervention; the typical accuracy rate for humans is between 80% to 85%. SoundHound also said that its AI can speed up drive-thru lanes by roughly 10% because it can process orders faster. Plus, AI tries to upsell customers every order, raising average check size.
    Moreover, in the future, AI could be able to take orders from non-English speakers, representing a large opportunity both internationally and domestically, according to Charles.
    But for all the possible pros, there are also some drawbacks to generative AI.

    Sanford, Florida, McDonald’s Restaurant drive thru order area, with line of cars. 
    Jeff Greenberg | Universal Images Group | Getty Images

    For one, restaurants risk damaging their reputations by using artificial intelligence, Bank of America Securities analyst Sara Senatore wrote in a research note on Friday. For example, inaccurate orders can cause delays and frustration, even if the AI transfers customers to a human restaurant worker.
    Moreover, while younger customers might enjoy the increased efficiency and lack of human interaction, older age cohorts tend to think differently. The majority of baby boomers would prefer fewer technology options while dining, according to a consumer survey from earlier this year conducted by the National Restaurant Association.
    Then there’s the fact that the technology isn’t perfect. Restaurants with weak Wi-Fi will need to speed up their internet connections. Locations by noisy highways will likely find that voice-ordering tech will need a few years to catch up and better understand customers. And restaurants with long, complicated menus will likely find that the AI struggles are more pronounced.

    Why McDonald’s dropped IBM partnership

    For McDonald’s, the risks aren’t worth it — for now.
    The fast-food giant’s foray into AI for the drive-thru began in 2019, when the company bought Apprente, renaming it McD Tech Labs. Two years later, McDonald’s sold McD Tech Labs to IBM and announced a global partnership with the tech company for undisclosed terms. McDonald’s had already tested the technology at a handful of Chicago area locations. Offloading the tech to IBM led to a larger scale test of roughly 100 restaurants.
    But the results from the trial run fell short of McDonald’s standards. The technology had issues interpreting different accents and dialects, hurting order accuracy, among other challenges, two sources familiar with the matter told CNBC. At the time, McDonald’s declined to comment on the technology’s accuracy or challenges, while IBM did not respond to a request to comment on the tool’s accuracy.
    Despite the setback, McDonald’s isn’t abandoning the goal of using artificial intelligence to take drive-thru orders.
    “While there have been successes to date, we feel there is an opportunity to explore voice ordering solutions more broadly,” Mason Smoot, senior vice president and chief restaurant officer for McDonald’s U.S., wrote in a memo to franchisees. 

    Yum, Wendy’s test AI ordering

    The Golden Arches isn’t the only chain with a voice-ordering test.

    Gastonia, North Carolina, Taco Bell Mexican fast food restaurant and drive thru at dusk. 
    Jeff Greenberg | Universal Images Group | Getty Images

    Yum Brands’ Taco Bell is expanding its test of voice AI from five locations to 30 restaurants in California “based on positive consumer feedback,” executives said in early May. White Castle plans to use SoundHound’s technology in more than 100 of its restaurants by year-end. And last year, Wendy’s announced a test at a company-owned restaurant in Columbus, Ohio, through a partnership with Google.
    So far, early movers have largely been companies with lower average unit volumes, T.D. Cowen’s Charles said. The industry metric refers to a chain’s average annual sales by restaurant. Because those chains’ locations have lower sales, there’s more financial incentive to use AI to mitigate higher labor costs, according to Charles.
    Panera Bread founder Ron Shaich told CNBC that the real winners will be a “fast follower” rather than the first mover with voice ordering. Shaich, who currently serves as chair of Cava and chief executive of his own investment firm Act 3 Holdings, claims credit for being the first mover on plenty of restaurant tech advancements: free Wi-Fi in Panera’s restaurants, combining the chain’s mobile app and loyalty program and introducing self-order kiosks.
    But in the case of voice ordering, Shaich said he thinks it’s better to sit tight while the technology gets ironed out and focus on making sure the overall customer experience can beat the competition.
    “Nobody’s running to a restaurant because it has this technology,” he said.
    — CNBC’s Kate Rogers contributed reporting for this story.

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