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    Nationwide coordinated retail crime crackdown results in hundreds of arrests, authorities say

    A nationwide coordinated crackdown on retail crime — what authorities are calling the first of its kind — led to hundreds of arrests in 28 states last week.
    The blitz involved more than 100 jurisdictions and over 30 retailers including Home Depot, Macy’s, Target, Ulta Beauty, Walgreens, Kroger and Meijer.
    Organized retail crime — a type of shoplifting where groups of thieves work together in targeted operations to turn stolen goods into cash — has grown in scale and scope in recent years.

    A nationwide coordinated crackdown on retail crime — what authorities are calling the first of its kind — led to hundreds of arrests in 28 states last week.
    The blitz, led by Illinois’ Cook County regional organized crime task force, involved more than 100 jurisdictions and over 30 retailers including Home Depot, Macy’s, Target, Ulta Beauty, Walgreens, Kroger and Meijer.

    “When you give specific focus to a crime, it reverberates,” Cook County Sheriff Tom Dart told CNBC. “When they see it is being prosecuted and taken seriously, it deters conduct. They don’t want to get caught.”
    Organized retail crime — a type of shoplifting where groups of thieves work together in targeted operations to turn stolen goods into cash — has grown in scale and scope in recent years. CNBC previously reported on the extensive law enforcement efforts to take down retail crime organizations.
    While aggregate numbers for retail theft are difficult to quantify, retailers reported 93% more shoplifting incidents on average in 2023 compared with 2019, according to a survey conducted by the National Retail Federation. Those surveyed also reported a 90% increase in the associated dollar losses over that same time period.
    Some critics point to a lack of enforcement and felony thresholds for allowing criminals to continue committing theft. It’s something Cook County State’s Attorney Eileen O’Neill Burke has been focused on since taking office in December. 

    California Highway Patrol arrests retail crime suspect in Long Beach, CA.
    Courtesy: California Highway Patrol

    On her first day in office, O’Neill Burke said prosecutors would pursue felony retail theft charges in accordance with state law, when the value of the goods exceeds $300 or when the suspect already has a felony shoplifting conviction.

    Before her taking office, retail theft felonies were charged only if the value of the stolen goods was $1,000 or more or if the suspect had 10 or more prior convictions.
    Since Dec. 1, the Cook County State’s Attorney’s Office has filed charges in 1,450 felony retail theft cases, the office said.
    The goals of the coordinated operation, O’Neill Burke told CNBC, is “to have one day where we focus and concentrate on [retail theft] and we share intelligence about it — about what we learned about the network, so that gives us more tools on how to take this network down.”
    It was the coordination between law enforcement and prosecuting attorneys that got a number of the involved retailers to participate in the blitz.
    “Collaboration is key to making a meaningful impact,” Ulta Beauty Senior Vice President of Loss Prevention Dan Petrousek told CNBC. “That’s why we were proud to participate in the National ORC Blitz alongside dedicated law enforcement and prosecutorial partners.”
    Ulta Beauty had teams participating across nine states in last week’s operation, providing law enforcement with information on incidents of retail crime.
    “Organized retail crime remains one of the most significant challenges in our industry,” said Marty Maloney, Walgreens director of media relations. “In this most recent operation we worked closely with law enforcement partners across nearly 20 cities and at over 40 locations to help curb this trend.” 
    A representative for Home Depot told CNBC that while overall theft is down, investigated incidents of organized retail crime are still up double digits year over year.
    Now that the operation has concluded, the group is pulling together each jurisdictions’ observations and sharing data to continue to help crack down on retail theft.
    Other participating retailers reached for comment by CNBC, including Macy’s, T.J. Maxx and Target, said they’re committed to partnering with law enforcement and pushing for stronger laws to combat retail crime. More

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    Steph Curry’s Thirty Ink generated $174 million in revenue last year, and all of its businesses are profitable, company says

    Steph Curry is the CEO of Thirty Ink, a house-of-brands conglomerate that owns multiple businesses.
    Thirty Ink generated $173.5 million in 2024 revenue and $144 million in EBITDA, largely driven by a partnership with Under Armour’s Curry Brand.
    Curry’s Unanimous Media is set to release its first feature film, “GOAT,” next year.

    Steph Curry’s Gentleman’s Cut bourbon.
    Courtesy: Gentleman’s Cut

    Steph Curry is one of the greatest basketball players ever, and judging by his company’s financials, he’s off to a pretty good start in the business world.
    Curry is the CEO of Thirty Ink, a house-of-brands conglomerate that owns companies including Unanimous Media, Gentleman’s Cut bourbon and Underrated Golf and Basketball. CNBC Sport profiled the company in “Curry Inc.: The Business of Stephen Curry,” a production centered on Curry’s career and business ambitions that airs Wednesday on CNBC at 9 p.m. ET/PT.

    Thirty Ink generated $173.5 million in revenue in 2024, the company told CNBC Sport. The highest percentage of that revenue comes from its partnership with Under Armour, where Curry is president of Curry Brand, the company’s basketball and golf footwear and apparel brand. As part of a 2023 deal, the 11-time NBA All-Star was given 8.8 million Under Armour common shares, valued at $75 million at the time, in addition to other awards and incentives.

    CNBC Sport’s “Curry Inc.: The Business of Stephen Curry” will premiere on CNBC on Wednesday, June 4, at 9 p.m. ET.

    While Thirty Ink incurs annual expenses for delivering on Curry’s name, image and likeness, as well as related marketing around the brand, it doesn’t rack up traditional bottom-line operational costs to fuel those sales, helping contribute to a gaudy $144 million in earnings before interest, taxes, depreciation and amortization last year, the company said.
    Still, every business in Curry’s Thirty Ink portfolio is profitable, said Suresh Singh, the company’s secretary-chairman. Singh helped transform Curry’s business from SC30 to Thirty Ink, which has broadened its scope to different business lines such as bourbon, sports drinks and a branding consultancy and agency for other athletes.
    “It’s completely unique,” said Singh. “One of the big things, I believe, is that there’s a lot of athlete- and celebrity-driven partnerships and businesses that aren’t necessarily focused on profit, aren’t necessarily focused on mission. We do both.”

    Unanimous Media

    The company’s mission is to “elevate the under.” That manifests itself differently depending on the business line. Unanimous Media attempts to hire diverse writers to create projects about family, faith and sports, said Erick Peyton, the multimedia company’s co-founder and co-CEO along with Curry.

    “He knows every single project on our slate, which is probably around 40 right now,” Peyton said of Curry. “His vision is to inspire through media. It’s really a feeling when you watch our projects, hopefully you’re a little bit happier, you know, maybe it makes you feel a little bit better.”
    Unanimous Media launched in 2018 and has been profitable every year, said Peyton. The company is four years into a first-look deal with Comcast’s NBCUniversal, which owns the Peacock streaming service. Unanimous initially signed that deal for “high eight figures” over several years, and it has been renewed once, Peyton said.

    More from CNBC Sport’s ‘Curry Inc.’

    “It was a good deal, for sure,” said Peyton. “We’re really, really happy with Universal, and we’re hoping that they recoup their investment, and we’re hoping to kill it not only on Universal, but on the Peacock side.”
    Unanimous is releasing its first feature-length movie, “GOAT,” about a billy goat that plays basketball, with Sony Pictures Animation next year.
    “It’s set in an all-animal world,” Peyton said. “The goat plays basketball, but we don’t call it basketball there, we call it ‘roar ball.'”

    “Goat” movie poster.
    Courtesy: Sony Pictures

    Curry’s DEI priority

    Curry and John Schwartz, owner of the Amuse Bouche Winery in Napa Valley, partnered with Boone County Distilling Co. to develop Gentleman’s Cut. Thirty Ink was in talks last year to sell a minority stake in Gentleman’s Cut to a buyer that wanted to feature a Black-owned business, but the Trump administration’s crackdown on diversity, equity and inclusion squashed the deal, according to a person familiar with the matter.
    That deal would have valued the business between $120 million and $200 million, the person said. A Thirty Ink spokesman declined to comment.
    Curry isn’t backing off his own commitment to DEI, he told CNBC Sport. Curry’s Underrated Golf business is specifically designed to give Black and brown children a chance to participate in a sport that hasn’t historically catered to them.
    “Obviously, from a national perspective, a lot of the narrative is trying to peel back programs and opportunities that are programs and resources that are allowing people to have just a fair shot and a fair chance,” Curry said in an interview. “Everything that we do and what I can control is about true equity. If you look at all of our businesses — our DEI writers for Unanimous, or even looking at something like the Underrated brand — it’s about creating true representation and opportunity from a grassroots level.”
    “All that stuff is important to me. I want to actually walk the walk and live it. And hopefully that’s an example for how our country should.”
    Disclosure: Comcast’s NBCUniversal is the parent company of CNBC. More

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    Trump says ‘extremely hard’ to make a deal with China’s Xi as trade stalemate fuels calls for leaders to talk

    U.S. President Donald Trump said on Wednesday that China’s President Xi Jinping was “extremely hard” to make a deal with.
    A senior White House official told CNBC earlier on Monday that Trump and Xi are likely to speak this week.
    China’s foreign minister Wang Yi called on the U.S. to “meet China halfway.”

    Aly Song | Reuters

    U.S. President Donald Trump said Wednesday that it was “extremely hard” to make a deal with his Chinese counterpart Xi Jinping, at a time when the White House has been suggesting the two leaders could talk this week amid rising trade tensions.
    Scott Bessent, U.S. treasury secretary, said Thursday stateside that trade talks were “a bit stalled,” and the two countries’ leaders would likely need to weigh in. On Monday, a senior White House official told CNBC that Trump and Xi were likely to speak this week.

    It remained unclear whether such a call had been arranged.
    “I like President XI of China, always have, and always will, but he is VERY TOUGH, AND EXTREMELY HARD TO MAKE A DEAL WITH!!!,” Trump wrote on Truth Social.
    Washington and Beijing have blamed each other for violating a trade agreement reached in Switzerland on May 12. The deal included a 90-day suspension of most tariffs, as well as broad repeal of trade countermeasures by China against the U.S. imposed since early April.
    China has not significantly eased restrictions on rare earths exports, contrary to Washington’s expectations. Beijing has also criticized the U.S. for moving forward on efforts to limit China’s access to advanced technology. Last week, the Trump administration also announced it would start revoking visas for Chinese students.
    Chinese Foreign Minister Wang Yi said during his first meeting with the new U.S. Ambassador David Perdue Tuesday that the recent string of “negative measures” by the Trump administration were based on “groundless reasons,” and undermined China’s legitimate rights and interests, according to the official readout.

    In the readout, Chinese authorities cited Perdue as saying that Trump had “great respect” for Xi, while calling on the U.S. to “meet China halfway” and work together on bringing the bilateral relations to return to the “right track.”
    “This is apparently Beijing trying to leave the impression that the Trump wants to talk. Beijing publicly doing so indicates the phone call is drawing near,” said Neo Wang, lead China economist and strategist at Evercore ISI.
    He said the meeting between Perdue and the top Chinese diplomat was planned for building the trust that Beijing needs, “so that Xi doesn’t get embarrassed by Trump after the call with words or actions.”
    Trump and Xi last spoke in January, just before the U.S. president was sworn in for his second term. While Trump has in recent weeks said he would like to speak with Xi, analysts expect China to agree to that only if there’s certainty there will be no surprises from the U.S. during the call.
    In a post on X late Tuesday, the U.S. ambassador said that he emphasized to Wang the U.S. priorities on trade, fentanyl and illegal immigration and the importance of maintaining bilateral communication between the two countries.

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    Dollar General is shaking off tariff fears and winning over higher-income consumers

    Dollar General raised its full-year forecast after beating first-quarter expectations for earnings and revenue.
    CEO Todd Vasos said the company is working to reduce its exposure to China and minimize price increases for customers.
    He added that the retailer is attracting more middle- and upper-income customers seeking value.

    The Dollar General discount store logo is displayed on a truck in Austin, Texas, Aug. 30, 2024.
    Brandon Bell | Getty Images

    Shares of Dollar General jumped nearly 16% on Tuesday after the discounter raised its outlook, saying it drew more middle- and higher-income shoppers amid fears that higher tariffs would hurt consumer spending.
    The Tennessee-based retailer beat quarterly expectations for revenue and earnings. The company said it now anticipates net sales will grow about 3.7% to 4.7%, compared to its previous expectation of about 3.4% to 4.4%. It expects diluted earnings per share to range from $5.20 to $5.80, compared to its prior outlook of approximately $5.10 to $5.80. Dollar General anticipates same-store sales will increase 1.5% to 2.5%, higher than its previous guidance of about 1.2% to 2.2%.

    Here’s how the retailer did for the fiscal first quarter compared with Wall Street’s estimates, according to a survey of analysts by LSEG:

    Earnings per share: $1.78 vs. $1.48 expected
    Revenue: $10.44 billion vs. $10.31 expected

    In the three-month period that ended May 2, Dollar General reported net income of $391.93 million, or $1.78 per share, compared with $363.32 million, or $1.65, in the year-ago quarter.
    As of Tuesday’s close, shares of Dollar General have risen about 48% so far this year. That far exceeds the roughly 1% gains of the S&P 500 during the same period. Shares of the retailer closed at $112.57 on Tuesday, bringing Dollar General’s market value to $24.76 billion.
    Dollar General’s first-quarter results — and its stock performance — stand out in a retail industry that is already taking a hit from President Donald Trump’s tariffs. Companies including Best Buy, Macy’s and Abercrombie & Fitch have cut their profit outlooks due to tariffs.
    On an earnings call Tuesday, Dollar General CEO Todd Vasos said the company has worked to reduce its exposure to China — and limit price hikes for shoppers. He said the retailer has worked with vendors to cut costs, moved manufacturing to other countries and made changes to its products or swapped them out for other merchandise.

    He said direct imports make up about a mid- to high single-digit percentage of its overall purchases and indirect imports are about double that.
    “While the tariff landscape remains dynamic and uncertain, we expect tariffs to result in some price increases as a last resort, though, we intend to work to minimize them as much as possible,” he said.
    CFO Kelly Dilts said on the company’s earnings call that full-year guidance assumes that Dollar General will be able to offset “a significant portion of the anticipated tariff impact on our gross margin, but also allows for some incremental pressure on consumer spending.”
    Customer traffic dipped by 0.3% in the first quarter compared to the year-ago period, but shoppers spent more when they visited. The average transaction amount rose 2.7%, as sales in the food, seasonal, home and apparel categories all grew.
    Vasos added tariffs have also increased U.S. consumers’ desire to find deep discounts. Vasos said the company’s first-quarter results reflect Dollar General’s gains from “customers across multiple income bands seeking value.”
    He said store traffic and the company’s market research indicates that more middle- and higher-income customers have come to its stores more frequently and spent more when they visited.
    “We are pleased to see this growth with a wide range of customers and are excited about our ongoing opportunity to grow [market] share with them,” he said.
    Those gains have helped as Dollar General’s core customer “remains financially constrained,” Vasos said. According to a survey by the company, he said 25% of customers reported having less income than they did a year ago and almost 60% of core customers said “they felt the need to sacrifice on necessities in the coming year.”
    Dollar General’s sales largely come from U.S. consumers who are on a tight budget. About 60% of the retailer’s sales come from households with an annual income of less than $30,000 per year, Vasos said last fall at a Goldman Sachs’ retail conference.
    In addition to wooing value-conscious shoppers, Dollar General has tried to tackle company-specific problems that drew government scrutiny and tested customer loyalty. The discounter, which has more than 20,000 stores across the country, has paid steep fines to the Labor Department for workplace safety violations due to blocked fire exits and dangerous levels of clutter.
    Vasos highlighted some of the ways that Dollar General has tried to improve the customer experience. Among them, it’s worked to reduce employee turnover, and it took about 1,000 individual items off its shelves so it can keep top-selling items in stock, he said.
    Dollar General has launched its own home delivery service, which is now available at more than 3,000 stores. Its deliveries through DoorDash have grown, too, with sales up more than 50% year over year in the quarter.
    Dollar General has also bulked up its merchandise categories outside of the food and snack aisles, adding more discretionary items like seasonal decor and home items. 
    Vasos said sales in those categories have also gotten a boost from middle- and higher-income customers shopping its stores.
    Its newer store chain, Popshelf, sells mostly discretionary items and caters to consumers with higher household incomes than Dollar General’s typical shoppers. Vasos did not share a specific metric for the chain, but said Popshelf’s same-store sales delivered strong growth in the quarter. The company recently changed the store layout to emphasize toys, beauty and party candy. More

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    Fed Governor Lisa Cook sees tariffs raising inflation and complicating rate policy

    Federal Reserve Governor Lisa Cook raised some concerns regarding the progress on inflation, saying recent lower readings could reverse after tariffs work their way through the economy.
    President Donald Trump’s trade policy could take a toll on the labor market, she said, even though she suspects the economy is in relatively good shape now.
    Cook did not specify when she thinks the Federal Reserve can ease rates again.

    Lisa Cook, governor of the Federal Reserve, speaks during a Fed Listens event in Washington, D.C., on March 22, 2024.
    Al Drago | Bloomberg | Getty Images

    Federal Reserve Governor Lisa Cook expressed concern Tuesday with the progress on inflation, saying recent lower readings could reverse after tariffs work their way through the economy.
    In addition, Cook said she expects President Donald Trump’s moves on trade policy could take a toll on the labor market, though she noted that the economy for now is in relatively good shape.

    “I do not express views on the Administration’s policies. But I do study the economic implications, which appear to be increasing the likelihood of both higher inflation and labor-market cooling,” the policymaker said in a speech to the Council on Foreign Relations in New York.
    On inflation, Cook noted that progress has been made, with core inflation at 2.5% and headline at 2.1% in April, according to a report last week that uses the Fed’s preferred measure.
    However, economists largely expect the tariffs to push costs higher. Fed officials generally view tariffs as one-off occurrences for prices, but the broad range of the Trump levies could change the equation.
    “Price increases tied to changes in trade policy may make it difficult to achieve further progress in the near term,” Cook said. “The recent post-pandemic experience with high inflation could make firms more willing to raise prices and consumers more likely to expect high inflation to persist.”
    Indeed, a survey-based measure of inflation points to a significant spike over the next year. Market-based measures, however, indicate more muted expectations further out.

    Cook’s comments come two weeks ahead of the Fed’s next policy meeting on June 17-18. Market expectations overwhelmingly indicate the central bank will be on hold again regarding interest rates, and most statements from policymakers since the last meeting back that up. Traders expect the next Fed cut to come in September.
    Cook did not specify when she thinks the Fed can ease again, saying current policy is set in a place where she and her colleagues can respond to threats on either side of the Fed’s mandate for full employment and low inflation.
    “I see the U.S. economy as still being in a solid position, but heightened uncertainty poses risks to both price stability and unemployment,” she said. “When making decisions, I think it has been valuable to remain a student of economic history. Our recent past has provided some useful lessons for decision-making during periods of high uncertainty and elevated risks to our dual-mandate goals.”
    Earlier in the day, Atlanta Fed President Raphael Bostic said he expects just one rate cut this year as “most of the [inflation] measures are still flashing red.”
    However, in a speech over the weekend, Fed Governor Christopher Waller said he expects tariffs to be on the lower end of expectations, with impacts in the second half of the year that nonetheless could allow the Fed to enact “good news” rate cuts before the end of 2025.

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    McDonald’s is bringing back the snack wrap to U.S. restaurants next month

    McDonald’s snack wraps will return to U.S. restaurants on July 10.
    The revival of the beloved menu item comes after McDonald’s saw same-store sales decline in the first quarter.
    Popeyes also introduced a chicken wrap for a limited time.

    McDonald’s Snack Wrap.
    Courtesy: McDonald’s

    McDonald’s snack wraps will return to U.S. restaurants next month as the fast-food giant looks to boost sales after a sluggish start to the year.
    McDonald’s introduced snack wraps nearly two decades ago but discontinued the item in 2016 because it slowed its kitchens down too much. Some franchisees kept snack wraps around until 2020, when McDonald’s slashed its menu during the Covid-19 pandemic lockdowns to keep service running as smoothly as possible. Snack wraps disappeared along with salads and parfaits.

    McDonald’s customers have been clamoring for the return of the snack wraps for years, starting petitions, asking about it in the drive-thru lanes and tweeting daily at McDonald’s official X account. Its return on July 10 comes as McDonald’s sales slow, hurt by cautious consumer spending. The burger chain reported that its U.S. same-store sales declined 3.6% in the first quarter.
    This time, McDonald’s snack wraps will be made with one of the chain’s McCrispy Strips, which launched nationwide in May. The wraps will come in two flavors: spicy and ranch.
    “The market continues to show the consumer is interested in this product. We want to make sure that we’re meeting our customers’ needs on that,” McDonald’s CEO Chris Kempczinski told analysts, referring to the snack wrap, in early May.
    The menu item is part of McDonald’s broader push beyond beef into chicken. The success of restaurants such as Chick-fil-A, Popeyes, Raising Cane’s and Dave’s Hot Chicken has made chicken a fast-growing restaurant category in recent years.
    The return of McDonald’s snack wraps could ignite the next stage in the so-called chicken wars. Restaurant Brands International’s Popeyes on Monday announced its own take with its “generously sized Chicken Wraps,” wrapped in a tortilla inspired by its biscuits and available for a limited time.

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    Ford reports 16% sales increase in May amid employee pricing, tariffs

    Ford on Tuesday reported a 16.3% year-over-year U.S. sales increase for May, as the automaker continues an employee pricing program amid rising tariff costs.
    Sales for the Detroit automaker were led by a 17.2% increase in purchases of its vehicles with traditional internal combustion engines, as well as a roughly 29% jump in hybrid models.
    Cox Automotive last week forecast the U.S. sales pace for May to have been slower than the “tariff-inspired buying surge” of the previous two months.

    DETROIT — Ford Motor on Tuesday reported a 16.3% year-over-year U.S. sales increase for May, as the automaker continues an employee pricing program amid rising tariff costs and vehicle price increases.
    Sales for the Detroit automaker were led by a 17.2% increase in purchases of its vehicles with traditional internal combustion engines, as well as a roughly 29% jump in hybrid models. Those gains offset a 25% drop in sales of all-electric vehicles — notably its electric F-150 — compared with May 2024.

    May marked the third consecutive year-over-over, double-digit sales increase for the automaker, led the past two months by its employee pricing program that’s continuing through the Fourth of July weekend.
    “Ford’s ‘From America, For America’ employee pricing program continues to connect with customers and drive strong sales results,” a Ford spokesman said in an emailed statement.
    The automaker announced the pricing promotion as President Donald Trump’s 25% auto tariffs on imported vehicles took effect in early April.

    Salesman Walter Silva (R) helps Alexis Lechanet shop for a Ford vehicle at Metro Ford on May 6, 2025 in Miami, Florida.
    Joe Raedle | Getty Images

    However, since then, Ford has announced some vehicle price increases, specifically on those imported from Mexico. A Ford spokesman told Reuters the price hikes, which affected vehicles built after May 2, were a combination of seasonal adjustments and tariff impacts.
    Beginning in late March, consumers rushed to purchase new vehicles ahead of potential price increases due to tariffs, assisting automotive industry sales during the second quarter.

    But Cox Automotive last week forecast the U.S. sales pace for May would be slower than the “tariff-inspired buying surge” of the prior two months.
    Cox forecast the May seasonally adjusted annual rate, or sales pace, to be about 16 million, up slightly from a year earlier but a significant decline from March’s sales pace of 17.8 million and April’s 17.3 million.
    Sales volume in May is expected to rise 3.2% from last year and 2.5% from last month, assisted by one additional selling day, according to Cox. More

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    Peloton launching resale market for used bikes, treadmills

    Peloton launched its own secondary marketplace, Repowered, to get a slice of the burgeoning resale market for connected fitness equipment.
    Beginning Tuesday, people can list their equipment and gear for sale on Repowered and set their own price with the help of a generative AI tool, the company said.
    It said sellers will get 70% of the sale price and the rest will be shared between Peloton and the platform provider, Archive.

    A Peloton bike is displayed at a Dick’s Sporting Goods store on May 08, 2024 in Daly City, California. 
    Justin Sullivan | Getty Images

    Peloton on Tuesday launched its own marketplace for reselling used equipment and gear as the company looks to capitalize on the many bikes and treadmills collecting dust in people’s homes. 
    The platform, dubbed Repowered, will allow members to post listings for their used Peloton equipment and gear and set a price with help from a generative AI tool, the company said.

    Sellers have the final say on how much to list the item for, but the AI tool will suggest a price based on information about the product, such as its age, Peloton said.
    It said sellers will get 70% of the sales price, while the rest will be shared between Peloton and its platform provider, Archive. Sellers will get a discount toward new equipment, while buyers will see the activation fee for a used product drop from $95 to $45, the company said. 
    Buyers will be able to see the equipment’s history on the listing and have the option to get the item delivered for an extra fee, Peloton said. 
    The resale market for used bikes and treadmills is booming. The company said it wants to streamline the sale process for members and offer a safe and comfortable way for prospective customers to buy equipment. It’s also an opportunity for Peloton to reach a wider array of new users as it plots a pathway back to growth.
    Last summer, Peloton said it had started to see a meaningful increase in the number of new members who bought used Bikes or Treads from peer-to-peer markets such as Facebook Marketplace. At the time, it said paid connected fitness subscribers who bought hardware on the secondary market had grown 16% year over year, and it believed those subscribers exhibited a lower net churn rate — or membership cancellation — than rental subscribers. 

    Peloton has plenty of enthusiastic fans who use the company’s equipment every day, but some people have likened it to glorified clothes racks because so many people stop using them. While those owners paid for their exercise machines when they bought them, many have canceled their monthly subscription, which is how Peloton makes the bulk of its money, according to the company’s financial records. 
    Peloton is already reaping the subscription revenue from people who bought hardware on the secondary market, but now it will get a cut of that market with little upfront cost. 
    Repowered is a direct challenger to not just Facebook Marketplace but also the burgeoning startup Trade My Stuff, formerly known as Trade My Spin, which sells used Peloton equipment. 
    Trade My Stuff founder Ari Kimmelfeld told CNBC he previously met with Peloton to discuss ways to collaborate.
    But Peloton said Repowered isn’t connected with Trade My Stuff. 
    Repowered is launching first in beta in New York City, Boston and Washington, D.C., with plans to go nationwide in the coming months, Peloton said. The platform will launch first to sellers, and once there’s enough inventory available, it’ll go live to buyers, the company said.  More