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    Netflix third-quarter subscribers barely beat estimates as ad-tier members jump 35%

    Netflix posted third-quarter earnings Thursday that beat on the top and bottom lines.
    The streamer’s ad-tier memberships jumped 35% quarter over quarter.
    Netflix is projecting revenue for the full year of 2025 to be between $43 billion and $44 billion, as it improves its core series and films offerings.

    Nurphoto | Nurphoto | Getty Images

    LOS ANGELES — Netflix posted third-quarter earnings Thursday that beat on the top and bottom lines as its advertising business continued to grow.
    The streamer’s ad-tier memberships jumped 35% quarter over quarter. The company is on track to launch the service in Canada in the coming quarter and more broadly in 2025.

    While Netflix does not expect advertising to become a primary growth driver until 2026, it noted that the ad-tier accounted for more than 50% of sign-ups during the third-quarter in countries where it is available.
    Shares rose about 5% in aftermarket trading.
    Here’s what Netflix reported for the period that ended Sept. 30:

    Earnings per share: $5.40 vs. $5.12 expected by LSEG
    Revenue: $9.83 billion vs. $9.77 billion expected by LSEG
    Paid memberships: 282.7 million vs. 282.15 million expected, according to StreetAccount

    Net income for the period was $2.36 billion, or $5.40 per share, up from $1.68 billion, or $3.73 per share, during the same quarter a year earlier. Revenue jumped 15% to $9.83 billion from $8.54 billion a year earlier.
    The company noted Thursday that it expects revenue in the fourth quarter to reach $10.13 billion and earnings per share to be $4.23.

    Netflix is projecting revenue for the full year of 2025 to be between $43 billion and $44 billion as it improves its core series and films offerings and invests in new initiatives such as ads and gaming. Much of that revenue growth is expected to come from what the company called a “healthy increase in paid memberships.”
    Netflix added 5.1 million subscribers during the quarter, more than the 4.5 million Wall Street expected, according to StreetAccount estimates. In total, the streaming service now has 282.7 million memberships across all of its pricing tiers.
    Starting in 2025, Netflix will no longer update investors on its subscriber numbers as it shifts focus toward revenue and other financial metrics as performance indicators.
    The company touted new shows such as “The Perfect Couple,” “Nobody Wants This” and “Tokyo Swindlers” alongside returning seasons of “Emily in Paris” and “Cobra Kai” as well as big movies such as “Beverly Hills Cops: Axel F,” “Rebel Ridge” and “Officer Black Belt” as breakout viewership hits.
    Netflix is set to release a second season of the hit show “Squid Game” in the fourth quarter alongside live sports events such as a boxing match between Jake Paul and Mike Tyson as well as two National Football League games Christmas Day.
    Correction: This story has been updated to correct reported and estimated revenue for Netflix’s third quarter. The company reported $9.83 billion compared with $9.77 billion expected, according to LSEG.

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    Teen tobacco use falls to 25-year low as fewer pick up e-cigarettes

    While tobacco use has fallen to a 25-year low among middle and high school students, nicotine pouches are now the age group’s second-most used product.
    E-cigarettes continue to be the most used among students who reported tobacco product use, at 5.9%.
    Zyn was the most-popular nicotine pouch brand, at 68.7%, reflecting the surge in the brand’s popularity on social media and subsequent nationwide shortage.

    Zyn nicotine cases and pouches are seen on a table in New York City on Jan. 29, 2024.
    Michael M. Santiago | Getty Images

    Tobacco product use among middle and high school students has dropped to a 25-year low, the Centers for Disease Control and Prevention and the U.S. Food and Drug Administration announced Thursday.
    The CDC and FDA recorded data on youth tobacco product use through the National Youth Tobacco Survey, which found that 2.25 million middle and high school students reported they had used any tobacco product in the past 30 days, down from 2.8 million in 2023.

    The drop reflected a decline in students who said they were using electronic cigarettes, down to 1.63 million in 2024 from 2.13 million in 2023.
    “We’re headed in the right direction when it comes to reducing tobacco product use among our nation’s youth,” Brian King, director of the FDA’s Center for Tobacco Products, said in a press release Thursday. “But we can’t take our foot off the gas. Continued vigilance is needed to continue to reduce all forms of tobacco product use among youth. Addressing disparities remains an essential part of these efforts to ensure that we don’t leave anyone behind.”
    Female students reported the biggest decline in use across the board, and Hispanic students also reported a drop in use of any tobacco product. Evidence-based strategies, including price increases, media campaigns and smoke-free policies, are likely part of what caused tobacco product use to drop, according to the agencies.
    E-cigarettes continue to be the most used among students who reported tobacco product use, at 5.9%, but nicotine pouches are now the second-most commonly used tobacco product, at 1.8%, followed by cigarettes at 1.4%.
    Nicotine pouch use actually grew among students, though not enough to be considered significant, from 1.2% in 2023 to 1.8% in 2024, the CDC said in September.

    “Youth use of tobacco products in any form — including e-cigarettes and nicotine pouches — is unsafe,” Deirdre Lawrence Kittner, director of the CDC’s Office on Smoking and Health, said in a press release in September. “It’s essential that we remain vigilant and committed to public health efforts to ensure all youth can live healthy, tobacco-free lives.”
    Zyn was the most-popular nicotine pouch brand, at 68.7%, compared with the next most-popular brand On at 14.2%.
    Zyn, the oral nicotine pouch brand owned by Philip Morris International, exploded in popularity on social media earlier this year, which led to a nationwide shortage. Philip Morris in July announced plans to invest $600 million into a new Zyn production facility in Colorado in response to the spike in demand.
    The survey was distributed among 29,861 students from 283 schools between Jan. 22 and May 22.

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    NFL stadiums could experience $11 billion in climate-related losses by 2050, a new report finds

    Sports stadiums are facing risks from changing weather patterns.
    NFL stadiums could experience $11 billion in climate-related losses by 2050, according to a new report released by the climate risk analysis company, Climate X.
    The risk was underscored by Hurricane Milton ripping the roof off Tropicana Field in Tampa, Florida.

    In this aerial view, the domed roof at Tropicana Field, the home of the Tampa Bay Rays, is seen ripped to shreds from Hurricane Miltonís powerful winds in St. Petersburg. The storm passed through the area on October 10, 2024, making landfall as a Category 3 hurricane in Siesta Key, Florida. 
    Paul Hennessy | Lightrocket | Getty Images

    Hurricane Milton’s damage to Tropicana Field in Tampa, Florida, was so devastating it likely means the Tampa Bay Rays will be looking for another place to play ball for opening day next spring.
    Like many baseball stadiums around the country, Tropicana Field’s geographic location makes it vulnerable to hurricane winds or tornado-force winds, hail, storm surge and flooding.

    The Baltimore Orioles, Los Angeles Dodgers, New York Mets, Miami Marlins, Pittsburgh Pirates, San Diego Padres and others play on or near the water and could see insurance premiums rise and repair costs soar as weather-related losses hit.
    But it’s not just baseball stadiums at risk. NFL stadiums could experience $11 billion in climate-related losses by 2050, according to a new report released by the climate risk analysis company, Climate X.

    MetLife Stadium stands next to the American Dream Mall on July 2, 2024, as seen from above East Rutherford, New Jersey.
    Gary Hershorn | Corbis News | Getty Images

    As football stadiums are increasingly being used for concert venues, storm shelters and community events, the impact could be severe for the economy.
    Climate X said it’s a wake-up call for state and local governments.
    “The problem with climate change is non-linear and non-stationary. If you had a problem there yesterday, that doesn’t mean that it’s going to be there tomorrow,” said Kamil Kluza, co-founder of Climate X. “Places that have been unimpacted will become impacted, because the climate will change and move around.”

    The risks from changing weather patterns go far beyond hurricane winds and flooding.
    Dangerous heat is a problem for the Arizona Diamondbacks playing in Phoenix. The team has a lease until 2027 at Chase Field and is responsible for upkeep and repairs. But the facility is struggling to keep fans cool, much less players, in a city where the temperatures this summer broke even Phoenix’s own scorching records.
    Up north, a massive snowstorm in 2010 collapsed the roof of the Minnesota Vikings’ Metrodome.

    A man pushes his bicycle through flood waters near the Superdome in New Orleans, Wednesday, Aug. 31, 2005. Hurricane Katrina left much of the city under water. Officials called for a mandatory evacuation of the city, but many resident remained in the city and had to be rescued from flooded homes and hotels.
    Eric Gay | AP

    Some of the most harrowing images of stadium damage are still from 2005, of a SuperDome surrounded by floodwaters in New Orleans, housing Katrina victims trying to take cover from the storm.
    The Climate X report ranks the vulnerability of the 30 NFL stadiums when it comes to climate hazards such as flooding, wildfires and storm surge. It’s calculated by comparing the projected damage costs to the stadium’s current replacement value.
    MetLife Stadium in East Rutherford, New Jersey, home of the New York Giants and the New York Jets, is projected to incur the biggest losses. Climate X projects a total percentage loss of 184%, with cumulative damages exceeding $5.6 billion by 2050 due to the stadium’s low elevation in the marshy Meadowlands and exposure to flooding and storm surge.

    Storm Surge severity around MetLife Stadium in 2050, under RCP8.5 scenario, with failing flood defenses (the 8.5 scenario represents a conservative academic consensus with the end of century temperatures higher by 4.3°C, relative to pre-industrial temperatures) – powered by Climate X Spectra.
    Source: Climate X

    The new state-of-the-art $5 billion Sofi Stadium, home to the Los Angeles Chargers and Los Angeles Rams, and State Farm Stadium in Arizona, where the Arizona Cardinals play, are the next-most vulnerable stadiums to climate risk.
    Climate X said Lumen Field in Seattle, home to the Seattle Seahawks, and Lambeau Field in Green Bay, Wisconsin, home to the Green Bay Packers, are projected to have a much lower relative loss rates. Their non-coastal locations and limited exposure to extreme heat events could benefit them.
    Some teams are trying to tackle the climate change problem head on. For example, Allegiant Stadium in Las Vegas ran the Super Bowl completely off renewable energy.
    Mercedes Benz stadium in Atlanta, home to the Atlanta Falcons, said its energy-efficient design reduces electricity usage by 29%.
    “The bottom line is that climate change is happening, whether we like it or not, and I think the instead of fighting climate change with just sustainability and reducing CO2, we need to start acting to put adaptation measures in place,” Kluza said.
    As for Tropicana Field, there are questions about whether it should be repaired at all, as it’s slated for demolition anyway to make way for a new $1.3 billion ballpark for the Rays to play in time for the 2028 season. More

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    Universal’s Epic Universe theme park set to open in May 2025

    Universal’s Epic Universe theme park will open its gates on May 22, 2025.
    The park spans 750 acres and features five themed worlds: The Wizarding World of Harry Potter – The Ministry of Magic, Super Nintendo World, How to Train Your Dragon – The Isle of Berk, Celestial Park and Dark Universe.
    Epic Universe is the company’s fourth theme park.

    Concept rendering of Universal Orlando Resort’s newest theme park: Epic Universe.
    NBC Universal

    Universal’s Epic Universe theme park will open its gates on May 22, 2025, in Orlando, Florida.
    Epic Universe is the company’s fourth theme park, part of a 750 acre development, and is the largest of all its properties, with five themed worlds: The Wizarding World of Harry Potter – The Ministry of Magic, Super Nintendo World, How to Train Your Dragon – The Isle of Berk, Celestial Park and Dark Universe.

    First announced in 2019, Epic Universe represents the single-largest investment Comcast’s NBCUniversal has ever made in its theme parks business and in Florida overall, CEO Brian Roberts said at the time.
    Construction was halted in July 2020 due to the Covid-19 pandemic, but began to ramp up again in March 2021.
    Adding Epic Universe to its catalog of Orlando-based amusements allows Universal to turn its resort into a weeklong travel destination, and not just a two- or three-day trip for families. The company also operates Volcano Bay, a water park about a mile down the road from the Universal Studios parks.
    “This is such a pivotal moment for our destination, and we’re thrilled to welcome guests to Epic Universe next year,” said Karen Irwin, president and chief operating officer of Universal Orlando Resort, in a statement Thursday. “With the addition of this spectacular new theme park, our guests will embark on an unforgettable vacation experience with a week’s worth of thrills that will be nothing short of epic.”
    Epic Universe will be anchored around the Loews Hotels’ Universal Helios Grand Hotel, a 500-room property that will have a dedicated entrance to the park for hotel guests.

    Universal will begin offering some multiday tickets and packages starting Oct. 22. This first phase of tickets will allow guests to purchase three-, four- or five-day admission to Universal’s Orlando Resort, with one-day admission to Epic Universe.
    Additionally, annual passholders will have the chance to buy single-day tickets to Epic Universe on Oct. 24 before they go on sale to the general public. Other ticketing options will be available at a later date.
    Disclosure: Comcast is the parent company of NBCUniversal and CNBC.

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    Why 401(k) plans are the ‘final frontier’ for exchange-traded funds

    ETF Strategist

    Exchange-traded funds have become popular with investors, but haven’t gained much ground in workplace retirement plans.
    Some of the key benefits of ETFs are irrelevant in a 401(k) context, experts said.
    There are also some structural roadblocks, such as technology infrastructure and third-party fees, they said.

    Momo Productions | Digitalvision | Getty Images

    While many investors have flocked to exchange-traded funds, they haven’t gained much ground with 401(k) plan participants.
    Exchange-traded funds, or ETFs, debuted in the early 1990s and have since captured about $10 trillion.

    Mutual funds hold about $20 trillion, but ETFs have chipped away at their dominance: ETFs hold a 32% market share versus mutual fund assets, up from 14% a decade ago, according to Morningstar Direct data.
    “ETFs are becoming the novel structure to be used in wealth-management-type accounts,” said David Blanchett, head of retirement research at PGIM, Prudential’s investment management arm.
    However, that same zeal hasn’t been true for investors in workplace retirement plans, a huge pot of largely untapped potential for the ETF industry.

    At the end of 2023, 401(k) plans held $7.4 trillion, according to the Investment Company Institute, or ICI, and had more than 70 million participants. Other 401(k)-type plans, such as those for workers in universities and local government, held an additional $3 trillion, ICI data shows.
    But hardly any of those assets are in ETFs, experts said.

    “There’s a lot of money [in workplace plans], and there’s going to be more,” said Philip Chao, a certified financial planner who consults with companies about their retirement plans.
    “It’s the final frontier [for ETFs], in the sense of trying to capture the next big pool of money,” said Chao, the founder of Experiential Wealth, based in Cabin John, Maryland.
    More from ETF Strategist:Warren Buffett’s S&P 500 bet paid offHow a tax increase may affect your brokerage accountWhat to do with RMDs when you don’t need the money
    About 65% of 401(k) assets were invested in mutual funds at the end of 2023, according to ICI data. The group doesn’t report a corresponding statistic for ETFs.
    A separate report from the Plan Sponsor Council of America, a trade group representing employers, suggests ETFs hold just a tiny fraction of the remaining share of 401(k) assets.
    The PSCA report examines the relative popularity of investment structures, such as mutual funds and ETFs, across about 20 types of investment classes, from stock funds to bond and real estate funds, in 2022. The report found that 401(k) plans used ETFs most readily for sector and commodity funds — but even then, they did so just 3% of the time.

    Key benefits are ‘irrelevant’

    Mutual funds, collective investment trust funds and separately managed accounts held the lion’s share of the 401(k) assets across all investment categories, PSCA data shows.
    Such investment vehicles perform the same basic function: They’re legal structures that pool investor money together.
    However, there are some differences.
    For example, ETFs have certain perks for investors relative to mutual funds, such as tax benefits and the ability to do intraday trading, experts said.
    However, those benefits are “irrelevant” in 401(k) plans, Blanchett said.
    The tax code already gives 401(k) accounts a preferential tax treatment, making an ETF advantage relative to capital gains tax a moot point, he said.
    Blanchett said 401(k) plans are also long-term accounts in which frequent trading is generally not encouraged. Just 11% of 401(k) investors made a trade or exchange in their account in 2023, according to Vanguard data.

    Additionally, in workplace retirement plans, there’s a decision-making layer between funds and investors: the employer.
    Company officials choose what investment funds to offer their 401(k) participants — meaning investors who want ETFs may not have them available.
    There may also be technological roadblocks to change, experts said.
    The traditional infrastructure that underpins workplace retirement plans wasn’t designed to handle intraday trading, meaning it wasn’t built for ETFs, Mariah Marquardt, capital markets strategy and operations manager at Betterment for Work, wrote in a 2023 analysis. Orders by investors for mutual funds are only priced once a day, when the market closes.
    There are also entrenched payment and distribution arrangements in mutual funds that ETFs can’t accommodate, experts said.
    Mutual funds have many different share classes. Depending on the class, the total mutual fund fee an investor pays may include charges for many different players in the 401(k) ecosystem: the investment manager, plan administrator, financial advisor and other third parties, for example.
    That net mutual fund fee gets divvied up and distributed to those various parties, but investors largely don’t see those line items on their account statements, Chao said.
    Conversely, ETFs have just one share class. They don’t have the ability the bundle together those distribution fees, meaning investors’ expenses appear as multiple line items, Chao said.
    “A lot of people like to have just one item,” Chao said. “You feel like you’re not paying any more fees.”
    “It’s almost like ignorance is bliss,” he said. More

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    Robinhood launches platform to go after bigger, more active traders

    Robinhood Legend includes advanced charting tools for users.
    The brokerage firm also said it will soon add futures trading and index options to its mobile platform.
    The new additions for Robinhood are another example of the firm looking to expand beyond its roots as a convenient platform for small-dollar traders.

    In this photo illustration, the Robinhood Markets, Inc. logo is displayed on a smartphone screen.
    Rafael Henrique | Sopa Images | Lightrocket | Getty Images

    Retail brokerage firm Robinhood is launching a new tool for more sophisticated traders as it looks for additional avenues for growth.
    The firm introduced Robinhood Legend, a desktop-based platform for active traders. The offering includes advanced charting tools for users who want to do detailed analysis of stocks.

    “In looking at the landscape of trading tools and by talking with active traders, we realized there is frustration with legacy offerings,” Steve Quirk, chief brokerage officer at Robinhood, said in a press release.
    “Specifically, moving back and forth between apps or charting platforms can be cumbersome and time consuming. So we set out to reimagine what a modern, intuitively designed active trading platform should look like, and built Robinhood Legend from the ground up so traders can do what they need in one place,” Quirk said.
    Beyond the launch of Legend, Robinhood also said it will soon add futures trading and index options to its mobile platform. Customers must be granted approval to trade futures contracts, according to the press release, and futures and index options will eventually be added to Legend as well.
    The new additions for Robinhood are another example of the firm looking to expand beyond its roots as a convenient platform for small-dollar traders. The firm’s rise coincided with the “meme stock” phenomenon in early 2021 as retail trading boomed in the aftermath of the Covid-19 pandemic.

    Stock chart icon

    Robinhood shares, all-time

    Since then, Robinhood has been steadily adding new offerings, including a credit card for Robinhood Gold subscribers and a digital wallet to hold cryptocurrencies.

    “We’ve done very well on mobile historically among younger people and folks that primarily invest and trade on mobile. But about half of the market is on desktop web, where you have more real estate on the screen, you can do more sophisticated things like have charts and data in the same interface. And so we weren’t really a player in that space,” Robinhood CEO and co-founder Vlad Tenev said on CNBC’s “Squawk Box.”
    Robinhood said that it had $139.7 billion in assets under custody at the end of the second quarter, along with 11.8 million monthly active users. For the comparable quarter in 2021, near the height of the GameStop mania, Robinhood reported $102 billion in assets but 21.3 million monthly active users. The firm’s next earnings report is scheduled for Oct. 30.
    Shares of Robinhood are up more than 100% so far this year.
    The announcements on Thursday were part of HOOD Summit, a conference for Robinhood’s customers. More

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    Latino audience is key for NFL growth in the U.S. and abroad

    The NFL is looking for further growth and it’s turning to Latino viewers as a potential new audience.
    It’s ramping up its games that are broadcast in Spanish and has expanded its reach to non-Spanish-speaking Latino audiences by hosting a game in Brazil for the first time.
    “It’s mathematically impossible for the league to grow without Latinos,” said Marissa Solis, the senior vice president of brand and consumer marketing at the NFL.

    Isiah Pacheco #10 of the Kansas City Chiefs runs for a one yard touchdown during the third quarter against the Philadelphia Eagles in Super Bowl LVII at State Farm Stadium on February 12, 2023 in Glendale, Arizona.
    Rob Carr | Getty Images Sport | Getty Images

    Earlier this month a well-known musician showed up at a Kansas City Chiefs game as the National Football League continues its bid to reach a new audience.
    But this time it wasn’t Taylor Swift cheering on Travis Kelce — as the pop star has done at Kansas City games, leading to a boost in viewership.

    It was Puerto Rican rapper Daddy Yankee, known for hits like “Gasolina” and “Rompe.” He attended a Monday Night Football game in Arrowhead Stadium and spent time with running back Isiah Pacheco of the Chiefs. Pacheco, who is of Puerto Rican descent, earlier let Daddy Yankee try on his two Super Bowl rings. 
    The moment came as part of the NFL’s “Por La Cultura” campaign, which is in its fourth year and is a key element of the the league’s effort to grow its Latino and Spanish-speaking audiences. 
    The NFL is known for its explosive ratings and is one of the most dominant sports when it comes to viewership on both traditional TV and streaming. A report from Nielsen earlier this week showed football drove ratings in September.
    However, the league is still itching for further growth, both globally and within the U.S. A key aspect to that expansion is Hispanic viewership, league and media officials told CNBC.

    Read more CNBC media news

    “I think when you have a successful product you’re a little bit bound to your success, right? I mean, there’s very little growth that [the NFL] can actually achieve within the regular American U.S. [English]-speaking population,” said Olek Loewenstein, global president of sports at TelevisaUnivision.

    He noted that the Hispanic population “is one of the largest, if not the largest demographic, that’s growing and younger in the U.S.”

    Critical audience

    Marissa Solis, senior vice president of global brand and consumer marketing at the NFL, said she joined the league three years ago to “get momentum behind our growth audiences.” For the NFL, she said this means three groups: viewers 35 and younger, of which Solis notes a majority are Latino; women; and Latinos.
    “It’s mathematically impossible for the league to grow without Latinos,” Solis said. “This audience is critical for our growth. And it’s critical for global growth, because there’s so much cross-border connection and pride, and the fandom crosses borders.”
    When it comes to sports in the U.S., Hispanic audiences favor soccer, followed by baseball and boxing, said Loewenstein. The NFL is still working to build its brand in the global market, which is dominated by soccer and other sports.
    “I do think the NFL is one of the sports that’s prime to grow and explode among Hispanics,” Loewenstein said.

    Jaire Alexander #23 of the Green Bay Packers runs onto the field with the Brazilian flag prior to a game against the Philadelphia Eagles at Arena Corinthians on September 06, 2024 in Sao Paulo, Brazil. 
    Wagner Meier | Getty Images Sport | Getty Images

    At the start of the season, the NFL expanded its reach to non-Spanish-speaking Latino audiences, hosting a game in Brazil for the first time as it brings more matchups to international locations. The game was streamed exclusively on Comcast’s Peacock and was the second-most watched live event for the streaming platform after a NFL postseason game earlier this year.
    Solis said about 31 million Latinos in the U.S. considered themselves NFL fans four years ago, when the Por La Cultura effort began, and that has since increased to 40 million.

    TV en Español

    While the campaign has honed in on themes such as how the Latino community expresses their fandom and the stories of players like Pacheco and New England Patriots cornerback Christian Gonzalez, Solis said expanding broadcasts into Spanish language has been a big help.
    The NFL has more than 75 broadcasts in Spanish language available this season, the league said.
    “All of those efforts have been leading to a massive growth in fandom,” she said.

    Guard Landon Dickerson #69 of the Philadelphia Eagles and quarterback Tanner McKee #16 enter the field during player introductions prior to an NFL football game against the Green Bay Packers, at Arena Corinthians on September 6, 2024 in Sao Paulo, Brazil. 
    Brooke Sutton | Getty Images Sport | Getty Images

    Paramount Global’s CBS aired this year’s Super Bowl between the San Francisco 49ers and Kansas City Chiefs, but since the network doesn’t have a Spanish counterpart, it licensed those rights in the U.S. and Mexico to TelevisaUnivision.
    The Super Bowl on TelevisaUnivision’s over-the-air broadcast network broke records, the company said, averaging 2.3 million viewers across all of its platforms, the largest audience for the Spanish language broadcast of a Super Bowl.
    Still, it was a small contribution to the total 123.4 million viewers of the 2024 Super Bowl.
    “Seventy percent of the people that had watched the Super Bowl had not watched any other playoff games that year,” TelevisaUnivision’s Lowenstein said.
    The first Super Bowl that aired in Spanish was in 2015 on cable TV network Fox Deportes. In 2022, NBCUniversal’s Telemundo aired the Super Bowl for the first time on an over-the-air broadcast network in Spanish.
    While having a Super Bowl broadcast in Spanish isn’t a component of the NFL’s media rights deals, it has become a significant priority as the NFL looks to expand availability, according to the league.

    Fans arrive prior to a game between the Green Bay Packers and the Philadelphia Eagles at Arena Corinthians on September 06, 2024 in Sao Paulo, Brazil. 
    Pedro Vilela | Getty Images Sport | Getty Images

    That was underscored earlier this week when Fox Deportes and Telemundo announced both networks would air the Super Bowl in February. The two networks will “provide the broadest Spanish-language distribution” of the Super Bowl in the U.S. in history, and the networks will produce separate broadcasts.
    Since the 2022 Super Bowl broadcast, Telemundo has experienced “significant growth in our viewership” of the NFL, said Joaquin Duro, executive vice president of sports at NBCUniversal Telemundo Enterprises.
    Telemundo broadcasts each “Sunday Night Football” game in Spanish on both TV and Peacock. He noted that while the core audience still watches on traditional TV, streaming is becoming increasingly important. “This is helping us attract younger, more tech-savvy viewers,” Duro said.
    Like the NFL, Telemundo Deportes highlights the stories of Hispanic players. It has also expanded its coverage around NFL events with an on-site presence at the games and a bigger lineup of interviews, Duro added.
    “I love the change, the evolution, the expansion of the NFL,” said Rolando Cantú, a former NFL player and analyst on “TNF en Espanol” and Telemundo Deportes’ broadcast of “Sunday Night Football.”
    Disclosure: Comcast owns NBCUniversal, the parent company of CNBC. More

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    Trump’s trillion-dollar tax cuts are spiralling out of control

    For American policy wonks, the final stretch of the presidential election has given rise to a new parlour game. What is the next tax that Donald Trump will promise to cut? The Republican candidate has trotted out a range of pledges, from no taxes on overtime work to no taxes on retirement benefits. Last week alone he proposed three new exemptions, including making interest on car loans tax-deductible. It is easy to figure out what Mr Trump hopes to gain. Yet the economic implications are dispiriting: not just a bigger fiscal deficit but a much messier tax code. More